Cheekwood Golf Club LP

What Cheekwood Golf Club LP does

Cheekwood Golf Club LP operates a 9-hole par-33 public golf course situated along the Harpeth River at 285 Spencer Creek Rd in Franklin, Tennessee, serving residents of Franklin and the adjacent Cool Springs market north of downtown. The club monetizes its physical course through multiple complementary revenue streams: daily greens fees with dynamic pricing and discounted rates for seniors, military, first responders, and juniors; tiered monthly membership subscriptions priced at $175 for seniors 60+, $195 for individuals, and $250 for couples, with Family and Corporate memberships quoted by phone; prepaid round packages in 10, 15, and 20-round bundles effective January 1, 2025; PGA-certified golf instruction delivered by General Manager/Director of Golf Alec Moseley (PGA Associates program, Operation 36 and PGA ADM certified) and Assistant Golf Professional James Campbell (former PGA Germany Pro Golf Tour player, TaylorMade club fitter, GolfTec-certified), with individual lessons starting at $75 for 30 minutes; pro shop merchandise with a 10% member discount; cart and rental club fees; and tournament and event hosting including Hunters Bend, Annual Member-Guest, and a Vietnam Veterans of America charity tournament.

The technology stack is intentionally outsourced rather than proprietary: a third-party tee time booking engine, the Noteefy waitlist and alert tool for tee time notifications, the Club Caddie member portal, the Spark Golf digital league platform, the UKG Golf tournament registration platform, and the Operation 36 structured development curriculum with its mobile app. There is no first-party software product or in-house technology platform.

The go-to-market combines direct-to-consumer online tee time booking (up to 14 days in advance), in-person and phone-driven membership sales, community-led leagues (Tuesday Senior Men's, Thursday Senior Women's 55+, Spark Golf), event-driven tournament hosting for groups of 8+, and multi-channel local marketing through a SEO-optimized website, Facebook, Instagram, Twitter/X, and TripAdvisor. Cheekwood Golf Club LP is a private Tennessee limited partnership founded in 2015, with no disclosed venture or institutional ownership and no publicly available revenue.

Name

Cheekwood Golf Club LP

Legal name

Cheekwood Golf Club LP

Website

https://cheekwoodgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheekwood Golf Club LP operates a 9-hole par-33 public golf course in Franklin, Tennessee, serving local residents through daily greens fees, tiered monthly memberships, PGA-certified instruction, Operation 36 youth/adult development programs, organized senior and general leagues, and tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Private golf club
• Golf instruction
• Golf memberships
• Recreational golf

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Per-round green fees for 9-hole and 18-hole play. Dynamic pricing model with off-peak (Monday-Thursday) and peak (Friday-Sunday) rates. Discounts for seniors, military, first responders, and juniors.
2. Membership Subscriptions: Monthly subscription memberships offering unlimited golf with cart, 10% pro shop discount, and first access to events. Multiple tiers: Individual ($195/mo), Senior 60+ ($175/mo), Couple ($250/mo), Family and Corporate (quote-based).
3. Golf Instruction: Individual lessons and packages delivered by PGA-certified instructors. Individual lessons at $75 (30 min) and $125 (1 hour). Playing lessons at $250. Package deals for beginners, intermediates, and couples.
4. Golf Round Packages: Prepaid round packages in 10, 15, and 20 round bundles, effective January 1, 2025. Separated by golfer type (Adult, Junior, Senior) and time slot (Off-Peak/Peak, 9-hole/18-hole). Paid in full at purchase.
5. Pro Shop Merchandise: Golf shop merchandise sales with 10% member discount. Rental clubs available for $30 (adult) and $20 (junior).
6. Tournament and Event Hosting: Group tournament bookings and company outings. Groups of 8+ required to pay full amount upfront.
7. Cart and Equipment Rental: Ride-along cart rental at $13, spectator cart at $20. Golf cart included in membership.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cheekwood Golf Club LP operates a 9-hole, par 33 golf course located in Franklin, Tennessee. The partnership sells green fee play, memberships, and golf instruction to local individual golfers, families, seniors, and youth seeking a shorter, accessible round of golf.

Product overview

Cheekwood Golf Club is a 9-hole public golf course offering a unified set of recreational golf services centered around its par-33 course. The core offering includes daily greens fee play (9 or 18 holes), tee time booking, and golf instruction. The product portfolio includes membership programs (Individual, Senior, Couple, Family, Corporate) and prepaid round packages (10/15/20 rounds) as primary revenue offerings. Supporting services include Operation 36 structured learning programs, organized golf leagues (Men's, Women's, Spark Golf), tournaments, and a Noteefy-powered tee time waitlist. Instruction is delivered through PGA-certified professionals with individual lessons and packaged programs for all skill levels and ages, including junior and senior programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Hole Par 33 Golf Course
• Golf Memberships
• Golf Instruction

Quantifiable outcome

• 9 holes playable in approximately 1.5 hours

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• NoteefycoreTechnology or Integration · 1 January 2025Noteefy is a tee time waitlist and alert tool that allows golfers to set preferences for days, times, and party size. When matching tee times open, Noteefy instantly notifies users via text or email. Free to use for customers.
• Operation 36coreStrategic or Co-development Partner · 1 January 2025Operation 36 provides structured golf development programs with technology and curriculum for beginners. Cheekwood offers Operation 36 After School Program, Junior Golf Summer Camp, Junior 2-Week Semesters, Adult Academy, and Women's Operation 36 programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Two Rivers Golf Course: Public 18-hole course in Nashville offering public play, lessons, memberships, and leagues - directly comparable public-access product and target customer within a short drive of Cheekwood's Franklin location.
• Ted Rhodes Golf Course: Nashville municipal golf course providing affordable public play, junior programs, and instruction in a similar beginner-friendly positioning. Direct peer in customer segment and product offering within the same metro.
• Harpeth Hills Golf Course: Public golf course located along the Harpeth River near Nashville, TN serving similar Franklin/Nashville residents with comparable public-play, membership, and instruction offerings. Closest geographic and product competitor to Cheekwood.
• McCabe Golf Course: Nashville municipal 9-hole course operating in similar par-33 style with green fees, instruction, and youth/beginner programs. Comparable in scale, course length, and customer mix to Cheekwood in the same metro.

Others

• First Tee of Middle Tennessee: Nonprofit youth golf development organization operating in the same Franklin/Nashville market with beginner/junior programs that overlap with Cheekwood's Operation 36 audience - relevant competitive force for entry-level golfers.

Regional players

• Windtree Golf Course: Public-access course in the greater Nashville region offering daily green fees, lessons, and leagues - comparable offering and customer base, slightly broader geographic scope but similar Tennessee market.

Broad incumbents

• Invited (formerly ClubCorp): Major golf and country club operator with hundreds of member-based clubs across the US. Comparable membership-tier model, event programming, and instruction offerings at scale.
• Arcis Golf: One of the largest operators of private, resort, and daily-fee golf clubs in the US. Demonstrates scaled competitive dynamics and provides relevant benchmarks for golf course operations, membership monetization, and program offerings.

Emerging players

• Drive Shack: Operator of golf entertainment venues (Puttery and Drive Shack locations) targeting casual and younger golfers. Adjacent competitor for beginner and discretionary golf spending in the region.
• Topgolf: Tech-enabled golf entertainment venue chain focused on casual/beginner play. Not a direct golf-course competitor but addresses the same beginner, youth, and casual-social golfer segments in the Nashville DMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cheekwoodgolf
• Facebookfacebook.com/cheekwoodgolfclub
• Instagraminstagram.com/cheekwoodgolfclub
• LinkedInlinkedin.com/company/cheekwood-golf-club-lp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheekwood Golf Club LP