Cheffies Cafe
Cheffie's Cafe is a privately held, Memphis-area fast-casual restaurant operating two locations that sell build-your-own and signature salads and sandwiches, with retail Market Items, catering, and online ordering/delivery via ToastTab, GrubHub, and DoorDash.
- Company typePrivate
- Founded-
- HeadquartersCollierville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cheffies Cafe does
Cheffie's Cafe is a privately held, locally operated fast-casual restaurant chain headquartered in Memphis, Tennessee, operating two physical locations — one at High Point Terrace in East Memphis/Midtown and one at Schilling Farms in Collierville. The company sells build-your-own and signature salads (priced around $11–$14.25) and build-your-own and signature sandwiches (priced around $9.25–$10.50), supplemented by sides, soups, desserts, and a small assortment of beer and wine at the High Point Terrace location. A Market Items line extends pre-packaged salads, spreads, hummus, and dressings in retail 8oz, 16oz, and 32oz sizes for off-premise purchase, and a catering channel supplies sandwich trays, boxed meals, salad bars, and desserts for corporate and personal events.
The underlying technology is non-proprietary and standard for the segment: ToastTab powers the company's direct online ordering, gift card fulfillment, and a points-based loyalty program (1 point per $1, $5 in Cheffie's Bucks per 200 points, with a $5 birthday bonus and referral incentives). Third-party delivery is fulfilled through GrubHub and DoorDash, and the website was designed by Lift Site Design. The headcount is approximately 7 employees across both locations, with no parent company, institutional backing, or disclosed funding events identified in the source data.
The business model is a multi-channel consumer food service operation. Revenue is generated per transaction through dine-in, takeout, direct online pickup orders, third-party delivery orders (which pay out via marketplace commission mechanics), catering (ordered via website form or phone), and Market Items retail sales. The customer base is primarily individual health-conscious consumers in the Memphis metro, with catering extending into corporate and group-event occasions. Pricing is unit-based, with no subscriptions, contracts, or disclosed enterprise minimums.
Cheffies Cafe firmographics
Firmographics- Name
- Cheffies Cafe
- Legal name
- Cheffie's Cafe
- Website
- https://cheffies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cheffie's Cafe is a privately held, Memphis-area fast-casual restaurant operating two locations that sell build-your-own and signature salads and sandwiches, with retail Market Items, catering, and online ordering/delivery via ToastTab, GrubHub, and DoorDash.
- Ownership category
- akta.pro rank
Cheffies Cafe industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Cheffies Cafe is headquartered
LocationHeadquarters
- HQ city
- Collierville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cheffies Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and Takeout Food Sales: Cheffie's generates revenue primarily from on-site and takeout sales of build-your-own salads and sandwiches, with prices ranging from $10.25 for sandwiches to $14.25 for salads. Additional revenue comes from sides, desserts, and beverages.
- Market Items Retail Sales: Pre-packaged items such as Curry Chicken Salad, Egg Salad, Tuna Salad, Pimento Cheese, Hummus, and desserts sold by size (8oz, 16oz, 32oz).
- Catering Services: Catering revenue from sandwich trays, boxed meals, build-your-own salad bars, and dessert options for events. Contacted via form or phone with 24-hour follow-up.
- Delivery Orders (Third-Party Platform): Revenue from delivery orders placed through GrubHub and DoorDash marketplaces, with the company receiving payment through those platforms.
- Loyalty Program and Gift Cards: Cheffie's Bucks loyalty program awards $5 in Cheffie's Bucks for every 100 points earned ($1 = 1 point). Gift cards available as physical cards or online e-gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own Salad - base price |
| Unit Pricing | Pay-as-you-go | Pre-made Salads |
| Unit Pricing | Pay-as-you-go | Pre-made Sandwiches |
| Unit Pricing | Pay-as-you-go | Sides, Desserts, and Beverages |
| Unit Pricing | Pay-as-you-go | Market Items by Size |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cheffies Cafe product offering
Product offeringCore offering
Cheffie's Cafe operates two fast-casual restaurant locations in Memphis and Collierville, TN, selling build-your-own and signature salads and sandwiches made to order with fresh ingredients. The company also offers pre-packaged retail market items (chicken, egg, and tuna salads, hummus, dressings, spreads) and full-service catering for corporate meetings, events, and personal gatherings. Online ordering is available for pickup via its ToastTab-powered website and for delivery through GrubHub and DoorDash.
Product overview
Cheffies Cafe is a fast-casual restaurant offering a build-your-own meal experience with two core products: customizable salads and sandwiches. The menu features signature pre-designed salads (Cobb, Chicken Caesar, House, Santa Fe, Greek, Kyoto, and others) and sandwiches (Tuscan Chicken, Club, Cuban Chicken, BLT, and more). The company also operates a Market Items section selling pre-prepared retail products including chicken, egg, and tuna salads, hummus, and dressings. Catering services for events, a loyalty rewards program managed through ToastTab, and online ordering (pickup and delivery via GrubHub and DoorDash) round out the product portfolio across two Memphis-area locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Own Salad Customizable salad creation allowing customers to choose their own lettuce base, protein, toppings, cheese, crunch, and dressing, made to order at base price $14.25 with add-ons for premium proteins ($3), avocado ($1.75), and extras.
- Build Your Own Sandwich Customizable sandwich building with choice of bread, protein, toppings, cheese, and condiments, made to order at base price $10.25 with add-ons for premium proteins, avocado, and extras.
- Signature Salads Pre-designed specialty salads including Cobb, Chicken Caesar, House, Classic Spinach, Santa Fe, Greek, Veggie Delite, Nicoise, Curry Chicken Salad, Club, and Kyoto, priced between $11.00 and $14.25.
- Signature Sandwiches Pre-made specialty sandwiches including Tuscan Chicken, Turkey Classic, Club, Cuban Chicken, Crunchy Roast Beef, Garden, Eggstravaganza, Cheesy Tuna, BLT Classic, and Sweet Pig, priced between $9.25 and $10.50.
- Market Items Pre-packaged retail items sold by size (8oz, 16oz, 32oz) including Curry Chicken Salad, Egg Salad, Tuna Salad, Pimento Cheese, Hummus, Black Bean Salsa, Pesto Penne, Potato Salad, sandwich spreads, and bottled dressings.
- Catering Full-service catering for events including sandwich trays, boxed meals, build-your-own salad bars, and dessert options, ordered via website form or phone with 24-hour follow-up, for corporate meetings, tailgating, family get-togethers, and special events.
Companies that use Cheffies Cafe
Customer profileSegments2 records
Ideal customer profiles2 records
Cheffies Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Cheffies Cafe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ToastTabcoreToastTab powers Cheffie's online ordering and loyalty rewards program. Through ToastTab, customers can sign up for Cheffie's Loyalty, check reward balances, and order online for pickup or purchase gift cards.
- GrubHubminorGrubHub is a third-party delivery marketplace partner that enables Cheffie's customers in the Memphis area to order delivery. Orders are fulfilled through GrubHub's platform.
- DoorDashminorDoorDash is a third-party delivery marketplace partner enabling delivery orders for Cheffie's customers in the East Memphis/Midtown area.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cheffies Cafe competitors and assessment
Company assessmentDirect peers
- Sweetgreen: National build-your-own salad fast-casual chain. Most directly comparable to Cheffie's 'Be the Chef' customizable salad concept, target customer (health-conscious professionals), and price-point positioning ($12–$15 salads).
- Salata: Houston-based build-your-own salad and wrap franchise. Highly comparable operating model, menu (salads/wraps with extensive toppings), and franchise-style multi-location expansion approach.
- Chopt Creative Salad Co. East Coast-based customizable salad chain with a similar BYO menu architecture and catering offering. Closely matches Cheffie's product mix and customization UX.
Broad incumbents
- CAVA: Fast-casual Mediterranean build-your-own bowl/salad chain. Comparable BYO customization model at a higher price point; represents the direction the category is being pulled by well-capitalized incumbents.
- Jersey Mike's Subs: National submarine sandwich franchise with dine-in, takeout, and catering. Directly overlaps with Cheffie's sandwich half of the menu and group-ordering catering channel.
- Panera Bread: Large fast-casual chain offering soups, salads, and sandwiches with dine-in, takeout, delivery, and catering. Overlaps heavily with Cheffie's menu categories and channels but at vastly greater scale.
- McAlister's Deli: National fast-casual deli chain specializing in sandwiches, salads, and spuds with catering. Comparable menu mix and group-order/catering use cases to Cheffie's.
Emerging players
- Tropical Smoothie Cafe: Fast-casual franchise blending healthy food and smoothies with a strong catering channel. Comparable in combining health-positioned menu, catering revenue, and franchise-style growth to Cheffie's potential trajectory.
- MAD Greens: Regional build-your-own salad concept similar in size and stage to Cheffie's. Useful comparable for unit economics, menu scope, and small-chain expansion dynamics.
- LeafSide: Smaller customizable salad concept with a similar BYO value proposition. Comparable in menu structure and price tier to Cheffie's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cheffies Cafe social profiles
Digital presenceCheffies Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheffies Cafe leadership team
Management profileNumber of profiles
Cheffies Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheffies Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheffies Cafe
What does Cheffies Cafe do?
Cheffie's Cafe operates two fast-casual restaurant locations in Memphis and Collierville, TN, selling build-your-own and signature salads and sandwiches made to order with fresh ingredients. The company also offers pre-packaged retail market items (chicken, egg, and tuna salads, hummus, dressings, spreads) and full-service catering for corporate meetings, events, and personal gatherings. Online ordering is available for pickup via its ToastTab-powered website and for delivery through GrubHub and DoorDash.
Is Cheffies Cafe a public or private company?
Cheffies Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheffies Cafe founded?
Cheffies Cafe was founded in -1. It employs 1 to 10 people.
Where is Cheffies Cafe based?
Cheffies Cafe is headquartered in Collierville, United States, in the North America region.
How does Cheffies Cafe make money?
Five revenue lines are on record. Dine-in and Takeout Food Sales are the primary driver. The others are market Items Retail Sales, catering Services, delivery Orders (Third-Party Platform) and loyalty Program and Gift Cards.
Who are Cheffies Cafe's main competitors?
Direct peers on record are Sweetgreen, Salata and Chopt Creative Salad Co.. Broad incumbents are CAVA, Jersey Mike's Subs, Panera Bread and McAlister's Deli. Emerging players are Tropical Smoothie Cafe, MAD Greens and LeafSide.
Does Cheffies Cafe have an API?
No public API is recorded for Cheffies Cafe.
What industry is Cheffies Cafe in?
Cheffies Cafe's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 722513 and its SIC code is 5810.