CHEFGARY LIMITED

What CHEFGARY LIMITED does

CHEFGARY LIMITED is a UK-based private dining and catering company founded in 2010 by chef Gary Ashley and headquartered in North Baddesley, Hampshire. The company delivers Michelin-standard culinary experiences directly to customers' homes and event venues, with minimum charges of £780 plus VAT and per-head pricing ranging from £45 (delivery) to £300 (Christmas Day). Its core products are private dinner parties (Bistro, Gourmet, and Tasting menu tiers), wedding catering, corporate team-building events, BBQ experiences, bowl food concepts, cooking lessons, and a small gourmet delivery line. The company operates exclusively as a direct-to-consumer service with no third-party distribution, using a 5-star food hygiene rated preparation facility and a regional field delivery model based out of the SO52/SO53 postcode area.

The business is bootstrapped and founder-owned, with no disclosed external funding, and operates across two legal entities (CHEFGARY LIMITED, VAT 433 4853 92, and ChefGary Corporate Ltd, VAT 333327620). Go-to-market runs through the company website (chefgary.co.uk), email, phone, Instagram (chefgary007), and earned media via Google and Facebook reviews. The customer base is a long-tail mix of private individuals hosting events (anniversaries, birthdays, hen parties), wedding clients, and a smaller corporate segment (Brandpie, cbo Projects). Geographically, the company serves Hampshire, New Forest, Dorset, Southampton, Winchester, Surrey, Somerset, Berkshire, Wiltshire, London, and Poole. Chef Gary's competitive positioning is anchored on personal competition credentials (Salon Culinaire gold medals, Vegetarian Chef of the Future 2012-2013) and a full-service convenience proposition that includes shopping, cooking, serving, and cleanup. Underlying technology is minimal; there is no software platform, API, or proprietary digital product—the business is a professional services operation reliant on culinary talent and manual scheduling.

Name

CHEFGARY LIMITED

Legal name

CHEFGARY LIMITED

Website

https://chefgary.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CHEFGARY LIMITED is a UK-based private chef and catering company founded in 2010, delivering Michelin-standard private dining, wedding, and corporate catering experiences directly to customers' homes across southern England.

Ownership category

akta.pro rank

Product category

Private Chef Services

NAICS

Caterers (72232)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Private Chef & In-Home Dining Services (HSACAGAE)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Private chef services
• Bespoke event catering
• Wedding catering
• Corporate catering
• In-home fine dining

Headquarters

HQ city

North Baddesley, Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Private Dinner Party Services: At-home private chef services including cooking, serving, and washing up. Customers choose from Bistro, Gourmet, or Tasting menu options. Minimum charge £780 plus VAT.
2. Wedding Catering: Full wedding catering services including Canapes & BBQ (£65 per head) and Canapes & Dinner (£75 per head). Includes crockery, cutlery, chef, and preparation at 5-star hygiene rated unit.
3. BBQ Catering: Gourmet BBQ packages from £65 per head with minimum charge of £780 plus VAT. Includes additional premium options like slow-cooked lamb, beef brisket, and vegetarian platters.
4. Bowl Food Catering: Individual tapas bowls at £65 per head with minimum charge of £780 plus VAT. Includes canapes and petit fours for parties of 20+.
5. Gourmet Delivery Service: Pre-prepared gourmet meals delivered to customers' homes for reheating. Deluxe menu £70-80 per head, Gourmet roast £45 per head (minimum 4 persons).
6. Cooking Lessons: Culinary education services in 1-to-1 or group settings, at customer's home or at prep kitchen. Packages include curry clubs, vegan cuisine, and special dietary recipes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CHEFGARY LIMITED is a UK private chef and catering business that designs, prepares, and serves bespoke in-home dining experiences and event catering for private clients, weddings, and corporate functions. It also sells seasonal gourmet meal deliveries (curry banquets, family roasts, Christmas menus) and offers cooking lessons. Offerings are grouped under multiple menu tiers (Bistro, Gourmet, Tasting, BBQ, Bowl Food, Canapé) and themed packages (Weddings, Christmas, Father's Day BBQ).

Product overview

ChefGary LIMITED operates as a private dining and catering company offering Michelin-standard culinary experiences. The core offering is the Private Dinner Party Service, where professional chefs prepare and serve multi-course meals directly in customers' homes. Supporting this are multiple menu tiers (Bistro, Gourmet, Tasting Menus) ranging from £65-£120 per person. The company also provides event-specific services including Wedding Catering, Corporate Catering, BBQ Experiences, and Bowl Food Concepts for larger gatherings. Cooking Lessons cater to individual skill development. For at-home convenience, the company offers various delivery products including Gourmet Family Roast (£45 per head), Deluxe Delivery (£70-£80 per head), Gourmet Curry Banquet (£80 for two), and seasonal Christmas packages (£90-£300 per head). Additional offerings include Canape Menus, Fruit Carvings, Desserts, and Bespoke Packages. All services operate from a 5-star food hygiene rated preparation facility, with coverage across Hampshire, Dorset, and surrounding counties.

Differentiator

Problem solved

Functional benefit

Brands

• ChefGary Corporate: Corporate team building dining experiences, popup catering, and business lunch services for corporate clients.
• ChefGary Lessons

Products and services

• Private Dinner Party Service

Quantifiable outcome

• Beat over 200 contestants to win 'Best Live Vegan Dish' at Salon Culinaire competition
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Take a Chef: International private chef platform with significant UK operations offering in-home dining experiences booked online. Comparable in offering private chef experiences in customers' homes across multiple UK regions.
• Eatwith: Global platform connecting diners with hosts offering private dining experiences and chef-led dinners at home. Comparable in offering in-home culinary experiences with chef service, though structured as a marketplace.
• Book a Chef: UK-based platform for booking private chefs for in-home dining experiences and events. Direct overlap in service model, customer use cases (dinner parties, special occasions), and geographic coverage in the UK.
• Yhangry: UK-based private chef marketplace connecting customers with private chefs for in-home dining experiences. Closely comparable business model — multi-chef platform serving southern England with similar premium in-home dining use cases.
• Cozymeal: Private chef experiences marketplace operating across multiple countries including the UK. Comparable as a private chef booking platform offering in-home dining experiences with similar menu-tiered pricing.
• The Private Chef Company: UK private chef service offering in-home dining, event catering, and bespoke menus. Comparable product offering, customer segment, and premium positioning to ChefGary.

Regional players

• Blue Strawberry: London-based event caterer offering private dining, weddings, and corporate events. Comparable in event catering service model, though concentrated in the London market.
• Ginger Catering: UK private chef and catering company offering in-home dining, events, and cooking lessons. Comparable in service portfolio spanning private dining, events, and culinary education.
• Social Pantry: London-based catering company offering private dining, corporate events, and wedding catering. Comparable in off-premise catering and event service offerings, though focused on the London market.
• Mosaic Events & Catering: UK event catering company offering private dining and event services. Comparable in providing off-premise catering for private and corporate events, with similar premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chefgary007
• LinkedInlinkedin.com/company/chefgary-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHEFGARY LIMITED