What CHERY AUTO PHILIPPINES does

Chery Auto Philippines is the Philippine market brand and distribution operation for Chinese automaker Chery Automobile, operated through exclusive distributor United Asia Automotive Group, Inc. (UAAGI), which was founded in 2006 and is currently marking its 20th anniversary. The product lineup comprises multiple variants of the Tiggo SUV nameplate — including the Tiggo rEV LE (battery-electric), Tiggo 7 Pro Hybrid, Tiggo Cross HEV, Tiggo 8 Pro AWD, Tiggo Grand Tour, Tiggo Touring, and Tiggo Cross CVT — supplemented by the proprietary Premium Preserv warranty package as an after-sales differentiator.

The business model is multi-trim vehicle distribution through a dealer network rather than direct-to-consumer sales. Revenue is generated via unit sales of imported Chery vehicles, with bank-financing partnerships and a trade-in partner layered on to support conversion. Geographic reach is being actively expanded: a Chery Cebu dealership opened on August 4, 2026, extending the footprint beyond the original Luzon base into the Visayas region, and the "UAAGI On the Move 2026" roadshow at SM Megamall provides a mobile showroom channel for consumer engagement. Operational backbone is supported by the XWARE I.T.-deployed "One System" management software, integrating dealer operations across locations. The customer base is fragmented individual buyers across passenger SUV segments, with no disclosed B2B fleet anchor accounts; the distributor therefore bears single-counterparty concentration risk on UAAGI itself as the exclusive Philippine channel.

Name

CHERY AUTO PHILIPPINES

Legal name

United Asia Automotive Group, Inc.

Website

https://cheryauto.ph

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Chery Auto Philippines is the exclusive Philippine distributor of Chery Automobile's Tiggo SUV lineup — including HEV and BEV variants — operated through parent UAAGI's dealer network, serving individual passenger-vehicle buyers across Luzon and the newly opened Visayas (Cebu) market.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of Chery vehicles across multiple model lines including ICE, hybrid, and electric variants through UAAGI's dealer network.
2. Aftersales Service and Parts: Maintenance, repairs, roadside assistance, and genuine spare parts sales under the Premium Preserv program.
3. Financing and Trade-in: Vehicle financing facilitated through bank partners and trade-in programs (UAAGI Shift & Save Program).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Chery Auto Philippines distributes and retails Chery-brand passenger SUVs in the Philippines through United Asia Automotive Group, Inc. (UAAGI)'s accredited dealer network. The lineup spans internal combustion, hybrid (HEV/PHEV), and battery electric (REV) powertrains across the Tiggo series. The company also delivers paid aftersales offerings including the Premium Preserv warranty package, scheduled maintenance bookings, genuine parts, and 24/7 roadside assistance.

Product overview

Chery Auto Philippines operates as an automobile distributor under United Asia Automotive Group, Inc. (UAAGI), offering a diverse lineup of SUV models under the Tiggo series. The product portfolio spans multiple segments including electric vehicles (Tiggo rEV LE), hybrid electric vehicles (Tiggo 7 Pro Hybrid, Tiggo Cross HEV), and conventional internal combustion engine models (Tiggo Grand Tour, Tiggo Touring, Tiggo 8 Pro AWD, Tiggo Cross CVT). The vehicles range from compact crossovers to full-size SUVs, with the lineup designed to address various market segments from budget-conscious first-time buyers to families and adventure seekers. Complementing the vehicle sales, Chery Philippines provides aftersales services including the Premium Preserv warranty package, service booking, customer care, and roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiggo rEV LE Battery electric SUV (1.5L electric powertrain), 4,725mm length, 2,710mm wheelbase, positioned as Chery's entry into battery electric mobility for Filipino buyers.
• Tiggo Grand Tour Mid-size ICE SUV (1.5L), 4,722mm length, 2,710mm wheelbase, designed for long-distance travel and family use.
• Tiggo Touring Compact ICE SUV (1.5L), 4,200mm length, 2,555mm wheelbase, positioned as an affordable option for urban and suburban Filipino buyers.
• Tiggo 8 Pro AWD Full-size AWD SUV with 2.0L engine, 2,710mm wheelbase, targeted at buyers needing enhanced performance and terrain handling.
• Tiggo Cross CVT Crossover SUV with continuously variable transmission (1.5L), 4,320mm length, 2,630mm wheelbase, targeted at lifestyle-oriented Filipino buyers.
• Tiggo 7 Pro Hybrid Hybrid electric C-segment SUV (1.5L), 4,500mm length, 2,670mm wheelbase, combining fuel efficiency with electric propulsion.
• Tiggo Cross HEV Hybrid electric variant of the Tiggo Cross featuring self-charging hybrid technology for improved fuel economy in Filipino driving conditions.
• Premium Preserv Warranty Package Industry-leading warranty package that complements the Chery vehicle lineup, providing comprehensive ownership coverage for Filipino Chery owners.
• Roadside Assistance 24/7 emergency road assistance service provided to Chery vehicle owners in the Philippines for breakdowns, flat tires, and other on-road emergencies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• United Asia Automotive Group, Inc. (UAAGI)coreChannel Partner/ Reseller/ DistributorChery Auto Philippines is under the United Asia Automotive Group, Inc. (UAAGI), one of the leading vehicle distributors in the Philippines with over 25 years of experience in the automotive industry. UAAGI handles distribution, dealer network management, marketing, sales, and aftersales support for Chery vehicles in the Philippines.
• UAAGI Shift & Save Program / Trade-In PartnerminorStrategic or Co-development PartnerUAAGI partners with an official trade-in partner for the UAAGI Shift & Save Program, allowing clients to receive exclusive trade-in bonuses that can be combined with their vehicle's trade-in value toward reservations of participating models.
• Bank Financing PartnersminorChannel Partner/ Reseller/ DistributorUAAGI partners with bank institutions to offer flexible financing packages on-site during UAAGI On the Move events, enabling customers to access vehicle financing during the purchase journey.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jetour Philippines: Jetour Philippines is another UAAGI-distributed Chinese SUV brand with overlapping crossover positioning — the closest internal peer to Chery for dealer attention, marketing budget, and customer cross-shop.
• Geely Philippines: Geely Philippines is a fellow Chinese-origin automotive distributor with a comparable SUV-heavy lineup and aggressive value-oriented positioning — the most direct cross-shop competitor to Chery's Tiggo range in the Philippines.
• BAIC Philippines: BAIC Philippines is distributed by the same parent group (UAAGI) and offers a parallel Chinese-brand SUV portfolio — making it a sibling-brand peer competing for the same UAAGI dealer channels, marketing events, and customer base as Chery Auto Philippines.
• BYD Philippines: BYD Philippines distributes new-energy vehicles (BEV/PHEV) through a growing dealer network, directly competing with Chery's electrified Tiggo variants (Tiggo rEV LE, Tiggo 7 Pro Hybrid, Tiggo Cross HEV) for the same Philippine EV-curious buyer.

Broad incumbents

• Toyota Motor Philippines: Toyota Motor Philippines is the dominant new-vehicle distributor in the Philippines, selling a full SUV/passenger lineup through an extensive dealer and aftersales network — directly comparable to Chery Auto Philippines as a multi-SUV-line, dealer-distributed brand targeting mainstream Philippine buyers.
• Hyundai Philippines: Hyundai Philippines distributes a full SUV and passenger lineup through an authorized dealer network with comparable aftersales programs, competing head-to-head with Chery for the value-conscious Philippine SUV buyer.
• Nissan Philippines: Nissan Philippines sells SUVs and passenger vehicles through a dealer network that overlaps with Chery's target segments and aftersales positioning in the Philippine market.
• Honda Philippines: Honda Philippines is a top-three passenger vehicle and SUV distributor in the country with comparable model lineup breadth, dealer footprint, and aftersales service orientation to Chery Auto Philippines.
• Mitsubishi Motors Philippines: Mitsubishi Motors Philippines distributes the Montero Sport and other SUVs through a nationwide dealer network — a directly comparable incumbent competing against Chery's Tiggo SUV lineup for the same crossover buyer.

Emerging players

• Lynk & Co Philippines: Lynk & Co Philippines is also distributed by UAAGI, targeting a slightly more premium SUV niche; it competes with Chery's Tiggo 8 Pro AWD and Tiggo Grand Tour for similar upgrade-oriented Philippine buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chery-auto-philippines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHERY AUTO PHILIPPINES