Ets Chesneau

Name

Ets Chesneau

Legal name

ETS Chesneau

Website

https://chesneau.eu

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Épieds-en-Beauce, Centre-Val de Loire

HQ country

France

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Agricultural Equipment Sales: Sale of new agricultural machinery including tractors, combines, sprayers, balers, and material handling equipment from brands John Deere and Kramer.
2. Used Agricultural Equipment Sales: Sale of pre-owned agricultural machinery including tractors, combines, and implements from various manufacturers.
3. Parts and Accessories: Distribution of spare parts, accessories, and consumables for agricultural equipment with online account creation through Kramp.
4. After-Sales Service and Repairs: Workshop services, maintenance, and repair of agricultural machinery. Includes mobile repair services in Vendée region.
5. Precision Agriculture Services: Agricultural precision technologies including guidance systems, telematics, and connected machine solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ets Chesneau (BPM Agri – ETS Chesneau) operates as an authorized John Deere agricultural equipment dealership, selling new and used farm machinery including tractors, combine harvesters, sprayers, balers, Gator utility vehicles, and Kramer telescopic handlers. The business provides full after-sales support including parts supply through the Kramp platform, precision agriculture consulting (JDLink, AutoTrac), workshop maintenance and repairs, and BPM Waters irrigation solutions. Operations span 33 physical dealership concessions across 11 French departments in western and central France.

Product overview

BPM Agri (formerly including Ets Chesneau) operates as an agricultural equipment dealership offering a comprehensive portfolio of new and used farm machinery across multiple product categories. The core offering centers on John Deere agricultural equipment (tractors from 5E to 9RX series, combine harvesters including T/S/X9 series, forage harvesters 8000/9000 series, sprayers M/R/300M/R41 series, and round balers F/V series) and Kramer telescopic handlers (KT series from KT 144 to KT 559). The company also distributes used equipment from various brands including Kuhn, Fendt, New Holland, Case IH, and others. Supporting services include parts supply through Kramp partnership, precision agriculture consulting, equipment inspection (Expert Check), and workshop maintenance. BPM Waters provides irrigation solutions as a separate business unit.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Tractors (5E to 9RX Series) Full range of new John Deere tractors from compact 5E series through ultra high-power 9RX four-track tractors, designed for professional farming operations from small to large-scale farms
• John Deere Combine Harvesters (T5/T6/S/X9 Series) Combine harvesters including walker models (T5/T6), single-rotor (S Series), and dual-rotor (X9) for medium to largest-scale harvesting operations
• John Deere Sprayers (M/R/300M/R41 Series) Trailed and self-propelled crop protection sprayers with booms from 18m to 40m for precision spraying applications
• John Deere Balers (F441M, V451M/V461M, V451R/V461R Series) Round balers including fixed and variable chamber models with optional MaxiCut cutting systems for hay and straw baling
• John Deere Gator Utility Vehicles Multi-purpose utility vehicles including HPX615E (gasoline), HPX815E (diesel), TH 6x4, XUV855M S4, and XUV875M models for farm transport and traction tasks
• Kramer Telescopic Handlers (KT 144 to KT 559 Series) Agricultural telehandlers from ultra-compact 1.45t electric KT 144E to heavy-duty 5.5t KT 559, including material handling solutions for farm and material handling operations
• Used Agricultural Equipment Pre-owned agricultural machinery including tractors, combines, sprayers, balers, and implements from multiple brands (John Deere, Kuhn, Fendt, Case IH, New Holland, Claas, Massey Ferguson, Valtra, etc.) with 86 vehicles in stock and explicit pricing on website
• Parts and Accessories Supply Spare parts and accessories distribution through Kramp online platform with dedicated customer account creation, supporting all equipment brands sold by the dealership
• Precision Agriculture Services Advanced agricultural technology consulting including JDLink connectivity, AutoTrac automated guidance systems, ISOBUS compatibility, and John Deere Operations Center telematics integration
• Expert Check Inspection Service Professional inspection and certification service for used agricultural machinery, providing equipment evaluation and quality assurance
• Workshop Services and Repairs Maintenance and repair services for agricultural machinery through qualified manufacturer-certified technicians, including mobile repair services in Vendée region
• BPM Waters Irrigation Solutions Irrigation and water management solutions for agriculture and industry, including large-scale crop irrigation, specialized crop irrigation, smart cannons, effluent treatment, and quarry/municipal systems (subsidiary created from merger of TPI and Chesneau Irrigation)

Quantifiable outcome

• Equipment uptime maximized through preventive maintenance programs and rapid parts availability
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• John Deere France and InternationalcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership as authorized John Deere dealer. BPM Agri sells the full range of John Deere agricultural equipment including tractors (Series 5E through 9RX), combines (Series S, T, X, 8000, 9000), sprayers, balers, Gator utility vehicles, and precision agriculture solutions.
• KramercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kramer agricultural telehandlers including models KT 144, KT 144E, KT 276, KT 307, KT 316, KT 356, KT 357, KT 3610, KT 407, KT 457, KT 557, and KT 559.
• KuhncoreChannel Partner/ Reseller/ DistributorBrand partner offering Kuhn agricultural equipment including feed mixers, spreaders, and cultivation equipment.
• KrampcoreTechnology or IntegrationParts distribution partner enabling online parts ordering through Kramp's e-commerce platform with dedicated customer account creation.
• Pichon & SamsonminorChannel Partner/ Reseller/ DistributorSpreading equipment manufacturer. BPM Agri has expanded its spreading ranges with Pichon and Samson technologies.
• PottingerminorChannel Partner/ Reseller/ DistributorBrand partner for agricultural equipment including hay and forage tools.
• BPM GroupflagshipStrategic or Co-development PartnerParent company. BPM Agri is a subsidiary of BPM Group SAS, a major agricultural equipment distribution group. BPM Group is headquartered in Ingré with capital of 65,000,000€.
• BPM Waters (TPI and Chesneau Irrigation)coreStrategic or Co-development PartnerIrrigation and pumping solutions subsidiary created from the merger of TPI and Chesneau Irrigation. Offers solutions for large-scale crop irrigation, specialized crops, smart cannons, effluent treatment, and quarry/municipal applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Terrena: French agricultural cooperative group with a machinery and farm-supply division serving western France. Comparable in territory and farmer-customer base, though broader in scope than pure dealership operations.
• InVivo (Soufflet): French agricultural union and grain group with agricultural retail and machinery activities. Significantly larger and more diversified; competes for farmer equipment and input spend across France.
• Agrial: Major French agricultural cooperative with farm inputs, machinery distribution, and crop production operations. Larger and more diversified than BPM Agri but overlaps in ag-equipment retailing and farmer services.

Regional players

• Stotz Equipment: John Deere dealer group operating across the western United States with a multi-state concession network. Highly comparable dealer-network GTM, though operating in a different geography (US vs. France).
• RDO Equipment: Large John Deere construction and agricultural equipment dealer group in the United States. Comparable multi-state dealership model with full John Deere line coverage, parts, service, and precision-ag offerings.
• Brandt (formerly Cervus Equipment): Canadian agricultural and construction equipment dealer network (John Deere franchisee). Similar multi-location dealer model with full-line John Deere coverage, parts, and service operations in a non-French geography.

Direct peers

• Blanchard Agriculture: Regional French agricultural machinery dealer with multi-brand offerings and after-sales service. Operates a similar concession-based GTM serving French farmers across multiple product categories.
• Groupe Chevalier: French John Deere dealer group with multi-site concession network selling new/used agricultural machinery, parts, and service. Directly competes for John Deere franchise territory and customer relationships in adjacent French regions.
• Agripartner: French agricultural equipment distributor offering machinery sales, parts, and service to professional farmers. Comparable product breadth, distribution-channel structure, and target customer segments.
• Groupe Dousselin: A long-established John Deere agricultural equipment dealer group operating across central and western France with multiple concessions. Highly comparable in product mix (John Deere tractors, combines, sprayers) and dealership-led GTM model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ets-chesneau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ets Chesneau