BPM Group
BPM Group is a French privately held multi-brand vehicle and agricultural equipment distributor operating 188+ owned dealerships across France, Switzerland, and Monaco. It sells 30+ brands — from Fiat and Hyundai to Ferrari and John Deere — to individual consumers, professional fleets, and farmers through dedicated divisions.
- Company typePrivate
- Founded2018
- HeadquartersIngré, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What BPM Group does
BPM Group SAS is a privately held French specialized distribution group that sells new and used vehicles, agricultural equipment, motorcycles, and recreational vehicles through a network of more than 188 owned dealership locations (implantation points) across France, Switzerland, and Monaco. The group operates through a platform of branded divisions: BPM Cars (multi-brand passenger vehicles), BPM Exclusive (ultra-luxury and exotic brands including Ferrari, Maserati, Rolls-Royce, Bentley, Aston Martin, McLaren, Pagani, and Morgan), BPM Pro (commercial and industrial vehicles, principally Iveco and Mercedes-Benz Pro), BPM Agri (John Deere and complementary agricultural equipment), BPM Motorbike (Ducati, Indian Motorcycle, Benda), and BPM Campers (recreational vehicles). Headquartered in Ingré, France, the group employs approximately 2,600 people and distributes more than 30 automotive and agricultural brands, spanning budget (Smart, Fiat) to ultra-luxury (Bentley, Pagani).
BPM's revenue model is built on the spread between OEM acquisition cost and end-customer sale price for new and used vehicles and equipment, supplemented by after-sales service, maintenance, bodywork, spare parts, financing arrangements (BPM Services), and a used-car e-commerce channel (Autoshop). Customer segments split between individual consumers (particuliers) and professional/fleet buyers (BPM Business, BPM Pro), plus farmers and agricultural enterprises served through BPM Agri. Pricing is quote-based per transaction at the dealership level, with no public price lists. The go-to-market is a traditional, sales-led, physically distributed model: owned showrooms and service centers, brand-specific marketing sites, and track-day/regional events.
Strategically, BPM has pursued an active buy-and-build consolidation of fragmented French and Swiss auto retail, acquiring SDVI, SDVI Nord, Garages Mullot, MARCASSUS SPORT, three Mercedes-Benz dealerships in Bordeaux, Ets Chesneau and Chesneau Agri-Ouest, Jaguar Land Rover BAC Monaco, and Groupe Leuba (closed April 2025). It has simultaneously expanded into Chinese and Asian OEM distribution (BYD, XPENG, OMODA & JAECOO) and added premium Korean brand Genesis, signaling a deliberate pivot toward electrified and Asian-brand lineups alongside the European luxury core. The group operates a customer loyalty program (BPM Club), a corporate foundation (BPM Foundation, created 2018, focused on children with autism and disability), and minor environmental partnerships (Carbonapp, Reforest'Action).
BPM Group firmographics
Firmographics- Name
- BPM Group
- Legal name
- BPM Group SAS
- Website
- https://bpmgroup.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BPM Group is a French privately held multi-brand vehicle and agricultural equipment distributor operating 188+ owned dealerships across France, Switzerland, and Monaco. It sells 30+ brands — from Fiat and Hyundai to Ferrari and John Deere — to individual consumers, professional fleets, and farmers through dedicated divisions.
- Ownership category
- akta.pro rank
Where BPM Group is headquartered
LocationHeadquarters
- HQ city
- Ingré
- HQ country
- France
- HQ region
- Europe
Offices35 records
Markets served
BPM Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales (New and Used): Sale of new and pre-owned vehicles across multiple segments including passenger cars, luxury/exclusive vehicles, commercial trucks/industrial vehicles, agricultural equipment, motorcycles, and recreational vehicles. Revenue generated from the margin between acquisition and sale prices, with the scale of 30+ brands distributed across 188+ locations driving volume-based economics.
- After-Sales Services: Service revenue from maintenance, repairs, bodywork (carrosserie), and spare parts sales at dealership locations. Extended services including vehicle preparation, financing arrangements, and administrative support for vehicle acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vehicle sales - pricing varies by brand, model, and configuration |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels9 records
BPM Group product offering
Product offeringCore offering
BPM Group is a French-based international specialized vehicle distribution group that sells new and used passenger cars, luxury and ultra-luxury vehicles, commercial and industrial vehicles, agricultural equipment, motorcycles, and recreational vehicles across more than 30 brands. The company operates 188+ owned dealership locations in France, Switzerland, and Monaco and complements vehicle sales with financing facilitation, after-sales service, maintenance, bodywork, spare parts, and fleet management solutions for both individual consumers and professional clients.
Product overview
BPM Group is an international specialized distribution company operating a multi-brand, multi-segment vehicle distribution network. The company operates as a platform-plus-modules structure, with core distribution divisions (BPM Cars, BPM Exclusive, BPM Pro, BPM Agri, BPM Motorbike, BPM Campers) supported by service modules (BPM Business, BPM Services, BPM Club, Autoshop). BPM distributes over 30 vehicle brands across France, Switzerland, and Monaco through 188 dealership locations. The company serves both individual consumers and professional clients, offering new and used vehicles, agricultural equipment, motorcycles, and motorhomes, supplemented by financing, maintenance, and fleet management services.
Differentiator
Problem solved
Functional benefit
Brands
- BPM Cars: New and used vehicle dealership for individuals and professionals, distributing brands including Fiat, Jeep, Alfa Romeo, Hyundai, and others across France.
- BPM Exclusive
- BPM Pro
- BPM Agri
- BPM Motorbike
- BPM Campers
- BPM Business
- BPM Foundation
- Autoshop
- BPM Club
Products and services
- BPM Cars
Quantifiable outcome
- 188 implantation points across central, western France, Paris region and Monaco
- +2 more outcomes
Companies that use BPM Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
BPM Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BPM Group partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- John DeerecoreBPM Agri serves as authorized John Deere dealer across 30+ locations in western and central France, distributing agricultural tractors and implements. Partnership includes complementary brands Kramer, Pottinger, Kverneland, Kuhn, and Lucasg for complete agricultural equipment coverage.
- FerraricoreBPM Exclusive operates Ferrari Monaco dealership at 5 Avenue Princesse Grace, Monaco. Exclusive distribution rights for Ferrari brand in Monaco market.
- MaseraticoreBPM Exclusive operates Maserati Monaco at 9 Rue des Açores, Monaco. Distribution includes Maserati Bordeaux and other exclusive locations in France.
- IvecocoreBPM Pro serves as Iveco commercial vehicle dealer across 12+ locations in France including Angers, Angoulême, La Rochelle, La Roche Sur Yon, Nantes, Niort, Poitiers, Saint-Nazaire, Lesquin, and Steenvoorde.
- BYDcoreBPM Group became official BYD distributor, opening multiple BYD dealerships across France including Laval, Le Mans, Châteauroux, and Nantes for electric vehicles.
- HyundaicoreBPM Cars distributes Hyundai vehicles across 10+ locations in France (Bourges, Châteauroux, Issy-les-Moulineaux, La Garenne-Colombes, Le Kremlin-Bicêtre, Montargis, Paris 13) and Switzerland (Cortaillod, Renens).
- Mercedes-BenzcoreBPM Pro operates Mercedes-Benz Pro commercial vehicle dealerships in Laval and Vannes. BPM Cars distributes Mercedes-Benz passenger vehicles including in Bordeaux (3 acquired dealerships) and Mercedes-Benz Lausanne in Switzerland.
- Rolls-Royce Motor CarscoreBPM Exclusive distributes Rolls-Royce Motor Cars in Monaco. Rolls-Royce Motor Cars Monaco received distributor conference awards.
- PaganicoreBPM Group became official Pagani distributor for France and Monaco, representing the ultra-luxury hypercar brand.
- Fiat/Chrysler brandscoreBPM Cars distributes Fiat, Fiat Professional, Jeep, Alfa Romeo, Abarth, Lancia, Dodge, and RAM across multiple locations in France. Includes acquisition of Fiat/Fiat Professional/Dodge operations at Redon.
- CarbonappminorBPM Exclusive partnered with Carbonapp to strengthen environmental commitment, providing carbon footprint assessment services for vehicle purchases.
- Reforest'ActionminorBPM Group renewed partnership with Reforest'Action for the 4th consecutive year, supporting reforestation projects as part of environmental sustainability initiatives.
- SeptorsminorBPM Group partnered with Septors racing team, with the partnership resulting in a victory that showcased the collaboration.
- Groupe LeubacoreBPM Group accelerated development with acquisition of Groupe Leuba in Switzerland, expanding Swiss presence including Hyundai dealerships.
- SDVIcoreBPM Group acquired SDVI (Société Des Vignobles IV) including two concessions in Hauts-de-France region, expanding Iveco commercial vehicle coverage.
- Ets Chesneau et Chesneau Agri-OuestcoreBPM Group acquired Ets Chesneau and Chesneau Agri-Ouest agricultural equipment dealerships, adding multiple BPM Agri locations including Bailleau-le-Pin, Chateaudun, Contres, Épieds en Bauce, Janville, Mer, Mondoubleau, Neuville sur Brenne, Noyant-de-Touraine, Orsonville, and Saint-Jean-Saint-Germain.
- XPENGcoreBPM Cars began distributing XPENG electric vehicles with showroom opening in Nantes.
- OMODA & JAECOOcoreBPM Group opened OMODA and JAECOO dealerships in Montargis and Orléans, expanding Chinese automotive brand coverage.
- GenesiscoreBPM became Genesis distributor with new dealership opening in Issy-les-Moulineaux (greater Paris).
- Morgan MotorcoreBPM Group became official Morgan Motor distributor for France with showrooms including Morgan Motor Paris opening and Morgan Motor experience centers.
- DucaticoreBPM Motorbike distributes Ducati motorcycles through dedicated showrooms including BPM Motorbike - Ducati Orléans.
- BendacoreBenda motorcycle brand officially joined BPM Motorbike network, expanding budget-friendly motorcycle coverage.
- Jaguar Land Rover BAC MonacocoreBPM Group acquired Jaguar Land Rover BAC Monaco dealership, expanding luxury SUV brand coverage in Monaco.
Scale indicators4 records
Recent moves13 records
Expansion highlights6 records
BPM Group competitors and assessment
Company assessmentDirect peers
- Emil Frey Group: Switzerland's largest independent multi-brand automotive distributor operating dealerships across multiple European countries. Highly comparable to BPM in multi-brand, multi-country dealership model with similar ultra-luxury franchises and similar mix of mass-market and premium brands.
- D'Ieteren Group: Belgian holding company whose core business is automotive distribution through D'Ieteren Automotive, distributing multiple brands across Belgium and other European markets. Comparable multi-brand, multi-territory distribution model to BPM Group.
- Inchcape plc: UK-listed global automotive distributor operating across Asia, Africa, Europe, and the Americas with multi-brand distribution, retail, and after-sales. Highly comparable to BPM's multi-brand international distribution model, though at much larger scale.
- Pendragon plc: UK-based multi-franchise automotive retailer operating volume and premium brands across Britain. Now operating as Pinewood Technologies after brand restructuring. Comparable to BPM's volume multi-brand dealership strategy.
- Lookers plc: Major UK multi-franchise automotive retailer representing volume and premium brands, recently acquired by Alpha Auto Group. Highly comparable to BPM's BPM Cars segment in operating model and customer mix.
- RDO Equipment Co. Largest US John Deere agricultural equipment dealer network with 75+ locations across multiple US states. Direct comparable for BPM's BPM Agri agricultural equipment distribution business and John Deere franchise model.
- Cervus Equipment: Canadian-based dealer group distributing John Deere agricultural, construction, and commercial equipment across multiple Canadian provinces. Comparable to BPM Agri in equipment distribution model and John Deere OEM dependency.
Broad incumbents
- AutoNation: Largest US automotive retailer with 250+ dealerships across 19 markets, distributing 30+ brands. Operates a comparable multi-brand distribution model at significantly larger US scale, useful as a public-market reference for BPM's growth and margin profile.
- Berkshire Hathaway Automotive: US automotive dealership subsidiary of Berkshire Hathaway operating 100+ dealerships across 10 states. Comparable multi-brand dealership platform, though Berkshire ownership provides different capital structure context.
Others
- Marubeni Corporation: Japanese general trading company (sogo shosha) with significant automotive distribution operations globally including dealership and aftermarket activities. Thematically comparable as a global multi-brand automotive distribution platform, though embedded within a much larger diversified conglomerate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BPM Group social profiles
Digital presenceBPM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BPM Group leadership team
Management profileNumber of profiles
Profiles1 record
BPM Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
BPM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BPM Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BPM Group
What does BPM Group do?
BPM Group is a French-based international specialized vehicle distribution group that sells new and used passenger cars, luxury and ultra-luxury vehicles, commercial and industrial vehicles, agricultural equipment, motorcycles, and recreational vehicles across more than 30 brands. The company operates 188+ owned dealership locations in France, Switzerland, and Monaco and complements vehicle sales with financing facilitation, after-sales service, maintenance, bodywork, spare parts, and fleet management solutions for both individual consumers and professional clients.
Is BPM Group a public or private company?
BPM Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BPM Group founded?
BPM Group was founded in 2018. It employs 1,001 to 5,000 people.
Where is BPM Group based?
BPM Group is headquartered in Ingré, France, in the Europe region.
How does BPM Group make money?
Two revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are after-Sales Services.
Who are BPM Group's main competitors?
Direct peers on record are Emil Frey Group, D'Ieteren Group, Inchcape plc, Pendragon plc, Lookers plc, RDO Equipment Co. and Cervus Equipment. Broad incumbents are AutoNation and Berkshire Hathaway Automotive. Marubeni Corporation is listed as an others.
Does BPM Group have an API?
No public API is recorded for BPM Group.