Chesters plumbing supplies

What Chesters plumbing supplies does

Chesters Plumbing and Bathroom Centre Limited, trading as 'Chesters Plumbing & Bathroom NZ', is a privately held, New Zealand-owned retailer of plumbing supplies, bathroom fittings, and adjacent home products. Founded over 50 years ago, the company operates physical showrooms across both the North and South Islands of New Zealand — including locations in Auckland, Hamilton, Wanganui, and Dunedin — alongside an e-commerce storefront that delivers nationwide. The product portfolio spans bathroom suites (basins, tapware, baths, showers, toilets, bidets, mirrors, cabinets, accessories), heating (electric and gas fires, electric heaters), hot water systems, kitchen sinks and tapware, laundry solutions, and core plumbing essentials including pipes, fittings, pumps, filters, valves, and spare parts. The assortment features both international premium brands (Hansgrohe, Villeroy & Boch, Stiebel Eltron) and local brands (Methven, Heirloom, Caroma, Elementi). The company serves two primary customer segments: trade professionals (plumbers, gasfitters, and builders) purchasing supplies for installation and construction projects, and retail consumers (homeowners and renovators) undertaking bathroom, kitchen, and laundry renovations. A dedicated trade account program offers specialized pricing, online ordering, invoice management, and integration with leading job management software to support recurring B2B purchasing workflows. Pricing is unit-based across a wide range — from approximately $20 for accessories to over $6,000 for premium baths — quoted in NZD including GST, with no subscription or contract-based revenue streams disclosed. The revenue model is transactional one-time product sales through both showroom and online channels.

Name

Chesters plumbing supplies

Legal name

Chesters Plumbing and Bathroom Centre Limited

Website

https://chesters.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chesters Plumbing and Bathroom Centre is a privately held, New Zealand-owned retailer of plumbing supplies and bathroom fittings with over 50 years of operation. It serves trade professionals (plumbers, gasfitters, builders) and retail homeowners/renovators through multi-island showrooms and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Plumbing Supplies and Bathroom Retail

NAICS

Hardware Retailers (44414), Other Building Material Dealers (444180)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYCRAIADAD

Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Plumbing supplies retail
• Bathroom fittings
• Trade plumbing accounts
• Kitchen and laundry products
• Heating and hot water

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct sales of plumbing supplies, bathroom fittings, fixtures, and accessories to both trade professionals and consumers through showrooms and e-commerce platform.
2. Trade Account Program: Specialized accounts for plumbers, gasfitters, and builders offering dedicated pricing, online ordering capabilities, and integration with job management software.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chesters is a New Zealand-owned retailer and distributor of plumbing supplies, bathroom fittings, kitchen and laundry products, heating solutions, and hot water systems. The company operates physical showrooms across both islands of New Zealand and an e-commerce website, stocking a broad range of international and locally made brands for both trade professionals and retail consumers. It also runs a dedicated Trade Account program for plumbers, gasfitters, and builders that includes online ordering, invoice management, and integration with leading job management software.

Product overview

Chesters Plumbing & Bathroom Centre is a New Zealand owned and operated plumbing supplies retailer with over 50 years of industry experience. The company operates as a multi-category retail platform offering an extensive portfolio of bathroom products (including basins, tapware, baths, showers, toilets, mirrors, and accessories), heating solutions (electric fires, heaters, gas fires), hot water systems, kitchen products (sinks, tapware, waste disposals), laundry solutions, and plumbing essentials (pipes, fittings, pumps, filters, valves, spare parts). The product portfolio features dozens of international and local brands including Hansgrohe, Villeroy & Boch, Caroma, Methven, Rheem, Rinnai, Insinkerator, Heirloom, Stiebel Eltron, and Elementi. The company serves both retail customers and trade professionals (plumbers, gasfitters, builders) through showrooms across New Zealand and an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Products Comprehensive range of bathroom products including basins, bathroom accessories, bathroom cabinets, bathroom heating, bathroom tapware, baths, bidets, mirrors, showers, toilet cisterns, toilet pans, toilet seats, toilet suites, and vanity units from brands such as Hansgrohe, Villeroy & Boch, Caroma, Methven, St Michel, Clearlite, and Elementi, sold to trade professionals and retail customers.
• Heating Solutions Heating products including electric fires, electric heaters, and gas fires for residential living spaces from brands such as Rinnai and Bromic.
• Hot Water Systems Electric hot water systems and water heating solutions from brands including Rheem (Ambiheat, Ambipower heat pumps) and Stiebel Eltron for residential installations.
• Kitchen Products Kitchen supplies including boiling/chilled water dispensers, kitchen sinks, kitchen tapware, and waste disposal units from brands such as Insinkerator.
• Laundry Products Laundry solutions including laundry cabinets, laundry storage, and laundry tubs for residential laundry rooms.
• Pipe and Fittings Pipe and fittings including traps, wastes, and grates for plumbing installations and drainage applications.
• Pumps and Filters Water pumps, filter cartridges, filter housings, filtration systems, and UV filtration units for residential and light commercial water treatment.
• Spare Parts Comprehensive spare parts for taps, mixers, showers, toilets, urinals, filter systems, shower doors, waste disposals, and traps used by trade professionals for repairs and maintenance.
• Valves Various valve products including solenoid valves and urinal valves for commercial and residential plumbing systems.
• Trade Account Program Dedicated trade account services for plumbers, gasfitters, and builders providing online ordering, invoice management, account access, and integration with leading job management software for procurement workflows.
• Showroom Consultation Service Bookable in-store consultation service offering personalized product recommendations for homeowners and renovators undertaking bathroom, kitchen, and laundry projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• PlaceMakers: Major New Zealand building supplies retailer serving both trade and DIY customers with a broader product mix including plumbing, hardware, and building materials; overlaps with Chesters in plumbing fittings and trade accounts but is much larger in scale.
• Bunnings Warehouse: Australia/New Zealand big-box hardware and home improvement retailer owned by Wesfarmers; competes with Chesters on bathroom fittings, plumbing basics, and trade pricing, leveraging far greater scale and assortment.
• Mitre 10: New Zealand hardware and home improvement cooperative with nationwide store network; overlaps with Chesters in bathroom and plumbing products sold through trade and DIY channels, though it operates a much broader general-merchandise model.

Direct peers

• Plumbing World: New Zealand-based plumbing supplies retailer with multiple branches nationwide, directly competing with Chesters across trade and retail customers with similar product categories including bathroom fittings, tapware, and plumbing essentials.
• Robertson Bathware: New Zealand bathware specialist retailer focused on bathroom products and accessories; directly competes with Chesters' bathroom and tapware category with a similar showroom-led retail format.
• Tradelink: Australian-owned national plumbing supplies chain with NZ presence, offering trade-focused plumbing products, bathroomware, and kitchen fittings comparable to Chesters' core categories and customer segments.
• Reece Group: Australia and New Zealand's largest plumbing and bathroom supplies distributor with extensive branch network; competes head-to-head with Chesters on trade accounts, premium brand assortment, and bathroom showrooms in NZ.

Others

• Methven: New Zealand-based manufacturer of tapware and showers with proprietary Satinjet technology; comparable to Chesters as both a brand partner and adjacent player in NZ bathroom fittings, though primarily a manufacturer rather than multi-brand retailer.

Regional players

• Bathroom Brands Group: UK-based bathroom products manufacturer and distributor covering basins, baths, furniture, and brassware; comparable to Chesters in product mix and showroom model but operates in a different geography.
• Carters: New Zealand building supplies company focused on trade customers across framing, plumbing, and finishing products; comparable to Chesters' trade account program and project-based supply model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chestersplumbingandbathroom
• LinkedInlinkedin.com/company/chesters-plumbing-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chesters plumbing supplies