What Child Care Business Growth does

Child Care Business Growth (CBG) is a privately held, vertically specialized marketing and business growth agency serving the early childhood education (ECE) sector. Founded in 2007 by Nick and Jenna Williams after 18+ years of operating their own childcare facilities, the company targets family-owned and operated childcare centers, preschools, nurseries, and after-school providers primarily in the UK, USA, and Canada. Its core purpose is to help these SMB operators attract more local families, increase enrollment, and grow without over-reliance on word-of-mouth referrals, addressing pain points such as inconsistent inquiry flow, owner burnout, and operational inefficiency.

The company's product surface spans multiple tiers: a high-touch Done-For-You Marketing Service (quote-based, covering website design, paid advertising, social media management, email marketing, video production, and staff training); the 2024-launched Child Care Concierge Service at $750/month that handles all parent inquiries across phone, text, email, and social channels and books tours directly into centers' calendars; the self-paced CBG Growth System (DIY blueprint with scripts and templates); the ECE Mastery coaching community; twice-yearly CBG Live in-person events (2026 scheduled at Pier Sixty-Six, Fort Lauderdale); and a paid Speaker/Coach application program. Operationally, CBG runs on industry-standard marketing technology including GoHighLevel CRM, ClickUp project management, Google Tag Manager for tracking, Slack and Zoom for internal coordination, plus a Childcare Automation platform that powers inquiry handling.

The business model is a mix of recurring subscriptions (Concierge, ECE Mastery), managed services (Done-For-You Marketing), one-time product sales (Growth System), event ticket revenue (CBG Live), and community/speaker fees. The go-to-market is sales-led with dedicated account managers, complemented by community-led and event-driven motions, and a heavy content marketing footprint across blog, podcast, webinars, YouTube, and social channels. CBG employs ~28 people across its Birmingham, UK headquarters and Miami, FL US regional office, with no disclosed external funding.

Name

Child Care Business Growth

Legal name

Child Care Business Growth

Website

https://childcarebusinessgrowth.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Child Care Business Growth is a vertically specialized marketing and business growth agency that helps family-owned childcare centers, preschools, and nurseries in the UK, USA, and Canada attract families, increase enrollment, and scale through done-for-you marketing, concierge inquiry handling, coaching, and live events.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Childcare Concierge Service: Monthly subscription service at $750/month that manages all parent inquiries for childcare centers, responding to inquiries across multiple channels and booking qualified tours into the center's calendar. Service operates 10.30am-8pm EST, 5 days per week.
2. Done-For-You Marketing Services: Comprehensive marketing service where CBG team handles website design, paid advertising, social media management, email marketing, and ongoing campaign optimization for childcare business clients.
3. CBG Growth System (DIY Marketing Blueprint): Step-by-step marketing blueprint including telephone scripts, letter templates, and video training for childcare business owners who want to market their business themselves. Includes Facebook ad setup training.
4. ECE Mastery Coaching Program: Global affordable coaching program for Early Childhood Educators featuring live weekly training and on-demand content. Includes Monthly Mastermind Meetings (£9,997 value), Weekly Group Coaching Calls, Guest Speakers, and coaching/accountability.
5. Live Events (CBG Live): Two major in-person events per year (2-3 days each) featuring speakers, training, and networking for childcare professionals. Ticket sales and event revenue.
6. Speaker/Coach Application Program: Community of speakers and coaches who pay to join and participate in CBG events, podcasts, webinars, and digital training sessions as featured experts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

Child Care Business Growth is a specialized marketing and business growth services company serving childcare centers, preschools, nurseries, and early education providers. Its offerings span a Done-For-You Marketing Service (website design, paid advertising, video production, social media, email, and copywriting managed end-to-end), a $750/month Childcare Concierge Service that fields all parent inquiries and books tours directly into the center's calendar, the CBG Growth System DIY marketing blueprint with telephone scripts and Facebook ad training, the ECE Mastery coaching membership, and CBG Live in-person events. The company combines marketing execution with industry-specific coaching to help family-owned childcare operators increase enrollment and reduce reliance on word-of-mouth referrals.

Differentiator

Problem solved

Functional benefit

Brands

• ECE Mastery: Expert coaching program for Early Childhood Educators with live weekly training and on-demand content
• Child Care Concierge
• Childcare Entrepreneur
• CBG Live
• Childcare Top Tips
• Childcare Automation

Products and services

• Childcare Concierge Service A monthly subscription service at $750/month where a dedicated CBG team handles all parent inquiries for a childcare center across email, social media, calls, and texts, and books qualified tours directly into the center's Google Calendar. The service operates 10:30am-8pm EST, 5 days per week with an average response time of 9 minutes. It is intended for childcare centers that want to convert more inquiries into enrollments without hiring additional front-office staff.
• Done-For-You Marketing Service A fully managed marketing service in which the CBG team handles website design, paid advertising, inquiry tracking, video production, social media management, email marketing, staff training, and professional copywriting for childcare business owners on an ongoing basis. Clients work directly with Nick, Jenna, and the account management team. Pricing is quote-based and not publicly disclosed.
• CBG Growth System A self-paced DIY marketing blueprint designed for childcare business owners who want to market their business themselves or train their team without relying on an outside agency. The system includes telephone scripts, letter templates, and step-by-step video training on setting up Facebook ads and other marketing channels. Purchased online with immediate access as a one-time license.
• ECE Mastery Coaching Program A global affordable coaching membership program for Early Childhood Educators featuring live weekly training and on-demand content. Includes Monthly Mastermind Meetings (stated value £9,997), Weekly Group Coaching Calls, Guest Speakers, and coaching and accountability. A free ECE Membership tier is available. Accessed via the ECEMastery platform at childcaremarketing.biz.
• CBG Live Events Flagship in-person conference held twice a year for family-owned and operated childcare providers, featuring high-impact learning, training, and networking. Each event is 2-3 days with speakers, training sessions, and hundreds of attendees. Tickets are sold via the CBG Live website with priority waitlist and early bird pricing.

Quantifiable outcome

• Trusted by 1000+ childcare providers worldwide
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Gift a TedminorStrategic or Co-development PartnerCharitable partnership where Jenna and Nick Williams support Gift a Ted charity initiative. Customers can purchase teddy bears to keep or donate, with proceeds going to charity. Aligns with CBG's mission of giving back while providing value to customers.
• ECE MasterycoreStrategic or Co-development PartnerGlobal affordable coaching program for Early Childhood Educators featuring live weekly training and on-demand content. CBG refers clients to this program and the platform provides free ECE membership for CBG community members. Access via https://members.ecemastery.com/
• Childcare AutomationcoreTechnology or IntegrationSoftware platform used for managing client inquiries, tracking conversations across social media platforms, and enabling CBG to respond directly to inquiries from within the software. Powers the Concierge Service delivery.
• CBG Live Event VenuesminorStrategic or Co-development PartnerPier Sixty-Six, Fort Lauderdale FL hosts CBG Live 2026. Previous events held in Orlando, Tampa, Miami, Washington, California. Venue partnerships for hosting major industry events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Care.com: Broad care marketplace connecting families with childcare, senior care, and pet care providers. Tangentially comparable given childcare segment overlap, but operates a different two-sided marketplace model rather than B2B services for operators.
• SchoolMint: K-12 enrollment, family engagement, and registration platform serving schools and districts. Adjacent vertical (K-12 rather than early childhood) with overlapping enrollment-marketing themes but different buyer.

Broad incumbents

• Procare Solutions: Established childcare management software provider serving centers across the US. Serves the same customer base as CBG with a wider portfolio of administrative tools, positioning as a broad incumbent in the vertical.
• HiMama: Childcare management and parent engagement platform serving daycare and preschool operators across North America. Comparable because it targets the same childcare center buyer with a broader operations-focused value proposition.
• Lillio: Early childhood education platform offering parent communication, lesson planning, and business management tools to preschools and daycares. Comparable target market and overlapping value proposition with CBG's parent-communication angle.
• Brightwheel: Leading childcare management platform serving tens of thousands of daycare and preschool operators with billing, attendance, and parent communication tools. Overlaps with CBG in serving the same childcare center buyer, but competes via software rather than marketing services.

Emerging players

• Kangarootime: Childcare management platform with enrollment, billing, and family-engagement features serving small-to-mid childcare centers. Adjacent competitor for the same operator buyer with partial overlap in growth-enablement tooling.
• Wonderschool: Childcare platform that helps providers start, manage, and grow home-based and small-center childcare businesses. Comparable in helping childcare operators grow, though focuses on supply-side enablement rather than marketing services.
• Kinside: Childcare platform connecting providers and families with booking, payment, and communication features. Emerging player serving overlapping daycare/preschool customer segment with partial feature overlap to CBG's inquiry-to-tour workflow.

Direct peers

• Childcare Success Company: Coaching, training, and marketing services firm for childcare business owners. Closely comparable to CBG in target customer (family-owned childcare operators), service mix (coaching + DFY marketing), and positioning around helping owners scale and exit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/childcarebusinessgrowth?app=desktop
• Facebookfacebook.com/ChildcareBusinessGrowth
• LinkedInlinkedin.com/company/childcare-business-growth
• Instagraminstagram.com/childcarebusinessgrowth/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child Care Business Growth