AMERSHAM AND CHILTERN RUGBY FOOTBALL CLUB LIMITED

What AMERSHAM AND CHILTERN RUGBY FOOTBALL CLUB LIMITED does

Amersham and Chiltern Rugby Football Club Limited is a community rugby union club founded in 1924 in Amersham, Buckinghamshire, England, currently celebrating its centenary. It operates a comprehensive age-grade and senior rugby programme, including three senior men's XVs (First, Second, Third), a Women's First XV, Colts (U18), junior teams from U13 through U16, and mini rugby from U5/6 (Dyno-Mites) through U12, with age-appropriate progression from tag rugby to full contact. The club is a private, member-owned company limited by guarantee, accredited by Sport England (Clubmark) and the RFU, and affiliated with England Rugby and Buckinghamshire RFU for league participation. Facilities centre on a clubhouse at Ash Grove, Weedon Lane, Amersham (HP6 5QU), with additional training at Hervines Park.

The business model combines four revenue streams: annual membership subscriptions administered through the Subscriptions and Membership Secretary for the 2025-26 season; clubhouse venue hire booked through hallbookingonline.com; merchandise sales via the KitLocker Samurai Club Shop storefront; and corporate sponsorship from over 40 local businesses organised across Principal, Gold, Claret, and standard tiers, anchored by Principal Partner Osborne Samuel. The club's go-to-market relies on direct on-site sign-ups at the Amersham venue, online membership forms on the Pitchero platform, and active organic social engagement across Facebook, Twitter/X, and Instagram. There is no proprietary technology — operations run entirely on third-party platforms (Pitchero for website and member management, RFU GMS for fixtures and player registration, MailChimp for newsletters, YouTube for video content). The paid headcount is 8, with the rest of the coaching, committee, and matchday operations delivered by volunteers.

Name

AMERSHAM AND CHILTERN RUGBY FOOTBALL CLUB LIMITED

Legal name

Amersham and Chiltern Rugby Football Club Limited

Website

https://chilternrugby.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Amersham and Chiltern Rugby Football Club is a community rugby union club in Amersham, England, founded in 1924, operating senior men's, women's, colts, junior, and mini teams and funded through membership subscriptions, clubhouse hire, merchandise, and local business sponsorship.

Ownership category

akta.pro rank

Product category

Community Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Community rugby club
• Youth rugby programs
• Rugby club membership
• Clubhouse venue hire
• Sports club sponsorship

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from players and club members for the 2025-26 season, administered through subscription forms and processed by the club's Subscriptions and Membership Secretary.
2. Clubhouse Hire: Venue hire services for the clubhouse facility, booked through hallbookingonline.com platform.
3. Club Shop Merchandise: Online merchandise sales through kitlocker.com Samurai Club Shops.
4. Sponsorship: Financial support from multiple local businesses including principal partner, gold, claret, and standard sponsors at various tier levels.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Amersham & Chiltern Rugby Football Club operates as a community rugby club running senior men's teams (First XV, Second XV, Third XV, Colts), a Women's First XV, junior teams (U13–U16), and mini rugby for children from U5/U6 through U12. The club offers annual memberships, clubhouse venue hire, an online club merchandise shop, and multi-tier corporate sponsorship packages. It is affiliated with England Rugby, the RFU, Buckinghamshire RFU, and holds Sport England Clubmark accreditation.

Product overview

Amersham & Chiltern RFC operates as a community rugby club offering a comprehensive portfolio of rugby teams across all age groups and genders. The club provides senior men's teams (First XV, Second XV, Third XV, Colts), a women's team, junior teams from U13 to U16, and mini rugby for children from U5 to U12. Supporting services include membership subscriptions, clubhouse venue hire, an online club shop, and corporate sponsorship packages. The club is affiliated with England Rugby, RFU, Sport England Clubmark, and Buckinghamshire RFU.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Rugby Teams Senior competitive rugby teams including First XV, Second XV, Third XV, and Colts (U18s) for adult players competing in regional leagues.
• Women's Rugby Team Women's First XV team providing rugby opportunities for female players in the local community.
• Junior Rugby Teams Youth rugby programs for various age groups including Junior Academy, Under 16, Under 15, Under 14, and Under 13.
• Mini Rugby Teams Entry-level rugby for children from Under 12 down to Under 5/6 (Dyno-Mites) age groups, beginning with tag rugby before progressing to contact.
• Club Membership Annual membership subscriptions for players and supporters at all levels, with seasonal tiers and downloadable registration forms.
• Clubhouse Hire Venue hire services for the clubhouse facility at Ash Grove, Weedon Lane, Amersham, booked through hallbookingonline.com.
• Club Shop Merchandise Online retail store for club apparel and merchandise operated through KitLocker Samurai Club Shops.
• Sponsorship Packages Corporate sponsorship opportunities at multiple tiers including Principal Partner, Gold sponsor, Club Partner, and Claret sponsor with associated brand visibility benefits.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• PitcherocoreTechnology or IntegrationWebsite platform provider powering the club's website, membership management, match scheduling, and club communications through their sports club management system.
• Rugby Football Union (RFU)flagshipStrategic or Co-development PartnerGoverning body providing Game Management System (GMS) for player registration, fixture management, and disciplinary records. RFU accreditation and affiliation for league participation.
• Buckinghamshire RFUcoreStrategic or Co-development PartnerCounty constituent body for Buckinghamshire rugby, providing league organisation, development support, and county representation.
• England RugbycoreStrategic or Co-development PartnerNational governing body for rugby union in England. Provides division affiliation for London & SE, competition structures, and national standards including Clubmark accreditation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beaconsfield RFC: Amateur community rugby club based in Beaconsfield, Buckinghamshire, operating a comparable model across mini, junior, senior men's and colts sections with membership fees, sponsorships, and local business support. Direct competitor for players in the South Bucks catchment.
• Chesham RFC: Neighbouring amateur rugby club in Chesham operating the same community-club model with mini, junior and senior teams and similar reliance on local sponsorships and membership subscriptions. Closely comparable in scale, geography, and revenue mix.
• High Wycombe RFC: Amateur community rugby club in nearby High Wycombe with multiple senior teams, mini/junior sections, and the same membership-plus-sponsorship funding structure. Competes for players from the same South Bucks feeder population.
• Henley Hawks RFC: Semi-professional/community rugby club in Henley-on-Thames operating senior, women's and junior teams within a similar South East catchment. Comparable structure with a slightly higher competitive level.
• Marlow RFC: Amateur rugby club in Marlow, Buckinghamshire offering mini through senior rugby with comparable membership and sponsorship revenue mix. Overlapping catchment and similar scale make it a directly comparable peer.
• Maidenhead RFC: Amateur rugby club in Berkshire operating a comparable community rugby model with mini, junior and senior sections and similar reliance on local business sponsorship and subscriptions.
• Reading RFC: Larger-scale amateur rugby club in Reading running multiple senior men's teams, a women's team, and a full junior/mini pathway — a useful comparably-structured but slightly larger peer in the same broader region.
• Aylesbury RFC: Buckinghamshire-based amateur rugby club operating mini, junior and senior teams with similar community club economics — membership fees, local sponsors, and venue hire. Same Buckinghamshire RFU affiliation.
• Bracknell RFC: Amateur community rugby club in Bracknell, Berkshire running mini through senior sections with a membership-plus-sponsorship model similar to A&C RFC.

Others

• Pitchero: Website, member management and club communications platform powering A&C RFC's digital operations; relevant as a key ecosystem/technology partner rather than a competitive peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chilternrugby
• Facebookfacebook.com/AmershamandChilternRugby
• Instagraminstagram.com/chiltern_rugby
• LinkedInlinkedin.com/company/amersham-and-chiltern-rugby-football-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMERSHAM AND CHILTERN RUGBY FOOTBALL CLUB LIMITED