正保远程教育

What 正保远程教育 does

正保远程教育 (Zhengbao Distance Education) is a privately-held Chinese online education group founded in 2000 and headquartered in Beijing. Operating through its flagship platform 正保会计网校 (chinaacc.com) — formerly branded as 中华会计网校 — the company delivers accounting, tax, and finance professional certification training alongside eight subsidiary education portals covering medical (med66.com), construction engineering (jianshe99.com), self-study examination (zikao365.com), law (ruidaedu.com), vocational training (chinatat.com), and entrepreneurship (chinapen.org.cn). The core technology stack is a cloud-based learning platform integrating an AI-powered course-matching engine (AI智能选课), 24/7 AI Q&A across 100+ accounting experts, predictive performance analytics on question banks, and hardware devices (Z3 / S1 learning machines) with embedded AI study assistance.

The business model is multi-stream and predominantly B2C: per-subject and bundled course subscriptions for domestic credentials (初级/中级/高级会计师, 注册会计师, 税务师, 经济师, 审计师, 资产评估师) starting from ¥574/subject, international certification prep (CFA, FRM, ACCA, CMA, USCPA, 澳洲CPA), tiered practical-skills memberships (实务会员 P1/P2/P3 at ¥2,180–5,980/year), and career advancement subscriptions (就业护航班 ¥2,600–4,500/year). Complementary revenue streams include the 梦想成真 textbook series sold through an own e-commerce storefront, the Z3 learning device at ¥6,388, enterprise tax/finance membership for corporate training delivered via field sales across 30 provinces, and a continuing-education product covering 400+ cities. Distribution is hybrid — self-serve web/mobile, e-commerce bookstore, plus 65 city service centers powering in-person classes and enterprise sales.

Over 26 years the company has built a five-in-one ecosystem spanning exam training, continuing education, practical skills, financial/tax consulting, and employment services, with 30M+ cumulative registered learners, 2,000+ partner instructors, 5,000+ enterprise hiring partners, and 40,000+ annual teaching hours. Recent product development has centered on AI integration: a 2025 DeepSeek-based finance course, a 2026 AI-driven Tax Agent study plan, AI hardware devices, and a 2024 梦想成真 textbook redesign. The firm is privately held with no disclosed funding, M&A, or leadership changes in the available materials; the parent group operates under chairman Zhang Fan (张帆) per ownership commentary.

Name

正保远程教育

Legal name

北京正保会计科技有限公司

Website

https://chinaacc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

正保远程教育 is a privately-held Chinese online education group operating 正保会计网校 (chinaacc.com) and seven other vertical education portals. It delivers accounting, tax, and finance certification exam prep, practical skills training, AI-powered learning devices, and career services to individual learners and enterprise clients across China.

Ownership category

akta.pro rank

Product category

Online Professional Education (Accounting and Finance Certification Training)

NAICS

Business Schools and Computer and Management Training (6114), Business and Secretarial Schools (61141), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industries

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

Keywords

• Accounting certification training
• Online professional education
• CPA exam preparation
• Tax agent certification
• Financial certification courses

Headquarters

HQ city

北京

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 在线课程销售: Subscription and per-course sales for accounting certification exams including CPA, CFA, FRM, ACCA, CMA, and Chinese accounting qualifications. Courses sold per subject or as bundled packages with various study periods.
2. 教材与辅导书籍销售: Sale of exam prep books, practice questions, and study materials under the '梦想成真' (Dream Comes True) brand for various accounting and finance certifications.
3. 企业财税会员服务: Enterprise membership providing corporate tax and finance training including face-to-face courses, live sessions, specialized programs, and customized in-house training for organizations.
4. 实务培训与会员服务: Practical accounting skills training including bookkeeping, tax filing, financial analysis courses with P1/P2/P3 membership tiers for different career stages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

正保远程教育 operates chinaacc.com (正保会计网校), an online education platform delivering accounting and finance professional certification exam preparation, including CPA, primary/intermediate/senior accounting titles, tax agent, and international credentials such as CFA, FRM, ACCA, and CMA. The company also provides practical skills training via tiered memberships (P1/P2/P3), AI-powered learning devices (Z3/S1 tablets), the 梦想成真 study material series, continuing education, and career placement services with 5000+ enterprise partners.

Product overview

正保远程教育 operates a comprehensive online education ecosystem centered on accounting and finance professional development. The flagship platform 正保会计网校 (Chinaacc.com) offers a multi-tier portfolio combining certification exam preparation (CPA, accounting technician levels, tax agent, international credentials), practical skills training (实务会员 P1-P3 tiers), hardware devices (正保财会学习机 Z3/S1), study materials (梦想成真 series), and career services. The company has evolved from a single certification exam prep site (originally 中华会计网校) into a five-in-one platform covering exam training, continuing education, practical skills, professional consulting, and employment services, serving 30+ million registered users with courses spanning domestic credentials and international certifications.

Differentiator

Problem solved

Functional benefit

Brands

• 梦想成真: Official textbook and exam preparation guide series published by the company for accounting and finance professional examinations.
• 正保财会学习机 Z3
• 正保学习机 S1
• 正保AI录音卡 V1

Products and services

• Primary Accounting Certification Training (初级会计职称培训)

Quantifiable outcome

• 累计培养学员超过3000万
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• 正保教育慈善基金minorOthers2008年成立正保教育慈善基金，在中国青少年发展基金会的支持和联合管理下，援建偏远贫困地区现代远程教育教室与资助大中小学贫困学生
• 正保教育慈善基金·扬帆计划minorOthers每年援建一批现代远程教育学习中心，配备电脑、桌椅等设备，并提供网络学习课程以及教师的信息技术培训
• 正保教育慈善基金·远航计划minorOthers资助贫困的中小学学生完成全部学业；同时，为贫困的高考录取考生提供助学金，资助其完成大学学业

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Fenbi (粉笔教育): Tech-forward online education platform initially focused on public-service exam prep (公务员/事业单位) now expanding into professional certifications — comparable AI-driven personalization and large-scale online learner funnel.
• Bilibili: Video platform with a large base of free accounting/finance exam-prep creators; increasingly captures entry-level learners via free or low-cost content that competes with 正保's bottom-tier course packages.

Broad incumbents

• Coursera: Global online learning platform partnering with universities and companies for professional certificates — relevant peer for the international certification portion (CFA, FRM, ACCA, CMA) of 正保's portfolio and a potential partnership/comparison reference.
• NetEase Cloud Classroom (网易云课堂): Major incumbent Chinese online learning platform offering broad course catalog across professional skills, IT, and finance — overlaps with 正保 on accounting/finance course listings and competes for learner attention.
• Chaoxing / Superstar (超星): Large Chinese digital education platform serving universities, libraries, and professional learners — overlaps with 正保 on continuing education and certification training delivered through online portals.
• Tencent Classroom (腾讯课堂): Tencent's online education platform aggregating professional certification, IT, and vocational courses — competes with 正保 on discovery and pricing across overlapping accounting/finance categories.
• TAL Education / Xueersi (学而思): Major Chinese education group expanding from K-12 into adult professional and vocational learning — comparable multi-vertical online education portfolio with significant brand and capital resources.

Direct peers

• Hiway (嗨学网): Chinese online professional certification prep platform offering courses across accounting, construction, healthcare, and law credentials — comparable multi-vertical exam-prep model and similar mid-tier price points.
• Dongao Accounting Online (东奥会计在线): Leading Chinese online accounting certification prep platform, focused primarily on CPA, 中级/初级会计职称, and 税务师 exam preparation — directly comparable to 正保会计网校's flagship offerings and target learner base.
• 233 Network School (233网校): Long-established Chinese online platform for professional certification exam prep spanning accounting, engineering, healthcare, and finance credentials — directly comparable to 正保's exam-prep core business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%AD%A3%E4%BF%9D%E8%BF%9C%E7%A8%8B%E6%95%99%E8%82%B2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 正保远程教育