Chin Motorsports Inc

What Chin Motorsports Inc does

Chin Motorsports Inc, operating as Chin Track Days, is a privately held High Performance Driving Education (HPDE) company founded in 2001 and headquartered in Sanford, Florida. The company organizes track day events at which driving enthusiasts operate their own sports cars on premier racing circuits, with the explicit aim of recreational, non-competitive driving rather than racing or time-trials. Its core product is the proprietary Chin Format, which segments participants into only three run groups, enforces lower enrollment per event, and rotates sessions on track every 30 minutes to deliver approximately 3.5 hours of track time per event day, plus an open passing session in the final hour. A higher-skill Open Track | Skilled Drivers Format targets experienced drivers with 10+ days of track experience and solo qualification.

The business operates 59 event dates across 15 tracks in the United States (including Sebring, Road Atlanta, Watkins Glen, Mid Ohio, VIR, Road America, Barber Motorsports Park, Ozark, COTA, NCM, Pitt Race, NJMP, Summit Point, Eagles Canyon, and Daytona) and internationally at Spa & Nurburgring in Germany and Circuit Mont Tremblant in Canada. Revenue is generated primarily through one-time event registration fees, supplemented by gift certificates and an affiliate/referral marketplace of preferred motorsports vendors hosted on The Chin Forum, a community platform that also supports instructor qualification discussions and member-to-member exchange. Marketing is conducted through the website, the Chin Forum, the Track Times Newsletter, Facebook, and a VETSPORTS cause-marketing partnership, while customer service is delivered via a phone support line and direct self-service registration.

Name

Chin Motorsports Inc

Legal name

Chin Track Days, Inc.

Website

https://chinmotorsports.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Chin Motorsports Inc (Chin Track Days) is a Florida-based High Performance Driving Education company that organizes recreational track day events for sports car enthusiasts across 15 premier North American and German circuits.

Ownership category

akta.pro rank

Product category

High Performance Driving Education (HPDE)

NAICS

Spectator Sports (71121), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• High performance driving education
• Track day events
• Motorsports driving schools
• HPDE programs
• Sports car track time

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Track Day Event Registration Fees: Revenue is generated from one-time registration fees for track day events. Customers register for individual event dates at various tracks across North America. Events range from single-day to multi-day formats (e.g., Jul 27-28, Aug 3-8 for international events).
2. Preferred Partners/Vendor Marketplace: The Chin Forum hosts a preferred partners section connecting members with motorsports vendors and suppliers who offer member discounts. This likely generates referral or affiliate revenue.
3. Gift Certificates: Gift certificates for track time are available for purchase online, providing additional revenue stream from gift buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Chin Track Days organizes paid track day events at premier North American and international racing circuits where sports car owners drive their own vehicles in a non-competitive, instructional environment. The signature Chin Format limits enrollment and run groups (only three) to deliver approximately 3.5 hours of on-track time per day with rotating 30-minute sessions and a final-hour open-track session. Events are staffed with veteran driver coaches and professional safety teams, with annual tech inspection required for participation.

Product overview

Chin Track Days operates as a track day event company offering high performance driving education services. The core product is the Chin Format, a proprietary event model featuring only 3 run groups, lower enrollment, and approximately 3.5 hours of track time per day. They also offer an Open Track format for skilled drivers requiring 10+ days of experience. Additional services include driver development training with professional coaches, annual tech inspection services, the Track Times Newsletter, and the Chin Forum community platform. The company hosts events at 15 tracks across the United States and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• High Performance Driving Events Paid one-day and multi-day track day events at premier North American and international racing circuits (e.g., Sebring, Road Atlanta, Watkins Glen, VIR, Road America, COTA, Barber, Daytona, plus Spa/Nürburgring and Mont Tremblant) where sports car owners drive their own vehicles in a non-competitive environment with professional instruction and safety oversight.
• Annual Vehicle Tech Inspection Required vehicle technical inspection service that participants must complete prior to driving their sports car at a Chin Track Days event, with published inspection standards and online resources.

Quantifiable outcome

• 3.5 hours of track time per typical daily event
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• VETSPORTSminorGTM or Marketing PartnerChin Track Days supports VETSPORTS, a non-profit organization focused on enhancing the lives of veterans and their families through sports, physical activity, and community engagement. The company offers a free track day raffle to help support VETSPORTS' mission, demonstrating community engagement and corporate social responsibility.
• Motorsport Safety FoundationcoreStrategic or Co-development PartnerMotorsport Safety Foundation provides safety certification and standards for HPDE organizers. Chin Track Days achieved Level II status as the first nationwide HPDE organizer to receive this recognition, demonstrating commitment to safety standards and industry leadership.
• 8TwelveWheelsminorGTM or Marketing Partner8TwelveWheels logo appears on the website as a partner. Relationship details not fully specified in available source material.
• TDT (Track Day Tyres/Presumably Third-Party Sponsor)minorGTM or Marketing PartnerTDT logo appears on the website. Additional partnership details not specified in available source material.
• Track Venues (15 Tracks)coreStrategic or Co-development PartnerChin Track Days operates events at 15 premier track venues including Sebring International Raceway, Road Atlanta, Watkins Glen, Mid Ohio, VIR, Road America, Barber Motorsports Park, Ozark International Raceway, Circuit of the Americas, National Corvette Museum (NCM), Pitt Race, New Jersey Motorsports Park, Summit Point, Eagles Canyon Raceway, and Daytona International Speedway. These venue partnerships are essential to service delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Skip Barber Racing School: Skip Barber is a professional driving school operating at multiple US tracks, competing in the high-performance driving education category with both recreational and aspirational/racing-path curricula.
• Porsche Club of America (PCA): PCA runs a nationwide member-based HPDE program at premier US tracks (many overlapping Chin's venue list), targeting sports car owners with club-style track days that overlap Chin's enthusiast customer segment.
• Hooked on Driving: Hooked on Driving is a regional-to-national HPDE operator with similar non-competition formats, run-group structures, and instructor-led coaching, directly competing for novice-to-intermediate track day participants.
• Driver's Edge: Driver's Edge offers performance driving education and track day experiences at premier circuits, directly comparable to Chin's HPDE focus on driver development and controlled-environment high-speed instruction.
• National Auto Sport Association (NASA): NASA runs HPDE and high-performance driving schools at tracks across the US, directly competing with Chin for the same enthusiast customer base with comparable non-competition formats and progression-based driver development.
• Apex Track Days: Apex Track Days is a smaller HPDE event organizer with a comparable non-competition, run-group-based format, competing in select regions for the same sports car enthusiast audience.
• Speed Ventures: Speed Ventures operates track days and HPDE events primarily on the US West Coast with multi-run-group formats, positioning as a direct competitor to Chin for sports car owner participants in overlapping venues.
• BMW Car Club of America (BMW CCA): BMW CCA's HPDE program is one of the largest club-based track day organizations in the US, using many of the same premier tracks as Chin and competing for the same performance driving enthusiast demographic.

Broad incumbents

• Sports Car Club of America (SCCA): SCCA operates Track Night in America and a broad portfolio of HPDE/racing events at many of the same US tracks as Chin, making it a large incumbent competitor with deeper resources but less specialization in premium non-competition track days.

Others

• Grassroots Motorsports: Grassroots Motorsports is a leading enthusiast media brand and event organizer in the amateur/sports car community; it overlaps Chin's audience and occasionally co-hosts grassroots-style events, functioning as an adjacent ecosystem participant rather than direct HPDE competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChinTrackDays
• LinkedInlinkedin.com/company/chin-motorsports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chin Motorsports Inc