Chocolate Fish Coffee Roasters

Name

Chocolate Fish Coffee Roasters

Legal name

Chocolate Fish Coffee Roasters

Website

https://chocolatefishcoffee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster and Retailer

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYAFAFADAB

Coffee Roasting & Grinding

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Specialty coffee roasting
• Coffee retail
• Wholesale coffee supply
• Coffee education classes
• Direct trade coffee

Headquarters

HQ city

Sacramento, California

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Sales of whole bean coffee, brewed beverages at cafes, and online through e-commerce storefront. Products include single-origin coffees, signature blends, and seasonal offerings.
2. Coffee Education Classes: Offering coffee tasting classes, home barista training, latte art classes, and SCA certification programs. Classes held at roastery location.
3. Wholesale B2B: B2B wholesale program providing coffees, equipment, training, and business solutions to other cafes and restaurants.
4. Merchandise and Accessories: Sales of home brewing equipment, mugs, tumblers, apparel, and gift items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Chocolate Fish Coffee Roasters is a Sacramento-based specialty coffee roaster and retailer that roasts single-origin and blended whole bean coffees sourced through direct relationships with farmers worldwide. The company operates four retail coffeehouses plus airport kiosks, an e-commerce storefront, a B2B wholesale program for cafes and restaurants, and a structured coffee education program ranging from consumer tasting classes to SCA certification.

Product overview

Chocolate Fish Coffee Roasters is a specialty coffee roaster and retailer operating 3 retail coffeehouses in Sacramento, California. The company offers a unified product portfolio centered on whole bean coffees, loose-leaf teas, and coffee education classes, supplemented by home brewing equipment, merchandise, and a B2B wholesale program. Core offerings include single-origin and blended whole bean coffees sourced from direct-trade relationships with farmers in Honduras, Guatemala, Costa Rica, Colombia, Nicaragua, and beyond. The company provides award-winning espresso blends (notably KORU with Golden Bean accolades) and innovative cold-processed coffees. Education services range from consumer tastings to professional SCA certification programs. Wholesale services extend specialty coffee expertise to other cafes and businesses through equipment guidance and barista training.

Differentiator

Problem solved

Functional benefit

Products and services

• Espresso: KORU Award-winning espresso blend with Silver Medal Espresso with Milk (Golden Bean North America 2017) and Bronze Medal Espresso (2016) accolades, sold as whole bean coffee to consumers, cafes, and wholesale partners.
• Tātari Blend Filter coffee blend combining washed Nicaraguan coffee from Jinotega and natural Colombian coffee from Antioquia, featuring notes of chocolate, honey, and dark berries.
• Joconte Estate Honduras Single-origin washed process coffee from producer Adrian Castro Guevara in San Andres, Lempira, Honduras, with cup characteristics of baked apple, nuanced acidity, and caramel finish.
• San Pancracio Guatemala Single-origin coffee from Valentin Gonzalez's farm in Huehuetenango, Guatemala, featuring golden raisin sweetness with blood orange brightness and buttery caramel finish.
• Cerro San Luis Honey Costa Rica Honey-processed coffee from Alexander and Sara Delgado's farm in San Luis de Grecia, Costa Rica, featuring toffee sweetness, pear acidity, and syrupy body.
• Pink Bourbon Cold Washed Innovative cold washed processing from Rodrigo Sanchez Valencia's Monteblanco farm in Huila, Colombia, with tasting notes of lemongrass, lychee, bergamot Earl Grey, and orange blossom honey.
• Purple Caturra Cold Natural Cold natural processed rare varietal from Rodrigo Sanchez Valencia's family farm, featuring tasting notes of toasted coconut, tropical fruit, strawberry, passion fruit, and vanilla.
• Tumbaga Decaf Colombia Sugarcane EA decaffeinated Colombian coffee with semi-sweet chocolate, stone fruit acidity, and full creamy body.
• Loose Leaf Tea Selection of loose-leaf teas including white, green, black, and herbal varieties such as Lychee Peachy White Tea, Raspberry Mint Tea, and Ceylon Black Tea.
• Coffee Tasting Class Educational class teaching how processing techniques, environmental conditions, varietals, and roasting affect coffee flavor profiles, priced at $35.00 per person for a 1-hour session held Saturday mornings at the East Sac Roastery.
• Home Barista Class Hands-on 2-hour training covering espresso extraction, milk steaming, machine maintenance, and grinding techniques using La Marzocco Linea PB equipment, priced at $165.00 per person and including a 12oz bag of Koru Espresso.
• Latte Art Class 2-hour class covering milk chemistry, pitcher ergonomics, proper steaming for micro-foam texture, and pouring techniques for monk's head and heart designs, priced at $115.00 per person.
• SCA Certification Classes Specialty Coffee Association certified programs including Barista Foundations, Introduction to Coffee, and SCA Barista Skills Intermediate, taught by an AST-certified trainer.
• Home Brewing Equipment Brewing gear and accessories including Fellow Carter Move Travel Mug, Rhinoware Hand Grinder, Hario V60 Ceramic Dripper, Clever Dripper, and AeroPress Go Travel Coffee Maker.
• Wholesale Program B2B coffee program providing direct trade coffees, barista training, SCA certification, equipment selection and maintenance guidance, and business consulting from experienced cafe operators to cafes, restaurants, and hotels.
• Gift Cards and Gift Boxes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• La MarzoccocoreTechnology or IntegrationEquipment manufacturer partnership. La Marzocco espresso machines used in company cafes and featured in home barista training classes.
• Gold Mountain Coffee GrowerscoreStrategic or Co-development PartnerFarming group from Jinotega, Nicaragua providing washed coffee for Tātari blend. Supports smaller farmers with lots who may otherwise struggle for representation.
• DoorDashminorChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order coffee delivery through the DoorDash platform from cafe locations.
• Rodrigo Sanchez Valencia (Monteblanco Farm)coreStrategic or Co-development PartnerThird-generation coffee producer from Huila, Colombia renowned for innovative processing methods including Cold Washed and Cold Natural techniques. Provides Pink Bourbon and Purple Caturra varietals.
• Alexander & Sara Delgado (Cerro San Luis)minorStrategic or Co-development PartnerProducers from San Luis de Grecia, Costa Rica in their 9th year of milling their own coffee, specializing in honey processed coffees.
• Adrian Castro Guevara (Joconte Estate)minorStrategic or Co-development PartnerCoffee farmer since 1994 from San Andres, Lempira, Honduras. Around 20 families benefit directly from Joconte Estate coffee production.
• Valentin Gonzalez (San Pancracio)minorStrategic or Co-development PartnerSmall estate farmer from San Pedro Necta, Huehuetenango, Guatemala producing 250-300 bags per year of Caturra variety.
• Juan Saldarriaga (La Claudina)minorStrategic or Co-development PartnerProducer from Antioquia, Colombia providing natural processed coffee for Tātari blend. Family farm with meticulous hand sorting and on-site processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stumptown Coffee Roasters: Portland-origin specialty roaster (acquired by Peet's/Lavazza) with national wholesale, cafe, and direct-trade programs — comparable in sourcing philosophy and education focus but operating at significantly larger scale.
• Blue Bottle Coffee: Large-scale specialty coffee operator (now under Nestlé) with national cafe footprint, direct-trade sourcing, subscription e-commerce, and education content — competes in the same third-wave category but with materially greater scale and capital.

Direct peers

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster and educator with direct-trade farmer relationships, regional cafe/coffee bars, wholesale program, and SCA-certified training — a near-twin in business model and education-led positioning.
• Verve Coffee Roasters: California-based specialty roaster combining direct farmer relationships, multiple retail cafes, e-commerce, and an education program — directly comparable size, channel mix, and award-driven positioning to Chocolate Fish.
• Temple Coffee Roasters: Sacramento-area specialty roaster and cafe operator in the same regional market as Chocolate Fish, with direct-trade sourcing, multiple cafes, and a wholesale program serving competing B2B accounts.
• Ritual Coffee Roasters: San Francisco-based specialty roaster competing for direct-trade microlots, Sacramento/Northern California wholesale accounts, and cafe customers; operates a similar roastery-cafe model with national e-commerce.
• Klatch Coffee Roasting: Specialty coffee roaster with direct-trade sourcing, multiple cafes, and strong barista training programs; competes in similar Golden Bean/USBC roasting competitions and serves overlapping wholesale and consumer segments.
• Insight Coffee Roasters: Sacramento-based specialty roaster competing head-to-head for local cafe and wholesale customers; runs a roastery-cafe model with direct-trade sourcing and an education program.

Others

• La Marzocco: Espresso equipment manufacturer and Chocolate Fish's named core equipment partner; comparable as an adjacent specialty-coffee ecosystem participant that supplies the Home Barista Class infrastructure and reflects shared brand positioning with the roaster.

Emerging players

• Onyx Coffee Lab: Award-winning specialty roaster competing in the same roasting competitions as Chocolate Fish; known for direct-trade sourcing, modern branding, and competition-grade microlots serving a comparable specialty consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/chocfishcoffee
• YouTubeyoutube.com/channel/chocolatefishcoffee
• Facebookfacebook.com/ChocolateFishCoffeeRoasters
• LinkedInlinkedin.com/company/chocolate-fish-coffee
• Instagraminstagram.com/chocolatefishcoffee
• Pinterestpinterest.com/chocolatefishcoffee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chocolate Fish Coffee Roasters