CHOICE COUNSELING

What CHOICE COUNSELING does

CHOICE COUNSELING operates CHOICE, an outpatient mental health and addiction treatment program run by Asociación Centro del Sol para la Prevención y Rehabilitación de Adicciones a las Drogas, a non-profit civil association (Asociación Civil sin Fines de Lucro) founded on July 10, 2006 in Ciudad de Buenos Aires, Argentina. The program serves individuals and families affected by drug addiction or toxic behaviors, delivering ambulatory multidisciplinary care through a team of approximately 32 staff that includes licensed psychologists, medical psychiatrists, counselors specialized in addiction, social workers, and therapeutic operators. CHOICE is positioned as the first outpatient center in Argentina implementing Carl Rogers' Person-Centered Approach combined with an Existentialist Humanist framework, drawing additionally on behavioral, cognitive, and systemic schools of psychology.

The business operates a direct-to-consumer GTM with a free initial consultation form that functions as the primary intake mechanism, followed by an individualized treatment plan. Treatment pricing is not publicly disclosed and is likely funded through a mix of health insurance, Argentine public health programs, and direct payment. Beyond clinical services, the organization generates a complementary revenue stream through its Diplomado, a professional certification and continuing education program in addiction studies delivered via an online campus, which also functions as a professional referral channel. Marketing is conducted primarily through content marketing (blog), community outreach, and the Diplomado program. The organization holds Ministry of Health authorization 160/2010 and National Registry of Providers registration 502/16, and is led by co-founder Juan Facundo Cincunegui as CEO Institucional, with co-founder Carlos Iglesia, Medical Director Gabriel Plante, and Directors Natalia Brunati and Mercedes Lacoste among the named leadership.

Name

CHOICE COUNSELING

Legal name

Asociación Centro del Sol para la Prevención y Rehabilitación de Adicciones a las Drogas

Website

https://choiceargentina.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CHOICE COUNSELING operates an outpatient addiction treatment program in Buenos Aires, Argentina, serving individuals and families through a multidisciplinary team using Carl Rogers' Person-Centered Approach, and supplements clinical services with a professional Diplomado certification program.

Ownership category

akta.pro rank

Product category

Outpatient Addiction Rehabilitation Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDAKAHAO

Wraparound & Community-Based Behavioral Support (ABA-Adjacent)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

Keywords

• Outpatient addiction treatment
• Substance abuse counseling
• Mental health services
• Family therapy programs
• Addiction rehabilitation services

Headquarters

HQ city

Not specified

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outpatient Addiction Treatment Services: Provides ambulatory (outpatient) mental health and addiction treatment services through a multidisciplinary team of psychologists, psychiatrists, counselors, social workers, and therapeutic operators. The revenue model is based on professional healthcare services, likely funded through health insurance, government health programs, or direct payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CHOICE is an outpatient mental health and addiction treatment program offering individual counseling, family therapy, and group coordination for people and families dealing with drug addiction or toxic behaviors. Services are delivered by a multidisciplinary team of psychologists, psychiatrists, counselors, social workers, and therapeutic operators, anchored in Carl Rogers' Person-Centered Approach combined with Existentialist Humanist methodology. The program is operated by Asociación Centro del Sol, a nonprofit civil association authorized by Argentina's Ministry of Health (160/2010) and registered in the National Provider Registry (502/16).

Product overview

CHOICE COUNSELING operates CHOICE, a single unified outpatient program for addiction prevention and rehabilitation. The program provides comprehensive mental health services including individual attention, family therapy, and group coordination, delivered by a multidisciplinary team of psychologists, psychiatrists, counselors, social workers, and therapeutic operators. The organization also offers a training program (Diplomado) for professionals in the addiction field.

Differentiator

Problem solved

Functional benefit

Brands

• Diplomado: Training program/certification in addictions offered through the organization's campus platform for professional development in the field of addiction treatment.

Products and services

• CHOICE Program Outpatient mental health and addiction treatment program providing multimodal therapeutic services including individual counseling, family therapy, and group coordination for individuals and families dealing with drug addiction or toxic behaviors. Delivered by a multidisciplinary team using Carl Rogers' Person-Centered Approach combined with Existentialist Humanist methodology.
• Diplomado en Adicciones (Addictions Training Program) Professional certification (Diplomado) program in addictions offered to professionals working in the addiction treatment field, delivered via the organization's online campus platform, building professional referral networks and industry credibility.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Workit Health: Virtual-first outpatient addiction treatment provider delivering counseling, therapy and medication management remotely. Comparable modality mix and person-centered care philosophy; differs by digital-first delivery.
• Confidant Health: Hybrid in-person and digital addiction treatment provider combining therapy, recovery coaching and medication management. Overlaps CHOICE on multidisciplinary SUD care and family-centered approach.
• Lionrock Recovery: Online outpatient addiction treatment program serving individuals and families. Comparable on modality (outpatient, family-inclusive), differs by purely telehealth delivery.

Direct peers

• CleanSlate Outpatient Addiction Medicine: Multi-site outpatient addiction medicine provider focused on medication-assisted treatment and counseling. Closely mirrors CHOICE's outpatient-only, multidisciplinary, in-person community-based delivery model.
• BrightView Health: US-based outpatient addiction treatment provider offering medication-assisted treatment, counseling and group therapy delivered by multidisciplinary teams. Compares to CHOICE on outpatient SUD model, multidisciplinary clinical staff and direct-to-consumer intake.
• Eleanor Health: Outpatient addiction and mental health provider combining therapy, psychiatry and recovery coaching with a multidisciplinary team. Highly comparable outpatient SUD + mental health model with strong family-involvement emphasis.

Broad incumbents

• The Recovery Village: Multi-site addiction and co-occurring mental health provider offering outpatient and residential programs. Overlaps CHOICE on outpatient treatment, family therapy and multidisciplinary clinical teams.
• Pyramid Healthcare: Mid-sized behavioral health and addiction treatment provider offering outpatient, residential and recovery-support services. Compares to CHOICE on the outpatient clinical delivery layer and family-oriented programming.
• Hazelden Betty Ford Foundation: Large US addiction treatment incumbent offering a continuum from outpatient to residential care. Comparable clinical disciplines (psychiatry, counseling, recovery support) but a vastly larger footprint and broader service portfolio.
• Caron Treatment Centers: Established non-profit addiction treatment organization with multidisciplinary care across the SUD continuum. Closely comparable non-profit governance, multidisciplinary clinician base and family-program emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/programa-ambulatorio-choice

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICE COUNSELING