Chouic
Chouic SAS is an independent Nantes-based game studio that designs mobile applications and board games (Culot, Les Gens Qui, LovBirdz) for couples and friend groups, distributing apps globally to millions of players via app stores and selling physical games B2B to retailers.
- Company typePrivate
- Founded2013
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Chouic does
Chouic SAS is an independent, bootstrapped game studio headquartered in Nantes, France (12 rue Racine, 44000), operating as a Société par Actions Simplifiée with a nominal capital of 2,000 euros and approximately 14 employees. Founded circa 2013, the company designs and produces two parallel product lines targeting the same end consumer segment — couples and friend groups seeking social entertainment experiences. Its mobile applications are distributed globally through Apple App Store and Google Play and are described as being used by "millions of players worldwide," with freemium monetization. Its physical board game portfolio includes Culot, Les Gens Qui, and LovBirdz (with extensions), sold B2B to retailers and distributors under per-contract pricing with Ex Works delivery (ICC 2010) and 30-day payment terms. The studio runs a small, fully in-house multidisciplinary team covering design, development, content writing, and communication.
The technology stack is built on commodity third-party services rather than proprietary infrastructure: Firebase Hosting (Google) for the website, Sign-in with Apple and Sign-in with Google for account-based cross-device synchronization of user-generated content (custom "gages"/forfeits), Cloudflare Web Analytics for privacy-respecting traffic measurement, and Airtable for contact and recruitment form processing. Some apps enable user-generated content creation with synchronization across multiple devices via user account, and the apps collect technical anonymous data (language, country) to support multi-language, multi-region usage. No proprietary model, patent, or AI/ML capability is disclosed.
The business model is dual-stream and consumer-led. Mobile revenue is generated via app store distribution under a freemium model (likely paid downloads and/or in-app purchases, though specific pricing is not publicly disclosed). Board game revenue is transactional B2B via negotiated contracts with retailers and distributors — pricing and quantities are defined per contract rather than through published price lists. The company maintains a focused digital marketing footprint (website, LinkedIn, recruitment page, app stores) with no disclosed institutional investment, M&A activity, or external funding. Management disclosure is limited: Romuald Percereau is identified as Directeur de la publication, and no further executive team details are publicly available.
Chouic firmographics
Firmographics- Name
- Chouic
- Legal name
- Chouic SAS
- Website
- https://chouic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chouic SAS is an independent Nantes-based game studio that designs mobile applications and board games (Culot, Les Gens Qui, LovBirdz) for couples and friend groups, distributing apps globally to millions of players via app stores and selling physical games B2B to retailers.
- Ownership category
- akta.pro rank
Chouic industry classification
Industry- Product category
- Social Mobile Gaming
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)
Keywords
Where Chouic is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Chouic business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations
Revenue model
- Mobile App Revenue: Revenue generated from mobile applications used by millions of players worldwide, likely through app store purchases and in-app purchases.
- Board Game Sales: Sales of physical board games including Culot, Les Gens Qui, LovBirdz, and their extensions, sold via B2B contracts to distributors and retailers with standard commercial terms (30-day payment, Ex Works delivery).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Chouic product offering
Product offeringCore offering
Chouic is a Nantes-based independent studio that designs and publishes mobile applications and physical party board games for couples and groups of friends. Its mobile apps are used by millions of players worldwide, while its board game line—Culot, Les Gens Qui, and LovBirdz (with extensions)—is sold through retail and distribution channels under standard B2B commercial terms. All design, development, content writing, and communication work is handled in-house.
Product overview
Chouic is a mobile and board game studio that offers two product lines: mobile applications used by millions of players worldwide, and board games with over 10 years of experience. The mobile apps include party games designed for couples and groups of friends. The board game lineup includes Culot, Les Gens Qui, and LovBirdz (with extensions). The company emphasizes creating experiences that bring people closer together.
Differentiator
Problem solved
Functional benefit
Products and services
- Culot
Quantifiable outcome
- Millions of players use Chouic's mobile applications worldwide
Companies that use Chouic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Chouic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Chouic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Petit Cowork NantaiscoreChouic operates from dedicated office space within the Petit Cowork Nantais coworking facility at 12 rue Racine, 44000 Nantes. This is Chouic's primary physical workspace and headquarters location, representing a foundational operational partnership for the studio.
- App Store (Apple) & Google Play StorecoreChouic's mobile applications are distributed through Apple's App Store and Google Play Store, reaching millions of global players. These platforms serve as the primary distribution channels for mobile products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Chouic competitors and assessment
Company assessmentBroad incumbents
- Asmodee: One of the world's largest board game publishers (Catan, Ticket to Ride, Dobble), with broad retail distribution and a much larger portfolio. Highly comparable to Chouic's physical board game business, though Asmodee operates at vastly greater scale and across many categories.
- Zygna: Large mobile game publisher with broad portfolio of social/casual games. Relevant as a benchmark for the freemium mobile game distribution model Chouic uses, though far larger in scale.
Direct peers
- IELLO: French board game publisher specializing in party, family, and gateway games (King of Tokyo, Ghost Stories). Comparable to Chouic in geography (France), product category (party/social games), and B2B retail distribution model.
- Jackbox Games: US studio behind Drawful, Fibbage, and Quiplash — party-style digital games for groups of friends. The closest digital peer to Chouic's mobile app offering in terms of social/group gameplay format.
- Cocktail Games: French publisher of party and ambiance games (The Mind, Decrypto). Strong overlap with Chouic's LovBirdz/Culot positioning as social/party titles for groups.
- Repos Production: Belgian board game publisher of party and family games (Just One, Concept). Directly comparable to Chouic's physical product line and target retail channels in Europe.
Emerging players
- Hype: Mobile-first publisher of social and casual party games. Comparable as a small-to-mid studio focused on mobile social games with freemium models similar to Chouic's mobile apps.
- Luma Games: Indie mobile game studio focused on social/couple-oriented casual titles. Conceptually similar to Chouic's positioning around couple and friend-group entertainment on mobile.
Regional players
- TF1 Games / Dujardin: French publisher of family and party board games distributed through French retail channels. Comparable to Chouic in distribution footprint (French retailers) and party-game category.
- Loki: French board game publisher of party and family titles (Time's Up, Jungle Speed). Comparable regional peer in the French party-game publishing space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Chouic social profiles
Digital presenceChouic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chouic leadership team
Management profileNumber of profiles
Profiles1 record
Chouic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chouic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chouic
What does Chouic do?
Chouic is a Nantes-based independent studio that designs and publishes mobile applications and physical party board games for couples and groups of friends. Its mobile apps are used by millions of players worldwide, while its board game line—Culot, Les Gens Qui, and LovBirdz (with extensions)—is sold through retail and distribution channels under standard B2B commercial terms. All design, development, content writing, and communication work is handled in-house.
Is Chouic a public or private company?
Chouic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chouic founded?
Chouic was founded in 2013. It employs 11 to 50 people.
Where is Chouic based?
Chouic is headquartered in Nantes, France, in the Europe region.
How does Chouic make money?
Two revenue lines are on record. Mobile App Revenue is the primary driver. The others are board Game Sales.
Who are Chouic's main competitors?
Broad incumbents on record are Asmodee and Zygna. Direct peers are IELLO, Jackbox Games, Cocktail Games and Repos Production. Emerging players are Hype and Luma Games. Regional players are TF1 Games / Dujardin and Loki.
Does Chouic have an API?
No public API is recorded for Chouic.
What industry is Chouic in?
Chouic's product category is Social Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of CRALALAI, Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts). Its NAICS code is 45912 and its SIC code is 5945.