Christian Supply, Inc.

What Christian Supply, Inc. does

Christian Supply, Inc., operating as Christianbook.com, is a privately held, specialty e-commerce retailer of Christian products founded in 1978 and headquartered at 140 Summit St., Peabody, Massachusetts (note: firmographic field records Spartanburg, SC, while all source-backed address and office-location data point to Peabody, MA). The company sells more than 500,000 SKUs across Christian books, Bibles, Bible study materials, church supplies, homeschool curriculum, kids' products, gifts, clothing, decor, toys, and Vacation Bible School materials. Operations are supported by a 370,000-square-foot distribution facility and 600+ employees. Core technology is a standard e-commerce retail platform with inventory management and fulfillment operations; no proprietary AI, API, or SDK layer is disclosed.

The business operates on a hybrid retail model: one-time product sales dominate revenue, supplemented by an Autoship subscription program (40% off first church-supply order), a Christianbook Rewards loyalty program, gift cards, and an affiliate referral channel (Partners.christianbook.com). Distribution is direct-to-consumer through Christianbook.com and a 1-800-CHRISTIAN phone line, primarily serving U.S. and Canadian customers. Customer segments include individual consumers and families (primary), churches and ministries (primary, served via Autoship), homeschool families (primary, supported by specialized advisors), and children's ministry/youth programs. Pricing is retail pay-as-you-go with deep discounts (7%-95% off retail, including warehouse closeouts up to 95% off and seasonal events such as Christmas in July up to 85% off).

Recent strategic activity centers on a 2026 rebrand from Christian Supply to Christianbook.com, consolidation under the e-commerce identity, expansion of private-label consumables (communion cups), and a charitable partnership with Compassion International. The company holds no disclosed external funding, parent company, or public listing, and appears founder-owned and independently operated. Recognition includes the 2022 Bizrate Circle of Excellence Award, 2021 Boston Globe Top Places to Work, Bizrate Customer Certified, and Norton/DigiCert security certifications.

Name

Christian Supply, Inc.

Legal name

Christianbook, LLC

Website

https://christiansupply.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Christian Supply, Inc. operates Christianbook.com, a privately held specialty e-commerce retailer founded in 1978 selling 500,000+ Christian books, Bibles, church supplies, homeschool curriculum, and gifts to U.S. and Canadian consumers, churches, and homeschool families from a 370,000-square-foot Peabody, Massachusetts facility with 600+ employees.

Ownership category

akta.pro rank

Product category

Religious and Christian Product Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

Keywords

• Christian book retail
• Religious product ecommerce
• Church supplies
• Homeschool curriculum
• Bibles and gifts

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sale of Christian books, Bibles, church supplies, gifts, toys, educational resources, and more through e-commerce platform and phone orders.
2. Autoship Subscription: Recurring subscription program for church supplies with 40% discount on first order, providing predictable recurring revenue and customer retention.
3. Christianbook Rewards: Loyalty program incentivizing repeat purchases.
4. Gift Cards: Stored value cards driving预存资金 and customer retention.
5. Affiliate Program: Referral revenue from partner websites driving traffic and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Christian Supply, Inc. operates Christianbook.com, an e-commerce retailer selling over 500,000 Christian products including books, Bibles, church supplies, homeschool curriculum, gifts, toys, and educational resources. The company runs a 370,000-square-foot distribution facility in Peabody, MA and serves individual consumers, churches, ministries, and homeschool families across the U.S. and Canada with phone ordering, autoship subscriptions, and a loyalty program.

Product overview

Christian Supply, Inc. (operating as Christianbook.com) is a single-platform e-commerce retail website offering over 500,000 Christian products. The platform operates as a unified online store without modular architecture. The core product portfolio centers on Christian books, Bibles, and Bible study materials, supplemented by church supplies (including private-label communion products), homeschool curriculum, kids products, toys, gifts, clothing, and decor. The company also provides subscription services (Autoship & Save), loyalty programs (Christianbook Rewards), gift card services, community giving programs (GiveBack), and an affiliate partner program. Recent promotions feature seasonal sales events like Christmas in July with discounts up to 85% and warehouse blowout sales with savings up to 95%.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Books Extensive catalog of Christian literature including fiction, non-fiction, and academic titles, offered as part of a 500,000+ product assortment with discounts of up to 85% off retail. Targeted at individual consumers, families, and church/ministry buyers.
• Bibles Wide selection of Bible translations and versions for personal study, church use, and gift-giving, sold to individual consumers, churches, and ministries.
• Bible Study Materials Resources for individual and group Bible study including curriculum, commentary, and study guides, sold to individuals, small groups, and churches.
• Church Supplies & Ministry Church essentials including communion supplies, educational resources, and ministry materials, with autoship options for recurring needs. Sold to churches, ministries, and religious organizations at discounts up to 50% off.
• Homeschool Curriculum Comprehensive homeschool educational materials organized by grade level and subject, supported by specialized advisors providing unbiased curriculum guidance. Targeted at homeschool families and Christian educators.
• Kids Products Age-appropriate Christian materials for children including books, toys, and educational resources, sold to families, Sunday schools, and children's ministry programs.
• Gifts, Clothing & Decor Christian-themed gifts, home decor, and apparel for various occasions and celebrations, sold to individual consumers and gift purchasers.
• Toys Faith-based toys and games for children of various age groups, sold to families and children's ministry programs.
• Vacation Bible School (VBS) Seasonal curriculum and supplies for Vacation Bible School programs, sold to churches and ministries.
• Christianbook Communion Cups Store-brand plastic communion cups in 1,000-count packaging, sold to churches and ministries for communion services.
• Christianbook Prefilled Communion Cups Ready-to-use prefilled communion cup boxes in 100 and 500 count sizes, sold to churches and ministries for communion services.
• Bargains & Closeout Items Discounted and closeout Christian products with savings up to 95% off retail prices, sold to individual consumers seeking value.
• Autoship & Save Program Subscription service providing 40% savings on first church supply orders with automatic recurring delivery, targeting churches, ministries, and other recurring-need buyers.
• Christianbook Gift Cards Digital and physical gift cards available for purchase and redemption, providing stored value for Christianbook.com purchases.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Compassion InternationalminorGTM or Marketing PartnerCharitable partnership offering $25 Christianbook.com gift cards to sponsors of children through Compassion International. Cross-promotional relationship supporting child sponsorship programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Compassion International: Christian charity partnership where Christianbook offers $25 gift cards to child sponsors. Adjacent ecosystem participant rather than direct competitor, included for partnership and audience-overlap relevance.

Broad incumbents

• Amazon: General e-commerce incumbent with broad Christian book and Bible selection at competitive prices and Prime shipping. Represents the dominant alternative purchasing channel for many of Christianbook's core SKUs.
• Books-A-Million: Mass-market bookstore chain with a Christian and religious section. Broad incumbent offering overlapping titles in Bibles, books, and gifts at comparable discounts through nationwide physical and online presence.

Emerging players

• ThriftBooks: Used book retailer with deep Christian and theology inventory at deep discounts. Competes directly for price-conscious consumers shopping for the same titles Christianbook offers new, eroding new-product pricing power.
• Logos Bible Software: Digital Bible software and e-book platform with strong penetration among pastors and scholars. Emerging competitor in the digital transition that pressures physical book sales and shifts share toward subscription digital tools.
• AbeBooks: Online marketplace for new and used books with significant Christian and academic inventory. Competes for niche and out-of-print religious titles where Christianbook's catalog depth is a stated competitive advantage.

Direct peers

• Lifeway Christian Resources: Southern Baptist-affiliated retailer and publisher of Bibles, books, church supplies, and curriculum. Direct competitor with overlapping denominational and evangelical customer base and nearly identical Sunday school and VBS offerings.
• Mardel Christian & Education: Christian retail chain selling books, Bibles, church supplies, homeschool curriculum, and gifts. The closest physical and product-line competitor to Christianbook, with a similar multi-segment customer base and overlapping Sunday school and VBS offerings.
• Westminster Bookstore: Reformed/evangelical Christian retailer specializing in theological books, commentaries, and curriculum. Comparable niche position with an academic theological focus that overlaps Christianbook's academic and seminary-adjacent titles.
• Catholic Company: Online Catholic-focused retailer of books, gifts, rosaries, and church supplies. Comparable e-commerce specialty religious retail model targeting a parallel faith segment with overlapping product taxonomy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/christian-supply-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christian Supply, Inc.