Chung's Martial Arts Academy

What Chung's Martial Arts Academy does

Chung's Martial Arts Academy is a privately held, single-location martial arts school operating from 52362 Main Street, Mattawan, Michigan, since 2009 under owner Master Paul Van Schoyck. The academy offers in-person instruction in three martial arts disciplines: Taekwondo for students ages four and older, Moo Sool Do designed specifically for adult practitioners, and Jiyu Aikido for ages thirteen and older, supplemented by age-tiered children's classes (4-7 and 8-12) and adult classes. The curriculum blends traditional striking techniques with redirection-based and grappling methods and is delivered entirely through scheduled, on-site classes at the single facility; there is no digital, remote, or hybrid delivery channel.

The academy's business model is direct-to-consumer and subscription-based, generating revenue primarily from recurring monthly tuition payments by individual students who enroll at the facility. Customer acquisition is driven by free trial lessons, word-of-mouth, a WordPress-based website, and top-of-funnel social media presence on YouTube and Facebook, with a members-only student resources portal supporting post-sale retention. Lead instruction is provided by Master Paul Van Schoyck (6th degree black belts in Tae Kwon Do and Tang Soo Do, 1st degree black belts in Hapkido and Aikido, World Academy of Martial Arts-certified master instructor), Master Michael Whitney (former student of two-time Olympic silver medalist Juan Moreno, certified PEAK coach), and instructor Crystal Dunne, with total headcount of nine.

The technology footprint is minimal: a standard WordPress website, basic social media channels, and a login-gated student resources page. There are no disclosed patents, partnerships, funding rounds, or institutional investors. The addressable market is the Mattawan and surrounding southwest Michigan community, and the academy's economic profile is that of a stable, founder-operated small service business rather than a scaling enterprise.

Name

Chung's Martial Arts Academy

Legal name

Chung's Martial Arts Academy

Website

https://chungsmaa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Chung's Martial Arts Academy is a privately held, single-location martial arts school in Mattawan, Michigan offering in-person Taekwondo, Moo Sool Do, and Jiyu Aikido instruction to children and adults through recurring monthly tuition since 2009.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Taekwondo instruction
• Self defense classes
• Youth martial arts
• Adult martial arts

Headquarters

HQ city

Mattawan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Martial Arts Instruction/Tuition: Recurring tuition fees for in-person martial arts classes. Customers likely pay on a monthly basis for access to scheduled training sessions. The academy's primary revenue is derived from teaching Taekwondo, Moo Sool Do, and Jiyu Aikido classes to students of various ages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Chung's Martial Arts Academy provides in-person martial arts instruction across three core disciplines — Taekwondo (ages 4+), Moo Sool Do (adults), and Jiyu Aikido (ages 13+) — supplemented by age-differentiated children's and teen/adult classes. Classes are delivered at a single physical academy location in Mattawan, Michigan, with recurring tuition as the primary revenue model and free trial lessons offered to prospective students.

Product overview

Chung's Martial Arts Academy is a martial arts instruction provider offering a multi-style curriculum centered around three core programs: Taekwondo for ages 4+, Moo Sool Do for adults, and Jiyu Aikido for ages 13+. These are complemented by age-differentiated children's classes (4-7 and 8-12) and general adult classes (13+). The programs focus on personal development, discipline, self-defense skills, physical fitness, and competitive opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Taekwondo (Ages 4+)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• iLoveKickboxing: Group kickboxing fitness franchise aimed at adults; competes for the same adult martial-arts-for-fitness use case that Chung's adult Moo Sool Do targets.
• Gracie Barra: Global Brazilian Jiu-Jitsu academy network; partially overlaps with Chung's Jiyu Aikido curriculum (throws, locks, grappling self-defense) for adult learners.

Direct peers

• Premier Martial Arts: Franchise martial arts school combining karate, jiu-jitsu, kickboxing, and self-defense for all ages; comparable multi-discipline curriculum and franchise-driven growth model.
• Karate America: Multi-location karate and self-defense franchise serving children and adults with belt progression; comparable traditional martial arts instruction and age-segmented programming.
• ATA Martial Arts: National Taekwondo franchise network teaching traditional Korean martial arts to children and adults; directly comparable curriculum (Taekwondo, belt progression, tournament opportunities) delivered through a multi-location model.
• Tiger Schulmann's Martial Arts: Multi-location martial arts chain offering karate, kickboxing, and self-defense for kids and adults; directly comparable mixed-discipline, age-segmented program structure and recurring-tuition model.

Broad incumbents

• TITLE Boxing Club: National boxing/kickboxing fitness franchise; competes for adult fitness and stress-relief demand overlapping with Chung's adult Moo Sool Do and Jiyu Aikido value proposition.
• 9Round Fitness: Kickboxing-themed fitness franchise targeting adults seeking convenient, recurring workouts; overlaps with the adult martial-arts-for-fitness segment Chung's serves.
• UFC Gym: Large fitness/MMA brand offering martial-arts-adjacent training (boxing, kickboxing, BJJ, MMA) to adults and youth; broader fitness-incumbent that competes for the same adult self-defense/fitness customer.

Others

• World Taekwondo: International governing body for Olympic-style Taekwondo that certifies instructors, sanctions tournaments, and sets curriculum standards relevant to Chung's Taekwondo program and competition offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ChungsMartialArts
• Facebookfacebook.com/Chungsmaa
• LinkedInlinkedin.com/company/chung's-martial-arts-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chung's Martial Arts Academy