Chupenga

Fast-Casual Mexican Restaurantchupenga.com

Chupenga is a Berlin-based fast-casual restaurant chain founded in 2015 that operates 6 locations serving Mexican-Californian burritos, bowls, tacos, and salads to health-conscious individual consumers and corporate catering clients.

Company typePrivate
Founded-
HeadquartersBerlin, Germany
Headcount11–50
GTM typeB2C
OfferingServices

What Chupenga does

Chupenga is a Berlin-based fast-casual restaurant chain founded in 2015 that serves Mexican-Californian cuisine, including burritos, bowls, tacos, and salads, with menu options spanning carnivore, vegan, and gluten-free diets. The company operates 6 physical restaurant locations distributed across key Berlin districts—Friedrichstrasse, Gendarmenmarkt, Checkpoint Charlie, East Side Gallery, Edge East Side Tower, and City West—targeting health-conscious individual consumers and corporate office clients. A secondary product line, "Lifestyle Bowls," emphasizes fresh, healthy ingredients and signals the company's positioning toward the wellness-oriented fast-casual segment.

The operating technology stack is third-party rather than proprietary: Chupenga uses the LightSpeed platform for online pre-ordering and pickup at most locations, and integrates with Wolt as its exclusive home delivery partner in Berlin. There is no proprietary mobile app, no AI/ML infrastructure, and no disclosed patents or proprietary technology assets. The technology footprint is consistent with a standard multi-unit restaurant operator rather than a technology-led food brand.

Chupenga generates revenue through three streams: direct restaurant food sales (dine-in and takeout), home delivery commissions via Wolt, and corporate catering services with a 200€ minimum order. The go-to-market is direct-to-consumer, with a secondary direct-sales motion into corporate offices for events and team meals. Marketing is concentrated on Instagram, where the company showcases menu items and locations. Chupenga operates as a private company with no disclosed institutional investors, funding rounds, or parent company, suggesting a self-funded, founder-led operating model with no external growth capital signals in the public record.

Chupenga firmographics

Firmographics

Name: Chupenga
Legal name: Chupenga
Website: https://chupenga.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Chupenga is a Berlin-based fast-casual restaurant chain founded in 2015 that operates 6 locations serving Mexican-Californian burritos, bowls, tacos, and salads to health-conscious individual consumers and corporate catering clients.
Ownership category
akta.pro rank

Chupenga industry classification

Industry

Product category: Fast-Casual Mexican Restaurant
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Mexican & Tex-Mex Fast Casual (THAFABAC)
akta.pro secondary industries: Plant-Based & Vegan Fast Casual (THAFABAK), Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

Fast-casual dining
Mexican restaurant
Healthy meal options
Corporate catering
Food delivery service

Where Chupenga is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices6 records

Markets served

Chupenga business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Restaurant Food Sales: Revenue from selling burritos, bowls, tacos, and salads across 6 Berlin locations for dine-in and takeout.
Delivery Orders: Revenue from home delivery orders placed through delivery partner Wolt in Berlin.
Corporate Catering: Revenue from catering services for offices and events in Berlin, starting at 200€ minimum order.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Catering packages starting at 200€

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Chupenga product offering

Product offering

Core offering

Chupenga operates six fast-casual restaurants in Berlin serving Mexican-Californian cuisine centered on customizable Burritos, Bowls, Tacos, and Salads, with vegan, vegetarian, gluten-free, and halal chicken options. In addition to in-store and takeaway dining, the chain offers direct online ordering, home delivery via Wolt, and corporate catering for groups of 10–150 people from a €200 minimum order, using LightSpeed as its ordering platform.

Product overview

Chupenga is a fast-casual restaurant chain offering Mexican-Californian cuisine in Berlin. The core product portfolio consists of Burritos, Bowls, Tacos, and Salads, with additional services including Mexican Catering (starting at 200€), home delivery via Wolt, and online ordering for takeaway. The company operates 6 restaurant locations across Berlin and targets customers seeking healthy, quick meals with options for carnivore, vegan, and gluten-free diets.

Differentiator

Problem solved

Functional benefit

Products and services

Burritos
Bowls
Tacos
Salads
Corporate and group catering
Home delivery via Wolt

Companies that use Chupenga

Customer profile

Segments2 records

Ideal customer profiles2 records

Chupenga technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Chupenga partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

WoltcoreChannel Partner/ Reseller/ DistributorWolt serves as Chupenga's exclusive home delivery partner in Berlin, enabling customers to order Chupenga's Mexican-Californian food directly through the Wolt platform for delivery to their homes or offices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Chupenga competitors and assessment

Company assessment

Others

Wolt: Food delivery platform and Chupenga's exclusive home delivery partner in Berlin. Material ecosystem participant for Chupenga's delivery channel and a key determinant of its off-premise revenue economics.

Direct peers

Dean & David: German fast-casual chain focused on healthy bowls, salads, and wraps with global flavor profiles. Strong overlap with Chupenga's Lifestyle Bowls and salad offerings and shared positioning around healthy, fresh, customizable meals.
Loco Bird: Mexican-inspired fast-casual restaurant operating in German cities. Directly comparable to Chupenga on cuisine (Mexican), service model (fast-casual), and target market (German urban consumers seeking Mexican food).
Tortilla Mexican Grill: UK-based fast-casual chain specializing in burritos, bowls, and tacos. Direct international analogue to Chupenga's offering with nearly identical product portfolio and operational model.
California Burrito: A German fast-casual chain specializing in California-style burritos and bowls. Direct competitor operating in a similar 'healthy Mexican fast-casual' niche within the German market, serving comparable urban consumers with a comparable menu.

Broad incumbents

Peter Pane: German fast-casual burger chain with broad national footprint and dine-in experiential positioning. Comparable to Chupenga in target customer (urban, health-and-quality-conscious) and operational model (premium fast-casual), but in a different cuisine category.
Vapiano: German-headquartered fast-casual restaurant operator (Italian cuisine). Comparable on operational model, German market presence, and customer demographic, though in a different cuisine category.
Hans im Glück: Established German fast-casual burger chain with multiple city presence and premium positioning. Comparable in scale and customer demographic to Chupenga but operating in the burger category; represents a competing premium fast-casual spend.
Chipotle Mexican Grill: Global fast-casual burrito and bowl chain and the category-defining benchmark for Chupenga's format. Comparable on product mix and customer value proposition; sets the competitive standard Chupenga is implicitly measured against.

Emerging players

Yumchi: European bowl/healthy fast-casual concept with delivery focus. Overlaps with Chupenga on the bowl-led, health-oriented positioning and delivery-led GTM motion in a comparable urban European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Chupenga financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Chupenga leadership team

Management profile

Number of profiles

Chupenga funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Chupenga M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chupenga

What does Chupenga do?

Is Chupenga a public or private company?

Chupenga is a private company. It is classified as unknown and is currently operating.

When was Chupenga founded?

Chupenga was founded in -1. It employs 11 to 50 people.

Where is Chupenga based?

Chupenga is headquartered in Berlin, Germany, in the Europe region.

How does Chupenga make money?

Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are delivery Orders and corporate Catering.

Who are Chupenga's main competitors?

Wolt is listed as an others. Direct peers are Dean & David, Loco Bird, Tortilla Mexican Grill and California Burrito. Broad incumbents are Peter Pane, Vapiano, Hans im Glück and Chipotle Mexican Grill. Yumchi is listed as an emerging player.

Does Chupenga have an API?

No public API is recorded for Chupenga.

What industry is Chupenga in?

Chupenga's product category is Fast-Casual Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFABAK, Plant-Based & Vegan Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.