The Churchill
The Churchill Hotel is a privately held four-star luxury hotel in York, UK, operating from a Grade II* listed Georgian mansion built in 1827 and converted to a hotel in 1985. It serves leisure travellers, couples, families, business visitors, and private event guests through 40+ keys, Dewsnaps Brasserie, a beer garden with igloos, and event spaces, distributed primarily via direct website booking, GuestLine, and OTAs.
- Company typePrivate
- Founded1827
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Churchill does
The Churchill Hotel is a privately held, four-star luxury hotel operated by LHR Catering Limited (UK company registration number 04503494) from a Grade II* listed Georgian mansion at 65 Bootham, York, YO30 7DQ. Originally built in 1827 on the line of York's Roman road and later serving as a ladies' school (Bootham House), military residence, and government offices, the property was converted into a hotel in 1985 and underwent a major refurbishment in 2006. It serves leisure travellers, couples, families, business visitors, and private event guests through a portfolio that includes eight room categories (small double through bridal suite and two-bedroom family suite), Dewsnaps Brasserie (modern British cuisine using Yorkshire produce), The Wellington Bar, an 80-guest beer garden with heated igloos and wood-fired pizza, and private dining/event spaces accommodating up to 30 guests.
The hotel runs on a traditional hospitality operating model with no proprietary technology platform; booking and reservation management are delivered through the third-party GuestLine system, and the property maintains a direct-to-consumer go-to-market via its own website (with a 10% direct-booking discount code 'DIRECT'), phone reservations, and OTA distribution. Revenue is generated across six streams: room accommodation (B&B or room-only), food and beverage, beer garden and outdoor events, private dining and events, gift vouchers, and ancillary services including parking (£18/night), pet fees (£15/day), and late check-out (£20). Distribution and loyalty are supported by a partnership with The Guestbook Rewards Program offering 5% cashback or 15% credit toward future visits.
Customer concentration is low by construction: the business depends on a fragmented, horizontal mix of B2C segments with no named enterprise anchors. The operation employs approximately 50 staff, all revenue is denominated in GBP, and there is no public listing, parent company, or external funding in evidence; the company has no identified AI/ML capabilities and relies on standard third-party hospitality tooling.
The Churchill firmographics
Firmographics- Name
- The Churchill
- Legal name
- LHR Catering Limited
- Website
- https://churchillhotel.com
- Company type
- Private
- Founded year
- 1827
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Churchill Hotel is a privately held four-star luxury hotel in York, UK, operating from a Grade II* listed Georgian mansion built in 1827 and converted to a hotel in 1985. It serves leisure travellers, couples, families, business visitors, and private event guests through 40+ keys, Dewsnaps Brasserie, a beer garden with igloos, and event spaces, distributed primarily via direct website booking, GuestLine, and OTAs.
- Ownership category
- akta.pro rank
The Churchill industry classification
Industry- Product category
- Luxury Heritage Hotel
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Historic & Heritage Full-Service Hotels (THAGAAAG)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Heritage & Palace Luxury Hotels (THAGACAF)
Keywords
Where The Churchill is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Churchill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Accommodations: The primary revenue stream comes from renting hotel rooms and suites. They offer various room types including small doubles, standard doubles, twins, superior doubles, luxury four poster rooms, bridal suites, family bedrooms, and two-bedroom family suites. Rooms are available on a bed and breakfast or room-only basis.
- Food & Beverage Operations: Revenue from Dewsnaps Brasserie restaurant serving modern British cuisine with seasonal Yorkshire produce. Includes Prix Fixe menus (£33.75 for 3 courses), à la carte dining, Sunday lunches, Saturday steak nights, breakfast service (£10.75+), and bar offerings. Also includes beer garden dining with wood-fired pizzas.
- Beer Garden & Outdoor Events: Revenue from outdoor beer garden seating (80 guests), heated igloos, and private event spaces. Igloos available in 2.5-hour slots with hire fees. Special events include Texas Barbeque and private dining experiences.
- Private Dining & Events: Revenue from hosting private events including weddings, corporate dinners, birthdays, and special occasions. The Georgian music room accommodates up to 30 guests, with an intimate private dining room for up to 20 people. Christmas packages and special event offerings.
- Gift Vouchers: Sale of gift vouchers redeemable for overnight stays and dining experiences.
- Ancillary Services: Additional revenue from car parking (£18 per night), pet fees (£15 per day), late check-out fees (£20), and room service during restaurant hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Small Double Room - Single or double occupancy for short stays |
| Subscription | Pay-as-you-go | Standard Double Room - Smart and restrained design |
| Subscription | Pay-as-you-go | Twin Bedroom - Flexible double or twin configuration |
| Subscription | Pay-as-you-go | Superior Double Room - Extra design features, newly created lower ground floor |
| Subscription | Pay-as-you-go | Luxury Four Poster - Hotel's finest collection, original Georgian bedrooms |
| Subscription | Pay-as-you-go | Bridal Suite (Prince of Wales Suite) - Grandest bedroom with bay window |
| Subscription | Pay-as-you-go | Family Bedroom - Sleeps up to 4 guests |
| Subscription | Pay-as-you-go | Two Bedroom Family Suite - Two adjoining double bedrooms |
| Unit Pricing | Pay-as-you-go | Prix Fixe Menu at Dewsnaps Brasserie |
| Unit Pricing | Pay-as-you-go | Breakfast Service |
| Unit Pricing | Pay-as-you-go | Saturday Steak Night |
| Unit Pricing | Pay-as-you-go | Beer Garden & Pizza |
| Unit Pricing | Pay-as-you-go | Car Parking |
| Unit Pricing | Pay-as-you-go | Late Check-out |
| Unit Pricing | Pay-as-you-go | Pet Stay |
| Subscription | Annual | Direct Booking Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Churchill product offering
Product offeringCore offering
The Churchill Hotel operates a luxury four-star heritage hotel in central York, providing overnight accommodation in individually designed rooms and suites, on-site dining at Dewsnaps Brasserie and the Wellington Bar, an outdoor beer garden with wood-fired pizzas and heated igloos, and private dining and event hosting across Georgian function rooms. Ancillary services include car parking, pet-friendly stays, late check-out, and gift vouchers.
Product overview
The Churchill Hotel is a luxury four-star Grade II* listed Georgian mansion hotel offering a unified hospitality experience combining accommodation and food & beverage services. The product portfolio includesRooms & Suites (comprising Small Double, Standard Double, Twin Bedroom, Superior Double, Luxury Four Poster, Bridal Suite/Prince of Wales Suite, Family Bedroom, and Two Bedroom Family Suite) and Dining services featuring Dewsnaps Brasserie (modern British cuisine), The Wellington Bar (spirits and craft beers), and a Beer Garden & Terrace with wood-fired pizzas and heated igloos. Additional offerings include Private Dining & Events in Georgian rooms, plus Gift Vouchers and seasonal dining promotions like Saturday Steak Nights.
Differentiator
Problem solved
Functional benefit
Companies that use The Churchill
Customer profileSegments5 records
Ideal customer profiles5 records
The Churchill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Churchill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GuestLinecoreGuestLine provides the hotel's online booking and reservation management system. The hotel uses GuestLine's booking platform (booking.eu.guestline.app/CHURCH/availability) for managing room availability and reservations across their property.
- The GuestbookminorThe Churchill Hotel is partnered with The Guestbook Rewards Program. Guests can register to receive 5% cashback on their stay or 15% of their booking value to put towards future visits at other Guestbook venues.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Churchill competitors and assessment
Company assessmentDirect peers
- Principal York: Iconic Victorian-era full-service hotel opposite York train station, recently refurbished. Comparable upscale urban hotel with multiple F&B venues and event space in York's competitive set.
- The Grand, York: Five-star heritage hotel in York city centre offering comparable luxury full-service accommodation, multiple F&B outlets, and private event spaces. Most directly comparable historic luxury peer in the same primary market.
- Middlethorpe Hall & Spa: Grade II* listed historic country house hotel near York operated by National Trust, offering heritage luxury rooms, fine dining, and private events. Directly comparable heritage luxury positioning in York market.
- Hotel Indigo York: Boutique-style branded hotel in York city centre targeting experiential leisure travelers. Comparable urban heritage-positioning peer with similar guest demographic and price band.
- Jorvik House York: Independent boutique hotel near York city centre. Comparable independent mid-upscale heritage positioning with similar room count, F&B, and event capabilities.
- Dean Court Hotel York: Historic independent hotel opposite York Minster with comparable rooms, restaurant, and event offerings in the same city centre catchment as The Churchill.
- Grays Court Hotel York: Boutique heritage hotel in central York with historic significance and intimate F&B offering. Closely comparable small heritage luxury competitor for romantic and special-occasion travelers.
Broad incumbents
- Malmaison York: Boutique-upscale branded hotel chain in York city centre. Comparable urban full-service offering with restaurant, bar, and event space; competes for same leisure and corporate guests.
- The Milner York (formerly Royal York Hotel): Large historic full-service hotel near York station with extensive meeting/event facilities. Larger-format historic competitor overlapping on leisure and corporate segments.
- Radisson Hotel York: Full-service branded hotel on the River Ouse offering rooms, restaurant, and meetings. Broader incumbent chain that overlaps on urban York demand with greater loyalty/distribution reach.
Market position
Weaknesses5 records
Competitive moat2 records
Key highlights7 records
Customer concentration
The Churchill social profiles
Digital presenceThe Churchill financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Churchill leadership team
Management profileNumber of profiles
The Churchill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Churchill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Churchill
What does The Churchill do?
The Churchill Hotel operates a luxury four-star heritage hotel in central York, providing overnight accommodation in individually designed rooms and suites, on-site dining at Dewsnaps Brasserie and the Wellington Bar, an outdoor beer garden with wood-fired pizzas and heated igloos, and private dining and event hosting across Georgian function rooms. Ancillary services include car parking, pet-friendly stays, late check-out, and gift vouchers.
Is The Churchill a public or private company?
The Churchill is a private company. It is classified as unknown and is currently operating.
When was The Churchill founded?
The Churchill was founded in 1827. It employs 11 to 50 people.
Where is The Churchill based?
The Churchill is headquartered in York, United Kingdom, in the Europe region.
How does The Churchill make money?
Six revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are food & Beverage Operations, beer Garden & Outdoor Events, private Dining & Events, gift Vouchers and ancillary Services.
Who are The Churchill's main competitors?
Direct peers on record are Principal York, The Grand, York, Middlethorpe Hall & Spa, Hotel Indigo York, Jorvik House York, Dean Court Hotel York and Grays Court Hotel York. Broad incumbents are Malmaison York, The Milner York (formerly Royal York Hotel) and Radisson Hotel York.
Does The Churchill have an API?
No public API is recorded for The Churchill.
What industry is The Churchill in?
The Churchill's product category is Luxury Heritage Hotel. Its primary akta.pro industry code is THAGAAAG, Historic & Heritage Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 7000.