Hotel Indigo York

What Hotel Indigo York does

Hotel Indigo York is a single boutique hotel property operating at 88–96 Walmgate in the historic Walmgate neighborhood of York, United Kingdom. The hotel opened in 2015 and operates as an independently owned franchisee under the Hotel Indigo brand, which is part of InterContinental Hotels Group (IHG). Its core offering is overnight accommodation across three room categories — Premium Rooms, Standard Rooms, and Accessible Rooms — supplemented by an on-site food and beverage venue, No.88 Walmgate bar and lounge, which serves local Yorkshire drinks and an exclusive menu by Pasta Evangelists. The property serves leisure and business travelers visiting York's tourism district, with primary demand drivers being proximity to attractions such as The Shambles, York Minster, the City Walls, and the Jorvik Viking Centre.

The hotel's underlying technology stack is essentially IHG's centralized digital infrastructure: reservations flow through ihg.com, the IHG mobile app, online travel agencies, and direct phone/email channels, with guest profile and loyalty activity managed through the IHG One Rewards program (100+ million members). In-room technology is standard boutique-hotel specification — flat-screen TVs, rainfall showers, mini fridges, air conditioning, complimentary Wi-Fi — rather than proprietary platforms. The property differentiates itself through a curated, neighborhood-inspired design narrative referencing York's Rowntree's and Terry's confectionery heritage, supported by Yorkshire wool furnishings, complimentary breakfast, and accessible room configurations.

Hotel Indigo York's revenue model is straightforward accommodation-and-F&B: primary income from room bookings at dynamic nightly rates, secondary income from on-site bar and lounge spend, and indirect retention value from participation in the IHG One Rewards loyalty program which drives repeat direct bookings and reduces OTA commission leakage. The hotel markets through IHG's global digital channels and earned media (including a Top 10 Hotels in York ranking from The Times in 2022), and distributes rooms via IHG's direct platforms, major OTAs (Expedia, Booking.com), and direct phone/email reservations. The headcount of 1–10 employees is consistent with a small, single-property operation rather than a multi-site hospitality company.

Name

Hotel Indigo York

Legal name

Hotel Indigo York

Website

https://hotelindigoyork.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Indigo York is a single boutique hotel in York's Walmgate neighborhood, operating as an independently owned franchisee under IHG's Hotel Indigo brand, serving leisure and business travelers with neighborhood-themed rooms and on-site bar No.88 Walmgate.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Boutique hotel accommodation
• Hotel lodging services
• Hospitality room booking
• Hotel food beverage
• Travel accommodation services

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Room Revenue: Hotel Indigo York generates primary revenue through guest room bookings. The hotel offers various room types including Premium Rooms, Standard Rooms, and Accessible Rooms. Room rates are dynamic, with average per-night pricing shown for packages. Check-in is at 3:00 PM and check-out at 11:00 AM.
2. Food and Beverage: Revenue from the on-site No.88 Walmgate bar and lounge, serving local favorites including York Gin, Rudgate Beer, Yorkshire small plates, and an exclusive menu by Pasta Evangelists. The venue also offers an extensive drinks menu including local gins, ales, beers, and a Signature Cocktail menu.
3. IHG One Rewards Program: The hotel participates in IHG One Rewards loyalty program, driving repeat bookings and customer retention through points-based rewards, free nights, and member-exclusive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Indigo York is a boutique hotel property situated on Walmgate in York's historic city center, operating under the IHG (InterContinental Hotels Group) brand portfolio. The hotel offers contemporary guest rooms across Premium, Standard, and Accessible categories, inspired by the neighborhood's chocolate and confectionery heritage. It also operates an on-site bar and lounge (No.88 Walmgate) serving Yorkshire beverages and an exclusive Pasta Evangelists menu.

Product overview

Hotel Indigo York is a boutique hotel property within the IHG (InterContinental Hotels Group) brand portfolio. The property offers accommodation across multiple room categories (Premium Rooms, Standard Rooms, Accessible Rooms) and features an onsite bar and lounge called No.88 Walmgate, which serves local Yorkshire beverages and an exclusive pasta menu by Pasta Evangelists. The hotel differentiates itself through neighborhood-inspired design reflecting York's confectionery heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Indigo York A design-led boutique hotel situated on Walmgate in York's historic city center, offering contemporary guest rooms inspired by the neighborhood's chocolate and confectionery heritage. Targets leisure and business travelers visiting York, UK.
• Premium Rooms Higher-tier guest accommodations featuring king beds and enhanced amenities for a premium stay experience at Hotel Indigo York.
• Standard Rooms Core guest accommodations available in various configurations including ground floor options, inspired by York's sweet past, featuring flat-screen TVs, rainfall showers, luxurious toiletries, mini fridge, and air conditioning.
• Accessible Rooms Wheelchair-friendly guest rooms featuring wet rooms with roll-in showers and grab rails for guests with mobility needs.
• No.88 Walmgate Bar and Lounge On-site hotel bar and lounge featuring local favorites including York Gin, Rudgate Beer, Yorkshire small plates, and an exclusive menu by Pasta Evangelists, with an extensive drinks menu celebrating Yorkshire's heritage.

Quantifiable outcome

• Guest satisfaction through personalized service with tailored recommendations and thoughtful details
• +1 more outcomes

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerHotel Indigo York is independently owned and operated but operates under the Hotel Indigo brand, which is part of IHG's boutique hotel portfolio. The partnership provides access to IHG's global distribution network, booking platforms, IHG One Rewards loyalty program (100+ million members), centralized reservations systems, and brand standards. IHG provides marketing support, revenue management tools, and operational guidance while the property maintains local ownership and management.
• Pasta EvangelistscoreStrategic or Co-development PartnerPasta Evangelists provides an exclusive fresh pasta menu for No.88 Walmgate, the hotel's resident bar and lounge. The menu features authentic Italian pasta dishes perfectly paired with the venue's extensive drinks menu celebrating Yorkshire's heritage with local gins, ales, beers, and a Signature Cocktail menu. This partnership enhances the hotel's food and beverage offering with a differentiated dining experience.
• Local Yorkshire SuppliersminorStrategic or Co-development PartnerHotel Indigo York partners with local Yorkshire suppliers for food and beverage products including York Gin, Rudgate Beer, and Yorkshire small plates. The hotel's design incorporates Yorkshire wool furnishings and features local artisanal touches, supporting the local economy and reinforcing the hotel's neighborhood-inspired identity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Malmaison York: Design-led boutique hotel chain property in York offering similar lifestyle positioning, F&B-led experience, and urban historic location as Hotel Indigo York.
• Middletons Hotel, York: Independent heritage hotel in York's historic centre. Competes directly for leisure travellers wanting character-led accommodation close to the city walls and major attractions.
• Hotel Indigo Liverpool: Another Hotel Indigo UK property, demonstrating the brand's neighbourhood-themed boutique formula in a different UK city. Useful benchmark for IHG brand-driven performance.
• The Grand, York: Historic luxury hotel in York's city centre. Directly competes with Hotel Indigo York for leisure and business travellers seeking premium accommodation in the historic core.
• Hampton by Hilton York: Limited-service branded hotel close to York's historic centre. Competes for the price-sensitive leisure and corporate traveller segment overlapping with Hotel Indigo York's Standard Rooms.
• Hotel Indigo Edinburgh: Sister property under the same Hotel Indigo brand by IHG, operating in another UK historic city centre. Highly comparable in terms of brand standards, design narrative, and IHG-driven distribution.
• Radisson Hotel York: Full-service hotel on the River Ouse in York, directly competing for leisure and group business with comparable F&B and meeting facilities.
• Hilton York: Major international brand hotel operating in York's city centre. Competes across both leisure and corporate segments with comparable full-service amenity set.

Broad incumbents

• Accor UK (Novotel/Mercure York): Major global hotel group with midscale and upscale properties in York's catchment area. Indirect competitive pressure on rate and corporate account capture for Hotel Indigo York.
• Premier Inn York City Centre: Largest UK budget hotel chain property in York's city centre. Represents the value-tier competitor that anchors the bottom of the York pricing ladder, constraining ADR upside for boutique operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xihg.co/IN_TW_Footer
• Facebookihg.co/IN_FB_Footer
• Instagraminstagram.com/hotelindigo
• LinkedInlinkedin.com/company/hotelindigoyork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Indigo York