Hortícola Cimarrón S.A. de C.V.

What Hortícola Cimarrón S.A. de C.V. does

Hortícola Cimarrón S.A. de C.V. is a privately held Mexican greenhouse vegetable producer headquartered in San Felipe, Guanajuato, operating 100 hectares of high-technology hydroponic greenhouses dedicated exclusively to pepper production as of the 2025-2026 season. The company cultivates two core SKUs — Pimiento Morrón Dulce (blocky bell peppers in red, yellow, orange, and green) and Mini Pimientos Dulces (sweet mini peppers) — under controlled hydroponic conditions with full value chain control from seed to shipment. Production is governed by BPA (Good Agricultural Practices) and BPM (Good Manufacturing Practices) protocols, and the company holds a comprehensive stack of international certifications including PrimusGFS V.3.2 (GFSI-recognized), SRRC Senasica, SEDEX/SMETA, and CTPAT, which together act as gating credentials for North American retail and food service buyers.

The company's business model is a B2B export operation: 95% of total production is shipped to importers, distributors, and retail/food service buyers in the United States and Canada, with sales routed through direct email inquiries ([email protected]). Products are sold in bulk and packaged formats (e.g., 25 lb bulk master cartons, 350g and 510g consumer packages, 450g mini pepper packs) on 49–55-box pallets. Pricing is not publicly disclosed. The company employs over 2,000 collaborators and supports more than 2,000 Mexican households, making it one of the larger hydroponic producers in central Mexico. Founded in 2006 as Agropecuaria Cimarrón and rebranded the following year, the company previously diversified into tomatoes (T.O.V., Grape, Cherry, Campari) but has consolidated its 100 productive hectares entirely around peppers. The customer base is unnamed in source materials, with reach defined by geographic segment rather than by signed contracts or disclosed buyer relationships.

Name

Hortícola Cimarrón S.A. de C.V.

Legal name

Hortícola Cimarrón S.A. de C.V.

Website

https://cimarron.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Hortícola Cimarrón S.A. de C.V. is a Mexican greenhouse producer operating 100 hectares of high-tech hydroponic facilities in Guanajuato, specializing exclusively in bell peppers and mini peppers for B2B export to US and Canadian importers, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industries

Solanaceous Vegetable Farming (Tomatoes, Peppers, Eggplant) (AFAGADAE), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Hydroponic greenhouse vegetables
• Bell pepper production
• Fresh produce export
• Controlled environment agriculture
• Greenhouse horticulture

Headquarters

HQ city

Guanajuato, San Felipe

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Produce Sales and Export: Hortícola Cimarrón generates revenue through the production and export of bell peppers (Pimiento Morrón) and mini peppers (Mini Pimientos Dulces) to the United States and Canada. Products are sold in bulk and packaged formats through direct B2B commercial relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hortícola Cimarrón is a Mexican producer-exporter that grows and ships bell peppers (Pimiento Morrón Dulce) and sweet mini peppers (Mini Pimientos Dulces) from 100 hectares of high-technology hydroponic greenhouses. The company manages the full value chain from seed to shipment and exports approximately 95% of its production in bulk and packaged formats to wholesale buyers in the United States and Canada.

Product overview

Hortícola Cimarrón S.A. de C.V. is a Mexican greenhouse vegetable producer specializing exclusively in bell peppers. As of the 2025-2026 season, the company shifted 100% of its 100 productive hectares to produce two main products: Pimiento Morrón Dulce (Sweet Bell Pepper) and Mini Pimientos Dulces (Sweet Mini Peppers). The company exports 95% of its production to the United States and Canada, operating high-technology hydroponic greenhouses. Prior to 2025, the company also produced tomatoes (T.O.V., Grape, Cherry, and Campari varieties) but consolidated its operations entirely around pepper production.

Differentiator

Problem solved

Functional benefit

Products and services

• Pimiento Morrón Dulce (Sweet Bell Pepper) Morron Blocky bell pepper of large size and sweet flavor, rich in fiber and vitamins A, C, K, with calcium, potassium, magnesium and antioxidants. Available in red, yellow, orange and green colors in bulk (25 Lbs), colored (24 x 350g packages), rainbow (16 x 510g packages) and traffic light packaging formats. Sold in bulk master cartons to wholesale buyers in the US and Canada.
• Mini Pimientos Dulces (Sweet Mini Peppers) Mini sweet peppers with an irregular shape and bright colors, low in calories, rich in fiber, with antioxidant properties and high Vitamin C content. Sold in master cartons of 12 packages of 450g, 55 boxes per pallet, to wholesale buyers in the US and Canada.

Quantifiable outcome

• 29.5 kg per square meter production achieved in 2016 — the company's largest pepper harvest in its history.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Pure Flavor: North American greenhouse grower of tomatoes, peppers, cucumbers, and specialty produce with operations in Canada, the US, and Mexico. Closely comparable to CIMARRÓN in greenhouse cultivation technology, product mix (including mini peppers), and B2B export distribution model.
• Red Sun Farms: Greenhouse vegetable producer with significant operations in Mexico supplying peppers, tomatoes, and cucumbers to North American retailers under proprietary varieties. Directly comparable to CIMARRÓN as a Mexican-rooted hydroponic greenhouse exporter with similar certifications and customer channels.
• Mastronardi Produce (Sunset Grown): One of the largest North American greenhouse vegetable producers, with a broad portfolio of greenhouse-grown peppers, tomatoes, and cucumbers sold to US and Canadian retailers. Directly comparable to CIMARRÓN as a high-tech hydroponic greenhouse operator serving the same North American B2B buyer base.
• Village Farms International: Large-scale high-tech greenhouse grower of tomatoes, peppers, and cucumbers with operations in the US, Canada, and Mexico. Directly comparable to CIMARRÓN as a hydroponic greenhouse producer serving North American B2B customers with similar food-safety and traceability standards.
• Windset Farms: Canadian-controlled greenhouse operator producing peppers, tomatoes, cucumbers, and specialty produce for North American retailers. Comparable to CIMARRÓN in greenhouse technology stack, food-safety certifications, and direct B2B retail supply relationships.
• NatureSweet: Leading North American greenhouse-grown tomato producer with operations in Mexico, recognized for premium branding and large-scale protected agriculture. Comparable to CIMARRÓN in Mexican greenhouse footprint, hydroponic technology, and export orientation to US retailers.
• Eurofresh Farms: US-based hydroponic greenhouse producer of tomatoes, cucumbers, and peppers serving North American retail and foodservice. Directly comparable to CIMARRÓN in greenhouse cultivation model, scale of operations, and B2B North American distribution.
• Grupo Divemex: Mexican producer-exporter of greenhouse vegetables (peppers, tomatoes, cucumbers) serving North American retail and foodservice channels. Closely comparable to CIMARRÓN as a Mexico-based hydroponic greenhouse exporter focused on US/Canada markets with similar B2B distribution.

Emerging players

• BrightFarms: US-based controlled-environment agriculture operator producing greenhouse-grown leafy greens and salads for retail. Comparable to CIMARRÓN in controlled-environment horticulture and B2B retail relationships, though differentiated by leafy-greens focus versus pepper focus.

Broad incumbents

• Bonduelle: Global leader in fresh and processed vegetables with greenhouse and field operations across multiple continents. Comparable to CIMARRÓN as a broad incumbent in fresh vegetables with overlapping product categories (peppers) and North American retail distribution, though much larger and diversified beyond greenhouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hort%C3%ADcola-cimarr%C3%B3n

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortícola Cimarrón S.A. de C.V.