Cimeb
Cimeb operates the LION8 online gaming platform, a self-serve, browser-based product serving individual players in Indonesia. It aggregates sports betting, slots, casino, and live dealer content from four providers and monetizes via player deposits and transaction fees.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cimeb does
Cimeb operates the LION8 online gaming platform, a self-serve, browser-based consumer gambling product targeting individual players in Indonesia. The firm is headquartered in CABA, Buenos Aires, Argentina with a stated headcount of 12 employees, while its commercial footprint and product localization (Indonesian language, IDR pricing, local payment rails) are entirely focused on the Indonesian market. The core product is a 24/7 web platform offering a multi-vertical game portfolio sourced through partnerships with four content providers: SBOBET (sports betting), Pragmatic Play (slots), CosmoPlay (casino), and Evolution Gaming (live dealer). Players onboard directly via the website, deposit through five Indonesian-local payment methods (QRIS, BCA, BNI, Mandiri, BRI), and access games with a minimum top-up of IDR 10,128.
The platform is built around a '4 detik big win' marketing concept and emphasizes competitive Return-to-Player (RTP) rates, stable server performance, lightweight cross-device rendering, data security, and responsive customer support. Under the hood it is a standard web-based gaming aggregation stack — no native mobile app is published, no public APIs or SDKs are disclosed, and no proprietary game engine or AI capabilities are referenced. The brand identity (LION8 logo and name) is registered, and the website carries an 18+ responsible-gaming disclaimer.
Cimeb's business model is product-led and transaction-based. Revenue is generated from player deposits and gaming activity on a pay-as-you-go basis, with no subscription, licensing, or enterprise tier disclosed. Customer acquisition is driven through SEO-optimized organic web presence, low minimum deposits that lower the barrier to entry, and a 100% deposit-match promotional bonus (IDR 10,128 bonus on top-ups of IDR 20,000 or more) to incentivize first deposits and re-loads. There is no evidence of a sales team, enterprise contracts, B2B revenue, or third-party distribution; the entire go-to-market is direct-to-consumer through the LION8 web property.
Cimeb firmographics
Firmographics- Name
- Cimeb
- Website
- https://cimeb.org
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Cimeb operates the LION8 online gaming platform, a self-serve, browser-based product serving individual players in Indonesia. It aggregates sports betting, slots, casino, and live dealer content from four providers and monetizes via player deposits and transaction fees.
- Ownership category
- akta.pro rank
Cimeb industry classification
Industry- Product category
- Online Gaming
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210)
- akta.pro industry
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office)iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms)Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)
Keywords
Cimeb business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Gaming Transactions: Revenue generated from player deposits/topping up accounts to play games. Players purchase credits to access gaming content, with platform taking a share of transactions.
- Bonus Incentives: Marketing strategy using deposit bonuses (IDR 10,128 bonus on IDR 20k+ top-up) to drive player deposits and increase transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Player Entry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Cimeb product offering
Product offeringCore offering
Cimeb operates the LION8 online gaming platform, which aggregates slot, live casino, sports betting, and arcade gaming content from multiple third-party providers and makes them available to Indonesian players via a browser-based interface. Players fund accounts via local payment methods (QRIS, BCA, BNI, Mandiri, BRI) with a minimum top-up of IDR 10,128 and receive a bonus on qualifying first deposits. The platform is marketed around a "4-second big win" concept and operates 24/7 with stable server infrastructure.
Product overview
LION8 is a single online gaming platform offering diverse gacor games with competitive RTP and bonus features. The platform operates 24/7 with minimum top-up of IDR 10,000 and supports multiple payment methods including QRIS, BCA, BNI, Mandiri, and BRI. Games are sourced from gaming partners including SBOBET, Pragmatic Play, CosmoPlay, and Evolution Gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- LION8 Online Gaming Platform
Quantifiable outcome
- 4 Detik Big Win concept - quick win opportunities marketed to players
Companies that use Cimeb
Customer profileSegments1 record
Ideal customer profiles1 record
Cimeb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Cimeb partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SBOBETcoreSBOBET is a sports betting and gaming provider. Partnership provides sports betting and sports-themed gaming content to the LION8 platform.
- Pragmatic PlaycorePragmatic Play is a leading slot game provider. Partnership provides slot gaming content to the LION8 platform.
- CosmoPlaycoreCosmoPlay gaming content provider integrated into the LION8 platform.
- Evolution GamingcoreEvolution Gaming provides live casino gaming content. Partnership provides live dealer casino games to the LION8 platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Cimeb competitors and assessment
Company assessmentEmerging players
- Pragmatic Play: Pragmatic Play is a leading slot and live casino content provider integrated into LION8, but it also operates its own promotional platform and direct-to-player channels in Latin America and other emerging markets — making it both supplier and partial competitor for end-user mindshare.
- Evolution Gaming: Evolution is the dominant live-casino content provider supplying LION8, and increasingly operates its own branded studio experiences that compete with operator-aggregated live casino offerings in regulated and gray markets alike.
- Playtech: Playtech is both an iGaming platform provider and content studio, increasingly licensing turnkey casino/sportsbook platforms to operators in emerging markets. It competes with LION8's PAM-style architecture at the B2B infrastructure layer.
Direct peers
- SBOBET: SBOBET is a global sportsbook and gaming operator targeting Asian markets, including Indonesia. It is both a content partner to LION8 and a direct competitor in the Indonesian-facing online wagering space, sharing the same player base and payment rails.
- LeoVegas: LeoVegas is a multi-vertical online casino and sportsbook operator with an aggregator-led content model similar to LION8, focused on mobile-first UX and emerging-market expansion — making it a comparable operator archetype.
- Betsson AB: Betsson is a multi-brand online casino and sportsbook operator with a content-aggregation model and emerging-market footprint (including Latin America) comparable to LION8's aggregator approach.
Broad incumbents
- 888 Holdings: 888 operates a global portfolio of online casino, poker, and sportsbook brands. It is a broader incumbent in the same online casino platform category that LION8 targets, though focused on regulated European and Latin American markets rather than Indonesia.
- Flutter Entertainment: Flutter (owner of PokerStars, FanDuel, Betfair) is a global online gambling incumbent with casino, sportsbook, and aggregator capabilities. It represents the scale end of the same aggregator-platform model Cimeb operates at the niche end.
- Kindred Group (Unibet): Kindred operates the Unibet and other casino/sportsbook brands across multiple regulated markets. Its aggregator-platform architecture and tier-1 provider integrations parallel LION8's structural approach at much greater scale.
- Bet365: Bet365 is one of the largest online gambling operators globally with sportsbook, casino, and live dealer verticals — overlapping directly with LION8's content mix, though serving primarily regulated Tier-1 markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Cimeb social profiles
Digital presenceCimeb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cimeb leadership team
Management profileNumber of profiles
Cimeb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cimeb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cimeb
What does Cimeb do?
Cimeb operates the LION8 online gaming platform, which aggregates slot, live casino, sports betting, and arcade gaming content from multiple third-party providers and makes them available to Indonesian players via a browser-based interface. Players fund accounts via local payment methods (QRIS, BCA, BNI, Mandiri, BRI) with a minimum top-up of IDR 10,128 and receive a bonus on qualifying first deposits. The platform is marketed around a "4-second big win" concept and operates 24/7 with stable server infrastructure.
When was Cimeb founded?
Cimeb was founded in -1. It employs 11 to 50 people.
How does Cimeb make money?
Two revenue lines are on record. Gaming Transactions are the primary driver. The others are bonus Incentives.
Who are Cimeb's main competitors?
Emerging players on record are Pragmatic Play, Evolution Gaming and Playtech. Direct peers are SBOBET, LeoVegas and Betsson AB. Broad incumbents are 888 Holdings, Flutter Entertainment, Kindred Group (Unibet) and Bet365.
Does Cimeb have an API?
No public API is recorded for Cimeb.
What industry is Cimeb in?
Cimeb's product category is Online Gaming. Its primary akta.pro industry code is MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132.