CINA (Chinese Information & Networking Association)

Name

CINA (Chinese Information & Networking Association)

Legal name

Cina.org

Website

https://cina.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports News & Content Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports news website
• Football scores
• Basketball news
• Boxing news
• Chinese sports media

Headquarters

HQ city

Not specified

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: The website generates revenue through display advertising, including banner ads and sponsored content placements from gambling/gaming sponsors visible on the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CINA operates a Chinese-language sports news website (cina.org) that publishes free sports content for Chinese-speaking audiences. The platform covers live football scores, football news from international leagues (Premier League, La Liga, Serie A, Champions League, World Cup), basketball news focused on the NBA, and boxing news. Content is presented as categorized articles, match previews, player analysis, and historical sports information.

Product overview

Cina.org is a Chinese sports news and live scores website that operates as a single unified content platform. The site provides real-time football scores, football news, basketball news, and boxing news, aggregating and publishing sports content primarily in Chinese for audiences interested in international football leagues (La Liga, Premier League, Serie A, etc.), NBA basketball, and combat sports. The platform functions as a content publishing site rather than a software product with distinct modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Cina.org Sports News Platform A Chinese-language sports news website providing live football scores, football news (Premier League, La Liga, Serie A, Champions League, World Cup, etc.), NBA basketball news, and boxing news coverage for Chinese-speaking audiences worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• ESPN: Global sports media leader with comprehensive football, NBA, and boxing coverage. Comparable content verticals to CINA, though English-language and at vastly larger scale with proprietary video, data, and rights.
• Sohu Sports (搜狐体育): Sports vertical of Chinese portal Sohu, offering Chinese-language news on football, basketball, and other sports. Comparable in audience and content verticals, though part of a much larger media portfolio.
• NetEase Sports (网易体育): Sports section of NetEase, one of China's largest portals, providing Chinese-language coverage of football, NBA, and global sports. Directly comparable audience and content verticals to CINA, with vastly greater scale.
• Sina Sports (新浪体育): Sports vertical of major Chinese portal Sina, covering football, basketball, NBA, and global sports with substantial editorial resources. Comparable to CINA as a Chinese-language sports news destination, though far broader in scope and reach.
• Tencent Sports (腾讯体育): Sports arm of Tencent with rights to NBA and major football leagues in China. Comparable in subject coverage and audience, but operates with proprietary streaming, video rights, and a massive parent-company ad/data advantage.

Direct peers

• Dongqiudi (懂球帝): A leading Chinese-language football news and live scores platform. Directly comparable to CINA as a football-focused content/community destination for Chinese-speaking fans, with mobile-first distribution and advertising monetization.
• Zhibo8 (直播吧): Chinese-language live sports scores, schedules, and news platform popular among Chinese-speaking football and basketball fans. Directly comparable to CINA in audience, content verticals, and live-score emphasis.
• LiveScore: One of the world's leading live scores platforms offering real-time football, basketball, and other sports results. Comparable to CINA in its emphasis on live scores and match coverage, with significantly larger traffic and language coverage.
• FlashScore: Global live scores and sports data platform with multilingual support. Comparable to CINA's live score functionality ('足球比分直播'), with similar advertising-funded model but far broader sport coverage and international audience.
• Hupu (虎扑): Major Chinese sports community covering basketball (NBA-heavy), football, and other sports. Comparable to CINA in audience (Chinese-speaking sports fans) and content verticals (football + basketball), with significantly larger scale and community features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/cina-chinese-information-&-networking-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINA (Chinese Information & Networking Association)