CINEMAX

Name

CINEMAX

Legal name

CINEMAX, a.s.

Website

https://cine-max.sk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cinema Exhibition & Entertainment Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industries

Cinema Concessions & On-site F&B Operations (MPADAKAN), Cinema Advertising & On-screen Media Networks (MPADAKAO), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Cinema & Movie Ticketing (HSACALAD)

Keywords

• Cinema exhibition
• Movie theater chain
• Premium cinema formats
• Loyalty subscription cards
• Concession food and beverage

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Ticket Sales: Primary revenue stream from admission tickets to film screenings across all 14 cinema locations. Ticket pricing varies by seat type (standard, Premium Plus, VIP Lounge, VIP Light), screening format (2D, 3D, IMAX, 4D-BOX), and technology used. Special events and pre-premiere screenings carry premium pricing.
2. Concessions (Food & Beverage): On-site food and beverage sales including popcorn combos, nachos, beverages (soft drinks, water, beer, wine, cocktails), candy, and snacks. VIP Lounge offers premium food items ordered via in-seat tablet. Loyalty card holders receive discounts (20% for VIP card, 10% for Film card) on concession purchases.
3. CINEMAX Loyalty Cards (VIP and Film Cards): VIP Card offers free admission to all regular screenings for the subscription period (€39 for 1 month, €79 for 3 months, €139 for 6 months, €249 for 12 months), 20% discount on concessions. Film Card costs €5/year and provides €1.20 discount per ticket plus 10% off concessions.
4. Voucher Sales: Sale of gift vouchers (online and offline) in two tiers: KLASIK (€9.70–€11.10) and EXCLUSIVE (€16.70–€18.10). Bulk corporate orders available with volume discounts (5–20% depending on quantity). Free tickets also offered as promotional items with bulk purchases.
5. B2B Services: Corporate services including cinema space rentals for private events, cinema advertising (pre-show and screen advertising), and bulk voucher programs for employee rewards or client gifts.
6. CINEMAX Klub Loyalty Points: Free loyalty program where members earn 10 points per €1 spent on online ticket purchases. Points are redeemable for vouchers (625 points = €5, 1250 points = €10) valid for tickets or concessions. Points expire after 24 months; vouchers expire after 3 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CINEMAX operates the largest cinema chain in Slovakia, running 14 cinemas across 13 cities where it sells movie tickets across multiple formats (standard, IMAX, Dolby Atmos, 4K, D-BOX 4D, VIP) and complements screenings with on-site food and beverage concessions. Revenue is also generated through loyalty subscription cards (VIP Card, Film Card, Klub), gift vouchers, and B2B services including venue rental, advertising, and corporate voucher packages.

Product overview

CINEMAX is Slovakia's largest cinema chain and market leader, operating 14 multiplex cinemas across 14 cities. The offering is organized as a multi-tiered cinema platform combining physical cinema venues with digital services. At the core are the cinema screenings across standard 2D and 3D formats. Premium technology add-ons include IMAX (large-format with dual laser projection), ULTRA-X (4K Christie projector + Dolby Atmos), Dolby Atmos (49-channel spatial audio), 4K projection, and 4D-BOX (motion-synchronized seating). Seating upgrades include VIP Lounge (luxury with in-seat ordering), VIP Light (comfort seating), and Premium Plus (enhanced comfort seating). The digital ecosystem encompasses the online ticketing platform (konto.cine-max.sk), CINEMAX club loyalty program (points-based), CINEMAX karty (VIP and FILM loyalty cards), and voucher products (KLASIK and EXCLUSIVE tiers). Food and beverage is a standalone offering including popcorn, nachos, beverages, and VIP-exclusive meals. Curated programming includes ARTMAX (cultural broadcasts), Rodinná nedeľa (family Sundays), Babská jazda (women's nights), Friends Movie Night (group events), and Predpremiéra (premier pre-screenings). B2B services cover space rentals, advertising, and bulk vouchers. The company celebrated its 20th anniversary in 2025-2026.

Differentiator

Problem solved

Functional benefit

Brands

• ARTMAX: Cultural experience section offering opera, ballet, theater, and concert broadcasts from world-renowned venues including La Scala, Berlin State Opera, Moscow Bolshoi Theater, and Royal Opera House.
• Babská jazda
• Friends Movie Night
• Detské kino (Rodinná nedeľa)
• CINEMAX klub

Products and services

• Cinema screenings

Quantifiable outcome

• 14 cinema locations across 13 Slovak cities providing wide geographic coverage
• +4 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dolby Laboratories (Dolby Atmos)coreTechnology or IntegrationDolby Atmos spatial audio technology is installed in CINEMAX Bory, CINEMAX Trnava Aréna, CINEMAX Nitra, CINEMAX Trenčín, CINEMAX Žilina, CINEMAX Poprad, and CINEMAX Prešov Novum. The system uses up to 49:1 discrete audio channels with ceiling-embedded speakers for immersive three-dimensional sound.
• Christie (Christie Digital Systems)coreTechnology or IntegrationChristie provides 4K laser projection technology for the ULTRA-X premium hall at CINEMAX Prešov Novum. The Christie True 4K RGB laser projector offers ultra-high resolution (4096 x 2160, 8.8 million pixels), maximum brightness, wide color gamut, and 3D capability.
• IMAX CorporationcoreTechnology or IntegrationIMAX technology at CINEMAX Bory provides the largest cinema screen in Slovakia (27.5m diagonal, 13.15m height, 24.2m arc length) with dual laser projection, custom IMAX sound system, and IMAX 3D. IMAX provides approximately 60% higher brightness and 40% greater contrast than standard cinema.
• Continental Film (CONTINENTAL FILM, s.r.o.)coreOthersContinental Film is a co-operating entity for cinema operations, referenced in data privacy documentation as a joint controller for customer data processing alongside CINEMAX a.s. and CINEMAX Bratislava s.r.o. Also processes payment data for ticket purchases. Address: Ševčenkova 19, 851 01 Bratislava, IČO: 35 730 897.
• Citroën (Stellantis)minorGTM or Marketing PartnerCitroën is a promotional partner for CINEMAX's 20th anniversary campaign (2026), providing a Citroën C3 Aircross as the grand prize in the anniversary sweepstakes. Campaign runs July–August 2026 with 20 prizes total.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is a promotional partner for CINEMAX's 20th anniversary campaign (2026), contributing prizes and marketing support for the sweepstakes celebrating 20 years of CINEMAX operations.
• CornicominorGTM or Marketing PartnerCornico is a promotional partner for CINEMAX's 20th anniversary campaign (2026), contributing prizes and marketing support for the sweepstakes celebrating 20 years of CINEMAX operations.

Scale indicators5 records

Recent moves2 records

Broad incumbents

• Cineworld Group: One of the world's largest cinema operators (parent of Regal and previously Cinema City), running multi-screen multiplexes across Europe and the US. Comparable as a large-scale exhibitor with similar ticket/concession/advertising revenue mix, though operating at global scale versus CINEMAX's national scope.
• Odeon Cinemas: Largest cinema chain in the UK and Ireland, owned by AMC Theatres. Operates premium screens including IMAX and 4DX with a subscription-style loyalty program (Odeon Limitless), directly comparable to CINEMAX's VIP Card subscription model.
• AMC Theatres: Largest cinema exhibitor in the world, owner of Odeon. Operates IMAX, Dolby Cinema, and premium seating formats and runs subscription programs (AMC Stubs A-List). Comparable as a global benchmark for premium-format and loyalty-driven cinema economics.
• Vue International: Major European cinema chain operating in the UK, Ireland, Germany, Poland, the Baltics, and other territories. Directly comparable as a multiplex operator with premium-tier seating and IMAX installations, and competes for the same Hollywood content relationships.
• Kinepolis Group: Pan-European cinema operator headquartered in Belgium with premium-format focus (IMAX, Laser, VIP seats). Comparable business model combining standard and premium screens, IMAX partnerships, and a focus on luxury seating experiences similar to CINEMAX's VIP Lounge offering.

Regional players

• Helios (Agora SA): Largest cinema chain in Poland, operating premium multiplexes including IMAX screens. Comparable as a Central European cinema operator with a similar mix of standard and premium screens, concession revenue, and cultural content programming.
• Multikino: Polish cinema chain (part of Vue International) operating multiplex cinemas with IMAX installations. Comparable as a Central European multiplex operator with similar ticket pricing, concession model, and family-event programming.
• Yelmo Cines: Leading Spanish cinema chain with strong IMAX and premium-format presence. Comparable as a regional market-leading multiplex operator investing in premium audiovisual technology (IMAX, VIP seating) and loyalty programs.

Direct peers

• CGR Cinemas: French regional cinema operator with a focus on premium-format multiplexes, including IMAX and 4DX screens. Highly comparable to CINEMAX as a multi-location chain investing in premium audiovisual technologies and differentiated seating experiences.
• Cinema City (Israel/Europe): Major cinema chain with historical Central European footprint (including prior Slovakia presence). Comparable multiplex operator with similar premium-format strategy, VIP auditoriums, and loyalty card programs targeting family and event-based audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CINEMAXSLOVENSKO
• Facebookfacebook.com/CINEMAXSLOVENSKO
• Instagraminstagram.com/cinemaxslovensko
• TikToktiktok.com/@cinemaxslovensko
• LinkedInlinkedin.com/company/cinemaxslovakia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINEMAX