Cinquieme Massey

What Cinquieme Massey does

Cinquieme Massey (legally SARL SERVCOM, also doing business as Cinquieme Etoile, Maison Massey, CM Limousines, and La Compagnie des Limousines) is a Paris-headquartered luxury chauffeur and premium mobility operator founded in 1948 by Eugène Massey. The company operates a fleet of 75+ premium vehicles including Mercedes S, E and V-Class, Maybach, G-Class, Range Rover, Porsche, and VR10 armored variants, and serves luxury hotel partners, large corporate accounts (including CAC 40-style French corporations), event agencies, travel managers, and high-net-worth individuals across Paris, the French Riviera and Monaco, the French Alps (Courchevel, Méribel, Val d'Isère), Geneva, London, Madrid, Milan, and the United States via partner network. Operations are anchored by Grande Remise, EVTC, IATA, ATOUT FRANCE, ISO 9001, and travel-agency certifications, and by 24H/7 multilingual service with chauffeurs covering eight languages.

The company's service portfolio comprises chauffeur-driven transport (hourly hire, daily hire, airport and station transfers, executive travel, events, and long-term contracts), luxury self-drive vehicle rentals spanning Mini Cooper through Maybach, IATA-certified travel-agency bookings (flights, hotels, and excursions), pre-owned luxury vehicle sales, and partner hotel bookings at Parisian palace properties. Underpinning operations is a proprietary white-label technology platform with live GPS tracking, branded client notifications, and a concierge portal deployable under partner brand identity. B2B service lines extend to corporate transport and travel management, security and close protection with VR10 armored vehicles and private jet charter, and white-label technology licensing. Mobile booking is offered through iOS and Android apps in addition to the website.

Revenue is generated across multiple streams: chauffeur and corporate transport on multi-year subscription and hourly/daily contracts; self-drive luxury rentals on usage-based tiered daily pricing from €150 (Mini Cooper) to €2,400 (Maybach); IATA-based travel-agency commissions on flights, hotels, and excursions; white-label platform licensing royalties to hotel and corporate partners; one-time pre-owned vehicle sales; and professional services for security, close protection, and emergency logistics. Distribution combines a dedicated B2B field-sales team targeting hotels, corporations, event agencies, and travel managers with a self-serve consumer channel (website and iOS/Android apps), supplemented by partner referrals from the Clefs d'Or concierge network and a weekly direct-email promotional cadence.

Name

Cinquieme Massey

Legal name

SARL SERVCOM

Website

https://cinquiemeetoile.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based luxury chauffeur and premium mobility operator founded in 1948, serving Parisian palace hotels, large French corporations, and high-net-worth individuals across Europe with a 75+ vehicle Mercedes, Maybach, Range Rover, and Porsche fleet under Grande Remise and IATA certification.

Ownership category

akta.pro rank

Product category

Luxury Chauffeur and Ground Transportation Services

NAICS

Limousine Service (485320), Taxi and Limousine Service (4853), Travel Agencies (561510)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Executive / Corporate Chauffeur Services (THADAEAF)

akta.pro secondary industries

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Private Airport Transfer & Chauffeured Services (THAIAFAB), Private Transportation & Chauffeur-Hosted Experiences (THAJALAD), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Luxury chauffeur services
• Premium ground transportation
• Executive car rentals
• Corporate travel management
• Private security transport

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chauffeur Services: Hourly and daily hire of premium vehicles with professional drivers for airport transfers, executive transport, events, and VIP travel. Revenue generated through hourly rates, fixed transfer fees, and long-term rental contracts.
2. Self-Drive Vehicle Rentals: Daily rental of luxury vehicles (Mercedes, Porsche, Range Rover, Mini Cooper, MayBach) with tiered pricing based on rental duration (1-3 days, 4-7 days, 8+ days).
3. Travel Agency Services: IATA-certified travel agency booking flights, hotels, and excursions for clients through commission-based model.
4. B2B Corporate Services: Dedicated corporate accounts for transport, travel management, and security services with custom pricing and reporting.
5. White Label Technology: Branded technology platform licensing to luxury hotel partners, concierge services, and corporate clients.
6. Vehicle Sales: Sale of pre-owned luxury vehicles including Mercedes, Mini Cooper models.
7. Security & Protection Services: Close protection, armored vehicle transport (VR10), private jet charter, and emergency logistics for high-profile clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cinquieme Massey is a Paris-based luxury chauffeur and premium ground transportation company founded in 1948. It provides chauffeur-driven Mercedes, Range Rover, Porsche, Maybach and VR10 armoured vehicles for airport transfers, hourly hire, executive travel and events, alongside self-drive prestige rentals, an IATA-certified travel agency (flights, hotels, excursions), luxury pre-owned vehicle sales, and a white-label technology platform that enables hotels and corporations to offer branded chauffeur services with live GPS tracking.

Product overview

Cinquieme Massey operates as a diversified luxury transport and hospitality company comprising multiple distinct service lines: (1) Voitures avec Chauffeurs providing premium chauffeur-driven car transport with Mercedes S, E, and V-Class vehicles, (2) Locations Self-Drive offering luxury vehicle rentals including Mercedes, Porsche, Range Rover and Maybach brands, (3) Agence de Voyages IATA-certified travel agency for flights, hotels and excursions, (4) Ventes Privees luxury pre-owned car sales, and (5) Hotels & Palaces Partners booking service. The B2B division encompasses Transport & Chauffeurs corporate services, Travel Management, Security & Logistics with VR10 armoured vehicles, and White Label Technology platform enabling partners to brand chauffeur services with live GPS tracking, branded notifications, and concierge portals. The company maintains a fleet of over 75 premium vehicles certified Grande Remise, operating across Paris, French Riviera, Alps (Courchevel, Meribel, Val d'Isere), and major European capitals since 1948.

Differentiator

Problem solved

Functional benefit

Products and services

• Voitures avec Chauffeurs (Chauffeur-Driven Cars) Premium chauffeur-driven transport service offering Mercedes Class S, Class E, Class V, and armoured vehicles with multilingual professional drivers for airport transfers, executive travel, hourly hire, events and VIP travel across Paris and Europe.
• Locations Self-Drive (Luxury Self-Drive Rentals) Daily and weekly rental of prestige vehicles including Mercedes, BMW Mini, Porsche, Range Rover and Maybach for clients who prefer to drive themselves.
• Agence de Voyages (IATA-Certified Travel Agency) IATA-accredited travel agency booking flights, hotels and excursions for clients through the IATA network, leveraging partnerships with Air France, Emirates, Qatar Airways, Thalys, Eurostar, SNCF, Singapore Airlines, United Airlines and MEA.
• Ventes Privées (Luxury Pre-Owned Car Sales) Sale of pre-owned prestige vehicles including Mercedes, BMW Mini and other luxury brands, with warranty options.
• Hotels & Palaces Partenaires Partner hotel booking service featuring luxury Parisian palaces including Four Seasons George V, Plaza Athénée, Le Meurice, Le Marignan, Fairmont, Hotel Imperial, Royal Monceau, Café Royal, Lutetia and Hôtel de Crillon.
• Transport & Chauffeurs (B2B) Corporate transport and chauffeur solutions for businesses, event agencies, travel managers and hoteliers, featuring airport/station transfers, executive travel, hourly hire and corporate events with Grande Remise certified drivers.
• Travel Management (B2B) Comprehensive travel management including flight, hotel, train and vehicle booking, with expense reporting, cost analysis and contract optimization across Europe with 24/7 support.
• Security & Logistics (B2B) Personal protection, event security, secure transport and emergency logistics including VR10 armoured vehicles, private jet charter and helicopter arrangements, delivered with partner Universal Aviation.
• Excursions and Guided Tours Guided chauffeur-driven day excursions from Paris to Loire castles, Champagne (Reims, Epernay), Versailles, Paris museums, Mont Saint-Michel, Normandy, Giverny, Fontainebleau and the Lights of Paris.

Quantifiable outcome

• 75+ vehicles in premium fleet
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Four Seasons George VflagshipGTM or Marketing PartnerLuxury palace hotel partnership providing chauffeur and transport services to hotel guests. Located steps from Champs-Elysées with private terraces commanding views of Paris.
• Plaza AthénéeflagshipGTM or Marketing PartnerIconic luxury hotel on Avenue Montaigne in the heart of Paris fashion, business and tourism district.
• Le MeuriceflagshipGTM or Marketing PartnerLuxury hotel near Place Vendôme, Louvre, Opéra, and exclusive shops including Hermès, Chanel, Dior on Rue du Faubourg Saint-Honoré.
• Le MarignancoreGTM or Marketing PartnerElegant hotel between Avenue Montaigne and Avenue George V, offering private and confidential Parisian atmosphere.
• Hotel de CrillonflagshipGTM or Marketing PartnerLegendary palace hotel on Place de la Concorde offering luxury accommodation and services.
• Royal Monceau - Raffles PariscoreGTM or Marketing PartnerIconic hotel near Champs-Elysées, reopened in 2010 as Raffles hotel with Philippe Starck design. Features 85 rooms and 64 suites including Presidential Suites.
• LutetiacoreGTM or Marketing PartnerHistoric luxury hotel in Paris offering premium services to discerning guests.
• Fairmont Monte CarlocoreGTM or Marketing Partner4-star luxury resort in Monaco with 602 rooms and suites, Willow Stream Spa, and rooftop heated pool.
• Hotel ImperialminorGTM or Marketing PartnerViennese-style palace hotel with 76 rooms and 62 suites blending 19th century elegance with modern amenities.
• Café Royal LondonminorGTM or Marketing PartnerHistoric luxury hotel in London's Mayfair district, 150-year history of hosting distinguished guests including royalty and celebrities.
• ThalyscoreTechnology or IntegrationHigh-speed rail partner for combined rail-air transport solutions. Part of diversified transport offering including rail, air, and road transport.
• Air FrancecoreTechnology or IntegrationFlag carrier airline partnership for flight booking through IATA network and coordinated arrival/departure transport services.
• EmiratescoreTechnology or IntegrationInternational airline partner for luxury transport coordination and travel services.
• Qatar AirwayscoreTechnology or IntegrationInternational airline partnership for coordinated travel and transport services.
• United AirlinescoreTechnology or IntegrationUS airline partner for transatlantic travel coordination.
• EurostarcoreTechnology or IntegrationEuropean high-speed rail partner for cross-channel transport services.
• Clefs d'Or (Golden Keys)coreGTM or Marketing PartnerPrestigious international concierge association network providing referrals and coordination for luxury hospitality services.
• Universal AviationcoreStrategic or Co-development PartnerAviation partner for private jet charter and emergency logistics services, particularly for security-sensitive clients.
• Celebrated ExperiencesminorGTM or Marketing PartnerLuxury travel management partner for high-end travel coordination.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blacklane: Blacklane is a global private chauffeur service offering airport transfers, hourly hire, and city-to-city rides in premium vehicles with professional drivers — directly comparable to Cinquieme Massey's core chauffeur offering and a key competitor in Paris.
• American Limousines (Paris-based operators): American Limousines is a Paris-based premium chauffeur and luxury transport operator serving hotels, embassies, and corporate accounts — competing in the same palace-hotel referral channel and Paris executive market.
• Tristar Worldwide Chauffeur Services: Tristar is a UK-headquartered global chauffeured ground-transport operator serving corporate and private clients via a premium fleet — directly comparable on B2B executive mobility, white-label capability, and pan-European event logistics.
• Carey International: Carey is a long-established global chauffeured transportation brand (now part of Mears Group) serving executive travelers, corporate accounts, and luxury hotels with fleet and black-car services — a structural analog to Cinquieme Massey's palace-hotel and corporate B2B model.
• Sixt Ride (formerly MyDriver): Sixt Ride is the chauffeured-transport arm of SIXT, providing airport transfers and hourly chauffeur services across Europe with premium fleets — overlapping Cinquieme Massey's cross-border executive and corporate ground transport footprint.
• LeCab: LeCab is a Paris-based private chauffeur platform focused on premium and corporate bookings, operating in the same regulatory regime (VTC/Grande Remise-equivalent) and competing head-to-head for luxury and executive ground transport in the Île-de-France market.

Emerging players

• Welcome Pickups: Welcome Pickups provides pre-booked airport transfers and in-destination chauffeur services across Europe with a digital-first model and partner-driver network. It overlaps Cinquieme Massey's airport-transfer use case for premium leisure and corporate clients.

Broad incumbents

• Uber Black / Uber Comfort: Uber's Black and Comfort tiers in Paris target the same executive and premium-traveler segment via an app-driven, mixed-fleet model. While much broader and app-native, Uber sets the price-discovery benchmark and app-experience bar that any modern chauffeur operator must meet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cinquiemeetoilemassey

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinquieme Massey