LeCab
LeCab (operating as SnapCar SAS) is a French private chauffeur (VTC) platform founded in 2012, providing 24/7 pre-booked and on-demand ride services across 85% of France via mobile app, web, and B2B API. It serves both enterprise clients (75% of revenue, including media, banking, transport, and luxury sectors) and individual consumers with a fully electric/hybrid fleet of 18,000+ drivers.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What LeCab does
LeCab (legally operating as SnapCar SAS) is a French private chauffeur (VTC – voiture de transport avec chauffeur) platform founded in 2012 and headquartered in Puteaux, France. The company provides 24/7 private driver services across 85% of French territory, connecting passengers with 18,000+ driver-partners via mobile applications (iOS/Android), a web booking portal, and a B2B API that enables third-party platforms (hotels, travel aggregators, event platforms) to embed VTC booking. As of March 2025, LeCab completed the transition of its entire fleet to 100% electric or hybrid vehicles across all service tiers (Green, Green Pro, Green Prestige, Van), making it the first VTC platform in France with this standard across traditional service ranges.
The company's core technology includes real-time ride tracking with SMS notifications, automatic flight and train delay adjustments, fixed-price airport/station forfaits, recurring ride scheduling tied to user calendars, and a centralized fleet management and driver regulation system. Specialized offerings include LeCab Event (managing 200+ events annually), PMR Accessibility Solutions with trained drivers and adapted vehicles, Mise à Disposition (hourly driver hire), and a Switch Pro/Perso feature for toggling between business and personal accounts. LeCab operates a dedicated enterprise sales motion with sector specialists and an API program, alongside self-serve mobile and web booking for consumers, supported by a loyalty program that awards €5 credit every 3 rides.
LeCab's revenue model combines per-ride transaction fees (with pricing varying by vehicle tier, time of day, and distance) with corporate account subscriptions and API integration revenue. Approximately 75% of revenue is derived from enterprise/B2B clients across sectors including media (France Télévisions, Eurosport), transport (SNCF, Transavia), banking (Société Générale), luxury (Lancôme), insurance (Allianz), telecom (Samsung), and travel (Booking). The company serves 10,000+ corporate clients and 1M+ registered passengers. LeCab's history includes a 2019 strategic merger with SnapCar and the June 2024 acquisition of competitor Marcel from Cosmobilis, establishing it as the largest French-owned VTC alternative to Uber and taxis.
LeCab firmographics
Firmographics- Name
- LeCab
- Legal name
- SnapCar SAS
- Website
- https://lecab.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LeCab (operating as SnapCar SAS) is a French private chauffeur (VTC) platform founded in 2012, providing 24/7 pre-booked and on-demand ride services across 85% of France via mobile app, web, and B2B API. It serves both enterprise clients (75% of revenue, including media, banking, transport, and luxury sectors) and individual consumers with a fully electric/hybrid fleet of 18,000+ drivers.
- Ownership category
- akta.pro rank
LeCab industry classification
Industry- Product category
- Private Chauffeur Services
- NAICS
- Limousine Service (485320), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Executive / Corporate Chauffeur Services (THADAEAF)
- akta.pro secondary industries
- Private Airport Transfer & Chauffeured Services (THAIAFAB), Chauffeur / Black Car & Executive Car Services (TLAFAHAD)
Keywords
Where LeCab is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LeCab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Per-ride transportation fees: Revenue generated from individual VTC rides charged per journey. Pricing is based on pickup fee plus duration and distance, with fixed forfaits for airport/station transfers. Prices vary by vehicle tier (Green, Green Pro, Green Prestige, Van) and time-of-day (peak/off-peak hours). 75% of revenue comes from enterprise clients.
- Corporate account subscriptions: Enterprise clients use centralized corporate accounts with monthly invoicing, expense management, and reporting. Additional revenue from corporate subscription tiers (Club Prio, Club Premium, Club Illimité).
- Loyalty program credits: €5 credit awarded every 3 rides, redeemable within 15 days on the next ride. Credits act as a retention and frequency lever.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Green — entry-level electric/hybrid, accommodates 3 passengers, 2 suitcases, 2 cabin bags |
| Transaction based/ take rate | Pay-as-you-go | Green Pro — professional tier electric/hybrid, accommodates 3 passengers, 2 suitcases, 2 cabin bags |
| Transaction based/ take rate | Pay-as-you-go | Green Prestige — premium electric/hybrid, accommodates 3 passengers, 2 suitcases, 2 cabin bags |
| Transaction based/ take rate | Pay-as-you-go | Van — larger electric/hybrid vehicle, accommodates 6 passengers, 4 suitcases, 3 cabin bags |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
LeCab product offering
Product offeringCore offering
LeCab provides private chauffeur (VTC) transportation services 24/7 across 85% of France via mobile app, webapp, and B2B channels. Its fleet transitioned to 100% electric or hybrid vehicles in March 2025, and the company sells fixed-price airport transfers, recurring commutes, event mobility, hourly driver-on-demand, accessibility transport, and corporate central-billing accounts. Approximately 75% of revenue comes from enterprise clients served through dedicated account managers and a partner API.
Product overview
LeCab operates as a unified VTC (voiture de transport avec chauffeur) platform providing private chauffeur services 24/7 across 85% of France. The product portfolio centers on the core LeCab VTC Platform with four vehicle tiers: Green (entry-level eco), Green Pro (professional-focused eco), Green Prestige (premium luxury eco), and Van (multi-passenger up to 6 people) — all transitioning to 100% electric or hybrid since March 2025. For business clients, LeCab for Business offers B2B features including centralized billing, recurring scheduling, employee management, and monthly reporting. Specialized offerings include Airport Transfer Service with fixed pricing and flight tracking, LeCab Event for event mobility (200+ events annually), Mise à Disposition for hourly driver-on-demand, PMR Accessibility Solutions for passengers with reduced mobility, and a Loyalty Program rewarding frequent riders. The LeCab API enables enterprise partners to integrate VTC booking into their platforms. A switch feature allows users to toggle between personal and business accounts within the same app. The platform was strengthened by the June 2024 acquisition of competitor Marcel.
Differentiator
Problem solved
Functional benefit
Brands
- Green: Eco-friendly VTC service using electric or hybrid vehicles with 80-100% CO2 reduction.
- Green Pro
- Green Prestige
- Van
- LeCab Event
- Access
Products and services
- LeCab VTC Platform A 100% French ride-hailing (VTC) platform providing private chauffeur services 24/7 throughout France, connecting passengers with 18,000+ professional drivers via mobile app and web booking with real-time ordering, advance reservations, and corporate account management.
- Green (vehicle tier) Entry-level eco-friendly vehicle tier featuring electric or hybrid cars accommodating up to 3 passengers with 2 suitcases and 2 cabin bags; available for immediate rides at a €0.33/minute waiting fee.
- Green Pro (vehicle tier) Professional-focused eco tier with electric or hybrid vehicles accommodating 3 passengers and 2 suitcases; includes corporate features, dedicated account manager access, and priority support at a €0.649/minute waiting fee.
- Green Prestige (vehicle tier)
Quantifiable outcome
- 4.91/5 average ride rating in 2025
- +3 more outcomes
Companies that use LeCab
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
LeCab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
LeCab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- ElectracoreElectra provides fast electric vehicle charging infrastructure for LeCab's electric fleet. This partnership supports LeCab's commitment to operating a 100% electric/hybrid fleet by ensuring drivers have access to reliable charging points across France, reducing downtime and supporting the green mobility transition.
- Marcel (acquired)flagshipLeCab acquired its French competitor Marcel (a subsidiary of Cosmobilis) in June 2024. Marcel was known as a pioneer in eco-responsible mobility. The acquisition aimed to create the leading French VTC platform as an alternative to Uber, combining LeCab's B2B expertise with Marcel's green mobility heritage.
- SnapCar SASflagshipIn 2019, LeCab completed a strategic fusion with SnapCar SAS, another French VTC player. This merger consolidated LeCab's B2B service offering and strengthened its position in the professional mobility market. SnapCar SAS remains the legal entity operating the LeCab brand (registered at the Tribunal de Commerce de Nanterre, No. 749 816 328).
- Parc AstérixminorLeCab signed a partnership with Parc Astérix (October 2023) to provide transportation services for park visitors and events, leveraging LeCab's event mobility expertise.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
LeCab competitors and assessment
Company assessmentDirect peers
- Heetch: French VTC and ride-hailing platform competing directly with LeCab for both B2C riders and B2B accounts in Paris and other French metros, with a similar nighttime and youth-focused positioning.
- G7 (Taxi G7): Largest French taxi network, with a corporate offering (G7 Pro) and app-based booking that competes head-on with LeCab for enterprise ground transport and airport transfers in France.
- Kapten (Free2Move): French VTC ride-hailing service (formerly Kapten, owned by Stellantis/Free2Move) operating in Paris and major French cities, targeting both B2C and B2B clients with a similar app-based chauffeur model.
- SnapCar (pre-merger): French VTC player that merged with LeCab in 2019; historically operated the same chauffeur-driven, B2B-tilted model in France and now exists as the legal entity (SnapCar SAS) under the LeCab brand.
- Marcel (pre-acquisition): French eco-responsible VTC platform acquired by LeCab in June 2024; prior to acquisition it was a direct competitor with overlapping green-mobility positioning, similar chauffeur-driven model, and B2B focus.
Broad incumbents
- Bolt: European ride-hailing and mobility platform operating across multiple EU markets including France, competing with LeCab in VTC-style rides, airport transfers, and corporate accounts as a venture-funded regional incumbent.
- Uber: Global ride-hailing leader operating UberX, Uber Comfort, and Uber for Business across France. Overlaps with LeCab on chauffeur-driven rides, airport transfers, and enterprise travel, but at much larger scale and as a multi-country incumbent.
- FreeNow: European multi-mobility app combining taxis, VTC, and public transport options across several EU markets, including France, competing for corporate travel and airport transfer demand that LeCab also targets.
Emerging players
- Blacklane: Global chauffeur service operating in Paris and other French cities, with airport transfer and city-to-city offerings that overlap with LeCab's airport and corporate chauffeur services.
Regional players
- Carey International: US-based executive chauffeur and black-car service with a corporate travel program comparable to LeCab's B2B offering, illustrating the executive ground transport model LeCab operates in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
LeCab social profiles
Digital presenceLeCab financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeCab leadership team
Management profileNumber of profiles
Profiles9 records
LeCab subsidiaries and ownership
Company hierarchySubsidiaries1 record
LeCab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeCab M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeCab
What does LeCab do?
LeCab provides private chauffeur (VTC) transportation services 24/7 across 85% of France via mobile app, webapp, and B2B channels. Its fleet transitioned to 100% electric or hybrid vehicles in March 2025, and the company sells fixed-price airport transfers, recurring commutes, event mobility, hourly driver-on-demand, accessibility transport, and corporate central-billing accounts. Approximately 75% of revenue comes from enterprise clients served through dedicated account managers and a partner API.
Is LeCab a public or private company?
LeCab is a private company. It is classified as management employee owned and is currently operating.
When was LeCab founded?
LeCab was founded in 2012. It employs 101 to 250 people.
Where is LeCab based?
LeCab is headquartered in Paris, France, in the Europe region.
How does LeCab make money?
Three revenue lines are on record. Per-ride transportation fees are the primary driver. The others are corporate account subscriptions and loyalty program credits.
Who are LeCab's main competitors?
Direct peers on record are Heetch, G7 (Taxi G7), Kapten (Free2Move), SnapCar (pre-merger) and Marcel (pre-acquisition). Broad incumbents are Bolt, Uber and FreeNow. Blacklane is listed as an emerging player. Carey International is listed as a regional player.
Does LeCab have an API?
Yes. The LeCab VTC API allows businesses to integrate on-demand and pre-booked chauffeur services directly into their platforms. Key capabilities include real-time booking with immediate availability, trip planning and scheduling, vehicle range selection (Green, Green Pro, Green Prestige, Van), real-time driver tracking, simplified payment processing, and reporting/analytics dashboards. Target users include hotel/tourism platforms, event platforms, booking aggregators, and corporate enterprises requiring B2B VTC solutions. Documentation is available via a dedicated B2B API form. Developer documentation is at news.lecab.fr/b2b-api-v2.
What industry is LeCab in?
LeCab's product category is Private Chauffeur Services. Its primary akta.pro industry code is THADAEAF, Executive / Corporate Chauffeur Services, with a secondary code of THAIAFAB, Private Airport Transfer & Chauffeured Services. Its NAICS code is 485320 and its SIC code is 4700.