ETCIO

What ETCIO does

ETCIO is the B2B enterprise technology news and media vertical of Bennett Coleman & Co. Ltd. (Times of India Group), India's largest privately held media conglomerate. The platform publishes technology news, executive interviews, case studies, and original research targeted at Chief Information Officers, Chief Technology Officers, and senior IT decision-makers in Indian enterprises, alongside an expanded footprint in Southeast Asia (CIOSEA) and EMEA (CIOME). Content spans categories including artificial intelligence, cloud computing, big data, security, mobility, IoT, business analytics, and enterprise strategy.

The platform is built on a web-based content management and publishing system with companion iOS and Android mobile applications, daily email newsletters reaching more than 2 million industry professionals, over 30 category-specific RSS feeds, and an active presence on LinkedIn, Twitter/X, YouTube, and Facebook. A Tools & Solutions hub extends the editorial surface into enterprise software buying guides and comparisons, positioning the asset closer to purchase-decision support.

ETCIO generates revenue entirely through advertising-linked streams: display and banner advertising, advertorials and sponsored content, bespoke experiential events and roundtables, branded video production, integrated cross-channel campaigns, and virtual engagement (webinars, podcasts, hackathons). Pricing is not publicly disclosed; brand solutions are sold as custom packages to enterprise technology vendors and B2B brands seeking access to the CIO audience. Go-to-market is community-led, leveraging editorial credibility, event IP such as the ETCIO Conclave, and the Times Group's cross-property distribution to attract and retain both readers and advertising clients.

Name

ETCIO

Legal name

ET CIO (Bennett Coleman & Co. Ltd.)

Website

https://cio.economictimes.indiatimes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ETCIO is a B2B enterprise technology news and media vertical of Bennett Coleman & Co. Ltd. (Times of India Group), serving CIOs, CTOs, and IT decision-makers in India, Southeast Asia, and EMEA through editorial content, events, newsletters, mobile apps, and integrated brand solutions for technology advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Brand Solutions: ETCIO generates revenue through display advertising, sponsored content, advertorials, and branded content solutions. The platform offers various advertising options including banners, newsletters, microsites, and social media promotion packages for brands targeting enterprise tech audiences.
2. Events and Experiential Marketing: Revenue from hosting bespoke events, roundtables, experiential events, roadshows, and IP events/awards. These are custom experiential marketing solutions for brands to engage with influential tech decision makers.
3. Video and Multimedia Solutions: Revenue from producing branded video content including executive interviews, case studies, talk shows, and video profiling for corporate clients seeking to reach the CIO audience.
4. Digital Branding Services: Lead generation campaigns, mailer promotions, banner advertising, social media promotions, reports, and surveys offered as digital branding packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ETCIO is a B2B technology news and media platform that publishes enterprise IT and technology news for CIOs and IT decision-makers in India, Southeast Asia, and EMEA. Its core editorial product is the ET CIO news portal covering topics such as AI, cloud computing, security, big data, and digital transformation. Layered on top is a Brand Solutions suite — bespoke events, integrated campaigns, branded videos, digital branding, virtual engagement, and advertorials — sold to technology vendors and B2B brands to engage the CIO audience.

Product overview

ET CIO is a B2B technology news and media platform operated by Bennett Coleman & Co. Ltd (Times Group) serving India's enterprise IT decision-makers. The platform operates as a unified content and brand solutions ecosystem combining a news portal with integrated marketing services. The core news portal covers enterprise technology across categories including Artificial Intelligence, Cloud Computing, Big Data, Security, Mobility, Internet of Things, Business Analytics, and Strategy. Supporting the news content is a suite of Brand Solutions including Bespoke Events (roundtables, experiential events, roadshows, and awards), Integrated Campaigns (cross-channel marketing via microsites, emailers, social media), Videos (leadership interviews, ETStudios shows, case studies), Digital Branding & Awareness (lead generation, mailer/banner promotions, reports, surveys), Virtual Engagement (webinars, virtual conferences, podcasts, hackathons), and Advertorial (immersive content and leader interviews). The platform distributes content through a mobile app, daily newsletters, and 30+ RSS feeds, reaching over 2 million industry professionals. The Tools & Solutions section provides enterprise software buying guides and comparisons.

Differentiator

Problem solved

Functional benefit

Products and services

• ET CIO News Portal A B2B technology news portal providing enterprise IT, enterprise technology, and tech industry news for Indian CIOs and technology decision-makers across categories including Artificial Intelligence, Cloud Computing, Big Data, Security, IoT, Mobility, and Strategy.
• Bespoke Events Experiential event services including roundtable discussions, half-day conferences, CXO offsites, awards, experiential gatherings, and roadshows for industry engagement, sold to technology vendors seeking face-to-face access to CIOs.
• Integrated Campaigns Cross-channel marketing campaigns delivered through microsites, emailers, newsletters, banners, social media, and WhatsApp channels for technology brands targeting enterprise tech buyers.
• Videos Video production services including leadership interviews, ETStudios chat shows, video profiling, talk show series, and video case studies for brand storytelling aimed at the CIO audience.
• Digital Branding & Awareness Digital marketing services including lead generation, mailer promotions, banner promotions, social media promotions, reports, and surveys packaged as digital branding solutions for technology vendors.
• Virtual Engagement Online engagement solutions including webinars, virtual conferences, podcasts, quizzes, and hackathons for virtual audience interaction with enterprise technology decision-makers.
• Advertorial Content collaboration services featuring immersive advertorials, customized website widgets, leader interviews, customized newsletters, and website section sponsorship for technology brands.
• Daily Newsletter Daily email newsletter delivering curated technology news and industry insights to a community of over 2 million enterprise technology professionals.
• Mobile App Downloadable mobile application providing real-time updates and article saving functionality for seamless reading experience on iOS and Android smartphones.
• RSS Feeds Subscription-based RSS feeds providing category-specific news updates across 30+ topic areas including Top Stories, Artificial Intelligence, Security, Cloud Computing, and Big Data for content syndication.
• Tools & Solutions Curated buying guides and tool comparisons for enterprise software categories including CRM, Customer Engagement, Application Security, ERP, ITSM, Data Analytics, and Multi-Cloud Management.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Digiday: Media publication covering digital media, marketing, and advertising industries. Core audience is marketers rather than CIOs, but it competes in the same brand solutions and content marketing space for enterprise tech vendor budgets seeking to reach marketing decision-makers.

Emerging players

• The Next Web (TNW): Global technology media platform covering enterprise tech, startups, and digital transformation. Overlaps with ETCIO's enterprise tech coverage and competes for cross-border B2B tech advertising, particularly in EMEA where ETCIO also operates a regional edition.

Broad incumbents

• TechCrunch: Global technology media brand covering startups, venture capital, and enterprise tech. Serves a broader global audience and skews more startup-focused, but competes for the same enterprise tech vendor advertising budgets and reaches some of the same Indian tech professional audience.
• ETTech (The Economic Times): Sister technology publication of ETCIO under the same Economic Times umbrella at BCCL. Serves a broader business tech audience with overlapping editorial coverage and competes internally for some of the same B2B tech brand solutions and event sponsorships.

Regional players

• Inc42: Leading Indian technology and startup media platform covering enterprise tech, startups, and the broader Indian digital economy. Stronger startup/VC focus than ETCIO, but competes for the same Indian tech professional audience and B2B tech advertising market.
• MediaNama: Indian digital media and policy publication covering technology, internet, and digital policy. Targets a more specialized Indian tech/policy audience than ETCIO, but operates in the same Indian B2B tech media advertising market and competes for niche advertiser budgets.
• YourStory: One of India's largest media platforms covering startups, entrepreneurship, and the tech ecosystem. Skews more startup/entrepreneurship focused than ETCIO's CIO orientation, but competes for the same Indian tech audience and B2B brand solutions budgets.

Direct peers

• CIO.com (Foundry, formerly IDG Communications): Most directly comparable peer — a B2B technology media brand targeting CIOs and IT decision-makers globally with news, events, and research. Both platforms serve the same audience with similar editorial coverage and brand solutions offerings, and compete for the same enterprise tech vendor advertising budgets.
• InformationWeek: Long-established B2B IT media brand covering enterprise technology for business and IT leaders. It competes directly with ETCIO for CIO audience attention and enterprise tech vendor advertising in overlapping categories like cloud, security, and analytics.
• Computerworld: Another Foundry/IDG B2B technology media brand serving IT decision-makers with news, analysis, and opinion. Targets the same enterprise tech buyer persona as ETCIO and competes for the same vendor advertising and event sponsorship budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ET_CIO
• YouTubeyoutube.com/c/ETCIOLive
• Facebookfacebook.com/EconomicTimesCIO
• LinkedInlinkedin.com/company/etcio
• Instagraminstagram.com/et_cio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETCIO