What Circa Group does

Circa Group is a privately held UK-based event management and logistics company headquartered in Tunbridge Wells, England. Founded in 1994, the firm provides full-service event delivery for enterprise corporate clients, spanning live destination events, hybrid conferences, virtual events, virtual team-building experiences, and virtual wellbeing programs. The company cites over 30 years of industry experience and operates across multiple geographies including the UK, broader Europe, the Caribbean, Africa, and the Middle East. Its named client base is concentrated in the healthcare and pharmaceutical verticals, including Teva, Phoenix Medical Group, Rowlands Pharmacy, Numark, Allianz, and Glenmark.

Circa's core technical assets include a proprietary virtual event platform supporting event registration, live streaming, polling, Q&A, breakout rooms, and attendee networking, complemented by an in-house hybrid studio offering green screen, LED walls, secure live streaming, and COVID testing on-site. The platform supports multi-presenter virtual events with up to 6-10 simultaneous remote presenters and live editing. Specialized sub-products include virtual escape rooms and murder mystery experiences, virtual quiz events, and large-group virtual team-building activities. A virtual wellbeing offering was developed in partnership with Wellbeing at Home to address mental, emotional, and physical wellbeing for remote workforces.

Commercially, Circa operates a professional services model with bespoke, quote-based pricing and multi-year contracts. Distribution is direct enterprise sales via the UK headquarters, supported by a website, social media presence on Facebook, Instagram, and LinkedIn, and a content marketing blog. The firm is privately held with no disclosed external funding, parent company, or M&A activity, and is led by Managing Director Kim Roe with a small core team of five employees.

Name

Circa Group

Legal name

Circa Group Ltd

Website

https://circagroup.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Circa Group is a UK-based event management and logistics company serving enterprise clients with live, hybrid, and virtual events, plus destination incentives and virtual wellbeing programs. Founded in 1994 with a five-person team, it concentrates on healthcare and pharmaceutical buyers across the UK and international venues.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Full-Service Event Planning & Production (HSACAAAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Corporate event management
• Hybrid conferences
• Virtual event services
• Incentive travel programs
• Event logistics

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Management Services: Circa Group generates revenue through comprehensive event management and logistics services including planning, organizing, and executing corporate events, conferences, incentive travel, and team-building experiences. Services include hybrid conferences, virtual events, live events, and wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Circa Group provides full-service corporate event management including live in-person events, hybrid conferences, virtual events, and team-building experiences for enterprise clients. The company designs, plans, and executes bespoke events globally, supported by a proprietary virtual event platform, an in-house hybrid production studio, and partnerships with global venue suppliers. Services span destination incentives, conferences, award ceremonies, and wellness programs.

Product overview

Circa Group is an event management and logistics company providing a portfolio of live, hybrid, and virtual event services. The core offerings include in-person Events spanning global destinations, Hybrid Conferences combining physical presentations with virtual streaming through their Platform & App, Virtual Wellbeing workshops, and Studio production services. Their Platform & App supports event registration, live streaming, polling, Q&A, and analytics. The company also offers specialized virtual experiences including escape rooms, quiz events, and large group activities. With over 30 years of industry experience, the company operates as a service-based event management firm rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Events (Live In-Person Events) Live in-person event management services including destination events, luxury travel experiences, and team-building activities across global locations such as Barbados, Kenya, Finnish Lapland, and Italy. Targeted at enterprise corporate clients.
• Hybrid Conferences Events combining live presentations at physical locations with virtual online streaming to global audiences, enabling real-time interaction between in-person speakers and remote delegates. Targeted at enterprise corporate clients hosting conferences and sales meetings.
• Virtual Wellbeing Virtual wellness workshops addressing mental, emotional, and physical wellbeing challenges associated with remote work, including corporate wellbeing programs, group activities, and family-friendly interactive events. Delivered in partnership with Wellbeing at Home.
• Platform & App Proprietary virtual event platform featuring event registration with email confirmations, chat and polling, live Q&A, agenda management, speaker profiles, live streaming, breakout rooms, attendee networking, and event data analytics. Built for enterprise event delivery.
• Studio Conferences Professional filming and production service with built-in AV technology, green screen facilities, LED walls, and live streaming or recorded/edited content capabilities for hybrid events. Includes on-site COVID testing capability.
• Virtual Meetings & Large Group Events Quick-setup virtual meeting solution enabling remote audience participation in voting, Q&A, surveys, and networking with multi-display screen layouts, plus themed virtual team-building activities like House of Fun, Day at the Races, Around the World, and Apprentice-style challenges.
• Escape Rooms & Murder Mystery Interactive virtual escape room and murder mystery experiences including The Hacker, Virtual Escape Room, and CSI-themed challenges that require teams to solve clues and puzzles.
• Virtual Quiz Events Interactive quiz-based virtual events including Around the World in 80 Minutes, Musical Legends, Bingo with twists, and Gold Rush themed experiences.

Quantifiable outcome

• Virtual conference delivered successfully with positive feedback regarding technology and execution
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wellbeing at HomecoreStrategic or Co-development PartnerCirca Group works in close collaboration with Wellbeing at Home experts and pioneers in wellness travel and events. Together they have designed a series of engaging virtual wellbeing sessions aimed at boosting mental, emotional, and physical wellbeing of remote workers. The partnership combines Wellbeing at Home's expertise with Circa Group's event delivery capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events agency offering end-to-end event management, incentive travel, and event technology to enterprise clients. Highly comparable to Circa Group in service mix but operates at significantly larger scale across multiple regions.
• CWT Meetings & Events: Meetings, events, and incentive travel division of CWT, serving large multinational corporations with strategic meetings management programs. Overlaps with Circa Group's enterprise conference and incentive travel offerings, but with global program management scale.

Emerging players

• Cvent: Event management software platform providing registration, attendee management, and virtual event technology to corporate event planners. Comparable to Circa Group's event technology stack, though Cvent sells tools to planners rather than delivering managed services.
• Hopin: Virtual and hybrid event platform with event registration, live streaming, and networking features. Comparable to Circa Group's proprietary virtual event platform offering, though positioned as a software vendor rather than full-service agency.

Direct peers

• ITA Group: US-headquartered engagement and incentive solutions company delivering corporate events, incentive travel, and loyalty programs for enterprise clients. Directly comparable to Circa Group's full-service event management and incentive travel model.
• MCI Group: Swiss-headquartered association, meetings, and events agency operating worldwide with a strong enterprise and association conference portfolio. Overlaps with Circa Group's corporate meetings, conferences, and hybrid event capabilities.
• George P. Johnson Experience Marketing: Experience marketing agency producing live, hybrid, and virtual events, conferences, and brand activations for global enterprise brands. Comparable to Circa Group in hybrid event delivery and enterprise client focus.
• BI WORLDWIDE: Global engagement agency specializing in incentive travel, meetings, and events for enterprise clients across multiple industries. Closely comparable to Circa Group's incentive travel and corporate events portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/circagroupevents
• LinkedInlinkedin.com/company/circa-group
• Instagraminstagram.com/circagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circa Group