What Circle K Pro does

Circle K Pro is the B2B fleet fueling division of Circle K Stores, itself a subsidiary of Canadian strategic acquirer Alimentation Couche-Tard. The division sells fleet cards and digital fleet management solutions to US small and mid-sized businesses operating commercial vehicle fleets, with secondary focus on government fleets and commercial trucking operators. Its core products are organized as a three-tier portfolio: the Circle K Pro Fleet Card (physical card, Circle K-only acceptance, no monthly fee, up to 10¢/gallon rebate); the Circle K Pro Universal Card (physical card, monthly card fee, accepted at approximately 95% of US fuel retailers via the WEX network); and Circle K Pro Digital+ (a $4/vehicle/month mobile-first solution running on Visa acceptance that extends to fuel, tolls, EV charging, and car wash). All three include a fleet spend analytics dashboard.

Underlying technology is a fleet card payment processing and digital fleet management platform with proprietary features including virtual card delivery via mobile app, fast driver onboarding, and spend analytics. The platform integrates with WEX (for Universal Card acceptance at 95% of US fuel stations and as the application/credit-review processing partner) and Visa (as the acceptance rail for Digital+). Circle K Pro does not own the merchant acceptance network for its non-Fleet Card products; it relies on WEX and Visa rails to deliver geographic and merchant-category reach.

The business model combines transaction-based rebates (up to 10¢ per gallon at Circle K locations, with a 180-day promotional 10¢/gallon rebate for new accounts) with recurring subscription/card fees (Digital+ at $4/vehicle/month, small monthly fees on the Universal Card). The Fleet Card tier has no monthly fees. Go-to-market is primarily direct-to-consumer digital self-service via the Circle K business website, supplemented by a small direct sales team of 'business fueling experts' reached through contact forms, and a content-marketing funnel featuring whitepapers, calculators, and a blog. The firmographic lists 41 employees and a Tempe, Arizona location, though the parent retail network extends across 6,000+ Circle K locations nationwide.

Name

Circle K Pro

Legal name

Circle K Stores (under Alimentation Couche-Tard)

Website

https://circlekfleetcards.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Circle K Pro is the B2B fleet fueling division of Circle K (owned by Alimentation Couche-Tard), selling fleet cards and the Digital+ mobile solution to US small and mid-sized businesses, government fleets, and trucking operators via WEX and Visa acceptance rails.

Ownership category

akta.pro rank

Product category

Fleet Fuel Card Services

NAICS

Gasoline Stations and Fuel Dealers (457)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Fleet fuel cards
• B2b fleet management
• Fleet payment solutions
• Commercial vehicle fueling
• Fleet expense tracking

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fleet Card Transaction Rebates: Volume-based rebate program where businesses earn rebates per gallon purchased at Circle K locations. New accounts receive 10¢ per gallon promotional rebate for 180 days, then transition to standard volume-based rebate program up to 10¢ per gallon.
2. Monthly Card/Subscription Fees: Circle K Pro Universal Card charges a small monthly fee per card. Digital+ charges $4/vehicle per month subscription. Fleet Card has no monthly fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Circle K Pro provides business fleet fueling solutions through three product tiers: the Fleet Card (Circle K-exclusive acceptance, no monthly fees), the Universal Card (WEX network acceptance at ~95% of US fuel retailers, monthly card fee), and Digital+ (mobile-app-based fleet card on Visa acceptance at $4/vehicle/month). All products include fleet spend analytics, rebate savings of up to 10¢ per gallon, and are designed for small to mid-size commercial fleet operators.

Product overview

Circle K Pro offers a portfolio of three distinct fleet fueling solutions designed for businesses of different sizes and needs. The Circle K Pro Fleet Card is a physical card for exclusive Circle K fueling with no fees and up to 10 cents per gallon savings. The Circle K Pro Universal Card extends acceptance to 95% of US fuel retailers via the WEX network for maximized flexibility. The Circle K Pro Digital+ is a fully mobile, app-based solution running on Visa acceptance for businesses wanting to go completely digital. All three products include fleet spend analytics capabilities and are designed to help businesses save on fuel costs while simplifying fleet management.

Differentiator

Problem solved

Functional benefit

Brands

• Circle K Pro Fleet Card: Physical fleet card accepted at Circle K locations with savings of 10 cents per gallon, no monthly fees, includes fleet spend analytics.
• Circle K Pro Universal Card
• Circle K Pro Digital+

Products and services

• Circle K Pro Fleet Card A physical fleet card accepted exclusively at Circle K fuel stations, offering up to 10 cents per gallon savings, fuel and car wash capabilities, and fleet spend analytics with no monthly card fees. Targeted at small to mid-size businesses with vehicle fleets that primarily fuel at Circle K locations.
• Circle K Pro Universal Card A fleet card accepted at Circle K locations and approximately 95% of US fuel retailers through the WEX network, providing fuel, car wash, and WEX services with a monthly card fee. Designed for businesses needing nationwide fueling flexibility.
• Circle K Pro Digital+ A fully digital fleet solution running on Visa acceptance that enables payment directly from a mobile app, supporting fuel, tolls, EV charging, and car wash with fast driver setup and fleet spend analytics, priced at $4 per vehicle per month. Targeted at businesses wanting to go fully digital.

Quantifiable outcome

• Save up to $40 per month per vehicle through fuel rebates
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• WEXcoreTechnology or IntegrationWEX is Circle K Pro's application partner for credit review processing. The company also leverages WEX's extensive fuel card network for the Universal Card product, which is accepted at approximately 95% of US fuel stations. Applications may be redirected to WEX for completion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WEX Inc. WEX is the dominant US fleet card network and Circle K Pro's most direct partner-competitor. It operates the largest commercial fuel card program accepted at ~95% of US fuel stations — directly comparable acceptance footprint and target customer (SMB to enterprise fleets).
• Comdata: Comdata issues fleet cards and fuel payment solutions to trucking and commercial fleets, with similar per-gallon rebate and spend controls. It is one of the longest-standing direct competitors in commercial fuel cards.
• Fuelman: Fuelman (owned by WEX) is a fleet fuel card program for small businesses offering per-gallon discounts and spend controls. It is a direct substitute for Circle K Pro's Fleet Card in the SMB segment and shares the same underlying WEX infrastructure.

Emerging players

• AtoB: AtoB is a digital-first fleet card and fuel payments platform targeting commercial trucking fleets. It overlaps with Circle K Pro's Universal Card and Digital+ products in addressing small-to-mid commercial fleets with a modern, software-centric experience.
• Fleetio: Fleetio is a software-led fleet management platform that has expanded into fuel card issuing and integrations. It targets the same SMB-to-mid-market fleet segment as Circle K Pro, competing on software UX and integrated telematics rather than physical fueling footprint.
• Coast: Coast is a modern fuel card and fleet spend platform built for SMBs, offering mobile-first controls and analytics. It competes with Circle K Pro's Digital+ and Universal Card in the digitally-native fleet segment.

Broad incumbents

• BP Fleet Solutions: BP's fleet card and fuel management offerings target commercial and government fleets, paralleling Circle K Pro's product breadth (exclusive-branded card plus broader acceptance). It is a broad incumbent in the same fleet card category.
• Shell Fleet Solutions: Shell's commercial fleet card and fuel management business is a major brand-led competitor. Like Circle K Pro, it leverages a global fuel retail brand, accepted-network footprint, and tiered fleet card offerings for SMB to enterprise customers.
• U.S. Bank Voyager Fleet Card: U.S. Bank's Voyager Fleet Card is a widely-accepted commercial fleet card used by government and commercial fleets across the US. It overlaps with Circle K Pro's Universal Card and trucking segment on acceptance breadth and spend controls.
• ExxonMobil Business Solutions: ExxonMobil's commercial fleet card and fuel programs serve business and government fleets with branded and universal acceptance. It competes with Circle K Pro across the small-fleet, trucking, and government fleet verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/circle-k-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle K Pro