Gruppo Ciro Amodio
Gruppo Ciro Amodio is a fifth-generation, family-owned Campania food retailer operating over 60 neighborhood stores under a vertically integrated model of in-house dairy and cured-meat production with a 350+ SKU private-label assortment, serving local consumers through loyalty programs, home delivery, and digital channels.
- Company typePrivate
- Founded1825
- HeadquartersCasalnuovo di Napoli, Campania, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gruppo Ciro Amodio does
Gruppo Ciro Amodio, operating through the legal entity Gest CiroAmodio S.r.l., is a Campania-based, family-owned food retailer tracing its origins to 1825 as a small family dairy in what is now the Naples metropolitan area. The company has grown into a vertically integrated producer-retailer operating over 60 neighborhood stores concentrated in the Campania region, with direct ownership of upstream dairy and pig farming operations, in-house production of dairy and cured meats, and a private-label assortment exceeding 350 stock-keeping units sold exclusively through its own store network. Freshness is operationalized through deliveries to stores up to twice per day, and the assortment is extended by the Eccellè premium sub-brand covering artisanal cheeses, slow-dried pasta, extra virgin olive oil, and single-variety wines co-produced with Cantine Moio.
The company's customer-facing technology stack is built on a WordPress-based e-commerce and content management system, a Carta Oro digital loyalty program (1 point per euro spent, redeemable for shopping vouchers), iOS and Android mobile applications, a WhatsApp broadcast list for promotional communications, and a telephone-based "Spesa a Domicilio" home delivery service operating from multiple store locations. The recipe section of the website, the weekly "Giornalino" promotional flyer, and a broad multi-channel marketing approach (email newsletter, WhatsApp, in-store, mobile app) support customer engagement and repeat purchase frequency.
Commercially, Ciro Amodio operates an exclusively direct-to-consumer model with no third-party retail distribution, generating revenue through transactional retail food sales across its owned store footprint. Pricing varies by product and promotional offer, with loyalty members receiving exclusive discounts and point-based rewards. The business holds ISO 9001:2015 certification (certificate IT348034) and is GDPR-compliant, operates without external institutional capital, and reports no M&A, restructuring, or leadership changes; the founder family retains control into its fifth generation. The business is geographically constrained to Campania, and the available data does not include any disclosed revenue, funding, or international expansion signals.
Gruppo Ciro Amodio firmographics
Firmographics- Name
- Gruppo Ciro Amodio
- Legal name
- Gest CiroAmodio S.r.l.
- Website
- https://ciroamodio.it
- Company type
- Private
- Founded year
- 1825
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gruppo Ciro Amodio is a fifth-generation, family-owned Campania food retailer operating over 60 neighborhood stores under a vertically integrated model of in-house dairy and cured-meat production with a 350+ SKU private-label assortment, serving local consumers through loyalty programs, home delivery, and digital channels.
- Ownership category
- akta.pro rank
Gruppo Ciro Amodio industry classification
Industry- Product category
- Food Retail
- NAICS
- Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Other Specialty Food Retailers (44529), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Sausages & Other Prepared Meat Products (2013), Dairy Products (2020), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Food Co-ops with In-Store Prepared Foods & Deli (CRAHALAF)
- akta.pro secondary industries
- Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Gruppo Ciro Amodio is headquartered
LocationHeadquarters
- HQ city
- Casalnuovo di Napoli, Campania
- HQ country
- Italy
- HQ region
- Europe
Offices15 records
Markets served
Gruppo Ciro Amodio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Sales: Revenue generated from direct sales of fresh food products (dairy, cured meats, groceries) through owned retail store network. Products include both self-produced items and branded private label products. Multiple daily deliveries ensure product freshness.
- Loyalty Program Operations: Carta Oro loyalty card program that tracks customer purchases, accumulates points, and issues shopping vouchers. Generates customer data for targeted promotions while driving repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Carta Oro loyalty program - free membership with 1 point per euro spent |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gruppo Ciro Amodio product offering
Product offeringCore offering
Gruppo Ciro Amodio operates a vertically integrated food retail business in the Campania region of Italy, running over 60 neighborhood stores that sell fresh dairy, cured meats, prepared foods, and grocery products under its own private label (over 350 SKUs) alongside selected branded items. The company combines in-house dairy and cured meat production from its own pig farms with a dense retail network that emphasizes daily freshness (deliveries up to twice daily), personalized neighborhood service, and a free loyalty program (Carta Oro) backed by a mobile app and WhatsApp communications. A premium Eccellè sub-brand extends the offering into artisan cheeses, slow-dried pasta, Italian extra virgin olive oil, and wines produced with Cantine Moio.
Product overview
Gruppo Ciro Amodio is a Campania-based food retailer operating over 60 neighborhood stores with a vertically integrated model combining in-house dairy and cured meat production (since 1825) with a private label store-brand program of over 350 SKUs. The core customer-facing offering centers on the Carta Oro loyalty program, which is supported by a mobile app (iOS/Android), a WhatsApp broadcast newsletter service, and a home delivery service. The premium product tier is the Eccellè sub-brand featuring artisan cheeses, pasta, olive oil, and wines. The Giornalino weekly promotional flyer and an extensive recipe section (Ricette) round out the customer engagement ecosystem. All offerings are anchored to the physical retail network.
Differentiator
Problem solved
Functional benefit
Products and services
- Carta Oro Loyalty Card A free loyalty card program that awards customers 1 point per euro spent, redeemable for shopping vouchers (€5 at 650 points, €10 at 1,250 points, €15 at 1,800 points), discount coupons, and exclusive gifts through the 'Più valore per Te' points collection program. Includes mobile app integration and personalized promotional communications.
- Eccellè Premium Product Line A premium line of products featuring high-quality Italian cheeses (Caciotta Amiatina, Marzolino, Pecorino di Sorano, Stracchino di Sorano), artisanally produced pasta with slow drying, 100% Italian extra virgin olive oil, and high-end single-variety wines (Aglianico and Falanghina) produced in collaboration with Cantine Moio.
- Spesa a Domicilio Home Delivery Service A home delivery service available across multiple store locations in the Naples metropolitan area and Campania region, allowing customers to order by phone and have groceries delivered to their homes.
- Ciro Amodio Mobile App A mobile application available on Google Play and Apple App Store providing store locator functionality, access to the Carta Oro loyalty account, view of promotional offers, and benefits management for shoppers across the Campania region.
- Prodotti a Marchio Ciro Amodio (Store Brand Products) Over 350 Ciro Amodio branded product references including dairy, cured meats, rice, and other grocery staples, produced by vetted suppliers or in-house and sold exclusively at Ciro Amodio stores across Campania.
Quantifiable outcome
- Fresh product deliveries up to twice daily
- +1 more outcomes
Companies that use Gruppo Ciro Amodio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Gruppo Ciro Amodio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gruppo Ciro Amodio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cantine MoiominorCollaboration with Cantine Moio for the Eccellè premium product line, producing monovarietal wines (Aglianico and Falanghina) under the Eccellè brand. This partnership enables Ciro Amodio to offer high-end wine selections alongside their food products in the premium Eccellè line.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gruppo Ciro Amodio competitors and assessment
Company assessmentDirect peers
- Végé: Italian regional grocery consortium aggregating independent retailers with shared private label and central purchasing. Comparable regional grocery model focused on private-label assortment and community-store format.
- Selex Group: Italian regional grocery consortium serving independent retailers with centralized private-label sourcing and supply. Comparable regional Italian grocery structure with private-label emphasis.
- Despar Italia: Italian affiliate of Spar International, organizing regional grocery operators under a unified private-label banner. Directly comparable regional Italian grocery model with own-brand emphasis.
- Coop Italia: Italian consumer cooperative operating grocery stores with a strong private-label (Coop brand) portfolio and loyalty (Carta Insieme). Comparable community-grocery format with similar emphasis on private-label breadth and member loyalty.
- Conad: Italy's largest grocery consortium, organizing regional cooperative retailers with private-label focus. Directly comparable to Ciro Amodio's regional grocery model and emphasis on own-brand assortment, although operating at a national scale.
Broad incumbents
- Eurospin: Italy's leading discount grocery chain with extensive private-label range. Competes on price within the same Campania geography, putting pressure on Ciro Amodio's grocery assortment economics.
- Lidl Italia: Discount grocery chain expanding aggressively across Italy with strong private-label penetration. Competes in the same geographic market as Ciro Amodio and pressures pricing across staples.
- Esselunga: Major Italian supermarket chain with deep private-label range (Esselunga brand) and home delivery. Overlaps with Ciro Amodio on private-label breadth and grocery retail, but operates at much larger national scale.
- Carrefour Italia: National grocery chain with both hypermarket and proximity-store formats in Italy. Comparable in private-label breadth and grocery retail, though operating at greater scale and with a broader assortment.
- MD (MeDì Discount): Italian discount grocery chain with private-label emphasis. Competes on price with Ciro Amodio's private-label grocery range in southern Italy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gruppo Ciro Amodio social profiles
Digital presenceGruppo Ciro Amodio compliance and trust
Trust signalCompliance2 records
Gruppo Ciro Amodio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gruppo Ciro Amodio leadership team
Management profileNumber of profiles
Profiles1 record
Gruppo Ciro Amodio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gruppo Ciro Amodio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gruppo Ciro Amodio
What does Gruppo Ciro Amodio do?
Gruppo Ciro Amodio operates a vertically integrated food retail business in the Campania region of Italy, running over 60 neighborhood stores that sell fresh dairy, cured meats, prepared foods, and grocery products under its own private label (over 350 SKUs) alongside selected branded items. The company combines in-house dairy and cured meat production from its own pig farms with a dense retail network that emphasizes daily freshness (deliveries up to twice daily), personalized neighborhood service, and a free loyalty program (Carta Oro) backed by a mobile app and WhatsApp communications. A premium Eccellè sub-brand extends the offering into artisan cheeses, slow-dried pasta, Italian extra virgin olive oil, and wines produced with Cantine Moio.
Is Gruppo Ciro Amodio a public or private company?
Gruppo Ciro Amodio is a private company. It is classified as family owned and is currently operating.
When was Gruppo Ciro Amodio founded?
Gruppo Ciro Amodio was founded in 1825. It employs 1 to 10 people.
Where is Gruppo Ciro Amodio based?
Gruppo Ciro Amodio is headquartered in Casalnuovo di Napoli, Campania, Italy, in the Europe region.
How does Gruppo Ciro Amodio make money?
Two revenue lines are on record. Retail Food Sales are the primary driver. The others are loyalty Program Operations.
Who are Gruppo Ciro Amodio's main competitors?
Direct peers on record are Végé, Selex Group, Despar Italia, Coop Italia and Conad. Broad incumbents are Eurospin, Lidl Italia, Esselunga, Carrefour Italia and MD (MeDì Discount).
Does Gruppo Ciro Amodio have an API?
No public API is recorded for Gruppo Ciro Amodio.
What industry is Gruppo Ciro Amodio in?
Gruppo Ciro Amodio's product category is Food Retail. Its primary akta.pro industry code is CRAHALAF, Food Co-ops with In-Store Prepared Foods & Deli, with a secondary code of AFANAFAD, Chilled/Refrigerated Prepared Meat & Seafood Meals. Its NAICS code is 311 and its SIC code is 2013.