C-IT Group

What C-IT Group does

C-IT Group, legally Connected IT Business Services Ltd, is a UK-based IT solutions provider founded in 2018 in Bradford, West Yorkshire. The company operates as a value-added reseller and managed services provider, distributing hardware, software, cloud, telecoms, managed print, audio-visual, and office furniture solutions to corporate, government, NHS, and education customers, primarily across Yorkshire and surrounding UK regions. The business is co-owned and led by founders Andy Burton (Managing Director) and Steph Baxter (Company Director), supported by a sales-led team of approximately 17 staff that includes dedicated account managers, a sales team leader, a purchasing team, and a business operations director.

Revenue is generated across seven streams: hardware sales (outright, financed, or via Lenovo Truscale Device-as-a-Service subscription), software licensing and Microsoft 365 subscriptions, cloud services (Microsoft Azure IaaS and pay-as-you-go hosted telephony), managed IT services delivered in partnership with SAND IT & Communications, mobile and voice data via Vodafone/O2/EE, managed print on per-page pricing, and professional services including AV installation and IT maintenance. Pricing is quote-based and not publicly disclosed. The company has secured high-tier vendor accreditations including Lenovo Platinum Partner and APC Select Partner (both achieved in June 2025), and holds ISO 20000-1 certification for IT service management. Distribution is direct and relationship-driven via phone, email, and LinkedIn-led account management rather than e-commerce self-serve. The firm rebranded from Connected IT to C-IT Group in December 2024 to reflect its broader service portfolio.

Name

C-IT Group

Legal name

Connected IT Business Services Ltd

Website

https://c-it.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

C-IT Group is a Bradford-based UK IT solutions provider (VAR and managed services) selling hardware, software, cloud, telecoms, managed print, AV, and office furniture to corporate, government, NHS, and education customers across Yorkshire and surrounding regions. Founded 2018, ~17 staff, Lenovo Platinum and APC Select Partner.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)

Keywords

• Managed IT services
• IT value-added reseller
• Cloud services
• Software licensing
• Telecommunications services

Headquarters

HQ city

Bradford, West Yorkshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of IT hardware including desktops, laptops, servers, networking equipment, mobile devices, and peripherals from brands such as HP, Lenovo, Cisco, and Microsoft. Hardware can be purchased outright, with custom finance options, or through subscription (Device as a Service).
2. Software Licensing & Subscriptions: Volume licensing for Microsoft products, subscription software through cloud services, and Software Asset Management (SAM) audits. Services include Microsoft 365, Azure, and Adobe Creative Cloud for Education.
3. Managed IT Services: Partnered with SAND IT & Communications to offer fully managed IT services including network management, help desk support, cybersecurity, Microsoft 365 management, server backup, and IT strategy consultancy.
4. Cloud Services: Cloud infrastructure services including IaaS (Infrastructure as a Service), DaaS (Device as a Service), and cloud-based hosted telephony through Microsoft Azure with pay-as-you-go model.
5. Mobile & Voice Data: Telecommunications solutions partnered with Vodafone, O2, and EE networks. Mobile plans and voice data services for businesses.
6. Managed Print Services: Managed print solutions with per-page pricing for colour and mono, inclusive of support and hardware warranty coverage.
7. Professional Services: AV installation services, office furniture supply, hardware warranty and support, and IT maintenance services including ISO 20000 certified service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

C-IT Group is a UK-based IT value-added reseller and managed services provider that supplies hardware, software licensing, cloud services, telecoms, and managed IT services to corporate, government, NHS, and education sector clients. The company bundles multi-vendor technology from partners such as Microsoft, Cisco, HP, and Lenovo with ongoing managed support delivered in conjunction with SAND IT. Its core activity is acting as a single supplier of integrated IT infrastructure and lifecycle services for UK organizations.

Product overview

C-IT Group is an IT business services company offering a comprehensive portfolio of technology solutions as a unified platform of integrated services. The core offering spans cloud services (including Microsoft Azure IaaS and Lenovo Truscale DaaS), software licensing and Microsoft 365 productivity tools, IT telecoms and hardware supply with next-day delivery, hardware warranty and support services, mobile and voice data solutions, managed print, managed IT services via SAND IT partnership, cybersecurity services, audio visual installations, and office furniture. The company operates as both a managed services provider and value-added reseller, with strategic partnerships including Lenovo Platinum Partner, APC Select Partner, Microsoft, Cisco, HP, and mobile network operators Vodafone, O2, and EE. Products and services are designed for corporate, government, NHS, and education sectors, with recent rebranding from Connected IT to C-IT Group reflecting expanded scope.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardware Procurement

Quantifiable outcome

• Organizations report reductions in IT maintenance costs ranging from 10% to 40% with Lenovo Truscale IaaS and DaaS solutions
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• LenovocoreChannel Partner/ Reseller/ Distributor · 5 June 2025C-IT Group achieved Lenovo Platinum Partner status as of June 2025, a testament to the strong and trusted relationship built over years. This partnership enables provision of IaaS and DaaS solutions including Lenovo Truscale, with organizations reporting 10-40% reductions in IT maintenance costs. The platinum status provides preferred pricing, exclusive bundles, and deal registration opportunities.
• APC (by Schneider Electric)coreChannel Partner/ Reseller/ Distributor · 5 June 2025C-IT Group became an APC Select Partner in June 2025. Benefits include enhanced marketing and sales support, access to training and certification programs, and potential for increased profits through deal registration and incentives.
• MicrosoftcoreTechnology or IntegrationMicrosoft partner providing access to full Microsoft 365 suite, Azure cloud services, and related Microsoft technologies. Enables delivery of productivity tools, cloud infrastructure, and security solutions to businesses.
• CiscocoreTechnology or IntegrationPartnership with Cisco enables delivery of enterprise-level networking solutions and cybersecurity tools. Focus on networking and security at the forefront of modern IT infrastructure.
• HPmajorChannel Partner/ Reseller/ DistributorHP hardware partner supplying cutting-edge hardware including desktop PCs, laptops, servers, and accessories. HP products balance performance, durability, and value.
• VodafonemajorChannel Partner/ Reseller/ DistributorMobile network provider partner enabling delivery of tailored mobile and data plans for businesses. One of three UK mobile network partnerships.
• O2majorChannel Partner/ Reseller/ DistributorMobile network provider partner. Combined with Vodafone and EE partnerships, enables offering preferred network and packages that work for customer businesses.
• EEmajorChannel Partner/ Reseller/ DistributorMobile network provider partner. As a leading independent telecommunications provider partnered with all three networks, C-IT can offer preferred network and packages.
• SAND IT & CommunicationscoreImplementation/ SI/ Consulting PartnerC-IT Group partners with SAND IT & Communications to deliver fully managed IT services including network management, help desk support, cybersecurity, Microsoft 365 management, server backup, and IT strategy consultancy.
• AdobesupportingChannel Partner/ Reseller/ DistributorAdobe Creative Cloud for Education partnership supporting schools and colleges with creative tools. Provides affordable access, collaborative learning, and future-ready digital skills for students.
• VMwaresupportingTechnology or IntegrationSupported vendor for maintenance services alongside Cisco, Microsoft, Citrix, and CA Technologies. Accredited engineers support multiple vendors and technologies.
• CitrixsupportingTechnology or IntegrationSupported vendor for maintenance services. C-IT Group's network of engineers hold necessary accreditation in leading-edge technologies and legacy equipment.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Celerity IT: UK IT services and solutions provider with multi-vendor partnerships and managed services offerings aimed at mid-market and enterprise customers, comparable on business model and partner-driven delivery.
• ANS Group: UK-based cloud and managed services provider with Microsoft Azure expertise and similar public-sector exposure, directly comparable on cloud-managed services delivery and Microsoft partnership.
• Ultima Business Solutions: UK IT infrastructure and managed services provider with Microsoft, Cisco, and VMware accreditations serving mid-market customers, an analogous multi-vendor VAR-plus-managed services position.
• Littlefish: UK-based managed IT services and support provider serving mid-market and public sector customers with similar multi-vendor support and managed services capabilities, making it directly comparable in scale and go-to-market.
• Northdoor: UK IT solutions and managed services firm focused on enterprise infrastructure and data platforms, similar in operating as a multi-vendor systems integrator with managed services across the UK.
• waterstons: UK IT solutions provider offering managed services, cloud, and technology procurement across public sector and corporate clients, closely matching C-IT Group's vertical mix and value-added-reseller-plus-services model.
• Acora: UK-headquartered IT services provider delivering managed IT, cloud, and security to mid-market customers, comparable in offering breadth and managed-services-led recurring revenue model.

Broad incumbents

• Bytes Technology Group: Large UK-listed software, security, and cloud services Value-Added Reseller, operating at much greater scale than C-IT Group but with overlapping Microsoft, Cisco, and HP-led procurement and licensing focus.
• SCC: Large pan-European IT services and value-added reseller with broad hardware, software, and managed services coverage across corporate and public sector, an established incumbent competing for the same bids.
• Softcat: FTSE-listed UK IT infrastructure reseller and provider of technology solutions to mid-market and enterprise, an established broad incumbent competing for the same customer base across hardware, software, and cloud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/connectedIT01
• LinkedInlinkedin.com/company/connected-it-business-services-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C-IT Group