Citizen Housing
Citizen Housing (Citizen InfraVentures Pvt. Ltd.) is a Prayagraj-based residential real estate developer serving EWS/LIG to luxury segments across the Prayagraj market, with a portfolio spanning affordable housing, group housing, integrated townships, premium villas, and luxury towers, all RERA- and PDA-approved.
- Company typePrivate
- Founded2014
- HeadquartersPrayagraj, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Citizen Housing does
Citizen Housing, operated by Citizen InfraVentures Pvt. Ltd. (CIN U70102UP2014PTC067085), is a Prayagraj-based residential real estate developer incorporated in 2014 under the leadership of Chairman Nishith Verma, who has been active in the local real estate sector since 1985. The company develops RCC frame, earthquake-resistant housing across the full price pyramid—from government-subsidized EWS/LIG affordable units (₹6.29–13.16 lakh) under the Citizen EWS LIG Housing Scheme, through mid-market group housing (Citizen Shubhalay with 256 flats, Citizen NeoHeights with 98 units, Citizen EcoHeights), to premium villas (Citizen Pavitra) and luxury towers (Citizen Ram Nivas, a 15-floor project, and Citizen Twin Towers, a 16-storey project). The flagship is the 30-acre New Suncity Lake View integrated township at Andawa, Jhunsi—the first project licensed under the Government of Uttar Pradesh's Integrated Township policy.
The business model is one-time, project-based residential sales, with construction executed primarily via in-situ concrete using a company-owned batching plant for the Pavitra project. Distribution combines a direct sales office in Civil Lines, Prayagraj, a formalized channel partner/advisor network, and home loan facilitation through partnerships with nationalized banks (up to 90% LTV for eligible buyers). All projects are RERA-registered with UPRERA and several hold PDA approvals. To date the company states it has delivered 20+ projects and served 2000+ families. Operations are entirely domestic, concentrated in Prayagraj, Uttar Pradesh, with a lean disclosed headcount of 12 employees and no institutional funding; the company is founder-owned and -controlled under Nishith Verma. No apps, APIs, or proprietary technology platforms are disclosed.
Citizen Housing firmographics
Firmographics- Name
- Citizen Housing
- Legal name
- Citizen InfraVentures Pvt. Ltd.
- Website
- https://citizenhomes.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Citizen Housing (Citizen InfraVentures Pvt. Ltd.) is a Prayagraj-based residential real estate developer serving EWS/LIG to luxury segments across the Prayagraj market, with a portfolio spanning affordable housing, group housing, integrated townships, premium villas, and luxury towers, all RERA- and PDA-approved.
- Ownership category
- akta.pro rank
Citizen Housing industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (2372), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Ultra-Luxury Villas & Estates (THAMAEAA)
Keywords
Where Citizen Housing is headquartered
LocationHeadquarters
- HQ city
- Prayagraj
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Citizen Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Residential Property Sales: Revenue generated from the sale of residential units including apartments, villas, plots, and group housing units across multiple projects targeting different income segments from EWS/LIG affordable housing to luxury apartments.
- Affordable Housing (EWS/LIG): Sale of affordable housing units under EWS (Economically Weaker Section) and LIG (Lower Income Group) categories with government-approved pricing and lottery-based allocation system.
- Plot Sales: Sale of residential plots within the New Suncity Integrated Township, offering land ownership alongside constructed homes.
- Custom Villa Construction: Construction and sale of ready-to-move duplex and triplex villas at Citizen Pavitra, where customers own plots and developer constructs homes to maintain uniformity and quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | EWS (Economically Weaker Section) affordable housing units - Ayushman Block |
| One time/ perpetual license | Multi-year contract | LIG (Lower Income Group) housing units - Abhuday Block |
| One time/ perpetual license | Multi-year contract | Luxury and Premium Projects (Citizen Ram Nivas, Citizen Twin Towers, Citizen Pavitra) |
| One time/ perpetual license | Multi-year contract | Mid-market Group Housing (Citizen Shubhalay, Citizen NeoHeights, Citizen EcoHeights) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Citizen Housing product offering
Product offeringCore offering
Citizen Housing develops and sells residential real estate in Prayagraj, Uttar Pradesh across the full income spectrum — from government-subsidized EWS/LIG affordable housing, to mid-market group housing apartments (1BHK/2BHK/3BHK), boutique ready-to-move villas, and luxury high-rise towers. The flagship New Suncity Lake View is a 30-acre integrated township developed under the first-ever license granted under the Uttar Pradesh Integrated Township policy. Revenue is generated through direct one-time sale of residential units with installment payment options and bank-financed home loans.
Product overview
Citizen Housing operates as a real estate development company under Citizen InfraVentures Pvt. Ltd., offering a diversified portfolio of residential housing products. The portfolio includes luxury towers (Citizen Ram Nivas with 15 floors, Citizen Twin Towers with 16 floors), affordable group housing (Citizen NeoHeights, Citizen Shubhalay, Citizen EcoHeights), villa projects (Citizen Pavitra with duplex/triplex options), and an integrated township (New Suncity Lake View spanning 30 acres). A dedicated affordable housing initiative (Citizen EWS LIG Housing Scheme) serves economically weaker sections. All projects are RERA/PDA approved and located across Prayagraj's Civil Lines and Jhunsi areas.
Differentiator
Problem solved
Functional benefit
Brands
- Citizen Twin Towers: 16-storey twin tower residential project with 25% more flat area, PDA & RERA approved. Located at New Jhunsi-Sahson Marg, Maheshpur, Prayagraj.
- Citizen Ram Nivas
- Citizen Pavitra
- Citizen NeoHeights
- Citizen Shubhalay
- Citizen EcoHeights
- Citizen EWS LIG Housing Scheme
- New Suncity Lake View
Products and services
- Citizen Twin Towers Iconic 16-storey twin tower residential project at New Jhunsi-Sahson Marg, Maheshpur, Prayagraj featuring 25% more usable flat area than typical 2BHK/3BHK apartments with spacious living spaces, large balconies, nine-feet wide corridors, swimming pool, gym, Japanese garden, and EV charging station. PDA & RERA approved for premium residential buyers seeking spacious living.
- Citizen Ram Nivas 15-floor luxury residential tower in Civil Lines, Prayagraj — the tallest structure in the locality — offering Vastu-compliant apartments with 5 lifts, infinity pool, gym, sky terrace, 24-hour security, 100% power backup, and LED-lit facade. Spread over 1.5 acres with smart-home EPABX, CCTV, BMS, and MDU-DTH infrastructure. PDA & RERA approved for high-net-worth buyers seeking panoramic Ganga river views.
- Citizen Pavitra Ready-to-move boutique residential project at Andawa, Jhunsi, Prayagraj offering duplex and triplex villas with 3BHK and 5BHK configurations. Built using in-situ concrete from company-owned batching plant with 100% Vastu compliance, central park, and sustainable living focus. PDA approved for affluent families and investors seeking nature-integrated luxury villa ownership.
- Citizen NeoHeights G+8 ultra-luxurious group housing in Civil Lines, Prayagraj, positioned as the first smart homes project in the proposed Smart City area. 98 units ranging from 1BHK to 3BHK with club facility, swimming pool, earthquake-resistant RCC frame structure, and RERA registration UPRERAPRJ16514. 68 of 98 units pre-booked at launch; pricing positioned 20% below market.
- Citizen Shubhalay G+8 super affordable group housing in Jhunsi, Prayagraj with 1BHK and 2BHK apartments. 256 flats in G+8 floors with first phase of 160 units and extension phase of 96 units; over 200,000 sq ft of salable built-up area. Rooftop recreation includes banquet hall, gym, and terrace garden. Located near Andawa crossing with RERA registration UPRERAPRJ14724.
- Citizen EcoHeights G+7 residential group housing complex in Jhunsi, Prayagraj with 1, 2, and 3 BHK apartments. Features 70% open area, swimming pool, club facilities, 24x7 two-tier security with CCTV, and home loan financing up to 90% from nationalized banks. RERA registered for mid-market families seeking affordable group housing with modern amenities.
- Citizen EWS LIG Housing Scheme Government-approved affordable housing scheme within New Suncity Integrated Township offering EWS units (Ayushman Block) starting at ₹6.29 lakhs and LIG units (Abhuday Block) starting at ₹12.73 lakhs. G+3 floor buildings with 32 units each; EWS pricing ₹6.29-6.53 lakh and LIG pricing ₹12.74-13.16 lakh with registration fees of ₹30,000 (EWS) and ₹50,000 (LIG) and quarterly installment payment. RERA registered UPRERAPRJ781821. Lottery-based allocation system.
- New Suncity Lake View 30-acre integrated township near Kanihar Lake (proposed City Lake Forest) at Andawa, Jhunsi, Prayagraj. First integrated township developed under the Uttar Pradesh Integrated Township policy. Self-sufficient development with underground services, sewage treatment plant, school, sports center with cricket ground, and 112 EWS/LIG units. Offers plots, villas, and comprehensive amenities with RERA registration UPRERAPRJ16286; possession nearing completion.
Quantifiable outcome
- Pricing 20% below prevailing market rates in vicinity for some projects
- +3 more outcomes
Companies that use Citizen Housing
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Citizen Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Citizen Housing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Gausangam Sevashram Trust, PrayagrajminorCitizen Infra Venture Pvt. Ltd. supports Gausangam Sevashram Trust in their journey to provide shelter and home to Gau Mata (cow shelter). CSR initiative in nascent stages expected to grow into larger community engagement.
- Channel Partners and AdvisorscoreReal estate brokerage partners with minimum 1 year experience in the business. Channel partners market Citizen Housing projects and earn brokerage fees. Terms and conditions determined by Citizen Infraventures. Advisor brochure and Agent MOU format available for partner onboarding.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Citizen Housing competitors and assessment
Company assessmentBroad incumbents
- Macrotech Developers (Lodha): Macrotech/Lodha is India's largest listed residential developer; while primarily metro-focused, its expansion into Tier-2 markets and brand strength represent a potential long-term competitive threat to regional players like Citizen Housing.
- DLF Limited: DLF is India's largest listed real estate developer with diversified residential and commercial offerings; not directly competitive in Tier-2 UP today but a potential threat if it expands into Tier-2 cities and competes for land and demand.
- Godrej Properties: Godrej Properties is a national residential developer increasingly active in Tier-2 cities; its brand, capital base, and national distribution represent a competitive threat as it expands into UP markets.
Regional players
- Shalimar Group (Shalimar Corp Limited): Shalimar Corp is a Lucknow-based UP-headquartered real estate developer with integrated townships and group housing across Uttar Pradesh — a strong regional comparable operating in the same state as Citizen Housing.
- Aldea Group / Aldea Developers: Aldea/regional UP developers building premium residential projects in Tier-2 UP cities — comparable to Citizen's premium launches (Ram Nivas, Twin Towers) in terms of product positioning and regional customer profile.
Direct peers
- Parshvnath Developers: Parasvnath (Paras Buildtech) develops integrated townships and residential projects across North India including UP, with comparable product positioning in mid-market and affordable housing segments.
- Supertech Limited: Supertech is a North India-focused residential developer with mid-market and premium group housing projects — comparable in product mix (apartments and townships) and geographic focus (North Indian Tier-2 cities) to Citizen Housing.
- Omaxe Limited: Omaxe is a Tier-2/Tier-3 focused Indian real estate developer with strong affordable and mid-market housing presence, comparable to Citizen Housing's horizontal segmentation across income tiers and its township-based development model.
- Ansal Housing: Ansal Housing is an Indian developer of integrated townships and group housing across North India, with comparable product offerings spanning affordable to premium segments — directly relevant to Citizen's township-led strategy.
- Ashiana Housing: Ashiana Housing is an India-based residential developer focused on affordable and mid-market housing with a similar emphasis on quality construction, timely delivery, and integrated community amenities — closely comparable to Citizen Housing's EWS/LIG and group housing offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Citizen Housing social profiles
Digital presenceCitizen Housing compliance and trust
Trust signalCompliance2 records
Citizen Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citizen Housing leadership team
Management profileNumber of profiles
Profiles1 record
Citizen Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citizen Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citizen Housing
What does Citizen Housing do?
Citizen Housing develops and sells residential real estate in Prayagraj, Uttar Pradesh across the full income spectrum — from government-subsidized EWS/LIG affordable housing, to mid-market group housing apartments (1BHK/2BHK/3BHK), boutique ready-to-move villas, and luxury high-rise towers. The flagship New Suncity Lake View is a 30-acre integrated township developed under the first-ever license granted under the Uttar Pradesh Integrated Township policy. Revenue is generated through direct one-time sale of residential units with installment payment options and bank-financed home loans.
Is Citizen Housing a public or private company?
Citizen Housing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Citizen Housing founded?
Citizen Housing was founded in 2014. It employs 11 to 50 people.
Where is Citizen Housing based?
Citizen Housing is headquartered in Prayagraj, India, in the Asia region.
How does Citizen Housing make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are affordable Housing (EWS/LIG), plot Sales and custom Villa Construction.
Who are Citizen Housing's main competitors?
Broad incumbents on record are Macrotech Developers (Lodha), DLF Limited and Godrej Properties. Regional players are Shalimar Group (Shalimar Corp Limited) and Aldea Group / Aldea Developers. Direct peers are Parshvnath Developers, Supertech Limited, Omaxe Limited, Ansal Housing and Ashiana Housing.
Does Citizen Housing have an API?
No public API is recorded for Citizen Housing.
What industry is Citizen Housing in?
Citizen Housing's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.