CITY AUTOMOTIVE, INC.

What CITY AUTOMOTIVE, INC. does

City Automotive, Inc., operating as Gravity Autos Jacksonville, is a privately held used-vehicle dealership headquartered at 10575 Atlantic Boulevard, Jacksonville, FL 32225. The company retails pre-owned luxury vehicles — primarily BMW, Mercedes-Benz, Lexus, Audi, Land Rover, and Porsche — alongside a secondary inventory of economy sedans (Honda, Toyota, Hyundai), SUVs, pickup trucks, and pre-owned electric and hybrid models. The business operates one physical showroom as part of the multi-location Gravity Autos group, which the website reports at 15 U.S. locations. Hours run 9:00 AM to 8:00 PM Monday–Saturday and 12:00 PM to 6:00 PM Sunday.

Core operating capability is conventional used-car retail: a curated inventory of inspected vehicles with CARFAX reports, presented through an Overfuel.com-powered website that supports browsing, pre-qualification, financing calculators, and trade-in valuation. Ancillary revenue streams include (1) finance markups and transaction fees originated through a network of 20+ competing lenders plus a Capital One pre-qualification partnership, (2) a service department offering scheduled maintenance, repairs, and service specials, and (3) a vehicle finder service that sources specific units outside current inventory. Marketing channels span SEO-optimized web listings, Google Reviews (4.5 stars, 1,200+ reviews), and organic social presence on Facebook, Instagram, and TikTok. No proprietary technology, no AI/ML capability, no management team, no headcount, and no funding data are disclosed in source material.

Name

CITY AUTOMOTIVE, INC.

Legal name

Gravity Autos Jacksonville

Website

https://cityautomotive.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Automotive, Inc. (Gravity Autos Jacksonville) is a privately held used-vehicle dealership in Jacksonville, FL, retailing pre-owned luxury vehicles — BMW, Mercedes-Benz, Lexus, Audi, Land Rover, Porsche — plus economy cars, SUVs, trucks, and EVs, supported by financing, trade-in, and service departments.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction revenue from sale of pre-owned luxury and economy vehicles. Customers purchase vehicles at listed prices with financing options through partnered lenders.
2. Financing Services: Arrangement of vehicle financing through network of 20+ competing lenders. Revenue generated through financing markups and lender partnerships.
3. Service and Maintenance: Automotive service department offering scheduled maintenance, repairs, and service specials to existing customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CITY AUTOMOTIVE, INC. (dba Gravity Autos Jacksonville) operates a retail pre-owned vehicle dealership in Jacksonville, FL, selling inspected used luxury and economy vehicles from brands such as BMW, Mercedes-Benz, Lexus, Audi, Land Rover, and Porsche. The dealership complements vehicle sales with on-site service and maintenance, trade-in valuation, a vehicle finder service, and financing arrangements through a network of more than 20 competing lenders plus a Capital One pre-qualification option.

Product overview

Gravity Autos Jacksonville operates as a used car dealership specializing in pre-owned luxury vehicles. The core product is their curated inventory of high-end vehicles including BMW, Mercedes-Benz, Lexus, Audi, Land Rover, and Porsche, complemented by economy vehicles and SUVs/trucks. The business model combines vehicle sales with ancillary services including vehicle finder assistance, financing solutions through multiple lenders, trade-in services, and vehicle maintenance. Their value proposition centers on offering luxury vehicles that have already absorbed initial depreciation, providing customers access to premium brands at reduced prices. The company serves the Jacksonville, FL market and surrounding Northeast Florida communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Luxury Vehicles Curated selection of high-end, pre-owned luxury vehicles from brands such as BMW, Mercedes-Benz, Lexus, Audi, Land Rover, and Porsche. Each vehicle is inspected for quality, performance, and value before sale and is targeted at luxury vehicle buyers in Northeast Florida seeking premium brands at pre-owned prices.
• Used Economy Vehicles Affordable pre-owned economy sedans and cars including Honda Civic, Toyota Corolla, Hyundai Elantra, and similar models equipped with modern features such as backup cameras, Bluetooth, and lane-keeping assistance, targeted at budget-conscious daily commuters and families in Northeast Florida.
• Pre-Owned SUVs & Trucks Pre-owned SUVs and pickup trucks, including Chevrolet Silverado and similar utility models, targeted at Florida buyers needing vehicles for beach activities, highway travel, and family use.
• Pre-Owned Electric & Hybrid Vehicles Pre-owned electric and hybrid vehicles, including Tesla and other eco-friendly brands, offered to buyers seeking lower-emission or fuel-efficient transportation within the dealership's inventory.
• Vehicle Finder Service Service in which the sales team helps customers locate specific vehicles not currently in the dealership's inventory, assisting buyers in finding their desired car.
• Financing Services Vehicle financing facilitation including online credit approval, Capital One pre-qualification, and access to a network of 20+ competing lenders, providing customers with credit approval, car loan calculator tools, and competitive financing terms.
• Trade-In Services Service enabling customers to trade in their current vehicle to lower the taxable amount of a new purchase, with competitive trade-in valuations offered by the dealership.
• Vehicle Service & Maintenance On-site auto service center providing scheduled maintenance, service specials, and repair services for vehicles purchased from the dealership.

Quantifiable outcome

• Vehicles depreciate approximately 20% upon driving off lot and up to 30% by first year. Pre-owned buyers avoid this initial depreciation cost.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Overfuel.comcoreTechnology or IntegrationOverfuel.com provides the website platform and technology infrastructure powering the dealership's online presence, inventory management, and digital customer experience.
• FacebookminorGTM or Marketing PartnerSocial media platform for brand presence, customer engagement, and marketing to local Jacksonville market.
• InstagramminorGTM or Marketing PartnerVisual social media platform for showcasing vehicle inventory and brand presence.
• TikTokminorGTM or Marketing PartnerShort-form video platform for reaching younger demographics and expanding brand awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: One of the largest U.S. automotive dealership groups with extensive new and used vehicle operations across multiple states; broadly comparable as a multi-brand retailer with financing and service capabilities.
• Asbury Automotive Group: U.S. dealership group operating franchised stores and pre-owned-focused Clicklane digital channel; comparable for its mix of franchise stores and online used-vehicle initiative.
• Hendrick Automotive Group: Largest privately held dealership group in the U.S., with strong luxury and premium franchise representation; comparable as a large-scale multi-brand retailer with extensive F&I capabilities.
• Sonic Automotive: Multi-brand U.S. dealership group with franchised new-vehicle stores, EchoPark used-car stores, and finance capacity — closely mirrors Gravity Autos' new-and-used franchise-style model.
• Lithia Motors: The largest U.S. dealership group by revenue, operating hundreds of franchised new- and used-vehicle stores; broadly comparable as a scaled multi-brand retailer with omni-channel and F&I offerings.
• Penske Automotive Group: Global premium and luxury automotive retailer including pre-owned luxury franchises; comparable as a higher-end franchise dealer with strong F&I operations.

Direct peers

• CarMax: The largest U.S. used-car retailer with a no-haggle omnichannel model, in-house financing, and a massive nationwide footprint — directly competing for the same pre-owned vehicle buyer Gravity Autos Jacksonville targets.
• Vroom: Online used-car marketplace delivering vehicles directly to buyers; competes for the same digitally native, used-vehicle-focused consumer in Florida and beyond.
• DriveTime: Used-vehicle retailer specializing in financing subprime and near-prime buyers through captive and partner lenders — directly comparable to Gravity Autos' 20+ lender network model.
• Carvana: Online-first used-car retailer offering home delivery and a streamlined digital purchase experience; competes with Gravity Autos Jacksonville for digitally-engaged pre-owned buyers in Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gravityautosjax
• Instagraminstagram.com/gravityautosjax_
• TikToktiktok.com/@gravityautosjax_
• LinkedInlinkedin.com/company/city-automotive-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITY AUTOMOTIVE, INC.