Citycell Cellular Products

What Citycell Cellular Products does

Citycell Cellular Products (סיטי סל) is an Israeli e-commerce retailer founded in 1995 and headquartered in Yavne, Israel, that sells mobile phone accessories and consumer electronics directly to Israeli consumers through its own online storefront (citycell.co.il). The company has operated for approximately 30 years under a single-country, direct-to-consumer distribution model with nationwide delivery, and is positioned as an official importer of multiple branded accessory lines.

The product portfolio is structured around two pillars: licensed fashion brands (KARL Lagerfeld, GUESS, LACOSTE, Hello Kitty) and a set of proprietary sub-brands covering phone cases (GRIPCASE), chargers, cables, and computer peripherals (ENERGY), TWS earphones and speakers (CORAL, SOUNARC), car mounts and selfie accessories (GRIPQI), tablet/phone book cases (Pouchino), fashion straps (HIPPI), screen protectors and wireless charging (MICRODIA), senior-oriented simplified phones (SLIDER), grooming devices (JETEX), and general accessories (TARGET), with SONY added as a third-party reseller line. No proprietary platform technology, app, API, SDK, or software stack was disclosed; the offering is fundamentally a hardware-accessory e-commerce catalog rather than a technology platform.

The business model is one-time hardware sales at unit prices publicly listed on the website, ranging from approximately 49 ILS (fashion straps) to 279 ILS (premium TWS earphones), with secure checkout, product returns, and an outlet section for discounted inventory. Revenue is generated entirely through the company's own e-commerce channel with no B2B, wholesale, marketplace, or subscription streams identified. The company operates with only 9 employees, has no disclosed funding history, no M&A activity, no leadership changes, and no documented regulatory actions, suggesting a stable, lean, family-scale retail operation rather than a venture-backed growth business.

Name

Citycell Cellular Products

Legal name

סיטי סל (Citycell Cellular Products)

Website

https://citycell.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Citycell Cellular Products (סיטי סל) is an Israeli direct-to-consumer e-commerce retailer founded in 1995 in Yavne, selling licensed fashion-brand and proprietary-branded mobile phone accessories, chargers, audio, and adjacent consumer electronics to Israeli consumers via its own online storefront.

Ownership category

akta.pro rank

Product category

Mobile Phone Accessories

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Mobile phone accessories
• Branded phone cases
• Consumer electronics
• Cell phone peripherals
• Wireless charging products

Headquarters

HQ city

Yavne

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer electronics accessories sales: Revenue generated through one-time product sales of cellular phone accessories including cases, headphones, chargers, batteries, and other electronic accessories. Customers purchase products at listed retail prices through the company's e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Citycell Cellular Products (סיטי סל) is an Israeli e-commerce retailer that sells mobile phone accessories and consumer electronics directly to consumers through its own online storefront at citycell.co.il. Its offering spans phone cases and covers (including licensed fashion brand cases from Karl Lagerfeld, GUESS, LACOSTE, and Hello Kitty), screen protectors, chargers, cables, headphones, TWS earphones, portable speakers, power banks, batteries, computer peripherals, car mounts, tripods, grooming devices, and simplified phones, with nationwide delivery across Israel.

Product overview

Citycell Cellular Products is an Israeli e-commerce retailer specializing in cellular accessories and mobile device peripherals. The product portfolio consists of proprietary sub-brands (CORAL, ENERGY, GRIPCASE, GRIPQI, Pouchino, HIPPI, TARGET, MICRODIA, SOUNARC, SLIDER, JETEX) alongside licensed fashion brands (KARL Karl Lagerfeld, GUESS, Hello Kitty, LACOSTE) and third-party Sony products. The offering spans phone cases and covers, screen protectors, chargers (home, car, wireless), cables and adapters, headphones and TWS earphones, portable speakers, backup batteries, computer accessories (keyboards, mice, combo kits), photography equipment (tripods, selfie sticks, ring lights), cutting machines for custom cases, grooming devices (shavers, hair clippers), simplified phones for adults, watch bands, and security cameras. The company operates as an authorized importer with a focus on branded accessories rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GripCase phone cases and screen protectors Proprietary brand offering phone cases for iPhone and Samsung Galaxy smartphones, alongside screen protector lines (GLASS, Korean, DIY, FULL 5D, HD PRO) and cutting machines for customized case production. Targeted at consumers seeking protective accessories for popular smartphone models.
• ENERGY charging and computer accessories Proprietary ENERGY brand line that includes home and car chargers, wireless charging solutions, cables, over-ear headphones, alkaline and backup batteries, computer keyboards, mice, combo kits, and ring lights, sold to Israeli consumers.
• CORAL audio products Proprietary CORAL audio brand offering TWS (true wireless stereo) earphones and portable Bluetooth speakers, including the Amigo AI ANC TWS line featuring active noise cancellation and translation features.
• KARL LAGERFELD designer phone cases Licensed Karl Lagerfeld branded phone cases sold through Citycell, featuring the Choupette collection, monogram patterns, and other designer collaborations for iPhone and Samsung Galaxy devices.
• GUESS phone cases and audio accessories Licensed GUESS branded phone cases, over-ear headphones, and TWS earphones featuring collections such as Crossbody, Crystal, Diamonds, Glitter, Magsafe, PU, and Quilted for iPhone models.
• LACOSTE phone cases Licensed LACOSTE branded phone cases featuring the Iconic Petit Pique MagSafe collection for iPhone 15 series devices.
• Hello Kitty headphones Licensed Hello Kitty branded audio products including over-ear headphones and TWS (true wireless) earphones, targeted at consumers seeking character-branded audio accessories.
• HIPPI phone straps and lanyards Proprietary HIPPI branded fashion phone straps and lanyards for mobile devices, offered in multiple colors and styles for personal style expression and carrying convenience.
• SLIDER simplified mobile phones for adults Proprietary SLIDER brand of simplified mobile phones designed for adult and elderly users who need basic calling functionality without smartphone complexity.
• JETEX personal grooming devices Proprietary JETEX brand of personal grooming devices including electric shavers and hair clipping machines.
• TARGET assorted accessories Proprietary TARGET line of mobile and lifestyle accessories including home chargers, cables, car mounts and arms, headphone covers, AirTag cases, watch bands, wireless chargers, and selfie sticks.
• MICRODIA DIY screen protectors and accessories Proprietary MICRODIA branded DIY screen protectors, chargers, wireless charging solutions, cables, and phone cases.
• SOUNARC TWS earphones and speakers Proprietary SOUNARC audio brand offering TWS (true wireless) earphones and portable Bluetooth speakers.
• GRIPQI photography mounts and accessories Proprietary GRIPQI line of mobile photography accessories including car mounts, tripods, and selfie sticks.
• Pouchino book-style tablet and phone cases Proprietary Pouchino branded book-style protective cases for tablets and phones, designed for device protection.
• SONY branded products (reseller) Sony branded consumer electronics products resold through the Citycell website as a distributor/reseller of third-party brand products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• KARL LAGERFELDcoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for KARL LAGERFELD branded phone cases and accessories. City Cell sells cases featuring Karl Lagerfeld's iconic designs including the Choupette collection, monogram patterns, and designer collaborations for iPhone and Samsung Galaxy devices.
• GUESScoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for GUESS branded phone cases. Products include Crossbody, Crystal, Glitter, Diamonds, and PU collection cases featuring the GUESS brand aesthetic for iPhone models.
• LACOSTEcoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for LACOSTE branded phone cases featuring the Iconic Petit Pique collection with MagSafe compatibility for iPhone 15 series.
• HELLO KITTYminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Hello Kitty branded headphones including over-ear and TWS models.
• SONYminorChannel Partner/ Reseller/ DistributorReseller/distributor partnership for SONY branded products.
• CORALcoreOEM/ Whitelabel/ Licensing PartnerOwn branded TWS headphones and portable speakers sold under the CORAL brand including the Amigo AI ANC TWS line with translation features.
• ENERGYcoreOEM/ Whitelabel/ Licensing PartnerOwn branded electronics accessories including home chargers, car chargers, wireless charging, cables, headphones, batteries, and computer peripherals (keyboards, mice, combos) under the ENERGY brand.
• GRIPCASEcoreOEM/ Whitelabel/ Licensing PartnerProprietary brand of phone cases including Crystal, Crystal Glitter, Crystal MagSafe, AIR, Matrix, Guard, Flex, Forte, Gold MagSafe, and other series. Also includes screen protectors and cutting machines for case customization.
• JETEXminorOEM/ Whitelabel/ Licensing PartnerBrand partnership for grooming products including shavers and hair clippers under the JETEX brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iDeal of Sweden: Fashion-driven phone cases and mobile accessories brand sold DTC. Closely matches Citycell's licensed/designer case positioning and pricing tier.
• OtterBox: Leading phone case brand selling protective cases and mobile accessories via its own e-commerce storefront. Directly comparable to Citycell's GRIPCASE and licensed case lines in product and DTC channel.
• Casetify: Direct-to-consumer phone case and tech-accessory brand with a similar branded, design-led assortment. Highly comparable to Citycell's KARL/Guess/Lacoste case business in product category, channel (own e-commerce), and target customer.
• Speck Products: Phone case and mobile accessory brand with strong DTC e-commerce presence. Comparable assortment and customer base to Citycell's case categories.
• Mous: Premium phone case brand sold via own e-commerce with strong visual branding and protection-led marketing. Directly comparable to Citycell's premium case positioning.
• PopSockets: Branded mobile lifestyle accessories (grips, cases, wallets) sold DTC. Comparable to Citycell's HIPPI strap/accessory range and to its licensed-brand cross-sell motion.
• Rhinoshield: DTC phone case and impact-protection accessories brand. Comparable product category (cases, screen protectors) and direct e-commerce channel to Citycell's GRIPCASE lineup.
• Tech21: Phone case and device-protection brand with own DTC storefront and broad licensed partnerships. Comparable assortment and channel to Citycell's branded case business.

Regional players

• Bug Accessories: Israeli mobile accessories retailer operating domestically with a similar phone case, charger, and audio accessory assortment. Directly comparable regional competitor in the same Israeli market.
• KSP (Ksapa): Major Israeli consumer electronics and accessories e-commerce chain. Comparable to Citycell as a domestic Israeli retailer covering cases, chargers, audio, and adjacent mobile peripherals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UClU6qVJboZqtmXebL-qDBEw
• Facebookfacebook.com/citycell.co.il
• Instagraminstagram.com/citycell_cellular_products/?hl=en
• LinkedInlinkedin.com/company/citycell-cellular-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citycell Cellular Products