CITY CENTER ROSARIO

What CITY CENTER ROSARIO does

City Center Rosario is an integrated entertainment complex operated by the private Argentine corporation Casino de Rosario S.A. (CUIT 30-70979529-1), located at Bv. Oroño y Av. Circunvalación in Rosario, Santa Fe, and in continuous operation since its October 2009 opening. The self-described largest entertainment center in Latin America combines a three-level casino with more than 3,000 slot machines, 50 gaming tables, and a dedicated Poker Room (30+ Texas Hold'em tables); a 5-star Superior Hotel Pullman affiliated with AccorHotels, offering 10 room categories from Classic King (34 m²) to a Presidential Suite (134 m²); a convention center with capacity for 2,600 people anchored by the 2,003 m² Gran Paraná ballroom; six gastronomic venues (All Day, Jarana, Remember, Hamelin, Circus, City Rock); live entertainment programming; and the MOI Spa & Fitness Center with pools, saunas, and tennis/paddle courts. Supporting infrastructure includes 2,600 parking spaces, 24/7 contact center, free wardrobe service, Link/Banelco ATMs, and an on-site retail shop.

The business runs on a multi-revenue-stream model spanning gaming, hotel accommodation, food and beverage, convention and event services, live shows, and online gaming. Casino entry is priced at ARS $300 per visit; hotel and event pricing is quote-based; the Win Club loyalty program operates five tiers (Club through Diamond at 840,000+ points) tied to slot activity. Distribution combines a physical integrated-resort destination with the City Center Online platform (citycenteronline.bet.ar) authorized by Lotería de Santa Fe, plus Ticketek for show tickets, a 0800 contact center, WhatsApp, email, and a multilingual website. The customer base comprises individual Entertainment Seekers, Corporate/Event Planners, and Hotel Guests, served through both direct-to-consumer channels and an enterprise field-sales motion for conventions and corporate bookings.

Technology differentiation is limited to hospitality TV in-room interactivity and the authorized online gaming platform; no AI/ML, public APIs, or proprietary software products are disclosed. The company employs more than 1,600 permanently trained personnel and is privately held with no disclosed parent company, institutional investors, or equity financing history. Governance is supported by an Integrity Program, Argentine Law 25.326 data-protection compliance, a 19-year Responsible Gaming Program (in partnership with other Argentine operators and Lotería de Santa Fe), and a stack of ESG certifications including Ecoetiqueta Gold (2024) and Accor Planet 21 Platinum (2023), with 73.4% of 2022 energy consumption sourced from solar generation under the EFESA S.A. partnership.

Name

CITY CENTER ROSARIO

Legal name

Casino de Rosario S.A.

Website

https://citycenter-rosario.com.ar

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

City Center Rosario is a privately held Argentine integrated entertainment complex in Rosario, Santa Fe, combining a 3,000+ slot casino, 5-star Hotel Pullman, 2,600-person convention center, multiple restaurants, live shows, and an authorized online gaming platform serving individual entertainment seekers, corporate event planners, and hotel guests.

Ownership category

akta.pro rank

Product category

Integrated Resort & Casino

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Integrated Convention & Expo Complex Hotels (THAGALAE)

Keywords

• Casino gaming operations
• Hotel hospitality services
• Convention event hosting
• Food beverage services
• Live entertainment shows

Headquarters

HQ city

Rosario, Santa Fe

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Casino Gaming: Three-level casino with over 3,000 slot machines, 50 gaming tables, VIP rooms, and Poker Room. Revenue from gaming operations, jackpots, and membership programs like Win Club.
2. Hotel Accommodations: 5-star Superior Hotel Pullman with 10 room categories from Classic to Presidential Suite. Revenue from nightly stays, spa services, and room service.
3. Food & Beverage: Multiple dining venues including City Rock, All Day, Jarana, Remember, Hamelin, and Circus restaurants and bars offering American, contemporary, and signature cuisine.
4. Convention & Events: Convention center with capacity for 2,600 people, multiple event spaces including Gran Paraná (2,003 m2), and smaller meeting rooms. Services for corporate events, weddings, banquets, and conferences.
5. Live Entertainment/Shows: Live shows and entertainment programming. Tickets sold through 0800 number, box office, website, and Ticketek system.
6. Online Gaming: City Center Online platform (citycenteronline.bet.ar) for legal online gaming authorized by Lotería de Santa Fe.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Casino de Rosario S.A. operates City Center Rosario, an integrated entertainment complex in Rosario, Argentina featuring a three-level casino with 3,000+ slot machines and 50 gaming tables, a 5-star Pullman hotel with multiple room categories, a 2,600-person convention center, several restaurants and bars, live entertainment programming, and an authorized online gaming platform (City Center Online). The complex also operates a Win Club loyalty program and the MOI Spa & Fitness Center under the AccorHotels Pullman brand.

Product overview

City Center Rosario is Latin America's largest entertainment complex operated by Casino de Rosario S.A., offering an integrated multi-venue platform comprising: Hotel Pullman City Center Rosario (5-star hotel with 10 room categories from Classic to Presidential Suite), MOI Spa & Fitness Center (wellness and recreation), City Center Casino (three-level gaming facility with 3,000+ slots and 50+ tables), Poker Room (30+ Texas Hold'em tables), Convention Center (2,600-person capacity with 8 event spaces), multiple Gastronomic Venues (All Day, Jarana, Remember, Hamelin, Circus, City Rock), Shows & Entertainment programming, City Center Online (authorized online gaming platform), and Win Club loyalty program. Additional services include parking for 2,600 vehicles, contact center, ATMs, and retail. The complex is located at Bv. Oroño and Av. Circunvalación in Rosario, Santa Fe, Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• MOI Spa: Spa and fitness center featuring dry sauna, hammam, special showers, relaxation room, heated pool, outdoor pool, fitness center, tennis and paddle courts.
• Pullman
• WIN
• Sites VIP

Products and services

• Hotel Pullman City Center Rosario 5-star Superior hotel affiliated with AccorHotels Group offering modern architecture, interactive rooms, gourmet restaurant, and exclusive MOI Spa & Fitness Center. Room categories range from Classic King (34m²) to Presidential Suite (134m²) with amenities including smart TVs with streaming platforms, spa access, and premium minibar services. Targets leisure and business travelers seeking integrated resort accommodation.
• City Center Casino Three-level casino featuring over 3,000 slot machines, 50 gaming tables, VIP rooms, themed bars, and confectionery with live shows. Games include Roulette, Blackjack, Craps, Slots, and a separate Poker Room with 30+ Texas Hold'em tables. Serves adults seeking gaming entertainment; operates under Lotería de Santa Fe authorization.
• Convention Center Versatile event facility with capacity for 2,600 people, including the Gran Paraná hall (2,003 m² divisible into three modules) and smaller meeting rooms (Ibicuy 35m², Gualeguay 70m², Paraná de las Palmas 282m², among others). Services include technical equipment, simultaneous translation, WiFi, video conferencing, and catering. Targets companies and individuals planning corporate events, conferences, weddings, banquets, and social celebrations.
• Gastronomic Venues Multiple dining venues within the complex: All Day restaurant, Jarana, Remember, Hamelin, Circus bar, and City Rock. Offers American, contemporary, and signature cuisine ranging from casual lunches to romantic dinners and cocktails. Serves hotel guests, casino patrons, and walk-in visitors.
• Shows & Entertainment Live entertainment programming featuring concerts, events, and performances held at the complex. Tickets available via 0800 222 CITY, box office, website, or Ticketek system. Serves entertainment seekers visiting the resort and external ticket buyers.
• City Center Online Online gaming platform authorized by Lotería de Santa Fe, offering virtual casino games with responsible gaming features and secure transactions. Targets adult consumers seeking legal online gaming in Argentina.
• MOI Spa & Fitness Center Wellness facility offering dry sauna, Turkish bath, special showers, relaxation room, heated recreational pool, outdoor pool, fitness center, and tennis/paddle courts. Services available to hotel guests and external visitors seeking spa, wellness, and fitness experiences.

Quantifiable outcome

• 73.4% of energy from renewable sources in 2022, equivalent to 8,172 tonnes CO2 avoided

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• EFESA S.A.coreTechnology or IntegrationPartnership with EFESA S.A. (Argentine-Spanish company) for 100% renewable energy supply. Joint commitment to emergency climate action with agreements for clean, renewable energy sources.
• GEA Sustentable RosariocoreStrategic or Co-development PartnerWaste management partner providing comprehensive collection, classification, and treatment of recyclable, organic, and special waste. Also provides training and certifications.
• Accor / AccorHotelscoreStrategic or Co-development PartnerGlobal hotel chain affiliation providing the Pullman brand. 5-star Superior Hotel with access to Accor's loyalty program (Accor Live Limitless) and sustainability program (Planet 21).
• ALPI (Asociación Civil)minorOthersALPI certified the hotel as accessible building for people with reduced mobility. ALPI has been dedicated to rehabilitation of people with motor disabilities for 70 years.
• CILSAminorStrategic or Co-development PartnerDisability inclusion partnership. CILSA provides experiential workshops training employees in wheelchairs and with blindfolds to understand barriers faced by people with disabilities.
• Congregación de las Hermanas OblatasminorOthersSoap recycling partner. Used soaps are sanitized and pressed by the congregation into new soaps for donation to underserved communities.
• DiverseyminorOthersEquipment provider for soap recycling program. Provided the pressing machine for Soap for Hope initiative.
• Lotería de Santa FecoreOthersRegulatory body authorizing and overseeing casino and online gaming operations. Joint partner in responsible gaming program.
• ONG ReforestArgminorStrategic or Co-development PartnerCarbon offset partnership. One tree donated per day to restore native forests in southern Argentina. Also measures event carbon footprint for clients.
• NespressominorStrategic or Co-development PartnerCapsule recycling program. Used capsules collected by GEA, coffee donated to Fundación Huerta Niño, aluminum recycled into new objects.
• ONG Humand HandsminorOthersMonthly donations of discarded banners and plastic caps to support social causes.
• Banco de Alimentos Rosario (BAR)minorStrategic or Co-development PartnerFounding partner of Food Bank of Rosario. Association recovers food outside commercial circuit but fit for consumption and distributes to charitable organizations.
• Fundación INECOminorOthersAutism awareness campaign partner. Collects used tennis balls to adapt furniture for public schools.
• Other Argentine Casinos (Programa de Juego Responsable)minorGTM or Marketing PartnerJoint responsible gaming initiative with Casino Club, Hipódromo de Palermo, Casino Magic, Casino Buenos Aires, Bin Baires, and City Center Iguazú.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casino Club (Argentina): Multi-property Argentine casino operator partnering with City Center in the joint Responsible Gaming program. Competes for slot and table gaming customers across multiple Argentine provinces.
• Bin Baires (Casino de Tigre/Bin Bin): Argentine gaming and bingo operator and partner in the joint Responsible Gaming initiative. Competes for the same discretionary entertainment spend in the Buenos Aires metro region.
• Casino Buenos Aires: Argentina's flagship urban casino and entertainment complex in Puerto Madero. Direct competitor and fellow participant in the joint Argentine Responsible Gaming program with City Center Rosario, offering an overlapping gaming, dining, and events mix.
• Casino Magic (Neuquén): Regional integrated casino-hotel-entertainment complex in Patagonia and partner in the joint Argentine Responsible Gaming program. Direct peer with similar casino, hotel, and entertainment offerings in a different Argentine region.
• Casino Iguazú: Integrated casino resort located near the Iguazú Falls, also part of the joint Responsible Gaming initiative with City Center Rosario. Comparable integrated casino-resort model targeting tourists in a regional Argentine destination.
• Codere (Argentina operations): International gaming operator with significant Argentine casino and online betting operations. Competes with City Center in both land-based slots/tables and online wagering through Codere's online brands.
• Hipódromo de Palermo: Buenos Aires-based racetrack and gaming complex, also part of the joint Argentine Responsible Gaming program alongside City Center Rosario. Overlaps in gaming, events, and entertainment categories.

Others

• Pullman Hotels & Resorts (Accor): Parent brand under which Hotel Pullman City Center Rosario operates. Comparable as a peer for the hotel segment and brand strategy, though it is also a current partner rather than a competitor.

Regional players

• Meliá Hotels International (LATAM resorts): Global hotel operator with resort properties across Latin America and Spain, including integrated resort offerings. Comparable on the hotel and convention side of City Center Rosario's business, primarily in non-Argentine geographies.
• Enjoy (Kenworth - Enjoy Punta del Este / Chilean chain): Chilean-headquartered integrated casino-resort and hotel operator with presence across Chile, Uruguay, and Argentina. Comparable integrated resort model serving Southern Cone travelers, though it does not directly compete in Rosario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-center-rosario

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITY CENTER ROSARIO