What Dubai Marina Mall does

Dubai Marina Mall is a waterfront retail, dining, and entertainment destination located in Dubai Marina, Dubai, United Arab Emirates. Operated by Emaar Malls Management (L.L.C), a subsidiary of the publicly listed Emaar Properties PJSC (ADX: EMAAR), the mall serves Dubai Marina residents, tourists, families, and wellness seekers through a multi-vertical offering comprising 117+ retail tenants (including international brands such as GANT, SANDRO, MAJE, Waitrose, Lululemon, Nike, and Sephora), 29 dining outlets (ranging from TASHAS and Peet's Coffee to Asia Asia and Atelier M), and entertainment attractions including Reel Cinemas (featuring the first Dolby Cinema in the Middle East), Jump N Fun indoor soft play centre, and the XLine Dubai Marina zipline (the world's longest urban zipline at 170 meters and 80 km/h).

The mall generates revenue through four primary streams: retail tenant leasing (the largest, based on the multi-tenant model), parking services (2,100+ spaces with tiered free periods and AED 20/hour after-thresholds, plus spend-based and cinema-ticket validation), cinema ticket sales (AED 50 first-class, AED 35 children), and XLine zipline transaction fees. Distribution occurs exclusively through physical footfall, supported by direct access via Dubai Metro (DMCC station), Dubai Tram (Dubai Marina Mall station), RTA Bus #8, and car/taxi via Sheikh Zayed Road. Digital channels include a multilingual website, a mobile app on iOS/Android/Huawei integrating the U by Emaar loyalty program for receipt-based UPoints earning, and social media presence.

The mall is positioned as a relaxed, lifestyle-oriented destination rather than a flagship mega-mall, differentiated by its waterfront setting, unique experiential attractions (XLine, Dolby Cinema), and integration into Emaar's broader ecosystem via U by Emaar (60+ participating venues) and Emaar Gift Cards. Operational data is not publicly disclosed at the asset level (revenue is consolidated within Emaar Malls Group), and the mall employs 79 staff, suggesting a lean operating model that relies on tenant revenue sharing, concession fees, and partner-operated attractions rather than direct labor-intensive operations.

Name

Dubai Marina Mall

Legal name

Emaar Malls Management (L.L.C)

Website

https://dubaimarinamall.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dubai Marina Mall is a waterfront shopping, dining, and entertainment destination in Dubai Marina, UAE, operated by Emaar Malls Management. It serves residents, tourists, and families with 117+ retail stores, 29 dining outlets, Reel Cinemas, XLine zipline, and the U by Emaar loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Retail Tenant Leasing: Dubai Marina Mall generates revenue primarily through leasing retail space to approximately 117 tenants including fashion brands, restaurants, entertainment venues, and service providers. Tenants include international brands like GANT, SANDRO, MAJE, Waitrose, and major retailers.
2. Parking Services: The mall operates extensive parking facilities with over 2,100 total spaces across P1-P10. Revenue is generated from parking fees: AED 20 per additional hour after free periods on weekdays (3 hours free) and weekends (4 hours free). Additional revenue from Reel Cinemas customer parking validation.
3. Entertainment (Reel Cinemas): Reel Cinemas operates within the mall, with the first Dolby Cinema in the Middle East. Ticket pricing: AED 50 for first-class, AED 35 for children under 7 years.
4. XLine Dubai Marina: The world's longest urban zipline operated by XDubai, located between Amwaj Towers and Dubai Marina Mall. Thrill-seekers zip 170 meters above Dubai Marina at speeds up to 80 km/h.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dubai Marina Mall is a waterfront shopping, dining, and entertainment destination operated in the Dubai Marina community, offering over 117 retail stores, 29 dining outlets, and entertainment attractions including Reel Cinemas (with the first Dolby Cinema in the Middle East), Jump N Fun indoor play centre, and the XDubai XLine urban zipline. The destination is supported by extensive parking, multi-modal transit access, the U by Emaar loyalty program, and a suite of guest services for residents, families, and tourists.

Product overview

Dubai Marina Mall is a shopping, dining, and entertainment destination offering a unified lifestyle experience. The mall's core offerings include over 117 retail stores featuring international fashion and lifestyle brands, 29 dining establishments serving diverse cuisines, and entertainment attractions such as Reel Cinemas (with the Middle East's first Dolby Cinema), Jump N Fun indoor play centre, and the XLine zipline. The mobile application integrates the U by Emaar loyalty program, enabling visitors to earn and redeem points. Additional services encompass valet parking, Emaar Gift Cards, free WiFi, and comprehensive guest services.

Differentiator

Problem solved

Functional benefit

Brands

• U by Emaar: Dubai's premier loyalty program available at Dubai Marina Mall, allowing customers to earn UPoints for spending and redeem at participating venues.

Products and services

• Dubai Marina Mall Mobile Application A mobile application available on iOS, Android, and Huawei platforms that lets visitors access the U by Emaar loyalty program, scan and upload receipts to earn UPoints, and receive personalized offers and mall information.
• U by Emaar Loyalty Program Dubai's premier loyalty program integrated with the mall, allowing members to earn UPoints for every dirham spent, scan and upload receipts from participating outlets, and redeem points at over 60 venues across Emaar properties for stay, dine, relax, and play experiences.
• Reel Cinemas Cinema complex located within the mall, featuring Dolby Cinema technology (the first Dolby Cinema in the Middle East), offering first-class seating for AED 50 and children's tickets (under 7 years) for AED 35, with 4 additional free parking hours for moviegoers.
• Jump N Fun Indoor soft play centre located on the second floor of the mall, providing a safe and stimulating play environment for children aged 2-13 with play zones designed for toddlers and juniors, staffed by trained childcare professionals.
• XDubai XLine Urban Zipline The world's longest urban zipline operated by XDubai at the P2 Parking level of the mall, soaring 170 metres above Dubai Marina at speeds up to 80 km/h and designed for thrill-seekers and tourists.
• Dining and Restaurants 29 dining establishments within the mall covering international cuisine, casual restaurants, cafés, fast food, and bakeries including brands such as TASHAS, CINNABON, L'ETO, Peet's Coffee, Starbucks, Wagamama, and Asia Asia, serving breakfast, lunch, dinner, and shopping-break treats.
• Retail Stores Over 117 retail outlets across categories including clothing, fashion accessories, beauty, home collections, interiors, and electronics, featuring international brands such as GANT, SANDRO, MAJE, NIKE, H&M, SEPHORA, and LEVI'S.
• Mall Services Guest services including valet parking, wheelchair and stroller rentals, free WiFi, power bank service, dry cleaning, alterations, E-car charging points, and lost and found assistance, supporting visitor convenience throughout the mall.
• Emaar Gift Cards Rechargeable gift cards redeemable across all mall retailers and Emaar entities, usable for celebrating occasions and enabling flexible gifting at multiple Emaar locations.
• Mall Map and Interactive Digital Directory Interactive digital Touchmap directories and a comprehensive mall map providing visitor navigation throughout the shopping centre.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• U by EmaarcoreGTM or Marketing PartnerU by Emaar is Dubai's premier loyalty program integrated into Dubai Marina Mall. Customers can earn UPoints for every Dirham spent at participating outlets by uploading receipts via the Dubai Marina Mall app or UBE App. Points can be redeemed at 60+ participating venues across Emaar properties for Stay, Dine, Relax and Play experiences.
• Reel CinemascoreStrategic or Co-development PartnerReel Cinemas operates within Dubai Marina Mall, featuring the first Dolby Cinema in the Middle East - an unbelievably immersing experience combining spectacular imaging with enthralling moving audio. Provides moviegoers with premium cinema experience including first-class seating at AED 50 and children tickets at AED 35. Offers 4 additional free parking hours for moviegoers.
• XDubai | XLinecoreStrategic or Co-development PartnerXLine Dubai Marina, operated by XDubai, is the world's longest urban zipline located between Amwaj Towers and Dubai Marina Mall. Soaring 170 metres above Dubai Marina at speeds up to 80 km/h, it attracts thrill-seekers and tourists. Located at P2 Parking level of the mall.
• Jump N FuncoreStrategic or Co-development PartnerJump N Fun is an indoor soft play centre located on the Second Floor of Dubai Marina Mall. Offers a safe, stimulating play environment for children aged 2-13 with play zones designed for toddlers and juniors. Staffed by trained childcare professionals, making it easy for parents to relax while children play.
• Emaar Gift CardsminorGTM or Marketing PartnerEmaar Gift Cards are accepted as payment mechanism at outlets across Emaar Malls, including Dubai Marina Mall. Gift cards can be loaded with a set amount of funds and used at multiple Emaar locations, providing flexibility for shoppers and enabling gifting.
• Platform Fitness (Park Island)minorGTM or Marketing PartnerPlatform Fitness located at Park Island, Dubai Marina offers fitness classes from 6:30am-8pm. Classes include Spinning, Burn HIIT training, Gravit8 suspension training, Lift & Power weight training, Aerial Stretch, Animal Flow, Zumba, and Kiddies Classes. Showers, towels, and beauty essentials available.
• NRG Fitness StudiominorGTM or Marketing PartnerAward-winning urban boutique fitness facility located at Dubai Marina behind the Marina Walk Fountain & Spinneys. Offers wide variety of fitness classes including Spinning, Burn HIIT, Gravit8, Lift & Power, Aerial Stretch, Animal Flow, Zumba, Reiki Meditation, Dance and Kiddies Classes.
• Dubai Marina Yacht ClubminorGTM or Marketing Partner5 Gold Anchor award-winning marina located within Dubai Marina. Recognized for quality of services and facilities. By day a boater's haven and by night a vibrant nightlife waterfront. Complements the mall's lifestyle positioning.
• Bedrock (Pier 7)minorGTM or Marketing PartnerGolf and darts bar located on first floor of Pier 7, a nearby tower in Dubai Marina. Offers high-tech indoor sports, screenings of sporting events, 20 TV screens, latest darts technology, and top indoor golf simulator. Part of the broader Marina lifestyle ecosystem.
• Xclusive YachtsminorGTM or Marketing PartnerAward-winning yacht rental company established in 2006, located at Al Majara in Dubai Marina. The only charter company to own its fleet of yachts offering services ranging from yacht & boat rental, fishing, yacht tours, dinner cruises, yacht parties, and superyacht charters.
• RTA FerryminorGTM or Marketing PartnerDubai Ferry service accessible from Dubai Marina Mall. One of the best ways to view the city's historical sites and striking coastline. Explores six major routes including an inter-city route in comfortable, air-conditioned environment.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mall of the Emirates: Major Dubai shopping mall also operated by Emaar Malls Management. Directly comparable in operating model (retail leasing, dining, entertainment including ski attraction) and target customer base of Dubai residents and tourists.
• American Dream (New Jersey): Entertainment-led mega-mall combining retail, theme-park attractions, and indoor entertainment. Comparable in relying on differentiated experiential attractions (zipline/cinema equivalents) to drive visitation beyond pure retail.
• The Dubai Mall: The flagship Emaar-operated mall in Downtown Dubai. Same operator, same revenue model (retail leasing, entertainment, F&B), and overlapping catchment. The Dubai Mall's scale and tourism draw set the upper benchmark for the group's mall portfolio.
• Dubai Hills Mall: Newer Emaar Malls Group lifestyle destination in Dubai Hills Estate. Comparable mid-format lifestyle positioning, retail/dining/entertainment mix, and target catchment of residential communities.

Regional players

• The Avenues (Kuwait): Large lifestyle and entertainment mall in Kuwait operated by Mabanee. Comparable premium lifestyle positioning, retail leasing model, and entertainment-led tourism draw.
• Marina Mall Abu Dhabi: Waterfront retail and entertainment destination in Abu Dhabi. Comparable waterfront lifestyle positioning, retail/dining/entertainment mix, and Gulf tourist catchment.
• Yas Mall: Major lifestyle mall in Abu Dhabi operated by Aldar/Miral. Comparable retail, dining, and entertainment destination format serving UAE residents and tourists with similar GLA and tenant mix.
• Splash at Dubai Marina (Yas Waterworld / AquaFun): Regional water-based attraction in the same Dubai Marina district, drawing similar tourist and resident audiences. Comparable experiential positioning and waterfront tourism catchment.
• City Centre Mirdif: Mid-format lifestyle mall in Dubai operated by Majid Al Futtaim. Comparable tenant mix and family-oriented entertainment positioning in the Dubai residential catchment.

Broad incumbents

• Westfield (Unibail-Rodamco-Westfield): Global mall operator with premium lifestyle destinations including flagship Westfield centers. Comparable retail leasing and tenant-mix management at scale, though operates as a broad global incumbent rather than a single-asset anchor.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DXBMarinaMall
• LinkedInlinkedin.com/company/dubaimarinamall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubai Marina Mall