The-Avenues
The Avenues is a GCC shopping mall operator owning flagship destination properties in Kuwait (1,100+ stores, 360,000 sqm) and Bahrain (130 stores, seafront), serving consumers and tenants through integrated retail, dining, entertainment, and hospitality under a landlord-tenant leasing model.
- Company typePrivate
- Founded2007
- HeadquartersKuwait, Kuwait
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The-Avenues does
The Avenues is a privately held, GCC-based shopping mall operator that owns and operates two flagship destination properties: The Avenues-Kuwait (opened 2007) and The Avenues-Bahrain (opened October 2017). The Kuwait flagship spans 360,000 sqm of gross land area, hosts more than 1,100 stores across 12 themed districts (1st Avenue, 2nd Avenue, Prestige, Grand Avenue, SoKu, The Mall, The Souk, The Arcades, Grand Plaza, Electra, The Forum, and The Gardens), and offers 13,000 parking spaces. The Bahrain property stretches 1.5 km along Manama's seafront with approximately 40,000 sqm of leasable space and 130 stores, with a Phase II expansion underway that will roughly double its footprint.
The company's core technology is physical and architectural rather than software: ETFE (Ethylene Tetrafluoroethylene) roofing is deployed across the malls to allow natural light while blocking heat, enabling an outdoor shopping experience in hot Gulf climates. The properties integrate retail, dining, entertainment, and hospitality under a single landlord-tenant model. Entertainment tenants include VOX Cinemas and Cinescape (which operates Kuwait's first Dolby Atmos and 4DX auditoriums), plus family attractions such as KidZania and Magic Planet. Hospitality is anchored by Waldorf Astoria Kuwait (opened August 2022) within the Prestige district, the largest Hilton Garden Inn in EMEA (385 keys, opened 2019) within The Forum, and a Hilton Garden Inn at Bahrain Bay. Ancillary digital channels include The Avenues Insider content platform and a multi-platform mobile app.
The Avenues earns revenue primarily through retail space leasing to international and local brands across 20+ retail categories, supplemented by in-mall advertising on digital displays and promotional spaces. The malls function as lifestyle destinations serving general consumers and families, GCC tourists, and a broad tenant base of retailers, restaurants, and entertainment operators. Ownership and operations appear to sit with Mabanee Company for General Trading & Contracting W.L.L. (inferred from mabanee.com email domains across leasing, marketing, and careers), though no formal parent disclosure is made on the company's public site.
The-Avenues firmographics
Firmographics- Name
- The-Avenues
- Legal name
- The Avenues
- Website
- https://the-avenues.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Avenues is a GCC shopping mall operator owning flagship destination properties in Kuwait (1,100+ stores, 360,000 sqm) and Bahrain (130 stores, seafront), serving consumers and tenants through integrated retail, dining, entertainment, and hospitality under a landlord-tenant leasing model.
- Ownership category
- akta.pro rank
Where The-Avenues is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices2 records
Markets served
The-Avenues business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Space Leasing: Primary revenue model based on leasing retail, dining, and entertainment space to brands, retailers, restaurants, and service providers. The mall operates on a landlord-tenant model where tenants pay rent for retail space.
- In-Mall Advertising: Revenue generated from commercial advertising within the mall premises, including digital displays and promotional spaces.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The-Avenues product offering
Product offeringCore offering
The Avenues operates premier shopping and leisure mall destinations in Kuwait and Bahrain, leasing retail, dining, entertainment, and hospitality space to international and local brands across 12 themed districts. The flagship Kuwait property spans 360,000 sqm with 1,100+ stores, while the Bahrain property offers a 1.5 km seafront destination with 130 stores. The integrated complexes include luxury hotels (Waldorf Astoria, Hilton Garden Inn), cinemas (VOX, Cinescape with Dolby Atmos and 4DX), family entertainment attractions, government service kiosks, and ETFE-roofed climate-controlled architecture.
Product overview
The-Avenues is a premier shopping mall operator with two major locations: The Avenues Kuwait (opened 2007) and The Avenues Bahrain (opened 2017). The Kuwait property features 12 distinct districts across 360,000 sqm of gross land area with over 1,100 stores, while Bahrain spans 1.5 km of seafront with approximately 40,000 sqm of leasing space. The integrated retail destinations combine shopping (apparel, electronics, home goods, beauty, jewellery, and specialty stores), dining (restaurants, cafés, fast food, and confectionery), entertainment (cinemas, VR experiences, family attractions, and ice rinks), and hospitality (Hilton Garden Inn and Waldorf Astoria hotels). Both locations offer extensive customer services including government service kiosks, digital wayfinding, EV charging, and accessibility features. The company also operates The Avenues Insider digital content platform and mobile applications for iOS, Android, and Huawei devices.
Differentiator
Problem solved
Functional benefit
Brands
- The Avenues Insider: Official lifestyle blog and news platform covering fashion, prestige, talents, lifestyle, beauty, culture, and services at The Avenues shopping destinations.
Products and services
- The Avenues - Kuwait
- The Avenues - Bahrain
- Waldorf Astoria Kuwait
- Hilton Garden Inn Kuwait
- Hilton Garden Inn Bahrain Bay
- VOX Cinemas
- Cinescape
- The Avenues Insider
- The Avenues Mobile Application
Quantifiable outcome
- 1,100+ stores and 360,000 sqm gross land area (Kuwait)
- +3 more outcomes
Companies that use The-Avenues
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
The-Avenues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The-Avenues partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Waldorf Astoria KuwaitflagshipFive-star luxury hotel located within the Prestige district of The Avenues Kuwait. Opened August 2022. Features iconic Waldorf Astoria Clock adapted to reflect Kuwait's cultural heritage, The Library, Peacock Alley restaurant, spa (13,560 sq ft), and event space accommodating up to 720 guests. Hosts award-winning Roka Japanese restaurant and Ava Mediterranean restaurant.
- Hilton Garden Inn KuwaitflagshipFour-star hotel located within The Forum district, directly connected to The Avenues Kuwait. Opened 2019. Largest Hilton Garden Inn brand hotel in EMEA region (Europe, Middle East, Africa). Features 385 rooms including family suites, outdoor pools, gym, meeting rooms for 240, and Trader & Co. restaurant.
- Hilton Garden Inn Bahrain BaycoreFour-star hotel at The Avenues - Bahrain overlooking Bahrain Bay and Manama skyline. Features infinity pool with splash pad, family amenities, and Together & Co. bistro. Airport 15 minutes away. Expected to include 210 rooms.
- VOX CinemascoreCinema operator offering large-screen cinemas with gourmet menus designed by a Michelin-starred chef, dedicated playrooms for children, and wide variety of snacks. Operates 10 movie theatres in Bahrain at The Avenues.
- CinescapecoreCinema operator with 11 theatres at The Avenues Kuwait, including the first and only Dolby Atmos Theater in Kuwait, 4DX auditorium, and Screen X (world's first multi-projection system). Launched in 2007.
- Alshaya GroupcoreMajor retail franchise operator with office located at The Avenues Bahrain. Alshaya Group operates numerous international brands in the Middle East including Starbucks, H&M, and many others.
- KidZaniacoreChildren's educational entertainment center featuring role-play experiences where kids aged 4-14 can explore careers in a 7,000 sqm self-contained city with realistic occupations including airport, city center exploration, and more.
- Magic PlanetcoreLeading entertainment center and largest indoor family entertainment center in Kuwait. Offers thrill rides, 4XD cinema, climbing wall, Sky Trail obstacle course, bowling, and diverse attractions for all ages.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
The-Avenues competitors and assessment
Company assessmentBroad incumbents
- Mall of America: One of the largest shopping and entertainment complexes in the US with 500+ stores, Nickelodeon Universe theme park, aquarium and cinemas. Comparable to The Avenues in mega-format destination retail with integrated entertainment driving non-shopping visits.
- West Edmonton Mall: One of the world's largest malls with 800+ stores, an indoor waterpark, ice rink, Galaxyland theme park and hotels. Comparable to The Avenues as a globally scaled retail-and-entertainment destination combining theme-park-style attractions with luxury and mass retail.
- King of Prussia Mall: Largest shopping mall in the US by retail space, operated by Simon Property Group, anchored by luxury and department-store flagships. Comparable to The Avenues in luxury tenant anchoring and the high-spend shopper positioning across its Prestige/Grand Avenue equivalent districts.
Direct peers
- The Dubai Mall: Owned by Emaar, The Dubai Mall is one of the world's largest shopping destinations with 1,200+ retailers, an aquarium, ice rink, and luxury hotels. Comparable to The Avenues in flagship scale, luxury tenant anchoring, and integrated entertainment that extends dwell time beyond pure shopping.
- Mall of Qatar: Al Jazeera-backed mega-mall in Doha featuring 500+ stores, luxury anchors, an indoor theme park and cinema complex. Closely comparable to The Avenues in GCC destination positioning, entertainment-led differentiation, and luxury tenant mix targeting regional HNW shoppers.
- Villaggio Mall: Aspire Zone-themed mall in Doha featuring an indoor Venetian-style canal, gondola rides, luxury retail and family entertainment. Comparable to The Avenues in themed-destination design, integrated entertainment and aspirational luxury positioning within a Gulf market.
- Doha Festival City: Mixed-use destination in Qatar combining 400+ retail outlets, luxury brands, VOX Cinemas, dining and hospitality. Comparable to The Avenues as a GCC destination mall pairing international retail with entertainment and integrated hotel partners.
- Mall of the Emirates: Operated by Majid Al Futtaim, Mall of the Emirates is a GCC mega-mall combining 600+ retail stores with integrated entertainment (Ski Dubai), luxury hotels and dining. Directly comparable to The Avenues as a destination mall serving a similar Gulf consumer base with a comparable luxury-and-entertainment mix.
- City Centre Mirdif: Majid Al Futtaim-operated mid-large format mall in Dubai with 250+ stores, VOX Cinemas and family entertainment. Comparable to The Avenues in retail real estate operating model, VOX cinema partnership and GCC mall format targeting families and tourists.
Emerging players
- American Dream: Large-scale retail-and-entertainment complex in New Jersey combining luxury retail, indoor theme park, waterpark, ice rink and cinemas. Comparable to The Avenues in entertainment-anchored mega-mall positioning that extends beyond pure retail into destination experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The-Avenues social profiles
Digital presenceThe-Avenues financial estimates
Financial estimateRevenue estimate
Valuation estimate
The-Avenues leadership team
Management profileNumber of profiles
The-Avenues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The-Avenues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The-Avenues
What does The-Avenues do?
The Avenues operates premier shopping and leisure mall destinations in Kuwait and Bahrain, leasing retail, dining, entertainment, and hospitality space to international and local brands across 12 themed districts. The flagship Kuwait property spans 360,000 sqm with 1,100+ stores, while the Bahrain property offers a 1.5 km seafront destination with 130 stores. The integrated complexes include luxury hotels (Waldorf Astoria, Hilton Garden Inn), cinemas (VOX, Cinescape with Dolby Atmos and 4DX), family entertainment attractions, government service kiosks, and ETFE-roofed climate-controlled architecture.
Is The-Avenues a public or private company?
The-Avenues is a private company. It is classified as corporate owned and is currently operating.
When was The-Avenues founded?
The-Avenues was founded in 2007. It employs 1 to 10 people.
Where is The-Avenues based?
The-Avenues is headquartered in Kuwait, Kuwait, in the Middle East region.
How does The-Avenues make money?
Two revenue lines are on record. Retail Space Leasing is the primary driver. The others are in-Mall Advertising.
Who are The-Avenues's main competitors?
Broad incumbents on record are Mall of America, West Edmonton Mall and King of Prussia Mall. Direct peers are The Dubai Mall, Mall of Qatar, Villaggio Mall, Doha Festival City, Mall of the Emirates and City Centre Mirdif. American Dream is listed as an emerging player.
Does The-Avenues have an API?
No public API is recorded for The-Avenues.