City Dance

What City Dance does

City Dance (legal name: ADTV Tanzschule City Dance) is a privately operated, ADTV-affiliated dance school (Tanzschule) located at Schönheider Str. 23a, Stützengrün, in the Erzgebirge region of Saxony, Germany. Founded in 1997 and operating continuously through at least 2026, the school delivers in-person dance instruction across a portfolio of beginner and advanced group courses (Walzer, Foxtrott, Discofox, and related styles), ongoing Tanzkreis (dance circle) practice sessions for couples, age-appropriate children and youth programs, specialized Spezialkurse with customizable figure selection and duration, and private lessons including dedicated wedding dance preparation. All instruction is conducted on-site at the single Stützengrün studio by experienced ADTV-certified dance teachers.

The business operates on a recurring course-fee and private-lesson revenue model. Group courses, Tanzkreis memberships, and children/youth programs generate subscription-style recurring revenue through scheduled terms, while private lessons and Spezialkurse operate on professional-services and one-time fee bases. Pricing is not publicly disclosed; customers are acquired primarily through organic community channels, including a content/blog website (city-dance-erzgebirge.de), displayed customer testimonials providing social proof, and direct contact via email and phone. There is no digital distribution, e-commerce, or technology platform component; customer acquisition is driven by local presence, word-of-mouth referrals, and ADTV brand association.

City Dance serves multiple B2C customer segments horizontally: beginner adults seeking foundational dance skills, advanced couples refining technique, children and youth in age-appropriate movement programs, wedding couples preparing a choreographed first dance, and special-interest learners pursuing intensive single-style mastery. The school is privately held with no disclosed parent company, institutional investors, funding rounds, or headcount data. Operating status is active based on current course offerings, news content, and event listings on the company website.

Name

City Dance

Legal name

ADTV Tanzschule City Dance

Website

https://citydance-erzgebirge.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

City Dance is a privately operated, ADTV-affiliated dance school in Stützengrün, Saxony, Germany, founded in 1997, offering in-person group courses, Tanzkreis practice sessions, children/youth programs, and private lessons for adults, couples, and wedding clients.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance school services
• Group dance courses
• Private dance lessons
• Wedding dance preparation
• Children's dance instruction

Headquarters

HQ city

Stützengrün

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Group Dance Courses: Recurring course fees for structured group lessons in various dance styles (Walzer, Foxtrott, Discofox, etc.) for beginners and advanced students. Courses run on scheduled terms with set durations.
2. Dance Circle Membership: Ongoing membership fees for couples attending regular dance circle practice sessions to improve technique and learn new figures through repetition and peer practice.
3. Private Lessons: One-on-one or couple instruction sessions for personalized wedding dance preparation, intensive figure practice, or customized learning at student's own pace.
4. Children's and Youth Programs: Age-appropriate dance instruction fees for children and teenagers, structured by age groups with developmentally appropriate curriculum.
5. Special Courses: Intensive deep-dive courses focusing on specific dance styles where students determine figure selection and course duration based on their learning goals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

City Dance is a traditional, ADTV-affiliated dance school that sells in-person dance instruction to individuals, couples, children, and youth at its studio in Stützengrün, Germany. Its core offerings include basic and advanced group courses in styles such as Waltz, Foxtrot, and Discofox, ongoing dance circle practice sessions for couples, age-appropriate children and youth programs, special-focus courses on individual dance styles, and private lessons including wedding dance preparation. All services are delivered on-site by experienced, ADTV-certified dance teachers.

Product overview

City Dance is a traditional dance school offering a unified portfolio of in-person dance instruction services. The core offerings include basic and advanced group courses (Grund- & Fortschrittkurse), ongoing practice sessions (Tanzkreis), children and youth programs (Kinder- & Jugendtanz), specialized deep-dive courses (Spezialkurse), and private lessons (Privatstunden) that often focus on wedding dance preparation (Hochzeitstanz). All courses are delivered on-site at their Stützengrün location by experienced ADTV-certified dance instructors.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADTV (Allgemeiner Deutscher Tanzlehrerverband)coreStrategic or Co-development PartnerCity Dance is affiliated with ADTV (General German Dance Teachers Association), a professional dance teacher organization. This affiliation provides professional training standards, credentialing for instructors, and brand credibility. The association's logo and name appear prominently in the website branding ('ADTV Tanzschule City Dance').

Scale indicators1 record

Expansion highlights2 records

Emerging players

• CLI Studios: Online dance education platform partnering with choreographers and instructors for live and on-demand virtual classes. Comparable to City Dance in target audience (people learning to dance) but competes via remote, scalable delivery rather than a physical studio.
• STEEZY Studio: Online dance instruction platform offering on-demand classes across multiple styles via subscription. Represents the digital-native alternative to in-person dance schools like City Dance and highlights both a competitive threat and a possible extension path the subject company has not yet pursued.

Broad incumbents

• Fred Astaire Dance Studios: One of the largest international ballroom and social dance school franchises, with a comparable mix of beginner group classes, private lessons, wedding-dance preparation, and youth programs. A much larger, multi-region incumbent operating the same core business model as City Dance at global scale.
• Arthur Murray International: Iconic global chain of ballroom and social dance studios offering group courses, private instruction, and wedding-dance packages. Operates a similar subscription-and-private-lesson revenue model to City Dance, but at vastly greater scale and brand recognition.
• Dance with Me Studios: Multi-location North American dance studio chain specializing in ballroom, Latin, and social dance instruction for adults, with a wedding-dance specialty line and group-class structure. Comparable business model and customer mix to City Dance's adult and couple segments, executed at chain scale.

Direct peers

• Tanzschule Schöffler: Long-established German ADTV-style Tanzschule offering beginner/advanced group courses, dance circles, wedding-dance preparation, and youth programs. Closely comparable in product portfolio, revenue mix, and instructor-led delivery model to City Dance, serving a comparable German-speaking audience.
• ADTV Tanzschulen (Allgemeiner Deutscher Tanzlehrerverband): The umbrella German Dance Teachers Association whose affiliated schools constitute City Dance's most direct competitive set. ADTV Tanzschulen offer the same standardized curriculum structure (Grundkurse, Aufbaukurse, Tanzkreise, Hochzeitstanz) that City Dance follows, and compete for the same German beginner/advanced/social-dance student.
• Tanzschule Peter-Legrand: German dance school chain offering the standard ADTV curriculum of Grundkurse, Aufbaukurse, Tanzkreise, and private lessons including Hochzeitstanz. Directly comparable in service mix, customer segments, and instructor-led delivery model to City Dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-dance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Dance