City Paws Veterinary Clinic
City Paws Veterinary Clinic is an independently owned, single-location companion animal practice in South City St. Louis serving local dog and cat owners with preventive care, sick-pet treatment, surgery, an online pharmacy, and Fear-Free Certified handling.
- Company typePrivate
- Founded-
- HeadquartersSt. Louis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What City Paws Veterinary Clinic does
City Paws Veterinary Clinic is an independently owned, single-location companion animal veterinary practice operating at 2200 S. Vandeventer Ave. in the South City neighborhood of St. Louis, Missouri. The clinic serves dog and cat owners primarily in the Shaw and Southwest Gardens neighborhoods, offering three core service lines: preventive wellness ("Healthy Pet Care"), diagnostic and illness treatment ("Sick Pet Care"), and surgery, which includes both routine procedures and advanced/orthopedic work delivered via a traveling board-certified surgeon. The practice employs three DVMs and approximately nine total staff, and differentiates itself through Fear-Free Certified handling techniques, a dedicated cat-only exam room, Feline-Friendly Practice designation, and compliance with AAHA vaccination guidelines.
The clinic's technology stack centers on the eZ Vet cloud-based practice management system and patient portal, which enables online appointment booking, vaccine record access, diagnostic result downloads, and medication refill ordering. Distribution occurs through two channels: direct in-clinic visits at the South City location, and an integrated online pharmacy (powered by myvetstoreonline.pharmacy) that supports home delivery and local pickup of preventatives and prescription medications. Additional integrations include the Otto.vet mobile app for client engagement and Royal Canin's Genetic Health Analysis for breed and disease-marker DNA testing.
The business operates on a professional services revenue model, monetizing veterinary consultations, procedures, and diagnostics, supplemented by pharmacy and medication sales. Pricing is not publicly disclosed and is quoted per visit. The clinic has no disclosed funding, no parent company, and no institutional or private-equity investment; it is wholly owned and operated by founder Dr. Nicole Mattes. Marketing is conducted through organic social (Facebook, Instagram), review platforms (Google, Yelp), an educational blog, and email newsletter — all indicating a direct-to-consumer local-services model rather than a technology or platform business.
City Paws Veterinary Clinic firmographics
Firmographics- Name
- City Paws Veterinary Clinic
- Legal name
- City Paws Veterinary Clinic
- Website
- https://citypawsvet.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- City Paws Veterinary Clinic is an independently owned, single-location companion animal practice in South City St. Louis serving local dog and cat owners with preventive care, sick-pet treatment, surgery, an online pharmacy, and Fear-Free Certified handling.
- Ownership category
- akta.pro rank
City Paws Veterinary Clinic industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Preventive Care & Vaccination Clinics (HLAMAAAB), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
Keywords
Where City Paws Veterinary Clinic is headquartered
LocationHeadquarters
- HQ city
- St. Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
City Paws Veterinary Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Veterinary Services Revenue: Revenue from providing veterinary care services including wellness exams, sick pet care, surgery, vaccinations, diagnostic testing, and preventative care
- Pharmacy and Medication Sales: Revenue from medication sales including heartworm prevention, flea/tick prevention, and other pet medications through both in-clinic and online pharmacy channels
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
City Paws Veterinary Clinic product offering
Product offeringCore offering
City Paws Veterinary Clinic is an independently-owned veterinary practice providing comprehensive preventive, diagnostic, and surgical care for dogs and cats in South City St. Louis. Core services include wellness exams, vaccinations, dental care, sick pet diagnostics, routine and advanced/orthopedic surgery, and a dedicated Fear Free Certified low-stress environment with a cat-only exam room. The clinic complements these medical services with an online pharmacy that ships prescription medications and preventatives directly to pet owners, supported by a cloud-based patient portal for booking, records, and refill ordering.
Product overview
City Paws Veterinary Clinic is an independently-owned veterinary practice offering comprehensive pet healthcare services in South City St. Louis. The practice operates as a single-location clinic providing core services including Healthy Pet Care (preventive wellness), Sick Pet Care (diagnostic treatment), and Surgery (routine and advanced procedures). The clinic also offers complementary services including Fear-Free Certified care with a cat-only exam room, an integrated Online Pharmacy for home delivery of medications and preventatives, an Online Patient Portal powered by eZ Vet, and genetic testing through Royal Canin Genetic Health Analysis. The practice emphasizes a fear-free, stress-reducing environment and follows AAHA vaccination guidelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthy Pet Care Routine wellness and preventive care for dogs and cats, including annual examinations, vaccinations following AAHA and AAFP guidelines, dental care, and annual health screenings.
- Sick Pet Care Diagnostic and treatment services for ill or injured pets, including illness examinations, symptom assessment, and medical management.
- Surgery Routine surgical procedures such as spays, neuters, dental cleanings, extractions, and mass removals, plus advanced and orthopedic procedures performed on-site by visiting board-certified surgeon Dr. Jennifer Wardlaw of Gateway Veterinary Surgery.
- Royal Canin Genetic Health Analysis Canine genetic testing service that identifies breed background across 250+ breeds and screens for 130+ genetic mutations and disease markers (including MDR1, dilated cardiomyopathy, and degenerative myelopathy); blood sample collected at the clinic and sent to the Royal Canin laboratory.
- Online Pharmacy Home delivery service for pet medications, heartworm preventatives (Sentinel Spectrum, ProHeart 6/12, Advantage Multi), flea and tick preventatives (Bravecto, Seresto), and prescription medications, with in-clinic pickup available as an alternative.
Companies that use City Paws Veterinary Clinic
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
City Paws Veterinary Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
City Paws Veterinary Clinic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Gateway Veterinary Surgery (Dr. Jennifer Wardlaw)coreBoard-certified veterinary surgeon Dr. Jennifer Wardlaw travels to City Paws to provide advanced and orthopedic surgical procedures. City Paws designed their surgical suite using guidelines from AAHA and Fear Free Pets to work with specialists like Dr. Wardlaw.
- Veterinary Specialty Services (VSS)minorAfter-hours emergency referral partner. Full-service, 24-hour emergency clinic in Ballwin offering surgery, x-ray, ultrasound, MRI, and full veterinary specialists.
- Animal Emergency CenterminorAfter-hours emergency referral partner. Geographically closest emergency facility to City Paws offering standard emergency care and hospitalization.
- Associated Veterinary SpecialistsminorAfter-hours emergency referral partner. 24-hour emergency facility in Bridgeton, MO offering specialty care services in addition to emergency care.
- Merck Animal Health (Sentinel Spectrum)minorHeartworm and intestinal parasite preventative manufacturer. Recommended product partner for monthly oral prevention.
- Zoetis (ProHeart, Bravecto, Revolution Plus)minorPharmaceutical partner providing injectable heartworm preventatives (ProHeart 6 and 12), flea/tick prevention (Bravecto), and feline parasite prevention (Revolution Plus).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
City Paws Veterinary Clinic competitors and assessment
Company assessmentBroad incumbents
- Banfield Pet Hospital: General practice veterinary clinic chain with locations inside PetSmart stores across the U.S. Banfield competes directly for routine wellness, vaccination, and sick-visit revenue in the same St. Louis market but under a corporate, plan-based model rather than an independent one.
- National Veterinary Associates (NVA): Large veterinary practice consolidator owning and operating hundreds of general practice and specialty hospitals in North America. NVA is a relevant peer because it actively acquires independent clinics like City Paws and competes for the same local pet-owner demand.
- PetVet Care Centers: Network of general practice and specialty veterinary hospitals across the U.S., formed through consolidation of independent practices. Comparable to City Paws as a general practice operator, but with multi-site scale, specialty services, and corporate purchasing power.
- VCA Animal Hospitals: One of the largest general and specialty veterinary hospital networks in North America, operating hundreds of clinics across the U.S. VCA is a broad incumbent that competes for the same companion-animal general practice visits as City Paws but with vastly greater scale, corporate procurement, and specialty capability.
Emerging players
- Modern Animal: Membership-based, tech-enabled veterinary clinic concept built around a modern digital experience and contemporary clinic design. Comparable to City Paws in serving design-conscious urban pet owners with digitally enabled care, but at venture-backed multi-site scale.
- Bond Vet: Tech-enabled urban veterinary clinic chain offering walk-in appointments, modern clinic design, and digital booking in major U.S. metros. Bond Vet targets the same millennial pet-owner demographic and tech-forward experience that City Paws emphasizes with its cloud PMS and patient portal.
- Small Door Veterinary: Membership-based veterinary practice with a strong digital experience, modern clinic design, and 24/7 telemedicine in select U.S. cities. Closely comparable to City Paws in targeting premium urban pet owners with a differentiated experience rather than low-cost care.
Others
- Chewy Pharmacy: Online pet pharmacy and retail platform that sells prescription and OTC pet medications direct to consumers. Comparable to City Paws' online pharmacy channel as a direct-to-consumer competitor for medication and preventative revenue.
- Heartland Veterinary Partners: Veterinary practice acquirer and operator focused on partnering with general practice clinics in the Midwest and beyond. Comparable to City Paws as an independent general practice but operating as a roll-up acquirer rather than a single-site clinic.
- VetCor: Veterinary consolidator that acquires and operates general practice hospitals across the U.S. VetCor is comparable to City Paws as a single-site independent general practice but is relevant as a potential acquirer of clinics like it.
Market position
Strengths1 record
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
City Paws Veterinary Clinic social profiles
Digital presenceCity Paws Veterinary Clinic compliance and trust
Trust signalCompliance3 records
City Paws Veterinary Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Paws Veterinary Clinic leadership team
Management profileNumber of profiles
Profiles1 record
City Paws Veterinary Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Paws Veterinary Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Paws Veterinary Clinic
What does City Paws Veterinary Clinic do?
City Paws Veterinary Clinic is an independently-owned veterinary practice providing comprehensive preventive, diagnostic, and surgical care for dogs and cats in South City St. Louis. Core services include wellness exams, vaccinations, dental care, sick pet diagnostics, routine and advanced/orthopedic surgery, and a dedicated Fear Free Certified low-stress environment with a cat-only exam room. The clinic complements these medical services with an online pharmacy that ships prescription medications and preventatives directly to pet owners, supported by a cloud-based patient portal for booking, records, and refill ordering.
Is City Paws Veterinary Clinic a public or private company?
City Paws Veterinary Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was City Paws Veterinary Clinic founded?
City Paws Veterinary Clinic was founded in -1. It employs 1 to 10 people.
Where is City Paws Veterinary Clinic based?
City Paws Veterinary Clinic is headquartered in St. Louis, United States, in the North America region.
How does City Paws Veterinary Clinic make money?
Two revenue lines are on record. Veterinary Services Revenue is the primary driver. The others are pharmacy and Medication Sales.
Who are City Paws Veterinary Clinic's main competitors?
Broad incumbents on record are Banfield Pet Hospital, National Veterinary Associates (NVA), PetVet Care Centers and VCA Animal Hospitals. Emerging players are Modern Animal, Bond Vet and Small Door Veterinary. Others are Chewy Pharmacy, Heartland Veterinary Partners and VetCor.
Does City Paws Veterinary Clinic have an API?
No public API is recorded for City Paws Veterinary Clinic.
What industry is City Paws Veterinary Clinic in?
City Paws Veterinary Clinic's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAB, Preventive Care & Vaccination Clinics. Its NAICS code is 541940 and its SIC code is 8000.