What City Toyota Perth does

City Toyota Perth is an authorised Toyota dealership operating as Aceway Nominees Pty Ltd (ACN 077576802), serving the Perth metropolitan area in Western Australia. The business runs four locations — the main Northbridge dealership at 216 Newcastle Street, a Nedlands dealership, a dedicated Used Vehicles outlet at 220 Newcastle Street, and a Mobile Service department — and is part of the OneToyota network that links authorised Australian Toyota dealers with Toyota Motor Corporation Australia, Toyota Finance Australia, Toyota Insurance (Aioi Nissay Dowa), and Toyota Western Australia. Across these sites, approximately 59 employees operate sales, service, parts, finance & insurance, fleet, and administration functions.

The dealership sells the full Toyota new-vehicle range, including passenger cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). It also retails pre-owned vehicles through the Toyota Certified Pre-Owned programme (90-point inspection, CarHistory background check, statutory warranty, 1-year roadside assist), genuine parts and accessories (also via an eBay storefront), and fleet solutions for corporate customers with dedicated fleet managers at each location. Service operations span Toyota Express Maintenance, logbook servicing, and mobile servicing using factory-trained technicians and Toyota Genuine Parts. Captive finance is delivered through Toyota Personalised Repayments, Toyota Access, Full-Service Lease, and Used Car Finance, with insurance through Toyota Insurance and mobility/rental through KINTO.

The go-to-market combines a direct-to-consumer retail motion (physical showrooms, online vehicle browsing, service booking, finance calculators, and enquiry forms on citytoyota.net.au) with an enterprise field-sales motion for fleet customers. Marketing channels include the corporate website, Facebook and Twitter share integrations, email newsletters, and Google Analytics-driven remarketing, alongside Toyota Australia's national advertising. An AI service booking tool automates scheduling workflows, and the myToyota Connect app, Toyota Connected Services, and Toyota Safety Sense provide post-sale digital touchpoints. Revenue is generated through one-time vehicle sales (new and used), service and maintenance contracts, parts and accessories, and commission-based finance and insurance income.

Name

City Toyota Perth

Legal name

Aceway Nominees Pty Ltd t/as City Toyota

Website

https://citytoyota.net.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

City Toyota Perth is an authorised Toyota dealership operating four locations across the Perth metropolitan area, selling new Toyota vehicles, certified pre-owned vehicles, parts, service, finance and insurance to retail consumers and corporate fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Northbridge

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including Cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), Utes & Vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster).
2. Pre-Owned Vehicle Sales: Sales of pre-owned Toyota Certified vehicles and other manufacturer vehicles. Toyota Certified program includes full service history, CarHistory background check, 90-point inspection, and 1 year nationwide roadside assist.
3. Service & Maintenance: Vehicle servicing including logbook servicing, Toyota Express Maintenance (while-you-wait service), mobile service, and parts replacement. Factory trained technicians using Toyota Genuine Parts.
4. Parts & Accessories: Sales of Toyota Genuine Parts and Accessories through dealership and eBay store. Also offers tyre finding service.
5. Finance & Insurance Products: Vehicle financing through Toyota Personalised Repayments, Toyota Access, Full-Service Lease, and Used Car Finance. Insurance products through Toyota Insurance. Commission-based revenue from third-party financial products.
6. Fleet Sales: Dedicated fleet sales department handling business vehicle purchases with custom solutions for corporate customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

City Toyota Perth is an authorised Toyota dealership selling new Toyota passenger cars, SUVs, utes, and vans (including passenger, SUV, commercial, hybrid/electric, and GAZOO Racing performance vehicles), pre-owned vehicles including the Toyota Certified Pre-Owned program, and offering vehicle servicing, genuine parts and accessories, finance and insurance products, and fleet management services. The dealership operates from four locations across the Perth metropolitan area and serves both retail consumers and business fleet customers.

Product overview

City Toyota Perth is a Toyota car dealership offering a comprehensive automotive portfolio comprising new Toyota vehicles (passenger cars, SUVs, utes, and vans), pre-owned vehicles including Toyota Certified Pre-Owned with warranty protection, and supporting services including servicing (Toyota Express Maintenance, mobile service), genuine parts & accessories, finance & insurance, fleet services, and mobility solutions via KINTO. The dealership also provides digital services through the myToyota Connect app, Toyota Connected Services, and Toyota Safety Sense advanced driver assistance technologies. High-performance GR sports vehicles (GR Supra, GR86, GR Corolla, GR Yaris) and hybrid/electric vehicles (including bZ4X) form the premium and electrified vehicle portfolio. The dealership operates from multiple locations in Perth and Nedlands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota vehicles including passenger cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and utes and vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). For retail and fleet customers in the Perth metropolitan area.
• Pre-Owned Vehicles Sale of pre-owned and used vehicles including the Toyota Certified Pre-Owned program which includes full service history, CarHistory background check, 90-point inspection, statutory warranty, and one year nationwide Toyota Roadside Assist. Also includes demo vehicles and sell-my-car service.
• Vehicle Servicing and Maintenance Vehicle servicing and maintenance including logbook servicing, Toyota Express Maintenance (while-you-wait service), mobile service, and parts replacement. Performed by factory trained technicians using Toyota Genuine Parts.
• Toyota Genuine Parts and Accessories Sales of Toyota Genuine Parts and Accessories for vehicle maintenance, repairs, and personalisation, available through dealership locations and the City Toyota eBay store. Includes a tyre finding service.
• Vehicle Finance and Insurance Vehicle financing and insurance products including Toyota Personalised Repayments (personalised interest rates based on credit score), Toyota Access, Full-Service Lease, Used Car Finance, and Toyota Insurance (comprehensive car insurance with repairs using Toyota Genuine Parts).
• Fleet Sales and Services Dedicated Fleet sales and management services for business customers requiring multiple vehicles, with dedicated Fleet Managers at Perth (Des Winter) and Nedlands (Vince Lewis) handling fleet enquiries and corporate vehicle purchases.
• KINTO Car Rental and Mobility Services Car rental and mobility services offered through KINTO, including the bZ4X Service Loan Offer for customers needing a loan vehicle while their vehicle is being serviced.

Quantifiable outcome

• Toyota Certified Pre-Owned vehicles include 90 point inspection, full service history, and 1 year nationwide Toyota Roadside Assist
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Toyota Motor Corporation AustraliaflagshipStrategic or Co-development PartnerParent manufacturer providing vehicles, brand identity, marketing support, national warranty programs, and access to Toyota Genuine Parts and service systems. Part of the OneToyota network.
• Toyota Western Australia (Prestige Motors / Eastpoint)coreStrategic or Co-development PartnerToyota Western Australia comprising Prestige Motors Pty Ltd and Eastpoint Pty Ltd, responsible for distribution in Western Australia.
• KINTOminorChannel Partner/ Reseller/ DistributorCar rental and subscription service offered through the dealership. Provides bZ4X Service Loan Offer for customers needing a loan vehicle during service.
• AmpolminorGTM or Marketing PartnerFuel partner for GAZOO Racing Club providing members 8c off premium fuel at participating Ampol service stations upon registration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer across multiple markets including Australia (parent of Trivett). Comparable as a broad incumbent in automotive retail and distribution, though materially larger and more geographically diversified than City Toyota.
• Group 1 Automotive: NYSE-listed major US automotive retailer operating new and used vehicle dealerships across the US and UK. Comparable as a broad incumbent in automotive retail with similar franchise sales/service/parts/F&I model, though operating in a different geography.
• Lithia Motors: NYSE-listed largest US automotive retailer with operations across multiple US states and Canada. Comparable as a broad incumbent auto retailer with similar revenue model (new/used sales, service, parts, F&I), though at vastly larger scale.

Direct peers

• Trivett: Major Australian multi-brand new vehicle dealer group (part of Inchcape network) operating premium and volume franchises in metro markets. Directly comparable as a multi-franchise retail dealer with similar sales/service/parts/F&I revenue model.
• Autosports Group Limited: ASX-listed mid-size Australian automotive retail group operating new and used vehicle dealerships across multiple OEM brands. Closely comparable in business model and scale profile to City Toyota's multi-location franchise dealer structure.
• Peter Warren Automotive: Australian multi-brand automotive retail group (now part of Eagers Automotive) operating new and used vehicle dealerships across multiple OEM franchises in NSW and other states. Comparable multi-franchise retail dealer model with similar sales/service/parts/F&I streams.
• Eagers Automotive Limited: Australia's largest automotive retailer (ASX: APE), operating hundreds of new and used vehicle dealerships across multiple OEM franchises. Directly comparable as a multi-brand, multi-location dealership group with new vehicle sales, service, parts, and F&I revenue streams — though at materially greater scale than City Toyota.

Others

• Bapcor Limited: ASX-listed Australian automotive aftermarket parts and accessories distributor (Repco, Burson, etc.). Comparable as an ecosystem participant in the Australian automotive parts and service value chain that City Toyota operates in, though Bapcor is B2B wholesale rather than retail dealer.
• carsales.com: ASX-listed Australian online automotive marketplace connecting vehicle buyers and sellers. Comparable as an adjacent ecosystem participant influencing City Toyota's pre-owned vehicle pricing, lead generation, and competitive dynamics in the Perth market.

Regional players

• Lorbek Auto Group: Australian luxury and prestige automotive retail group based primarily in Victoria. Comparable as a multi-brand dealership operator, though geographic footprint is concentrated in a different state from City Toyota's Perth metro focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/city-toyota-perth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Toyota Perth