City Wine Shop

What City Wine Shop does

City Wine Shop is an independent Melbourne-based wine retailer operating from a single physical storefront at 159 Spring Street in the Melbourne CBD, complemented by an e-commerce website at citywineshop.net.au. The business sells premium and curated wines across white, red, sparkling and rosé categories, alongside themed wine packs (Tour de France Six Pack, Winter Mixed Dozen), spirits, and high-end accessories such as Zalto glassware, Brian Hirst decanters and Grassl sets. The retailer also offers digital gift cards and carries wine publications including Noble Rot magazine and How to Drink Australian.

The underlying technology is a standard Shopify storefront with multi-payment-processor support (Visa, Mastercard, American Express, Apple Pay, Shop Pay, Bancontact, iDEAL Wero, Union Pay) and shipping calculated at checkout, with delivery restricted to the Melbourne metropolitan area. Beyond the core retail operation, City Wine Shop hosts a public 2026 wine events programme (Chablis, Champagne, Greece and Piedmont tastings) sold through the Humanitix ticketing platform, and offers in-store dining with menu bookings.

The company serves individual Melbourne wine enthusiasts — collectors, gift buyers and experiential consumers — and generates revenue primarily through one-time transactional sales of wines, packs, accessories and gift cards, supplemented by event ticket sales via Humanitix. Ownership is private and undisclosed, the business has approximately 10 employees, and it holds an active Victorian liquor licence. There are no disclosed funding rounds, no public revenue figures, and no evidence of B2B or wholesale channels.

Name

City Wine Shop

Legal name

City Wine Shop

Website

https://citywineshop.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Wine Shop is an independent Melbourne-based premium wine retailer operating a single Spring Street CBD storefront and a Shopify e-commerce site, serving Melbourne wine enthusiasts with curated wines, themed packs, accessories, gift cards and a 2026 public tasting events series.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Wine retail
• Wine delivery
• Premium wines
• Wine accessories
• Wine events

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Wine Sales: One-time transactional sales of premium wines, spirits, and accessories through both physical storefront and e-commerce platform. Products include curated wine selections, wine packs, and glassware.
2. Wine Delivery: Delivery service for wine orders within Melbourne, charging shipping calculated at checkout.
3. Wine Events: Public wine events hosted throughout 2026, featuring themed tastings from regions like Chablis, Champagne, Greece, and Piedmont. Events sold via Humanitix ticketing platform.
4. Gift Cards: Digital gift cards available for purchase on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Wine Shop is a Melbourne-based wine retailer operating a physical storefront at 159 Spring Street in the Melbourne CBD and a Shopify-powered e-commerce website (citywineshop.net.au). The shop sells curated premium wines across white, red, sparkling, rosé, and spirits categories, complemented by themed wine packs, gift cards, handcrafted wine accessories (Brian Hirst decanters, Zalto glassware, Grassl sets), and wine publications. The business also provides home wine delivery within Melbourne, hosts public wine tasting events (2026 series) via Humanitix, and offers in-store dining with menu bookings.

Product overview

City Wine Shop is a Melbourne-based wine retailer operating as an e-commerce platform powered by Shopify, offering premium wine delivery services with personalized wine selections. The core product is the wine delivery service featuring curated collections across white, red, sparkling, and rosé categories, complemented by themed wine packs (Tour de France Six Pack, Winter Mixed Dozen) and a selection of spirits. The business also carries specialty wine brands like La Contralta from Sardinia, alongside wine accessories including handcrafted glassware (Brian Hirst decanters, Zalto stems, Grassl glass sets) and wine-related gifts (books, magazines, gift cards). Additional services include public wine events (sold via Humanitix) and in-store dining bookings. The platform integrates multiple payment processors including Visa, Mastercard, American Express, Apple Pay, Shop Pay, Bancontact, iDEAL Wero, and Union Pay for customer transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Delivery Service Premium wine delivery service in Melbourne offering personalised wine selections, with customers able to browse and purchase wines online and have them delivered within the Melbourne metropolitan area.
• Wine Collections (White, Red, Champagne & Sparkling, Rosé) Curated selection of premium wines across white, red, champagne & sparkling, and rosé categories, available for purchase online and in-store with Melbourne delivery.
• Wine Packs Curated wine pack bundles offering value and themed selections, including seasonal packs such as the Tour de France Six Pack ($299 AUD, was $427) and Winter Mixed Dozen ($290 AUD, was $426).
• Spirits Collection Selection of premium spirits available for purchase and Melbourne delivery, complementary to the wine catalog.
• Wine Accessories Handcrafted glassware and wine accessories including Brian Hirst decanters (from $281 AUD), Zalto wine stems (from $86-$92 AUD), Grassl glass sets ($272 AUD), and wine publications such as Noble Rot Magazine and the book How to Drink Australian.
• Gift Cards Digital gift cards available for purchase on the website in various denominations, redeemable for wine, spirits, and accessories.
• Public Wine Events 2026 Public wine tasting events held throughout 2026 featuring regional themes such as Chablis, Champagne, Greece, and Piedmont, with tickets sold through the Humanitix ticketing platform.
• Dining In / Menu Bookings In-store dining experience with menu bookings available at the 159 Spring Street, Melbourne CBD location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• HumanitixminorGTM or Marketing PartnerHumanitix is the ticketing platform used by City Wine Shop to sell tickets for public wine events. Events listed include 2026 wine events featuring Chablis, Champagne, Greece, and Piedmont tastings.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• First Choice Liquor: Coles-owned off-premise liquor chain; competes with City Wine Shop across the Melbourne retail catchment with a broad assortment and value-led positioning.
• Cellarmasters: Woolworths-owned online wine and liquor retailer with subscription heritage, competing with City Wine Shop on convenience, range, and home delivery.
• Dan Murphy's: Australia's largest off-premise alcohol retailer operating a national chain; competes with City Wine Shop across both premium and volume wine categories, but with substantially broader assortment and pricing power.
• BWS (Beer, Wine & Spirits): Woolworths-owned off-premise liquor chain with hundreds of locations; competes with City Wine Shop on convenience, range, and price while operating at materially larger scale.

Direct peers

• Naked Wines Australia: Online wine retailer offering curated bottles and subscription-style funding of independent producers, similar to City Wine Shop's boutique producer curation and DTC delivery.
• Cracka Wines: Australian online wine retailer focusing on boutique and regional producers with nationwide delivery, overlapping with City Wine Shop's curated DTC model.
• Vinomofo (Wine.com.au): Online-first Australian wine retailer selling curated wines direct to consumers nationwide, overlapping directly with City Wine Shop's DTC e-commerce and delivery model.
• Different Drop: DTC Australian wine retailer combining curated bottles with subscription and case options, mirroring City Wine Shop's e-commerce and curated-pack approach.
• The Wine Collective: Australian wine subscription and curated case business, comparable to City Wine Shop's wine pack bundles and DTC delivery model.
• Langton's: Australian premium and fine wine retailer and auction house, directly comparable to City Wine Shop's premium-curation positioning and high-AOV customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CityWineShop
• Instagraminstagram.com/citywineshop
• LinkedInlinkedin.com/company/city-wine-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Wine Shop