Ciudad del Bienestar

What Ciudad del Bienestar does

Ciudad del Bienestar is a privately operated residential care complex for the elderly located in Aranda de Duero, Burgos, Spain, founded in 2016 by the Hermanos de San Gabriel (Gabrielistas), a Catholic religious institution with 50+ years of local presence. The flagship Residencia de Ancianos comprises 60 rooms organized across 7 small-scale Unidades de Convivencia of 8–9 rooms each, operating under the 'En Mi Casa' (Modelo AICP) person-centered care framework developed by the Junta de Castilla y León — the first facility in the region built under this dependency management model. The purpose-built infrastructure integrates a distributed building management system (underfloor heating, access control, wandering-resident monitoring) with private kitchens and domestic-scale living rooms in each unit, deliberately diverging from institutional layouts.

The business operates as a multi-service care ecosystem rather than a single-line residence. Revenue streams include tiered monthly residential subscription fees (differentiated by single/double room and autonomous/dependent care level), transaction-fee add-on services (hairdressing, podiatry, physiotherapy, aesthetics, event-hall rental), institutional catering and home meal delivery via the wholly-owned subsidiary Servicios Ciudad del Bienestar S.L., outpatient consultations at the on-site Centro Médico CDB, and a 6% management fee on the municipal Centro Intergeneracional contract in Pedrosa de Duero. Distribution is direct-to-consumer (phone, WhatsApp, email, in-person admissions) supplemented by municipal social-services referrals (CEAS Aranda de Duero, Ayuntamiento de Pedrosa de Duero) and word-of-mouth within the Ribera del Duero community. Pricing is not publicly disclosed; exact tariff lists are available only at Reception.

The organization is structurally anchored in the Gabrielista ecosystem, which also operates the San Gabriel school network in Aranda de Duero. Since 2019 it has expanded into outpatient medicine and, in February 2026, into pioneering intergenerational care via the Centro Intergeneracional Pedrosa de Duero, combining early childhood education (0–3 years) with elderly services in a publicly co-funded rural pilot. Operational reputation is strong: 100% occupancy since opening, ISO 9001:2015 certification, and 13th-place national ranking for nursing reputation in Spain in 2024.

Name

Ciudad del Bienestar

Legal name

Residencial Ciudad del Bienestar

Website

https://ciudaddelbienestar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ciudad del Bienestar is a privately operated 60-room elderly residential care complex in Aranda de Duero, Spain, run by the Hermanos de San Gabriel religious order under the Junta de Castilla y León's 'En Mi Casa' person-centered care model, with on-site medical, catering, and a pioneering rural intergenerational center.

Ownership category

akta.pro rank

Product category

Senior Living / Elderly Residential Care Services

NAICS

Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Elderly residential care
• Person-centered care
• Intergenerational programs
• Senior living services
• Home meal delivery

Headquarters

HQ city

Aranda de Duero

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: Monthly fees for accommodation and care in the 60-room residential facility. Prices vary by room type (single vs. double) and care level (válidos/autonomous vs. dependientes/dependent). Includes all basic services. Security deposit (fianza) charged at admission for room reservation.
2. Catering and Meal Services: Cafeteria, restaurant, and event catering services. Meal delivery service distributing hot meals in thermally insulated trays to schools, companies, events, and private homes across the Ribera del Duero region. Meals provided for Centro Intergeneracional users (breakfast, lunch, snack).
3. Optional / Add-on Services: Additional services including hairdressing, podiatry, physiotherapy, aesthetics, and event hall rental. These generate supplementary per-use revenue on top of the base residential fee.
4. Centro Intergeneracional Management Fee: Ciudad del Bienestar manages the Centro Intergeneracional in Pedrosa de Duero on behalf of the town hall. Invoices the town hall monthly for salary costs plus a 6% fee for direction and quality control services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ciudad del Bienestar operates a 60-room residential care facility for autonomous and dependent elderly people, organized into 7 small-scale "Unidades de Convivencia" living units under the Junta de Castilla y León's "En Mi Casa" person-centered care model. The company also runs an on-site multi-specialty medical center (Centro Médico CDB), institutional cafeteria and event hall, a pioneering Centro Intergeneracional in Pedrosa de Duero combining early childhood education with elderly care, and catering/home meal delivery services across the Ribera del Duero region.

Product overview

Ciudad del Bienestar is a comprehensive care ecosystem operated by the Hermanos de San Gabriel (Gabrielistas) religious order in Aranda de Duero, Spain. The portfolio centers on a residential care facility for elderly people (Residencia de Ancianos) featuring 60 rooms across 7 living units under the innovative 'En mi Casa' person-centered care model. Supporting services include a medical center (Centro Médico CDB) offering multiple specialties, an intergenerational center in Pedrosa de Duero (Centro Intergeneracional) bridging elderly residents with young children, and hospitality services including cafeteria, event venue rental, and meal delivery. The organization operates as a unified platform delivering residential care, medical services, and community wellness programs across the Ribera del Duero region.

Differentiator

Problem solved

Functional benefit

Products and services

• Residencia de Ancianos (Residential Care for the Elderly) A 60-room residential care facility for autonomous (válidos) and dependent (dependientes) elderly people offering specialized sociosanitary attention under the "En Mi Casa" person-centered care model developed by the Junta de Castilla y León. The residence includes accommodation, daily meals, nursing and medical care, physiotherapy, cognitive stimulation, social work, and activities organized in 7 small-scale domestic living units.
• Centro Médico CDB On-site multi-specialty medical center offering physiotherapy, dermatology, otorhinolaryngology, and aesthetic medicine services to both residents of the facility and external patients in Aranda de Duero.
• Centro Intergeneracional Pedrosa de Duero A pioneering intergenerational center combining early childhood education (ages 0–3 years) with elderly care in shared spaces, promoting coexistence, shared learning, and active aging through gerontogymnastics, cognitive stimulation, art therapy, and joint meals. Ciudad del Bienestar manages the facility on behalf of the Ayuntamiento de Pedrosa de Duero.
• Cafetería y Salón de Eventos Cafeteria service and event hall rental available on-demand for private events such as company meetings, birthday celebrations, and family meals, operated under the Restauración del Bienestar / Restaurante La Cantina sub-brands.
• Servicios Ciudad del Bienestar (Catering and Event Management) Event management and hospitality services including food delivery and catering, distributed from the central kitchen in thermally insulated trays to schools, companies, events, and private homes across the Ribera del Duero.
• Servicio de Comida a Domicilio Home meal delivery service for dependent persons managed through the Social Services of the Ayuntamiento de Aranda de Duero (CEAS). Distributes balanced menus based on varied diets appropriate to the nutritional needs of each user, prepared in the facility's kitchens and delivered in thermal trays.

Quantifiable outcome

• 100% occupancy maintained since opening (July 2016)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ayuntamiento de Pedrosa de DuerocoreStrategic or Co-development Partner · 12 February 2026The town hall of Pedrosa de Duero partnered with Ciudad del Bienestar to launch the pioneering Centro Intergeneracional, which combines early childhood education (ages 0–3) with elderly care in shared spaces. Ciudad del Bienestar provides operational management, with the town hall funding the staff position. The center addresses rural depopulation, social isolation, and the lack of childcare services in the municipality. The town hall will eventually hire a full-time manager; until then, Ciudad del Bienestar invoices monthly for salaries plus a 6% direction/quality fee.
• Institución Gabrielista (Hermanos de San Gabriel)coreStrategic or Co-development Partner · 12 February 2026The Gabrielista Brothers are the founding and parent organization of Ciudad del Bienestar. The same institution operates the San Gabriel school network in Aranda de Duero (50+ years). The Gabrielistas provide the mission, values (dignity, respect, personalized care), and organizational framework. The director is a member of the Gabrielista order. The organization celebrated 300 years of presence worldwide and 50 years in Aranda de Duero in 2015.
• Escuela Infantil Local (Pedrosa de Duero)coreStrategic or Co-development Partner · 12 February 2026The local early childhood education center (Escuela Infantil, 0–3 years) shares space and activities with the elderly in the Centro Intergeneracional. Children participate in intergenerational programs with seniors, fostering empathy, social skills, and community bonds.
• Centro de Humanización de la Salud San Camilo (Tres Cantos)minorImplementation/ SI/ Consulting Partner · 1 May 2016Experts from San Camilo provided training courses to Ciudad del Bienestar staff in 2016 to prepare for the 'En Mi Casa' care model implementation. The training sessions (May–June 2016) focused on the care model and humanization of care practices.
• Clúster SIVI (Soluciones Innovadoras para la Vida Independiente)minorStrategic or Co-development Partner · 1 March 2016Ciudad del Bienestar became a member of the SIVI cluster in March 2016. The cluster brings together companies and institutions working on innovative solutions for independent living. Membership provides networking and knowledge-sharing opportunities in the senior care technology space.
• Diputación Provincial de BurgosminorStrategic or Co-development PartnerThe provincial government of Burgos sponsored and approved the Centro Intergeneracional project as a pilot initiative for rural Spain. The director described it as 'a project that will be championed by our provincial Diputation.'
• CEAS Aranda de Duero (Centro de Servicios Sociales)minorChannel Partner/ Reseller/ DistributorThe municipal social services center (CEAS) manages referrals for the home meal delivery service (Servicio de Comida a Domicilio) for dependent persons. Ciudad del Bienestar acts as the service provider contracted by the municipal social services department.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Amavir: Spanish operator of residential care centers for the elderly, including assisted living, nursing, and specialized dementia units. Comparable scale (mid-sized operator, dozens of centers across Spain) with similar resident profiles and focus on private plus subsidized public placements.
• Vitalia Home: Spanish operator of assisted living and nursing homes with a focus on person-centered care models and small-scale living units. Directly comparable philosophy around household-style convivencia units and progressive care levels, operating in a similar mid-sized Spanish operator segment.
• Ballesol: Spanish senior living operator with ~50 residences offering assisted living, memory care, and independent living for elderly residents. Directly comparable business model (residential fees + ancillary services) and target customer (autonomous and dependent seniors), with overlap in offering on-site medical and catering.
• Caser Residencial: Spanish operator of elderly care residences (part of Caser insurance group) offering assisted living, nursing, and dementia care. Comparable as a mid-to-large CCRC operator with integrated insurance backing and similar mix of autonomous and dependent resident care.
• DomusVi: Spain's largest private operator of elderly residential care homes and nursing homes, offering assisted living, skilled nursing, and daycare across more than 200 centers. Directly comparable as a multi-site CCRC/assisted living operator with similar resident profiles (autonomous and dependent elderly), albeit at materially larger scale.

Others

• Eulen Servicios Sociosanitarios: Spanish multiservice group providing social and health care services including home help, tele-assistance, and care staffing. Comparable as a social-services operator serving overlapping elderly populations, primarily as a service provider to public administrations rather than a direct residential competitor.

Broad incumbents

• Emeis (formerly Orpea España): International nursing homes and long-term care operator with significant Spanish footprint providing CCRC, assisted living, and post-acute care. Comparable as a large-scale incumbent operating CCRC-style facilities in Spain with similar service breadth, though at much greater scale and geographic reach.
• Sanitas Mayores: Elderly care arm of Sanitas (Bupa Group) operating residential centers, day centers, and home care across Spain. Comparable service portfolio (residential, medical, day programs) targeting similar elderly customer segments, with the added advantage of integration with a broader health insurance ecosystem.
• Clece (ACS Group): Spanish multiservice provider (part of ACS Group) operating residential care, home help, and social services for elderly and dependent populations. Comparable as a care services operator with both facility-based and community-based delivery, though operating at much larger scale and contract-driven (public-sector) model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ciudaddelbienestar
• LinkedInlinkedin.com/company/ciudad-del-bienestar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciudad del Bienestar