Clautec

What Clautec does

Clautec is a Brazilian e-commerce retailer and wholesale distributor operating in the Audio, Video, and CFTV (closed-circuit television) equipment market. Headquartered in São Paulo and serving customers nationwide, the company sells through its own storefront (clautec.com.br), a dedicated retail WhatsApp contact (Daniel), a dedicated wholesale WhatsApp contact (Fabio), and a YouTube content channel. The company claims over 10 years of operating history, a catalog of 500+ SKUs, and a cumulative base of 10,000+ customers with a stated 99% positive review rate.

The product portfolio spans eight core categories: cables (HDMI, VGA, SDI, Cat5/Cat6/Cat8, fiber optic), signal converters, KVM switches and video switchers, signal splitters and distributors, wired and wireless signal extenders, video wall controllers, CFTV surveillance equipment (cameras, DVRs, NVRs), and supporting accessories such as power supplies and mounting hardware. Beyond third-party resale — anchored by a reseller relationship with Intelbras as core CFTV brand, plus partnerships with Migtec, Aitek, and Luatek — Clautec markets 'FABRICAÇÃO PRÓPRIA' (own manufacturing) on selected product lines, indicating a partial move into private-label production. Products carry a 6-month warranty and are priced publicly in BRL, ranging from approximately R$50 for basic accessories to R$4,973 for higher-ticket items.

The business model is a hybrid direct-to-consumer e-commerce retailer and B2B wholesaler. Retail revenue is generated through the website to individual consumers and small businesses, while wholesale revenue flows through a dedicated contact (Fabio) offering differentiated pricing and exclusive conditions to store owners and bulk buyers. Payment methods include Pix, credit card, and boleto. The company appears to be privately held with no disclosed external investors, no parent company, no recorded funding history, and no app or API surface — a typical small-to-medium Brazilian electronics retailer with no platform or ecosystem layer beyond the storefront.

Name

Clautec

Legal name

Clautec

Website

https://clautec.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clautec is a Brazilian e-commerce retailer and wholesale distributor of audio, video, and CFTV equipment, selling 500+ SKUs via its website and WhatsApp to individual consumers and store owners across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Clautec generates revenue through direct online retail sales of audio, video, and security equipment to individual consumers and businesses across Brazil. Products include cables, converters, splitters, CCTV equipment, and video wall solutions sold at listed prices with various payment methods.
2. Wholesale/Bulk Sales: The company offers exclusive conditions, differentiated prices, and personalized service for store owners and customers purchasing in large quantities through dedicated wholesale channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clautec is a Brazilian e-commerce retailer and value-added reseller that sells audio, video, and CFTV (closed-circuit television) equipment directly to consumers and wholesale buyers through its online storefront and WhatsApp sales channels. Its catalog spans cables, converters, splitters, KVM switches, video wall controllers, signal extenders, CCTV cameras, DVRs, and supporting accessories, with select product lines manufactured in-house and other lines sourced from partner brands such as Intelbras, Migtec, Aitek, and Luatek.

Product overview

Clautec is a Brazilian e-commerce company specializing in Audio, Video, and CFTV (Closed-Circuit Television) technology products. The company operates as a multi-category electronics retailer offering over 500 products across distinct product lines: (1) cables including HDMI, VGA, SDI, and Cat8 network cables; (2) signal converters supporting formats like HDMI, VGA, SDI, DisplayPort, and RCA; (3) KVM switches and video switchers for multi-source display control; (4) signal splitters and distributors for HDMI, VGA, composite video, and SDI; (5) wired and wireless signal extenders reaching up to 300 meters; (6) video wall controllers for multi-display installations; (7) CFTV/surveillance equipment including IP cameras, DVRs, and NVRs; and (8) accessories such as power supplies and mounting hardware. The company also offers wholesale/bulk purchasing options for business customers and emphasizes 6-month warranty coverage across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• HDMI Cables (Cabos HDMI) HDMI cables in multiple versions (1.4, 2.0, 2.1) and lengths including fiber optic HDMI cables supporting 8K resolution, sold online to Brazilian consumers and installers.
• Cat8 Network Cables (Cabo De Rede Cat8) High-speed Category 8 network cables supporting 40Gbps bandwidth and 2000MHz frequency, available in various lengths including 100-meter spools, for high-performance network installations.
• VGA Cables (Cabo VGA) VGA display cables for video connectivity between computers and monitors, sold for legacy video installations and equipment.
• SDI Cables (Cabo SDI) SDI cables for professional video broadcast and production applications, supporting 3G/HD/SD-SDI signal formats.
• Signal Converters (Conversores) Signal converters for various video and audio formats including HDMI, VGA, SDI, RCA, DisplayPort, optical-to-coaxial, and digital-to-analog audio with Bluetooth, for integrator and consumer use.
• Video and KVM Switches (Chaveadores) Video and KVM switches allowing multiple input sources to be shared across displays or computers, including 2x8 HDMI 2K/4K switchers and other multi-source configurations.
• Signal Splitters and Distributors (Distribuidores/Splitters) Video and audio signal splitters and distributors that divide one input into multiple outputs for HDMI, VGA, RCA, and SDI formats, including 1x2, 1x8 HDMI 2.0 4K, and SDI 1x8 units.
• Signal Extenders (Extensores) Wired and wireless signal extenders for HDMI, VGA, and USB that extend connectivity over Cat5/Cat6 network cables up to 300 meters (including KVM variants) and wireless HDMI up to 200 meters.
• Video Wall Controllers (Video Wall) Video wall controllers and matrix switches that manage multi-display configurations (e.g., 3x3 4K2K and USB-controlled 3x3) for digital signage and surveillance applications.
• Matrix Switches (Matrix) Matrix switches that route multiple video inputs to multiple outputs with flexible configuration options for professional A/V installations.
• CCTV / CFTV Equipment (Câmeras, DVRs, NVRs) Closed-circuit television equipment including IP cameras (e.g., Intelbras VIP 1230 D G5 2MP dome with PoE and IR), DVRs (Intelbras MHDX series, Aitek Sigma), NVRs, and related cameras for security and surveillance systems.
• A/V and CFTV Accessories (Acessórios) Supporting accessories including mounting brackets, power supplies (e.g., Luatek 12V 5A switching supplies), connectors, adapters, and other supporting hardware for the A/V and CFTV product lines.
• Portable Karaoke System with 14-inch Touchscreen Portable karaoke system with a 14-inch touchscreen display for consumer entertainment use.
• TV Box Pro MXQ 4K Android-based TV box supporting 4K resolution for streaming and media playback applications.
• Proprietary-Manufactured Product Lines (FABRICAÇÃO PRÓPRIA) Clautec's own in-house manufactured product lines (referenced as keyboards/teclados category and other items under the FABRICAÇÃO PRÓPRIA banner) marketed as "Quality and Innovation."
• Network Cables (Cabo De Rede) General network cabling products (broader category than Cat8) including various cable categories for network installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IntelbrascoreChannel Partner/ Reseller/ DistributorIntelbras is a major Brazilian brand in security and communications equipment. Clautec resells Intelbras products including CCTV cameras (VIP 1230 D G5, IM4, IM7), DVRs (MHDX series), and smart home devices. Intelbras products appear prominently in Clautec's catalog and featured product sections.
• MigtecminorChannel Partner/ Reseller/ DistributorMigtec is a brand of video distribution equipment. Clautec resells Migtec products including RCA splitters (VD12RCA), BNC splitters (VD12BNC), and composite video distributors.
• AitekminorChannel Partner/ Reseller/ DistributorAitek is a brand of security and video equipment. Clautec resells Aitek products including DVRs (SIGMA-D104B), dome cameras (SIGMA-C6220B, SIGMA-M2420), and electronic locks (ALPHA-203).
• LuatekminorChannel Partner/ Reseller/ DistributorLuatek is a brand of power supply equipment. Clautec resells Luatek products including switching power supplies (12V 5A models).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mercado Livre: Dominant Brazilian e-commerce marketplace. Comparable as the primary channel where consumers search for and compare AV/CCTV electronics; sets the competitive pricing and discovery baseline Clautec must outperform.
• Multilaser: Brazilian electronics manufacturer and retailer with broad AV, IT accessory, and consumer electronics coverage. Comparable in product overlap (cables, switches, AV accessories) and Brazilian mass-market go-to-market.
• Magazine Luiza: Major Brazilian multi-category retailer with strong electronics, AV, and home security assortment. Comparable as a broad incumbent competing in the same retail electronics and home surveillance category across Brazil.
• Intelbras: Brazil's largest manufacturer of security, communications, and networking equipment. Comparable as the dominant brand that Clautec resells; defines the CFTV/telecom category in which Clautec competes and could vertically integrate downstream.
• Americanas: Large Brazilian multi-category retailer (post-restructuring) carrying electronics, AV, and home security products. Comparable as a broad incumbent competing for the same consumer AV/security purchase occasions in Brazil.
• Amazon Brasil: Global e-commerce incumbent operating in Brazil with deep AV/CCTV catalog and Prime logistics. Comparable as a broad incumbent that competes for the same end-consumer electronics purchase occasions.

Direct peers

• Eletro Shopping (eletroshopping.com.br): Brazilian online retailer focused on audio, video, and home electronics. Comparable as a direct e-commerce peer with overlapping AV product lines and a similar Brazil-only consumer/SMB customer base.
• Kabum!: Major Brazilian e-commerce retailer of electronics, computer hardware, and AV/security accessories. Directly comparable as a Brazil-focused online retailer serving enthusiasts and small-business buyers with similar SKU breadth and pricing-led positioning.
• Pichau Informática: Brazilian e-commerce specialist in PC components, networking, and AV accessories. Comparable as a niche online retailer targeting enthusiasts and small-business buyers with overlapping networking cable and converter categories.
• Terabyte Shop: Brazilian online retailer of networking, AV, and IT hardware serving enthusiasts and SMBs. Comparable as a direct e-commerce peer in adjacent networking/AV categories with similar Brazilian market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CLAUTEC-Eletr%C3%B4nica
• LinkedInlinkedin.com/company/clautec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clautec