Cleanfax Laundry and Dry Cleaners
- Company typePrivate
- Founded-
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Cleanfax Laundry and Dry Cleaners firmographics
Firmographics- Name
- Cleanfax Laundry and Dry Cleaners
- Legal name
- Cleanfax Laundry and Cleaners Limited
- Website
- https://cleanfaxlaundry.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cleanfax Laundry and Dry Cleaners industry classification
Industry- Product category
- Dry Cleaning and Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (81232), Industrial Launderers (812332), Linen and Uniform Supply (81233), Carpet and Upholstery Cleaning Services (56174), Personal and Laundry Services (812)
- akta.pro primary industry
- Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)
- akta.pro secondary industries
- Same-Day / Express Dry Cleaning (HSAJADAD), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where Cleanfax Laundry and Dry Cleaners is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices13 records
Markets served
Cleanfax Laundry and Dry Cleaners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dry Cleaning Services: Professional dry cleaning for suits, coats, blazers, formal wear, and delicate fabrics using eco-friendly solvents. Per-item transaction pricing.
- General Laundry Services: Washing, drying, ironing, and folding services for everyday clothing and household items. Per-pound or per-item pricing.
- Specialty Item Cleaning: Premium cleaning services for duvets, curtains, carpets, bridal gowns, Ankara/African wear, and deep seat cleaning. Higher price points for bulky or delicate items.
- Corporate/Bulk Laundry Packages: Tailored packages for hotels, Airbnbs, restaurants, salons, schools, and government offices requiring regular bulk linen and uniform cleaning.
- Subscription Plans: Regular service plans for frequent customers offering priority access and consistent quality care for weekly suit pressing, seasonal duvet cleaning, and ongoing household cleaning needs.
- Home Cleaning Services: Comprehensive house deep cleaning including kitchens, bathrooms, floors, living areas with eco-friendly products and customizable cleaning plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard laundry and dry cleaning services at competitive rates |
| Subscription | Monthly | Business/corporate bulk laundry packages |
| Subscription | Monthly | Personal subscription plans for regular customers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Cleanfax Laundry and Dry Cleaners product offering
Product offeringCore offering
Cleanfax Laundry and Dry Cleaners provides professional dry cleaning, general laundry, and specialized household textile cleaning services (curtains, duvets, carpets, upholstery, bridal gowns, Ankara/African wear) through 13+ branches across Nairobi and a free door-to-door pickup and delivery operation. The company serves both individual consumers and corporate clients such as hotels, Airbnbs, restaurants, salons, schools, and government offices with tailored bulk laundry packages, subscription plans, and same-day turnaround options.
Product overview
Cleanfax Laundry and Dry Cleaners Ltd operates as a service-based business offering a comprehensive portfolio of garment care and household cleaning services. The core offerings center on professional dry cleaning (suits, blazers, shirts, coats, formal wear), specialized fabric cleaning (curtains, duvets, carpets, upholstery), and general laundry services. The business differentiates through premium tier offerings like the Deluxe Dry Cleaning Service with personalized finishing and complimentary repairs, and convenience features including same-day turnaround, free pickup/delivery scheduling via WhatsApp and Instagram, and commercial accounts for hotels, Airbnbs, and corporate clients. The service portfolio spans residential household cleaning, personal garment care, and B2B linen/uniform services across 13+ branches in Nairobi.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Cleaning Services Professional dry cleaning services for suits, blazers, shirts, formal wear, and delicate fabrics using eco-friendly solvents and fabric-specific cleaning techniques, targeted at individual consumers and corporate clients.
- General Laundry Service Everyday washing, drying, ironing, and folding service for regular clothing and household items with same-day turnaround, including stain identification, removal, and garment finishing.
- Curtain Cleaning Service Professional curtain cleaning with free uninstallation, washing, drying, pressing, and reinstallation, including express same-day service for sheer, blackout, lined, office, and decorative curtains.
- Duvet Cleaning Service Premium duvet, comforter, bedsheet, pillow, and blanket cleaning service covering synthetic, cotton, and duck/goose feather down fillings.
- Same Day Dry Cleaning Express same-day dry cleaning service with guaranteed turnaround for urgent garment and textile cleaning needs.
- Carpet Cleaning Service Professional carpet deep cleaning with free pickup and same-day delivery, targeting dust, stains, and germ removal.
- Deep Seat Cleaning Service Professional upholstery cleaning for fabric and leather furniture, removing stains, odors, and dirt buildup.
- Home Cleaning Service Comprehensive house deep cleaning covering kitchens, bathrooms, living areas, bedrooms, floors, and household linens using eco-friendly products, with customizable cleaning plans.
- Bridal Gown Cleaning Service Specialized wedding dress and evening gown cleaning service with meticulous stain removal, fabric rejuvenation, and pickup/drop-off service.
- Ankara / African Wear Cleaning Expert garment care for Ankara, kitenge, and African print fabrics including stain removal and fabric conditioning to preserve colors and patterns.
- Deluxe Dry Cleaning Service VIP premium dry cleaning tier featuring personalized service, personalized finishing, free laundry bag, fragrance of choice, and complimentary repairs by an in-house tailor.
- Commercial Laundry Services Bulk laundry solutions for hotels, Airbnbs, restaurants, salons, schools, and government offices including linens, towels, and staff uniforms, with customized monthly packages and volume-based pricing.
- Coat Cleaning Services Expert care and cleaning for coats, blazers, and winter garments using professional cleaning techniques.
- Formal Wear Cleaning Professional cleaning for formal attire including tuxedos, ceremonial outfits, and special occasion garments.
- Personal Subscription Plans Regular weekly or bi-weekly service plans for individuals and families including suit care, duvet cleaning, and ongoing household cleaning, with priority access and consistent quality.
Quantifiable outcome
- Same-day pickup and delivery service ensures clothes returned within hours
- +3 more outcomes
Companies that use Cleanfax Laundry and Dry Cleaners
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles8 records
Cleanfax Laundry and Dry Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cleanfax Laundry and Dry Cleaners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ecolab East AfricacoreEcolab East Africa services and maintains Cleanfax's advanced laundry machinery and automatic detergent dosing system, ensuring consistent quality laundry service through properly calibrated commercial equipment.
- Kenya Utalii CollegecoreKenya Utalii College graduates form part of both technical and management staff at Cleanfax, providing professionally trained personnel in hospitality and laundry management for consistent service standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cleanfax Laundry and Dry Cleaners competitors and assessment
Company assessmentBroad incumbents
- Elis SA: Elis is a leading European linen and uniform rental and laundering group serving hospitality, healthcare, and industry. Its subscription/managed-services model mirrors Cleanfax's corporate accounts business at a global scale.
- UniFirst Corporation: UniFirst is a major North American uniform and linen rental services company serving industrial, hospitality, and healthcare customers. Comparable to Cleanfax's corporate uniform cleaning contracts and represents the scaled industrial-launderer archetype.
- Cintas Corporation: Cintas is the largest North American uniform rental and linen supply company, providing commercial laundering at massive scale to hotels, restaurants, and healthcare. It represents the global incumbent model that Cleanfax's B2B linen and uniform business could evolve toward in Kenya.
- Tide Cleaners: Tide Cleaners is P&G's branded dry cleaning and laundry franchise concept operating in North America with storefronts and pickup/delivery. It demonstrates a branded, multi-location laundry model that competes for similar urban household and corporate customers as Cleanfax.
Emerging players
- Washmen: Washmen is a digital-first on-demand laundry and dry cleaning pickup/delivery service operating across multiple markets with subscription offerings. Its tech-enabled, app-driven subscription model is comparable to Cleanfax's digital booking and recurring subscription approach.
- Lapels Dry Cleaning: Lapels is a U.S.-based dry cleaning franchise with eco-friendly positioning, free pickup/delivery, and same-day service. Its franchise-based expansion model and service mix closely parallel Cleanfax's multi-branch Nairobi operations.
- Mr. Jeff (Jeezum): Mr. Jeff/Jeezum is a Spain-origin on-demand laundry and dry cleaning pickup/delivery subscription service that has expanded internationally. Its mobile-first subscription model and tech-enabled operations are directly comparable to Cleanfax's subscription and digital booking approach.
Direct peers
- CleanerBags Kenya: CleanerBags is a Nairobi-based dry cleaning and laundry service offering free pickup and delivery across the metro, mirroring Cleanfax's core service model and serving similar residential and corporate customers.
- The Wash Shop Kenya: The Wash Shop is a Kenyan laundry and dry cleaning chain operating physical storefronts and pickup/delivery in Nairobi, competing with Cleanfax for walk-in foot traffic, household textile cleaning, and B2B contracts.
- So Fresh Laundry and Dry Cleaning: So Fresh is one of Cleanfax's closest Nairobi-based direct competitors, operating dry cleaning, laundry, and pickup/delivery services to consumers and businesses in the same Kenyan metro. Both compete on convenience, same-day turnaround, and B2B hospitality contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleanfax Laundry and Dry Cleaners social profiles
Digital presenceCleanfax Laundry and Dry Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanfax Laundry and Dry Cleaners leadership team
Management profileNumber of profiles
Cleanfax Laundry and Dry Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanfax Laundry and Dry Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanfax Laundry and Dry Cleaners
What does Cleanfax Laundry and Dry Cleaners do?
Cleanfax Laundry and Dry Cleaners provides professional dry cleaning, general laundry, and specialized household textile cleaning services (curtains, duvets, carpets, upholstery, bridal gowns, Ankara/African wear) through 13+ branches across Nairobi and a free door-to-door pickup and delivery operation. The company serves both individual consumers and corporate clients such as hotels, Airbnbs, restaurants, salons, schools, and government offices with tailored bulk laundry packages, subscription plans, and same-day turnaround options.
Is Cleanfax Laundry and Dry Cleaners a public or private company?
Cleanfax Laundry and Dry Cleaners is a private company. It is classified as unknown and is currently operating.
When was Cleanfax Laundry and Dry Cleaners founded?
Cleanfax Laundry and Dry Cleaners was founded in -1. It employs 11 to 50 people.
Where is Cleanfax Laundry and Dry Cleaners based?
Cleanfax Laundry and Dry Cleaners is headquartered in Nairobi, Kenya, in the Africa region.
How does Cleanfax Laundry and Dry Cleaners make money?
Six revenue lines are on record. Dry Cleaning Services are the primary driver. The others are general Laundry Services, specialty Item Cleaning, corporate/Bulk Laundry Packages, subscription Plans and home Cleaning Services.
Who are Cleanfax Laundry and Dry Cleaners's main competitors?
Broad incumbents on record are Elis SA, UniFirst Corporation, Cintas Corporation and Tide Cleaners. Emerging players are Washmen, Lapels Dry Cleaning and Mr. Jeff (Jeezum). Direct peers are CleanerBags Kenya, The Wash Shop Kenya and So Fresh Laundry and Dry Cleaning.
Does Cleanfax Laundry and Dry Cleaners have an API?
No public API is recorded for Cleanfax Laundry and Dry Cleaners.
What industry is Cleanfax Laundry and Dry Cleaners in?
Cleanfax Laundry and Dry Cleaners's product category is Dry Cleaning and Laundry Services. Its primary akta.pro industry code is HSAJADAA, Retail/Consumer Dry Cleaning (Storefront), with a secondary code of HSAJADAD, Same-Day / Express Dry Cleaning. Its NAICS code is 81232.