Clean Brands

What Clean Brands does

Clean Brands, LLC is a privately held, multi-brand franchising platform headquartered in Naples, Florida, that operates the world's largest dry cleaning and laundry company as measured by store count. Formed in 2021 when private equity firm Greybull Stewardship, L.P. and Lapels Dry Cleaning rolled up Martinizing Dry Cleaning, 1-800-DryClean, Pressed4Time, Dry Cleaning Station, and Bizziebox, the company manages six consumer-facing brand umbrellas (Martinizing Cleaners, Lapels Cleaners, Lapels Laundromat, 1-800-DryClean, Pressed4Time, and Dry Cleaning Station) collectively operating 350+ stores across 40 U.S. states and 6–7 countries. Clean Brands monetizes exclusively through a franchise model, generating revenue from initial franchise fees and ongoing royalties paid by independent entrepreneur-operators who run each location under the company's brand umbrellas.

The company's core technical asset is an exclusive partnership with GreenEarth Cleaning, described as the dry cleaning industry's only non-toxic cleaning alternative, enabling 100% environmentally responsible garment care with no hazardous waste. Distribution runs through locally owned franchise stores and route-based pickup/delivery services, with newer formats including modern laundromats (Lapels Laundromat) and the Clean Exit acquisition program, launched in 2025, which purchases independent dry cleaners, rebrands and upgrades them, and transfers them to new franchisees. Marketing focuses on franchisee recruitment via dedicated brand websites, social channels, PR, and the Clean Giving community program.

Clean Brands is led by CEO Kevin DuBois (formerly of Lapels since 2012) with a lean corporate team of approximately 15–21 employees across operations, franchise development, marketing, IT, finance, and legal functions. The customer base splits between franchisee entrepreneurs (the direct paying customers for franchise fees and royalties) and end consumers (the garment care recipients served by franchise locations).

Name

Clean Brands

Legal name

Clean Brands, LLC

Website

https://cleanfranchisebrands.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Brands is a privately held, multi-brand franchising platform and parent of the world's largest dry cleaning company, operating 350+ stores across six brand umbrellas (Martinizing, Lapels, Pressed4Time, 1-800-DryClean, etc.) via franchise fees and royalties from independent entrepreneur-operators.

Ownership category

akta.pro rank

Product category

Garment Care Franchising

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

Keywords

• Dry cleaning franchising
• Garment care services
• Multi-brand franchise platform
• Laundromat franchise
• Eco-friendly dry cleaning

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Clean Brands generates revenue through franchise fees and ongoing royalties from its network of franchisees operating under its brand umbrellas. Franchisees pay initial fees to join the network and ongoing royalties based on their business performance.

Distribution channels3 records

Marketing channels4 records

Core offering

Clean Brands is a diversified multi-brand franchising company specializing in the garment care industry. It licenses franchise rights and provides operational, marketing, and technology support to entrepreneurs opening dry cleaning, laundromat, and pickup/delivery locations under its brand portfolio (Martinizing Cleaners, Lapels Cleaners, Lapels Laundromat, 1-800-DryClean, Pressed4Time). The company also acquires independent cleaners through its Clean Exit program and rebrands them under the umbrella network.

Product overview

Clean Brands is a multi-brand franchising platform for the garment care industry, operating as the largest dry cleaning and laundry company in the world. The portfolio includes: Martinizing Cleaners (flagship dry cleaning brand, est. 1949), Lapels Cleaners (environmentally-focused dry cleaning, est. 1999), Lapels Laundromat (modern laundromat concept), 1-800-DryClean (nationwide pickup/delivery service), and Pressed4Time (route-based pickup/delivery). The company also offers the Clean Exit acquisition program for independent cleaners transitioning to franchise ownership, and Clean Giving community outreach. Brands operate across 350+ locations in 40 states and 6-7 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Martinizing Cleaners: The longest-operating dry cleaning franchise in the U.S., founded in 1949, offering professional garment care services.
• Lapels Cleaners
• Lapels Laundromat
• 1-800-DryClean
• Pressed4Time
• Clean Exit

Products and services

• Martinizing Cleaners The longest-operating dry cleaning franchise in the U.S. (founded 1949). Offers professional garment care services including dry cleaning, laundry, alterations, and pickup/delivery using environmentally responsible GreenEarth Cleaning processes. Made available to entrepreneurs as a franchise opportunity under Clean Brands.
• Lapels Cleaners Environmentally conscious dry cleaning franchise brand established in 1999, offering professional garment care with 100% environmentally non-toxic cleaning processes powered by GreenEarth Cleaning solutions. Known for modern store environments and commitment to sustainability. Available as a franchise opportunity under Clean Brands.
• Lapels Laundromat Modern laundromat franchise concept combining self-service laundry equipment with professional dry cleaning, wash-and-fold, and pickup/delivery. Features updated equipment, digital payment systems, and customer notifications for a tech-enabled laundry experience. Made available as a franchise opportunity under Clean Brands.
• 1-800-DryClean Nationwide dry cleaning and laundry pickup and delivery franchise offering professional garment care with convenience at the core, providing reliable service and industry-leading fulfillment options for residential and commercial customers.
• Pressed4Time Convenient pickup and delivery laundry franchise designed for busy lifestyles, offering professional dry cleaning, wash-and-fold services, and easy delivery options tailored to fit customer schedules.
• Clean Exit Program Acquisition and transition program for independent dry cleaning and laundromat owners looking to exit their business. Clean Brands acquires existing companies, makes comprehensive upgrades including branding, vehicles, signage, and GreenEarth solutions, then matches locations to new franchisees while retaining existing staff.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GreenEarth CleaningcoreTechnology or IntegrationExclusive partnership for environmentally non-toxic cleaning solutions. GreenEarth is described as the dry cleaning industry's only non-toxic cleaning alternative, enabling Clean Brands locations to offer 100% environmentally responsible dry cleaning with no hazardous waste.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Five Star Bath Solutions: Multi-brand franchising platform under similar PE ownership structures. Comparable as a reference for how multi-brand franchise platforms are valued and operated, though in a different vertical.

Broad incumbents

• Greentech Renewables: Although primarily a commercial laundry equipment and facility operator, serves as a broader incumbent in the garment care services ecosystem that competes for some shared customer demand and labor pool.
• Authority Brands: PE-backed multi-brand home services franchising platform. Relevant comparable for the multi-brand franchise roll-up strategy Clean Brands is executing, though operating in adjacent (home services) rather than overlapping verticals.
• Neighborly (formerly Dwyer Group): Large PE-backed multi-brand franchising platform consolidating home services franchise brands. Functions as a strategic reference point for the consolidation playbook Clean Brands is pursuing in dry cleaning.

Direct peers

• Tide Dry Cleaners: Consumer brand-anchored dry cleaning franchise backed by Procter & Gamble's Tide brand. Competes directly with Clean Brands' brands on consumer recognition and franchised storefront model.
• OXXO Care Cleaners: Eco-friendly dry cleaning franchise (~40 locations) using GreenEarth Cleaning as its core technology. Notably shares the same GreenEarth platform as Clean Brands, making it the closest technology-and-format peer.
• ZIPS Dry Cleaners: National dry cleaning franchise operator with ~70+ locations focused on same-day, $1.99 per garment pricing. Most direct U.S. franchisor competitor to Martinizing and Lapels with overlapping customer base and franchise model.
• Comet Cleaners: Regional dry cleaning franchise chain operating in the Southeast U.S. Comparable in business model (franchised storefront dry cleaning) and overlapping with Martinizing's geographic footprint.
• Dependable Cleaners: Multi-location dry cleaning operator with strong regional presence (Massachusetts, Pacific Northwest). Comparable on retail storefront dry cleaning services and pickup/delivery model to Lapels and 1-800-DryClean.
• Dryclean USA: Long-established dry cleaning franchise brand (50+ years) with national footprint. Overlaps directly with Martinizing and Lapels on storefront dry cleaning franchise offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CleanFranchiseBrands
• LinkedInlinkedin.com/company/clean-franchise-brands
• Instagraminstagram.com/clean_franchise_brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Brands