Cleave

What Cleave does

Cleave & Company Limited is a London-based private Court Jeweller and Medallist operating from a discreet showroom at No 1 Buckingham Place (SW1E 6HR), near Buckingham Palace. The company designs and manufactures bespoke jewellery, state regalia, insignia, orders, decorations, medals, objet d'art, luxury pens, and banqueting silverware. Its clients are principally Heads of State, Palace Offices, Governments, and Civil and Military Institutions across more than 40 countries, with a secondary segment of discerning private individuals commissioning pieces for significant personal occasions.

The firm's workshop combines time-honoured goldsmithing and enamelling techniques with precision engineering and modern precious-metal work. All pieces are handcrafted from noble materials and hand-picked gemstones sourced from UK suppliers certified under the Responsible Jewellery Council, with additional procurement controls aligned to CITES and FSC requirements for endangered species and timber. Internal capabilities include decades-deep apprenticeship among goldsmiths, designers, and enamellers, supplemented by in-house expertise in diplomatic protocol and etiquette.

Cleave operates a high-touch, by-appointment-only sales model with no retail storefront or e-commerce. Engagements begin with private consultation at the London showroom, progress through bespoke design and manufacture, and conclude with presentation and full protocol guidance. Revenue is generated entirely through one-off commissions at the top of the luxury pricing tier; no pricing is publicly disclosed. The company is privately held with no institutional investors or funding rounds on record, and is led by Managing Director Peter Scott and Director Alastair Craik, who carries procurement-policy ownership.

Name

Cleave

Legal name

Cleave & Company Limited

Website

https://cleave.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleave & Company is a London-based private Court Jeweller and Medallist that designs and handcrafts bespoke jewellery, state regalia, insignia, medals, objet d'art, and luxury pens by appointment, serving Heads of State, Palace Offices, Governments, and civil and military institutions across more than 40 countries, alongside discerning private individuals.

Ownership category

akta.pro rank

Product category

Luxury Bespoke Jewellery and Regalia

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), High Jewelry & Haute Joaillerie (CRAKAAAE), Luxury Writing Instruments & Desk Accessories (CRAKAEAI)

Keywords

• Bespoke jewellery
• Court jeweller
• State regalia
• Medals manufacturing
• Objet d'art

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Jewellery Commissions: One-of-a-kind bespoke jewellery created through individual consultations. Pieces are created for single important occasions and unique events, priced at the highest luxury tier.
2. State Regalia and Insignia: Design and manufacture of Orders, Decorations and Medals for Governments and Institutions, as well as State gifts and Objet d'Art.
3. Special Commissions: Bespoke gifts and special commissions including banqueting service with table centre pieces, silver models, crested silver flatware, candelabrum and cruets.
4. Objet d'Art and Pens: Art pieces that cross the line where craftsmanship becomes art, combining client desires with extraordinary raw materials and passion for perfection.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cleave & Company operates as a Court Jeweller and Medallist designing and handcrafting bespoke jewellery, objet d'art, luxury pens, insignia, orders, decorations, and medals by appointment from a London workshop. The firm's work serves ceremonial, diplomatic, and personal occasions for Heads of State, Governments, Civil and Military Institutions, and discerning private individuals across more than 40 countries.

Product overview

Cleave & Company operates as a Court Jeweller offering a unified portfolio of bespoke luxury goods and special commissions. The core offering encompasses Bespoke Jewellery (custom-crafted pieces using ethically sourced precious metals and stones), Objet d'Art (artistic decorative objects for state and diplomatic purposes), Insignia/Orders/Decorations (state regalia for governments and institutions), Medals (military and civil recognition medals), Pens (luxury writing instruments), Special Commissions (one-of-a-kind gifts for heads of state and individuals), and a Banqueting Service (table centrepieces, silver flatware, candelabrum). All products are crafted in their London workshop combining traditional skills with modern precision engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Jewellery Custom-designed and handcrafted jewellery pieces created to individual client specifications using ethically sourced precious metals and gemstones, commissioned through private consultations for personal and ceremonial occasions.
• Objet d'Art Artistic objects and decorative pieces that blend traditional craftsmanship with contemporary design, frequently commissioned for state occasions, diplomatic gifts, and luxury presentations.
• Insignia, Orders, and Decorations State regalia including orders, decorations, and institutional insignia designed and manufactured for Governments and Institutions worldwide, including honours systems and national cultural representations.
• Medals Custom medals for military, civil, and institutional recognition, crafted with traditional goldsmithing skills and modern precision engineering techniques.
• Banqueting Service Comprehensive banqueting service providing table centre pieces, silver models, crested silver flatware, candelabrum, and cruets for formal banquets, state events, and ceremonial occasions.
• Special Commissions One-of-a-kind bespoke gifts and special commissions designed for heads of state and private individuals, created for single important occasions and unique events.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Responsible Jewellery CouncilminorOthersCleave purchases precious metals and gemstones from UK suppliers belonging to The Responsible Jewellery Council, whose commitment to responsible ethical, human rights, social and environmental practices in a transparent and accountable manner throughout their business and supply chain has been confirmed by the RJC membership audit process.
• Forest Stewardship Council (FSC)minorOthersCleave only uses timber from sustainably managed resources, purchasing softwood timber only if it is FSC certified.
• Convention on International Trade in Endangered Species (CITES)minorOthersCleave does not use any materials from endangered species in its products. Where there is any possibility of error or doubt, they insist on CITES certificates.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Garrard: Historic British Crown Jeweller with a comparable bespoke and ceremonial jewellery offering, including commissions for royal households and state institutions. Closest direct competitor in the court jeweller niche.
• Boodles: Privately held British fine jeweller known for high-end bespoke commissions and traditional goldsmithing, comparable to Cleave in craft-driven positioning and HNW clientele.
• Mappin & Webb: British heritage jeweller with a long-standing royal warrant tradition and bespoke fine jewellery and silverware capability, mirroring Cleave's atelier-plus-silverware mix.
• Graff: London-headquartered high jeweller specialising in exceptional precious stones and bespoke haute joaillerie commissions for ultra-HNW clients, directly comparable at the craftsmanship and price tier.

Broad incumbents

• Boucheron: Historic Parisian high jeweller (Place Vendôme) with bespoke haute joaillerie, ceremonial pieces and objet d'art, comparable at the craft and luxury tier but operating at much greater scale.
• Asprey: British luxury heritage house offering bespoke jewellery, silverware and objet d'art with overlapping ceremonial gifting capability, though with a much broader retail footprint.
• Tiffany & Co. Iconic luxury jeweller with high jewellery bespoke capability and global brand reach; comparable in precious-metal manufacturing but operating at much larger scale.
• Bulgari: Italian luxury house (LVMH) with high jewellery, silver and bespoke commissions; comparable at the haute joaillerie tier though broader in product and distribution.
• Cartier: Global luxury jewellery incumbent (Richemont) with deep royal and state relationships and high jewellery commissions, representing the scaled incumbent alternative in the bespoke ceremonial category.

Emerging players

• The Royal Mint: UK state-owned mint producing medals, orders, decorations and commemorative coins for government and institutional clients, overlapping with Cleave's medals and insignia product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cleaveandcompany
• Instagraminstagram.com/cleaveandcompany
• Pinterestpinterest.co.uk/grahap1423
• LinkedInlinkedin.com/company/cleave-and-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleave