Clever Media Group

What Clever Media Group does

Clever Media Group (Издательство Клевер / Clever) is a Russian privately held children's book publishing house that operates primarily as a direct-to-consumer e-commerce retailer. The company maintains a catalog of over 1,000 active titles organized by age band (0-3, 4-6, 7-12, 12+) and by category, including board books, picture books, activity and sticker books, encyclopedias, fairy tales, comics and graphic novels, detective fiction, fiction, and Young Adult literature. Notable sub-properties include Kotenok Shmyak (Kitten Shmyak), Chik i Briki, and a Francis Harding fantasy series. The company positions its content as vetted by educators and psychologists, and the catalog spans Russian authors and translated international bestsellers.

The business runs on the InSales e-commerce platform at clever-media.ru, supplemented by an Amazon marketplace presence and traditional phone/email order processing. Books are priced from approximately 200 to 2,000+ rubles, with promotional codes (УЛЫБКА 15%, РАДОСТЬ 20%), a spin-to-win gamified promotion, and sale discounts commonly reaching 40-79%. A bonus loyalty program offers up to 50% off repeat purchases, and a Dolyame integration enables 4-payment installments over 6 weeks. Free delivery is provided across Russia for orders over 2,000 rubles. Payment rails include SberPay, SBP, and Mir; identity integrations include Yandex ID, VK ID, and Sber ID.

The company serves three primary consumer segments (parents of children aged 0-6, parents of school-aged children 7-12, and parents of teenagers 12+) plus an institutional segment (schools and kindergartens) and gift buyers. With 12 disclosed employees, no funding rounds on record, no disclosed ownership or parent company, and no management team data publicly available, Clever is a small, privately held publisher whose scale signals are limited to catalog breadth, channel diversification, and an actively maintained storefront with current 2025-2026 customer activity.

Name

Clever Media Group

Legal name

Clever Media Group (Издательство Клевер)

Website

https://clever-media.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clever Media Group (Издательство Клевер) is a Russian children's book publishing house that sells over 1,000 titles for ages 0-16 directly to parents, gift buyers, and educational institutions via its own e-commerce storefront, Amazon, and phone/email orders.

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Book Publishers (513130), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

akta.pro secondary industries

Children’s Nonfiction Publishing (MPAJAFAE), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

Keywords

• Children's book publishing
• Children's literature retail
• Picture books
• Educational publishing
• Activity books

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales through owned e-commerce storefront clever-media.ru, selling children's books directly to consumers (parents, gift buyers) with pricing from 200-2000+ rubles per book
2. Marketplace Sales: Sales through Amazon marketplace platform, expanding reach to international and alternative marketplace shoppers
3. Phone and Email Orders: Direct order processing via phone (8-800-505-07-55) and email ([email protected]) for customer convenience

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clever Media Group (Издательство Клевер) is a Russian children's book publishing house that publishes and sells more than 1,000 children's book titles spanning ages 0 to 16, including board books, picture books, activity books, encyclopedias, fairy tales, comics, fiction series, and Young Adult literature. The publisher operates a direct-to-consumer e-commerce storefront (clever-media.ru) and distributes selected titles via Amazon marketplace, supported by phone/email ordering and a loyalty bonus program offering up to 50% off repeat purchases.

Product overview

Clever Media Group is a Russian children's book publishing house offering a diverse catalog of over 1,000 titles for children from birth to 16 years. The product portfolio includes age-specific book lines: board books and picture books for toddlers (0-3 years), interactive activity books for preschoolers (4-6 years), adventure fiction and encyclopedias for school-age children (7-12 years), and Young Adult literature for teenagers. Key branded series include Kotenok Shmyak (Kitten Shmyak) featuring an orange kitten character, Chik i Briki, and Francis Harding fantasy novels. The catalog is organized into categories including fairy tales, encyclopedias, interactive books (wimmelbuch, sticker books, mazes), comics/graphic novels, board books, bedtime stories, detective fiction, and board games. Additional offerings include vinyl records for children, gift certificates, and a bonus loyalty program. The company sells directly through its e-commerce platform with free shipping on orders over 2,000 rubles across Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Books for Ages 0-3

Quantifiable outcome

• Over 1,000 book titles for children 0-16 years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorClever books are available for purchase on Amazon marketplace, expanding distribution reach to international customers and Amazon's existing customer base.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Quarto Group: Global illustrated book publisher with strong activity, novelty, and children's non-fiction lines. Comparable mix of licensed IP, illustrated titles, and gifting-oriented product formats.
• Манн, Иванов и Фербер (Mann, Ivanov & Ferber / MIF): Mid-sized Russian publisher with a strong reputation for quality children's and parental non-fiction, gift-oriented titles, and educational content — directly comparable to Clever's premium, educator-aligned positioning.
• Usborne Publishing: UK-based independent children's book publisher known for activity books, encyclopedias, and early-learning titles. Closely comparable product mix (board books, sticker/activity books, encyclopedias) and family-target positioning.
• Махаон (Machaon): Russian children's book publisher (part of AST group) with a similar mix of translated international classics, encyclopedias, and illustrated children's titles. Comparable product strategy and target demographic.
• Лабиринт (Labirint): Russia's leading online book retailer with a deep children's catalog and own publishing arm. Comparable as a hybrid retailer/publisher reaching Russian parents directly, with similar discount-driven promotional model.
• Росмэн (Rosman / ROSMAN): One of Russia's largest children's book publishers, with a comparable age-range catalog (0–12+), licensed international IP, and strong domestic retail presence. Closest direct competitor in Russian children's trade publishing.

Broad incumbents

• Scholastic: Global leader in children's publishing and book clubs with direct-to-family distribution. Comparable direct-to-parent channel model and age-segmented catalog (0–12+) spanning fiction, non-fiction, and activity.
• АСТ (AST Publishing): Major Russian publishing group (parent of Махаон) covering fiction, non-fiction, and children's books across age groups. Competes for authors, translators, and retail presence at a meaningfully larger scale.
• Эксмо (Eksmo / BOMBOOLE): Russia's largest publisher with a broad portfolio that includes a meaningful children's line. A broad incumbent competing for shelf space and authors, with substantially greater scale and retail leverage.
• Penguin Random House Children's Books: Largest global children's book publisher with extensive picture book, middle-grade, and YA lists. Comparable in catalog breadth across ages and in licensed character/branded series strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clever-media-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever Media Group