Clifton Hill Physiotherapy

What Clifton Hill Physiotherapy does

Clifton Hill Physiotherapy is a private physiotherapy and clinical exercise practice founded in 2009 and headquartered in Clifton Hill, Victoria, Australia, operating from two colocated sites on Queens Parade (111 and 101-103). The clinic is a subsidiary of Healthia Limited and employs 22 staff, including 20+ practitioners spanning specialist, titled, senior, and standard physiotherapists, exercise physiologists, clinical Pilates instructors, and administrative personnel. Its service portfolio combines one-on-one and small-group physiotherapy (musculoskeletal, sports, pelvic health, paediatric, vestibular, orthopaedic, pain management, running assessments) with structured clinical exercise programs including Clinical Pilates, the GLA:D osteoarthritis program, Better Bones (based on the LIFTMOR study), Strong Mums Move (pre/postnatal), and Strength & Conditioning classes; telehealth via Zoom supplements in-person care.

The business model is fee-for-service professional services revenue with tiered pricing by practitioner specialisation (Specialist/FACP, Expert/Titled APA, Senior, Physiotherapist), plus packaged 6-week clinical exercise courses. Payment comes from private patients, private health insurance rebates processed on-site via HICAPS, Medicare Chronic Condition Management Plan rebates lodged through Tyro Health Online, and compensable payers including Work Cover, TAC, and DVA; bookings flow through Nookal (with Jane App used by some practitioners). The clinic has no formal sales function; patient acquisition relies on practitioner expertise, a content-driven blog, organic social media, and word-of-mouth within its inner-Melbourne catchment (Clifton Hill, Fairfield, Fitzroy North, Thornbury, Collingwood, Northcote).

A core competitive feature is the clinic's formal clinical partnership with the La Trobe Sport and Exercise Medicine Research Centre, through which team members conduct research and recruit patients into five active trials (MEMOIR for CRPS, END-IT for endometriosis, SUPER KNEE for ACL surgery, EPIPHAKNEE for knee osteoarthritis, PREPTOPLAY for women's AFL injuries). The clinic also maintains visibility through sports coverage contracts with elite and semi-elite teams including the Western Bulldogs (AFLW/VFLW), AFL Umpires, Fitzroy Football Club, Hawks Netball, Southern Saints, South Melbourne FC, and Brunswick Zebras.

Name

Clifton Hill Physiotherapy

Legal name

Clifton Hill Physiotherapy

Website

https://cliftonhillphysiotherapy.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Clifton Hill Physiotherapy is a two-site private physio and clinical exercise clinic in Clifton Hill, Victoria, founded in 2009 and owned by Healthia Limited. It serves inner-Melbourne residents and elite sports partners with musculoskeletal, pelvic health, paediatric, and sports physiotherapy plus GLA:D, Better Bones, and Strong Mums Move programs.

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physiotherapy services
• Clinical exercise programs
• Sports injury rehabilitation
• Pelvic health therapy
• Musculoskeletal treatment

Headquarters

HQ city

Clifton Hill

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Consultations: Fee-for-service physiotherapy appointments with tiered pricing based on practitioner experience level (Specialist, Expert/Titled, Senior, Physiotherapist). Initial consultations 45-60 minutes, follow-ups 30 minutes.
2. Clinical Exercise Classes: Individual (1:1) and small group (4:1) clinical exercise sessions including Clinical Pilates, strength and conditioning, and specialised programs. Class packs available for 6-week periods.
3. Private Health Insurance Rebates: Claims processed on-site via HICAPS for patients with extras cover including physiotherapy or exercise physiology.
4. Medicare GPCCMP Rebates: Medicare Chronic Condition Management Plan referrals accepted; claims lodged via Tyro Health Online. Bulk billing not available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clifton Hill Physiotherapy operates two co-located clinics on Queens Parade in Clifton Hill, Victoria, delivering evidence-based physiotherapy consultations (musculoskeletal, sports, pelvic health, paediatric, vestibular, orthopaedic, pain management, running assessments) alongside clinical exercise programs including Clinical Pilates, GLA:D osteoarthritis program, Better Bones bone-loading program, Strong Mums Move prenatal/postnatal classes, and Strength and Conditioning classes.

Product overview

Clifton Hill Physiotherapy operates as a two-location physiotherapy and clinical exercise clinic offering a unified service model combining physiotherapy consultations with structured clinical exercise programs. The core offering comprises physiotherapy services (musculoskeletal, sports, pelvic health, paediatric, vestibular, orthopaedic, pain management, running assessments) and Clinical Exercise services including Clinical Pilates. Key programs include the GLA:D osteoarthritis program, Better Bones osteoporosis program, Strong Mums Move prenatal/postnatal program, and Strength and Conditioning classes. Telehealth appointments are available for suitable conditions. Services are booked through Nookal and Jane App platforms, with Medicare claims processed via Tyro Health Online.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Comprehensive physiotherapy services covering musculoskeletal, sports, pelvic health, paediatric, vestibular, orthopaedic, pain management, and running assessments, combining hands-on techniques, exercise prescription, and education for injury recovery and prevention.
• Clinical Exercise (Clinical Pilates) Individualised (1:1) and small-group (4:1) clinical exercise sessions combining therapeutic exercise, strength training, cardiovascular conditioning, and flexibility exercises under physiotherapist supervision, including both mat-based and equipment-based Pilates.
• GLA:D Program Structured osteoarthritis program including two education sessions and 12 supervised group exercise classes over 6-12 weeks, with reported average pain reduction of 36%.
• Better Bones Small-group bone-loading sessions (4 patients to 1 physiotherapist) for individuals with osteoporosis or osteopenia, featuring deadlifts, overhead presses, back squats, and jumping chin-ups with drop landings.
• Strong Mums Move 6-week package combining an individual assessment plus 1 or 2 baby-friendly circuit classes per week, designed to exercise safely during pregnancy and regain strength post-partum.
• Strength and Conditioning Small-group circuit-style classes aimed at improving physical fitness and performance, tailored to individual goals under physiotherapist supervision.
• Running Assessments 60-minute running assessment analysing running technique via video, assessing strength/control/flexibility, and producing a personalised improvement plan; requires phone booking.
• Telehealth Appointments Video consultations via Zoom for suitable conditions such as follow-up reviews, with the meeting link emailed to patients on the appointment day.

Quantifiable outcome

• GLA:D program shows average pain reduction of 36% for knee/hip osteoarthritis
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Latrobe Sport and Exercise Medicine Research CentrecoreStrategic or Co-development PartnerClinical partner collaborating in clinical trials, supporting patient recruitment, and staying up to date with the latest sport and exercise medicine research to enhance patient care. Team members also work at La Trobe University conducting research.
• Hawks NetballminorOthersTeam physiotherapist providing sports coverage for Victorian Netball League and Victorian State 17 & Under Netball team.
• Western Bulldogs Football ClubminorOthersPhysiotherapy services provided to AFLW and VFLW programs.
• Fitzroy Football ClubminorOthersPhysiotherapy services and sports trainer support for the club.
• AFL UmpiresminorOthersPhysiotherapy and rehabilitation services for AFL umpires.
• La Trobe UniversitycoreStrategic or Co-development PartnerResearch partnership through La Trobe Sport and Exercise Medicine Centre. Team member Laura To works part-time in research at the centre. Active collaboration on clinical trials including SUPER KNEE, EPIPHAKNEE, and PREPTOPLAY.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prana Physiotherapy & Health: Inner-Melbourne physiotherapy and clinical Pilates clinic offering pelvic health, musculoskeletal, and pre/postnatal services. Closely comparable in specialty mix (pelvic health, pre/postnatal) and inner-Melbourne catchment.
• Kieser Australia: Australian physiotherapy and strength-training clinic chain combining clinical exercise with physiotherapy consultations in a subscription model. Comparable in clinical-exercise-plus-physio model and emphasis on evidence-based strength programs (e.g., bone-loading equivalents).
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with multi-site clinics offering musculoskeletal, sports, and clinical exercise services. Directly comparable in service mix, target market (private-pay Australian consumers), and clinical exercise program orientation.
• Total Physiotherapy: Australian outpatient physiotherapy group with multiple Melbourne-area sites covering musculoskeletal, sports, pelvic health, and clinical Pilates. Comparable in multi-specialty outpatient offering and Clinical Pilates integration.
• City Baths Physiotherapy: Inner-Melbourne physiotherapy clinic combining clinical Pilates, sports injury management, and rehabilitation services. Comparable in Melbourne private-pay market, clinical exercise integration, and practitioner-led positioning.
• Bounce Health Group: Melbourne-based physiotherapy and clinical exercise network offering clinical Pilates, sports rehab, and pre/postnatal programs. Closely comparable in service mix (clinical Pilates, women's health, sports) and Melbourne private-pay positioning.
• Lifecare Physiotherapy: National Australian physiotherapy chain (part of the Healthia network) operating multi-disciplinary outpatient clinics with sports, musculoskeletal, and rehabilitation services. Comparable in service breadth and Australian private-pay positioning.
• Melbourne Sports Medicine Centre: Inner-Melbourne multi-disciplinary sports medicine and physiotherapy clinic offering sports physio, clinical exercise, and rehabilitation. Comparable in target market (Melbourne metro athletes and active adults) and clinical breadth.

Regional players

• Move Well Physiotherapy: Australian physiotherapy provider with strong sports and rehabilitation focus in a non-Melbourne metro market. Comparable in clinical scope but geographically distinct from Clifton Hill's catchment.

Broad incumbents

• Sports Medicine at Sydney (SMATS): Established Australian multi-disciplinary sports medicine provider with physio, exercise physiology, and specialist physician services. Comparable in sports medicine positioning and clinical depth, though operates at a larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/physiohill
• Facebookfacebook.com/cliftonhillphysiopilatesandrehab
• Instagraminstagram.com/cliftonhillphysiotherapy
• LinkedInlinkedin.com/company/clifton-hill-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clifton Hill Physiotherapy