CLOE

What CLOE does

CLOE is a Mexico-focused direct-to-consumer e-commerce retailer serving fashion-conscious consumers and travelers. Its online store sells handbags, wallets, backpacks, luggage and travel sets, footwear, eyewear, watches, cosmetic bags, and CLOE Care personal-care products. Customers can purchase through cards, PayPal, MercadoPago, OXXO, or 7-Eleven payment channels, with interest-free installments for qualifying purchases and nationwide delivery.

The business is based on one-time product sales at fixed retail prices, supplemented by promotions offering approximately 20% to 40% discounts. Product prices range from approximately MXN 959 for discounted footwear to MXN 6,699 for premium luggage sets; free shipping applies above MXN 1,499, and purchases above MXN 2,100 receive a gift. The assortment addresses everyday fashion and travel use cases and is sold through a horizontal, consumer-oriented retail model rather than through enterprise accounts.

Operationally, CLOE uses its own online storefront and relies on Estafeta for delivery and Reversso for returns, exchanges, and gift-card redemption. Product-level differentiators include the RedPocket feature, antibacterial linings stated to reduce bacteria by up to 98.9%, TSA locks, and 360-degree silent double wheels on selected luggage. No physical retail network, third-party retail partnerships, disclosed AI capability, or parent company is identified in the available evidence.

Name

CLOE

Legal name

CLOE

Website

https://cloe.com.mx

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CLOE is a Mexico-focused direct-to-consumer retailer serving fashion-conscious consumers and travelers with handbags, luggage, footwear, watches, eyewear, wallets, and travel accessories through its online store using installment payments and nationwide delivery.

Ownership category

akta.pro rank

Product category

Online Fashion Accessories and Luggage Retail

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Fashion accessories retail
• Online luggage store
• Handbags ecommerce
• Travel luggage
• Footwear accessories

Headquarters

HQ city

Zapopan, Jalisco

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: CLOE generates revenue through direct-to-consumer sales of fashion accessories including bags, luggage, footwear, wallets, watches, glasses, and travel accessories. Products are sold at fixed retail prices with periodic promotional discounts ranging from 20% to 40% off. Revenue is one-time transaction-based with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CLOE is a Mexican direct-to-consumer online fashion retailer selling its own branded bags, luggage, footwear, wallets, watches, eyewear, and travel accessories through the cloe.com.mx storefront. The product portfolio centers on five core categories (Bolsas, Equipaje, Calzado, Carteras, and Mochilas), supported by licensed collaborations (Oe x Rosita Fresita, Oe x Olive Oyl), a CLOE Hombre men's line, and the CLOE Care personal-care sub-brand. Luggage items feature TSA locks, 360° silent double wheels, antibacterial lining, and the signature RedPocket® element.

Product overview

CLOE is a Mexican online fashion retailer offering a unified e-commerce platform for bags, luggage, footwear, and accessories. The product portfolio centers on five core categories: Bolsas (handbags including totes, satchels, crossbody, and hobo styles), Equipaje (luggage including cabin 20plg suitcases, check-in 24plg and 28plg bags, travel sets, and vertical suitcases), Calzado (flats and ballerina shoes), and Accesorios (cosmetics bags, eyewear, and watches). The brand also operates sub-brands including Colecciones (themed collaborations such as Oe x Rosita Fresita and Oe x Olive Oyl), a dedicated CLOE Hombre line for men, and CLOE Care for cosmetics and personal care products. Luggage products feature distinctive technologies including RedPocket (fortune/luck symbolism), antibacterial lining, TSA security locks, and 360-degree silent double wheels, available in materials ranging from polycarbonate and polypropylene to textile and vegan leather finishes.

Differentiator

Problem solved

Functional benefit

Brands

• CLOE Care: A product care line mentioned in the warranties section for health and hygiene products
• Oe x Olive Oyl

Products and services

• CLOE Bolsas

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Oe x Rosita FresitaminorStrategic or Co-development PartnerLicensed collaboration collection featuring character-inspired designs. Products include bags and accessories with distinctive Rosita Fresita branding and styling.
• Oe x Olive OylminorStrategic or Co-development PartnerLicensed collaboration collection featuring iconic Olive Oyl character designs integrated into CLOE's luggage and bag product lines. Includes signature prints on cabin luggage and travel sets.
• EstafetacoreOthersPrimary logistics and courier partner for order fulfillment and delivery across Mexico. Provides pre-paid shipping labels for customer returns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Away: DTC luggage brand with strong brand-led positioning; mirrors CLOE's online-first model and competes for the same millennial/Gen-X traveler demographic in Mexico.
• Herschel Supply Co. Bags and backpacks brand with global DTC and retail presence; comparable to CLOE's Mochilas and Bolsas lines on design-led, mid-price positioning.
• Delsey: French luggage brand with strong Mexico presence; comparable to CLOE on TSA-lock-equipped hard-shell and soft-shell suitcases at mid-market price points.
• Samsonite: Global luggage leader; competes directly with CLOE's Equipaje line (cabin, check-in, and travel sets) across Mexico through its own retail and distribution channels.
• American Tourister: Mass-market luggage brand; overlaps with CLOE's accessible-price luggage positioning and competes on volume-driven suitcase sales in Mexico.
• Kate Spade: Handbags and fashion accessories brand; comparable to CLOE's Bolsas and Carteras portfolio on accessible-luxury and fashion-forward positioning for women.
• Tumi: Premium luggage and accessories brand; competes with CLOE's higher-end luggage and bag assortment in the Mexican market with overlapping customer demographics.
• Ricardo Beverly Hills: California-based luggage brand with broad assortment of suitcases and travel sets; competes with CLOE's Equipaje line in the North American travel-goods market.

Broad incumbents

• Liverpool (El Puerto de Liverpool): Mexico's largest department store chain; sells comparable bags, luggage, footwear, and accessories assortments alongside wider categories, competing for the same Mexican consumer wallet.
• El Palacio de Hierro: Mexico's premier luxury department store; carries premium handbags, luggage, footwear, and accessories that overlap with CLOE's higher-end SKUs and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOE