What Cloop does

Cloop is a Singapore-based circular fashion social enterprise founded in 2020 that operates a dual-track textile collection and recirculation platform addressing Singapore's low textile recycling rate (3% of ~231,000 tonnes discarded annually). The company runs two parallel collection systems: a network of 450+ yellow textile recycling bins islandwide that channel clean, dry textiles into an ISO-accredited downstream processing partnership with Life Line Clothing in Port Klang, Malaysia (~70 tonnes weekly, sorted into 500+ categories for resale, upcycling, and recycling with zero landfill), and three white collection boxes that accept higher-quality fashion items for local circulation via swaps, thrift retail, and beneficiary donations. Cloop's proprietary process — branded the "Cloop Cycle" — covers collection, sorting, curation, and recirculation through multiple pathways including swap, resale, upcycling, and donation, but is a process architecture rather than a software platform; no proprietary technology, app, or API is identified.

The company's retail and engagement products include Fashion Swap events ($30-35/pax for swap of 5-10 items), Open Wardrobe honor-system thrift store popups and permanent locations ($4-10/item), the Curated Bag personal shopping service ($90 minimum for 5 pieces), and Bag It! flat-rate bag-fill activations ($10). Additional offerings include Source Materials (reclaimed textiles for creative projects), By Appointment Only curated shopping, and an Outreach program comprising talks, upcycling workshops, Learning Journeys, and corporate/school sustainability engagements. Distribution is hybrid — physical bins, collection boxes, pop-up events, and a small number of permanent retail anchors including APSN Café for All and Unpackt at Mandai Wildlife West.

Cloop's revenue model is primarily transactional and event-driven (small-ticket fees on swaps, retail items, and curated services), supplemented by corporate workshop fees, school educational programs, and a $200/trip bulk collection service. The business serves individual Singapore consumers (primary), schools and corporates (ESG and employee engagement programs), town councils and community organizations (green initiative partnerships), and an ecosystem of 31+ charity beneficiaries plus 50+ charity partners. The team is small (~4 core staff plus volunteers), there is no disclosed external funding, and the company operates as a mission-driven social enterprise with strong government and earned-media endorsement in Singapore.

Name

Cloop

Legal name

Cloop

Website

https://cloop.sg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloop is a Singapore circular fashion social enterprise that collects, sorts, and recirculates textiles through 450+ recycling bins, three collection boxes, swap events, thrift pop-ups, and corporate education programs, serving individual consumers, schools, corporates, and town councils.

Ownership category

akta.pro rank

Product category

Circular Fashion & Textile Recycling Services

NAICS

Waste Management and Remediation Services (562)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Circular fashion services
• Textile waste management
• Preloved clothing retail
• Textile recycling bins
• Sustainable fashion education

Headquarters

HQ city

Singapore, Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fashion Swap & Open Wardrobe Pop-ups: Transaction-based revenue from swap events where participants pay $30-35 to swap items, plus Open Wardrobe retail at $10/piece minimum. Revenue partially donated to charity beneficiaries.
2. Curated Bag Service: Personal shopping experience where customers order curated bags of 40-50 pieces. Minimum order $90 for 5 pieces, with $15 top-up per additional item.
3. Learning Journeys & Corporate Programs: Fee-based educational programs including Learning Journeys (up to 80 pax capacity), workshops, talks, and customized corporate sustainability programs for ESG and employee engagement.
4. Bag It! Activations: Event-based activation where participants purchase bags at flat rates to fill with pre-loved items, generating revenue while promoting mindful consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Cloop is a circular fashion social enterprise that collects unwanted textiles and clothing through a nationwide network of 450+ yellow textile recycling bins and 3 white collection boxes, then redistributes them through multiple channels including local Fashion Swap events, Open Wardrobe honor-system thrift stores, Curated Bag personal shopping, Bag It! fill-a-bag experiences, charitable donations to 31+ beneficiaries, and international processing via partner Life Line Clothing in Malaysia. The company also delivers educational outreach programs including talks, workshops, learning journeys, and customized corporate sustainability engagements for ESG and employee activation purposes.

Product overview

Cloop is a circular fashion social enterprise operating a multi-channel platform for textile collection, reuse, and recycling. The core offering consists of two collection systems: White Collection Boxes (3 locations) for local circulation of quality fashion items, and Yellow Textile Recycling Bins (450+ locations) for international circulation via their ISO-accredited partner. The company provides retail channels including Fashion Swap events, Open Wardrobe thrift store popups, Curated Bag personal shopping service, and Bag It! bag-filling experience. Additional services include Source Materials (reclaimed textiles for creative projects), educational Outreach Programs (talks, workshops, learning journeys), and By Appointment shopping for specific occasions. The ecosystem is designed to keep apparel circulated within the community through the Cloop Cycle, reducing fashion overconsumption and textile waste.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3% textile recycling rate in Singapore (vs. Cloop's comprehensive collection system)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Life Line ClothingcoreStrategic or Co-development PartnerISO-accredited textile recycler based in Port Klang, Malaysia. Processes approximately 70 tonnes weekly from Singapore. Sorts textiles into 500+ categories for resale, upcycling, and recycling. Approximately half resold to secondhand markets (Kenya, Uganda, Papua New Guinea), half repurposed into industrial cloths, rugs, or processed for energy. This is Cloop's primary international processing partner enabling the cross-border textile recycling partnership.
• APSN Centre for AdultscoreStrategic or Co-development PartnerHosts Cloop Sorting Facility within Kembangan Chai Chee Community Hub. Co-located with permanent Open Wardrobe thrift store. Partnership enables sorting operations and retail presence in eastern Singapore.
• UnpacktcoreChannel Partner/ Reseller/ DistributorCo-located at Mandai Wildlife West, Unpackt hosts Cloop's permanent Open Wardrobe with 3 curated racks (flora/fauna, natural fabric, activewear). Extended retail presence at wildlife park attracts visitors seeking sustainable shopping.
• susGainminorGTM or Marketing PartnerRewards app partnership enabling users to earn 50 points when donating preloved textiles to Cloop recycling bins. Incentive program to encourage textile recycling behavior.
• ISO-Accredited RecyclercoreStrategic or Co-development PartnerISO-accredited partner collects textiles from yellow recycling bins, sorts into 500+ categories ensuring best outcomes and zero-waste-to-landfills. Multiple pathways include resale, reuse, upcycle, and recycle internationally.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Bank & Vogue Group: Global secondhand textile wholesale and upcycling group. Comparable operating model in the international secondhand textile trade that Cloop feeds into via Life Line Clothing, but functions as a downstream wholesale buyer rather than a consumer-facing circular platform.

Broad incumbents

• I:CO (Soex Group): Global textile collection and recycling infrastructure provider serving retailers and municipalities worldwide. Operates the same sort-and-route model Cloop uses with Life Line Clothing but at global scale across multiple geographies.
• ThredUP: Large US-based online resale platform for secondhand apparel. Comparable resale/circular model but operates as a venture-backed online marketplace at vastly greater scale than Cloop's physical events.
• H&M Garment Collecting: Global fast-fashion retailer's in-store textile collection program. Provides comparable drop-off convenience at scale but as a portfolio initiative inside a much larger retailer, not a dedicated circular platform.
• Patagonia Worn Wear: Brand-owned resale, repair and recycling program from Patagonia. Comparable circular-fashion model (resale, repair, recycling) but anchored on a single outdoor apparel brand rather than a generalist platform.

Direct peers

• Refash: Singapore-based online marketplace for buying and selling pre-loved fashion. Directly comparable to Cloop's Open Wardrobe and Curated Bag retail offerings, competing for the same secondhand-fashion consumer wallet in Singapore.
• Greenship: Singapore sustainability platform curating circular retail and re-commerce. Overlaps with Cloop's pre-loved retail, Source Materials, and education-driven sustainability positioning in the same Singapore market.
• The Fashion Pulpit: Singapore fashion-swap platform operating clothing swap events. Competes head-to-head with Cloop's Fashion Swap events and shares the same circular-fashion community in Singapore.
• The Green Collective: Singapore circular-fashion retail concept stocking local sustainable brands and pre-loved items. Comparable to Cloop's curated retail channels and shared mission-driven customer base in Singapore.

Regional players

• Beyond Retro: UK-based vintage and pre-loved fashion retail chain sourcing from global textile streams. Comparable curatorial secondhand-retail concept but geographically focused on UK/Europe retail rather than Singapore community-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cloop.sg
• Instagraminstagram.com/cloop.sg
• LinkedInlinkedin.com/company/cloopcircular

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloop