What Refash does

Refash is a Singapore-headquartered omnichannel fashion recommerce retailer founded in 2015, self-described as the country's largest online and offline secondhand fashion destination. The company operates a two-sided consignment marketplace in which individual sellers and merchants supply pre-owned apparel, bags, and accessories; Refash handles authentication, quality checking, pricing, and fulfillment before listing the inventory on its Shopify-powered e-commerce storefront (refash.sg), across multiple physical retail stores in Singapore, and increasingly through a franchise/licensed-operator channel. The live catalog comprises roughly 27,963 SKUs, overwhelmingly women's apparel (27,777 items) with a small men's segment (186 items), spanning mainstream local labels and international designer brands (Coach, Michael Kors, Burberry, Tory Burch, Kate Spade, Longchamp, Furla) priced from S$5.99 clearance items up to S$499 designer pieces, typically at material discounts to original retail. Refash generates revenue on a transaction-fee basis on consigned sales, supplemented by sale of its own Reworked/upcycled line, and is supported by an in-house loyalty program (Refash Thrifter Club) that issues $5–$50 reward vouchers redeemable online and in stores, plus Atome buy-now-pay-later and Go Gift Cards integrations at checkout. The go-to-market motion combines product-led e-commerce, celebrity/influencer closet collaborations with more than a dozen named Singaporean personalities, paid and organic social (Instagram, TikTok, Facebook), and a content/blog presence built around sustainability messaging; the company also offers franchise opportunities and has begun cross-border e-commerce into Malaysia (MYR pricing, RM195 free-delivery threshold). It is a privately held, founder-led business (CEO and co-founder Aloysius Sng, co-founder CZ Cheo, CMO Stephen Chang) with only one disclosed external funding event — a ~US$294,000 round in September 2016 led by TRIVE VC with Plug and Play and TinkBig Venture.

Name

Refash

Legal name

REFASH

Website

https://refash.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Refash is a Singapore-based omnichannel fashion recommerce retailer and consignment marketplace, selling curated secondhand and designer apparel, bags, and accessories through its Shopify e-commerce platform, multiple physical retail stores, a franchise network, and cross-border delivery into Malaysia.

Ownership category

akta.pro rank

Product category

Secondhand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Luxury & Designer Resale (CRAFAGAB), Authenticated Luxury Resale Marketplaces (CRAKAKAA), Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Secondhand fashion retail
• Clothing consignment marketplace
• Pre-owned apparel resale
• Omnichannel thrift store
• Sustainable fashion recommerce

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - New and Consigned Items: Revenue generated from the sale of pre-owned fashion items. Sellers can consign their clothing through the platform, with Refash handling authentication, pricing, and fulfillment. Customers purchase thrifted items at discounted prices compared to retail.
2. Consignment Processing: Refash accepts items from sellers on consignment basis, curating and quality-checking inventory before listing on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Refash operates a consignment-driven secondhand fashion marketplace, allowing individuals to sell pre-owned clothing, bags and accessories that Refash authenticates, prices and quality-checks before listing. Customers purchase these curated items at significant discounts to retail through both an online Shopify storefront and a network of physical retail stores in Singapore.

Product overview

Refash operates as a multi-channel secondhand fashion marketplace in Singapore, combining an online e-commerce platform with physical offline retail stores. The core offering is the online thrift store marketplace where customers can purchase pre-owned clothing, shoes, bags, and accessories from consigned inventory spanning thousands of brands. Key product lines include the main Refash Online Thrift Store featuring general secondhand fashion, the Designer Collection offering luxury brand items, Celebrity Closets with curated items from local influencers, and the Reworked Collection for upcycled pieces. The business model is supported by a seller consignment program where individuals can sell their pre-owned items, and a loyalty program (Refash Thrifter Club) providing rewards redeemable across both online and offline channels. The platform is built on Shopify e-commerce infrastructure and integrates with Atome for buy-now-pay-later payments and Go Gift Cards for digital gift card functionality.

Differentiator

Problem solved

Functional benefit

Brands

• REFASH Thrifter Club: Loyalty program offering rewards and discounts to customers

Products and services

• Refash Online Thrift Store Curated online marketplace of pre-owned women's, men's, and accessories fashion from hundreds of brands, with daily new arrivals, quality checks, and detailed measurements. Targets value- and sustainability-driven shoppers in Singapore and Malaysia.
• Refash Reworked Collection Dedicated collection of reworked and upcycled fashion items transformed from their original state, offering unique sustainable clothing pieces.
• Celebrity Closets Curated collections from Singaporean influencers and celebrities such as @tayying, @chxnyixin, @kelkeltan, @imanfandi17, and @jocinaaa, allowing shoppers to buy items from their favorite personalities' wardrobes.
• Designer Collection Curated selection of designer and luxury fashion items including Coach, Furla, Michael Kors, Kate Spade, Tory Burch, Burberry, and Longchamp, offered at secondhand prices.
• Bags & Accessories Category of handbags, crossbody bags, shoulder bags, wallets, clutches, backpacks, and accessories from brands including Coach, Charles & Keith, Michael Kors, Kate Spade, and Furla.
• Refash Thrifter Club Rewards program offering points and $5–$50 discount vouchers redeemable both online and at offline stores, with a signup bonus for new members.
• Refash Offline Stores Physical retail locations across Singapore where customers can browse and purchase secondhand fashion in person, with Thrifter Club points earning and redemption available at select stores.
• New with Tags Filter offering of brand-new items with original tags, allowing customers to find unworn clothing at thrift prices.

Quantifiable outcome

• 4.1-star average rating from 1,021 Google reviews indicating high customer satisfaction

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• AtomecoreTechnology or IntegrationAtome BNPL (Buy Now Pay Later) integration allowing customers to split purchases into 3 interest-free payments. This partnership enables affordability for higher-priced items and targets value-conscious consumers who prefer payment flexibility.
• Celebrity/Influencer CollaboratorscoreGTM or Marketing PartnerPartnerships with Singaporean influencers and celebrities (including @tayying, @chxnyixin, @kelkeltan, @imanfandi17, @jocinaaa, @kunhua_c, @eh.thea, @iamhuiwen, @xixilimofficial, @charlottelum, @fnichh, @alexialim) who curate and feature their personal closet selections on the platform, leveraging their social media followings to drive traffic and sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The RealReal: US-based authenticated luxury consignment platform. Comparable consignment model with quality control and authentication — the established reference point for Refash's luxury consignment business.
• ThredUp: Large-scale US online resale platform for apparel and accessories. Directly comparable secondhand fashion marketplace model with managed supply rather than pure peer-to-peer.
• Vestiaire Collective: Global authenticated luxury and designer fashion resale platform. Direct overlap with Refash's Designer Collection (Coach, Burberry, Tory Burch tier), with significantly more capital and authentication infrastructure.
• Poshmark: Social commerce marketplace for secondhand fashion. Comparable in online secondhand apparel but with peer-to-peer model rather than Refash's curated, merchant-aggregated supply.
• Carousell: Singapore-headquartered recommerce marketplace operating across Southeast Asia. Direct competitor to Refash in Singapore secondhand fashion, though broader (electronics, home, autos) and peer-to-peer in model rather than curated/QC'd.

Broad incumbents

• The Outnet: Off-price luxury and designer fashion e-commerce site (Yoox Net-a-Porter Group). Overlaps with Refash's Designer Collection on discounted/designer positioning, though new rather than secondhand.
• Zalora: Major Southeast Asia fashion e-commerce platform. While primarily new-apparel, Zalora's scale, brand relationships, and existing logistics infrastructure make it a likely future competitor in pre-owned if it expands into that category.

Regional players

• Style Theory: Singapore-based fashion rental platform. Same Singapore customer base and sustainability/circular-fashion value proposition, but rental rather than resale model — adjacent competitor for circular fashion wallet share.
• Pomelo Fashion: Thailand-headquartered omnichannel fashion brand with a sustainability and resale-adjacent positioning. Comparable regional SEA fashion platform exploring circular and pre-owned models.

Emerging players

• Once Again: Asia-focused pre-owned luxury marketplace. Emerging peer in the authenticated luxury resale space with overlapping target customers and brand set to Refash's Designer Collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/refashsg
• Instagraminstagram.com/refashsg
• TikToktiktok.com/@refashsg
• Xx.com/refashsg
• LinkedInlinkedin.com/company/refash-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refash